How EQUESTRIAN STOCKHOLM Advertises on Meta

# Ad summary This Equestrian Stockholm advertisement showcases its new 'Sand Collection' line. The ad features a woman who is seen petting and riding a horse. The Equestrian Stockholm logo appears at the bottom of the screen throughout the advertisement. # Brand positioning Equestrian Stockholm is presented as a luxury brand that specializes in high-quality equestrian apparel and accessories. The brand aims to occupy a space in the consumer's mind as a provider of stylish and functional products for equestrians. The values associated with the brand include elegance, sophistication, and a deep connection with horses. The brand pushes against the norms of traditional equestrian wear by incorporating modern design elements and a neutral color palette. The brand positioning is both functional, with a focus on performance and durability, and emotional, emphasizing the bond between rider and horse. The ad features both apparel and accessories; both functional and stylish. # Product The featured product is the 'Sand Collection,' a line of equestrian apparel and accessories by Equestrian Stockholm. The collection includes clothing such as riding shirts, pants, and jackets in neutral sand tones. The collection also includes accessories like saddle pads and horse bonnets designed to coordinate with the apparel. The items are made from high-quality materials and are designed to provide both comfort and style for the rider and horse. The collection emphasizes a minimalist aesthetic with clean lines and subtle branding, catering to riders who value both performance and fashion. The ad is telling the viewer that this collection is worth buying because it offers a sophisticated and cohesive look for both horse and rider. # Visual style The ad has a polished and high-end aesthetic, typical of luxury brands. The editing style consists of smooth transitions between shots. The production quality is high, with clear and well-lit visuals. The visual motifs include consistent color grading and centered framing. The pacing is moderate, with cuts timed to the music. # Hooks Text overlay: NEW IN / THE SAND / COLLECTION Visual: 00:00–00:02: A woman stands next to a white horse in a stable-like environment. The woman is wearing a beige wrap with the Equestrian Stockholm logo on it. The horse is wearing a bonnet and bridle. The background is dark and out of focus. Text overlay reads 'NEW IN THE SAND COLLECTION' and the Equestrian Stockholm logo appears. / 00:02–00:03: The woman is riding the white horse in an indoor riding arena. She wears a black helmet and a light-colored riding outfit. The arena has tan walls and white fencing. Text overlay reads 'NEW IN THE SAND COLLECTION' and the Equestrian Stockholm logo appears. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Sophisticated and cohesive look for both horse and rider. # Benefits - High-quality materials - Stylish design - Comfort for rider and horse # Features - Equestrian apparel - Equestrian accessories # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand POV is shown through professional shots of their product. # Storyline - 00:00–00:02 A woman wearing a light-colored wrap with the Equestrian Stockholm logo on it is petting a white horse. The Equestrian Stockholm logo and text overlay reading 'New in The Sand Collection' are seen on screen. - 00:02–00:05 The woman is riding the same white horse, wearing a light-colored riding outfit. She rides the horse through an indoor ring. The Equestrian Stockholm logo and text overlay reading 'New in The Sand Collection' are seen on screen. - 00:05–00:06 The woman dismounts the horse, pats the horse, and walks away. The Equestrian Stockholm logo and text overlay reading 'New in The Sand Collection' are seen on screen.

