What is the FAQ ad format?

Someone speaks directly to camera and addresses the questions people actually ask before buying — "Does it work on sensitive skin?" "How long does shipping take?" "Can I cancel anytime?" It's the video equivalent of a product page's FAQ section, except a human face makes the answers feel more trustworthy than bullet points ever could. Brands use this when they know objections are the main thing standing between scroll and purchase.

Top brands running the FAQ format

Ranked by unique ads tagged FAQ in Motion's dataset.

The Home Depot

3 ads · Tools & Equipment

Intuit

3 ads · Technology

Vuori

2 ads · Apparel

Simple App

2 ads · Health & Wellness

LYMA

1 ads · Beauty

Rhoback

1 ads · Apparel

Your Heights

1 ads · Supplements

Savage X Fenty

1 ads · Intimates