# Ad summary The ad showcases the new lavender collection from Equestrian Stockholm, highlighting various equestrian accessories, including saddle pads, horse leg protectors, and fly hoods in pastel lavender hues. # Brand positioning Equestrian Stockholm is presented as a high-end equestrian brand focusing on aesthetically pleasing and functional riding equipment. The brand positions itself as offering luxury and style for horse and rider. It emphasizes the design and color coordination of its products, aligning with a fashion-forward approach within the equestrian market. The brand promotes an image of sophisticated elegance and attention to detail, appealing to riders who value both performance and appearance. The brand is positioned to enhance the bond between horse and rider, providing a sense of empowerment and joy, while also contributing to a greater cause. # Product The ad features Equestrian Stockholm's new lavender collection, showcasing saddle pads, fly hoods, and horse leg protectors. The products come in various shades of pastel lavender and are designed to be both functional and aesthetically pleasing. The saddle pads feature a quilted pattern with the brand's logo subtly incorporated, as well as a silver logo plate. The fly hoods are crocheted with matching lavender accents, and the horse leg protectors are made from breathable mesh with velcro straps for a secure fit. The overall design emphasizes color coordination and attention to detail, aiming to provide riders with stylish and practical equipment for their horses. The ad conveys that these products are worth trying or buying because they combine fashion and functionality, enhancing both the horse's comfort and the rider's style. # Visual style The ad has a polished and elegant aesthetic, with a focus on soft lighting and pastel colors. The editing style is smooth with static shots, which allows the viewer to focus on the products and the brand's overall aesthetic. The production quality is high-end, giving the ad a luxurious feel. The pacing is slow and consistent, creating a sense of calm and sophistication. # Hooks Text overlay: 00:00–00:13 / NEW IN / LAVENDER / PASTELS WITH A PURPOSE / © EQUESTRIAN / STOCKHOLM Visual: 00:00–00:01: Close-up shot of a horse's side with a light purple saddle pad. The saddle pad has a quilted pattern with the brand's logo subtly incorporated. A black saddle is on top. The background is slightly blurred. / 00:01–00:02: Full shot of a light brown horse wearing a full set of equestrian gear in light purple, including a saddle pad, fly hood, and leg protectors. The horse is standing on gravel in front of a white building. The camera is stationary. / 00:02–00:03: Close-up shot of a blonde woman standing next to a brown horse, gently touching its head. She is wearing a light purple t-shirt. The background is a blurred white wall. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashion and functionality combined in equestrian gear - Coordinated style that enhances the bond between horse and rider # Benefits - Stylish and functional riding equipment - Enhanced comfort for the horse - Aesthetically pleasing design - High-quality materials and craftsmanship # Features - Saddle pads with quilted pattern - Fly hoods in crocheted design - Horse leg protectors made from breathable mesh - Coordinated equestrian gear in pastel lavender hues # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing its product line and aesthetic. # Storyline - 00:00–00:01 The ad opens with a close-up of a saddle pad on a horse, immediately introducing the brand and product line. - 00:01–00:02 00:01–00:02: The camera pans out to show the entire horse with the matching lavender equestrian gear, emphasizing the coordinated style and brand aesthetic. - 00:02–00:03 00:02–00:03: A blonde woman stands next to the horse, gently touching its head, conveying a sense of connection and care, while showcasing the brand's appeal to riders who value aesthetics and their horse's comfort. - 00:03–00:04 00:03–00:04: The camera zooms in on the quilted pattern and logo of the saddle pad, reinforcing the brand's attention to detail and quality. - 00:04–00:05 00:04–00:05: Close-up of the horse wearing lavender fly hood. - 00:05–00:06 00:05–00:06: A shot of the saddle pads on a display rack highlights the variety of available colors, broadening the product line's appeal. - 00:06–00:07 00:06–00:07: The camera shows the horse leg protectors, emphasizing their design and fit, reinforcing the brand’s focus on both fashion and function. - 00:07–00:09 00:07–00:09: The camera zooms in on the horse leg protectors. - 00:09–00:10 00:09–00:10: The woman is shown again standing close to the horse, reinforcing the brand’s lifestyle image. - 00:10–00:13 00:10–00:13: A full shot of the woman wearing a matching lavender top and equestrian apparel is shown, reinforcing the coordinated style of the brand.

# Ad summary This image ad from Equestrian Stockholm promotes their new lavender color in equestrian apparel. The ad features a woman in the brand's top and riding pants, with text that highlights the new color and hints at the brand's mission. # Brand positioning Equestrian Stockholm is presented as a modern brand in the equestrian apparel market that cares about more than just aesthetics. The brand highlights its focus on providing clothing that is both fashionable and functional, but also aligns with a larger purpose, suggesting an emphasis on ethical production, sustainability, or charitable contributions. # Product The featured product is a lavender-colored short-sleeve top and light grey riding pants from Equestrian Stockholm. The top appears to be made from a stretchy performance fabric and has a streamlined, athletic fit. The riding pants are form-fitting and have a full seat, featuring a textured grip pattern. The ad highlights the new color (lavender) and suggests that the purchase supports a purposeful mission. # Visual style The ad has a clean, modern aesthetic with soft, diffused lighting and a focus on the product. The image quality is high, suggesting a professional photoshoot. The layout is simple and elegant, with the text and logo placed to the side of the model to create a balanced composition. The overall tone is sophisticated and aspirational. # Hooks Headline: LAVENDER # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Brand showcases new lavender color in equestrian apparel while suggesting that the purchase supports a purposeful mission. # Benefits - None used # Features - Pastels with a purpose # Call to action None used. # Social proof - None used. # Point of view - Brand: All messaging and visuals in the ad are promoting Equestrian Stockholm's products and values. # Storyline - The ad showcases a model wearing Equestrian Stockholm apparel, signaling the availability of a new lavender color option. The brand is telling its audience to notice the fashionable apparel, as well as the brand's values through the text 'Pastels With A Purpose.'

# Ad summary This ad showcases the Equestrian Stockholm brand, specifically their saddle pads in pastel colors. The image is aesthetically pleasing and focuses on the product's appearance and design. # Brand positioning Equestrian Stockholm positions itself as a premium equestrian brand that blends functionality with high-fashion aesthetics. The brand emphasizes elegance and style, designing equestrian equipment with a modern, sophisticated touch. Their products are presented as luxurious items for riders who appreciate both performance and visual appeal, suggesting that equestrian sports can be practiced with a sense of refined taste and attention to detail. The ad features pastel colors and elegant design, reinforcing a commitment to both beauty and practicality. # Product The ad showcases Equestrian Stockholm's saddle pads, designed for use in equestrian sports. These pads feature a quilted design with an embossed Equestrian Stockholm logo pattern. They are available in pastel colors including lavender, light blue, and sage green. The pads have a rectangular shape with rounded corners and are finished with a contrasting trim along the edges. Each pad includes a small, silver-toned metal plate with the Equestrian Stockholm logo on the lower corner. The focus is on the aesthetic appeal, highlighting the pads as fashionable and functional accessories for riders. # Visual style The ad features a clean, minimalist aesthetic with a focus on soft pastel colors and elegant design. The production quality appears to be highly polished, with studio-style lighting and attention to detail. The visual motifs include a grid-like quilted pattern on the saddle pads and a flatlay style arrangement of the products. Image treatment involves subtle color grading to enhance the pastel tones. Typography is integrated cleanly with simple, modern fonts. Overall, the visual style leans towards a high-design aesthetic that is likely intended to stand out on the platform. # Hooks Headline: LAVENDER # Funnel stage Top of funnel (Awareness) # Pain points Pain Point: Equestrian riders might seek functional gear that still aligns with their personal style and aesthetic preferences, rather than settling for purely utilitarian options. Quote: The pastel color options and quilted design indicate that the saddle pads offer a blend of practicality and visual appeal, addressing riders' desire for stylish equestrian equipment. # Value propositions - Fashionable and functional accessories for riders # Benefits - Aesthetic appeal - Functional design # Features - Pastel color options (lavender, light blue, sage green) - Quilted design with embossed Equestrian Stockholm logo pattern - Contrasting trim along the edges # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, Equestrian Stockholm presents its saddle pads as stylish and functional items for equestrian enthusiasts, highlighting new color options and design details. # Storyline - The ad opens with a clean, soft presentation of Equestrian Stockholm saddle pads in various pastel colors. This visual approach conveys a sense of high-end design and quality. The brand is presenting its product as an aesthetic choice for equestrian enthusiasts. - The central focus highlights the new lavender color option, emphasizing that these pastel pads are 'with a purpose.' This message from the brand suggests functionality with visual appeal, indicating that the products are both fashionable and practical. The purpose aspect appeals to customers who value performance. - The arrangement of the pads close together, slightly overlapping, visually emphasizes the color range. This visual from the brand shows the variety available while maintaining a coordinated aesthetic, inviting viewers to consider purchasing multiple colors for their equestrian gear.

# Ad summary This ad by Equestrian Stockholm showcases various pieces of burgundy-colored equestrian attire. The ad includes shots of models wearing the clothing and riding horses. # Brand positioning Equestrian Stockholm is presented as a brand that specializes in providing fashionable and functional equestrian apparel. The brand's focus is on creating cohesive, stylish looks for riders and their horses, utilizing high-quality materials and modern designs. The brand aligns with a lifestyle that values both performance and aesthetics in equestrian sports, promoting a sense of sophistication and coordinated elegance. It appears to ignore traditional norms of equestrian attire with a focus on contemporary fashion trends. The brand positioning blends functional performance with emotional appeal through the beauty and confidence gained from wearing stylish, well-coordinated outfits. # Product The featured products are a range of equestrian apparel and accessories, all in a matching burgundy color. These include riding jackets, base layer shirts, gloves, saddle pads, horse boots, and fly veils. The riding jackets are tailored with a modern fit, featuring functional zippers and sleek designs. The base layer shirts are made from performance fabrics and designed for comfort and flexibility. Saddle pads are quilted with the brand's logo pattern, providing cushioning and style. Horse boots and fly veils match the burgundy color scheme, completing the coordinated look. These products are designed for riders who want to combine functionality with a high-fashion aesthetic. The ad suggests that these products are worth buying because they offer a way to express personal style while ensuring comfort and performance during equestrian activities. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing equestrian apparel in a fashionable and functional manner. The editing style includes quick cuts to highlight various products and models. The production quality is high-end, supporting a tone of sophistication and elegance. Visual motifs include coordinated color schemes and close-up shots of equestrian gear. The pacing is moderate, with consistent cuts per minute to maintain viewer engagement. The music and visuals are synced to emphasize the rhythm and flow of the ad. # Hooks Spoken: 00:00–00:01 You are my sunshine, I want the world to know Text overlay: 00:01–00:01 love bordeaux / 00:01–00:01 shop now Visual: 00:00–00:01 A close-up shot shows a quilted, burgundy saddle pad with a black label. The background is a light-colored horse. # Funnel stage Consideration # Pain points The pain point is the desire among equestrians to maintain a stylish and coordinated look. It addresses the need for riders to express their personal style while still ensuring comfort and functionality. # Value propositions - High-fashion aesthetic: Combining equestrian functionality with modern style. - Coordinated elegance: Offering a complete, matching set for riders and their horses. - Performance and comfort: Using high-quality materials for optimal riding experience. # Benefits - Stylish and cohesive equestrian look - Comfort and flexibility during rides - High-quality materials and modern designs - Enhanced performance with functional apparel - Expression of personal style in equestrian activities # Features - Matching burgundy color scheme - Quilted saddle pad with logo pattern - Tailored riding jackets with functional zippers - Base layer shirts made from performance fabrics - Coordinated horse boots and fly veils # Call to action shop now # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing its products and lifestyle. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a burgundy saddle pad. The message conveyed is the brand's attention to detail and quality. - 00:01–00:02 00:01–00:02 A model in a matching burgundy jacket poses. The message conveyed is showcasing the brand's stylish apparel and confident riders. - 00:02–00:03 00:02–00:03 A return to the saddle pad, the brand is re-emphasizing the product. - 00:03–00:04 00:03–00:04 Another model in a burgundy shirt turns. The message conveyed is to show the range of products that the brand offers. - 00:04–00:05 00:04–00:05 A rider in full burgundy attire rides a horse. The message conveyed is to show the brand's apparel in action, highlighting functionality. - 00:05–00:06 00:05–00:06 A model smiles in a burgundy shirt. The message conveyed is to demonstrate the brand's appeal and its association with happy customers. - 00:06–00:07 00:06–00:07 A model in gloves is shown. The message conveyed is to showcase the accessories and attention to detail. - 00:07–00:08 00:07–00:08 A model leans against a horse stall, next to a horse. The message conveyed is to emphasize the connection with horses and stylish equestrian life. - 00:08–00:09 00:08–00:09 A rider on a horse is shown again. The message conveyed is to demonstrate the functionality of the apparel. - 00:09–00:10 00:09–00:10 A horse is shown wearing the full burgundy set. The message conveyed is to highlight the aesthetic and complete the coordinated look.

# Ad summary This ad features a light brown horse standing on a path in front of trees and a fence. The horse is wearing lavender colored riding accessories, including leg wraps, a saddle pad, and bridle padding. Text highlights the new pastel color line from the brand Equestrian Stockholm. # Brand positioning Equestrian Stockholm is presented as a brand that specializes in equestrian apparel and accessories. Their brand positioning suggests a focus on high-quality products. They aim to occupy a space in the consumer's mind as a premium brand that combines functionality with on-trend aesthetics. The brand's color palette of lavender pastels suggests a modern, fashion-forward aesthetic, aligning with a lifestyle that values both performance and style in equestrian pursuits. They appear to be ignoring the category norm of neutral, traditional equestrian apparel. # Product The ad features a range of equestrian accessories in a pastel lavender color. This includes lavender leg wraps for the horse's legs, designed to provide protection and support during riding. A matching lavender saddle pad provides cushioning and comfort for the horse beneath the saddle. Lavender padding on the bridle offers additional comfort and reduces friction for the horse's head. The coordinated pastel color palette creates a stylish and cohesive look, highlighting the brand's attention to detail and fashion. The USPs are centered on the brand's new color collections, and how they are designed to meet the needs and preferences of riders seeking both functionality and style. # Visual style The ad has a clean and polished visual style, with high production quality. The image features natural lighting and a soft color palette, creating a serene and sophisticated mood. The focus is on showcasing the equestrian accessories in a visually appealing manner, with attention to detail and composition. # Hooks Headline: NEW IN LAVENDER PASTELS WITH A PURPOSE # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Coordinated pastel color palette # Benefits - Protection and support during riding - Cushioning and comfort for the horse - Reduces friction for the horse's head - Stylish and cohesive look # Features - Lavender leg wraps - Lavender saddle pad - Lavender padding on the bridle # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand showcasing its equestrian products and highlighting the new lavender color line. - Customer: The tagline "Pastels with a Purpose" is included from a customer perspective. It emphasizes the combination of aesthetics and functionality that the brand aims to offer. # Storyline - The ad begins by showcasing a horse outfitted with various equestrian accessories. This serves to immediately capture the attention of the target audience and establish the context of the ad. The brand is showing the products and their overall brand aesthetic from a brand perspective. - The focus shifts to the lavender color of the accessories, highlighting the new color line from Equestrian Stockholm. This is intended to emphasize the brand's commitment to style and fashion and how they create equestrian products with a purpose. The brand is speaking to the audience to convey a message of quality and fashion.

# Ad summary This ad showcases a black, glittery saddle pad with a diamond pattern, emphasizing its luxurious design and brand detail. The camera zooms in to highlight the material and stitching, appealing to equestrians who value both functionality and aesthetics in their riding gear. # Brand positioning Equestrian Stockholm is presented as a luxury brand for equestrian equipment, positioning itself in the high-end market. The brand emphasizes aesthetics and detailed design, suggesting that riders should care about both the performance and appearance of their gear. The brand aligns with a lifestyle that values elegance and sophistication, pushing against the category norms of purely functional equestrian products. The brand positioning is both functional, in that the product serves a purpose, and emotional, in that it enhances the rider's sense of style and status. # Product The featured product is a black saddle pad with a glittery, diamond-patterned design. The pad has the brand name 'Equestrian Stockholm' embroidered along the spine. It is designed for use in equestrian sports, primarily for horses. It offers a visually appealing alternative to standard saddle pads, combining functionality with a luxurious aesthetic. The unique selling point is its shimmering glitter and diamond-stitched pattern, providing a stylish option for riders. The pad is displayed on a wooden saddle rack, highlighting its neat and attractive design. The ad tells the viewer that this product is worth buying for its stylish appearance and the opportunity to stand out in the equestrian world. # Visual style The ad has a polished aesthetic with clean, well-lit shots, and smooth transitions. It uses static shots and a slow zoom to highlight the product's texture and details. The production quality is high, with a focus on showcasing the product in a luxurious light. The pacing is slow, with only one main shot and a slow zoom. Audio-visual sync is not a prominent feature. # Hooks Visual: 00:00–00:02: A black, diamond-patterned saddle pad is centered on a light wooden saddle rack with the brand name 'SeBo' visible on the lower section. The background consists of light-colored wooden cabinets with silver handles. The lighting is bright and even, highlighting the textures of the wood and fabric. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The black saddle pad combines a functional product with a high-end aesthetic, offering riders a way to stand out in the equestrian world through stylish gear. # Benefits - Stylish appearance - Luxurious aesthetic - Unique and eye-catching design # Features - Black color - Diamond-patterned design - Glittery texture - Brand name embroidered along the spine # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official perspective of the Equestrian Stockholm brand, showcasing the product's features and aesthetic appeal. # Storyline - 00:00–00:02 The video opens with a static, medium shot of a black saddle pad with a diamond pattern, displayed on a wooden saddle rack. - 00:02–00:08 The camera zooms in on the saddle pad, focusing on the shimmering texture and diamond-stitched pattern.

# Ad summary This ad features a fashion line that is partnering with a foundation. The ad showcases the line of apparel and accessories for women and horses. # Brand positioning The brand is presented as a high-end equestrian line with an emphasis on both style and social responsibility. The brand aims to occupy a space in the consumer's mind as a fashion-forward brand that prioritizes ethical contributions. The brand aligns with values of luxury, athleticism, and social impact. The brand pushes against the norms of exclusivity by supporting a foundation and promoting inclusivity. The brand positioning is both emotional (aligning with values of social impact) and functional (high-end apparel and accessories for women and horses). # Product The ad features a line of matching apparel and accessories for women and horses. The apparel for women includes form-fitting short-sleeve shirts and pants in pastel shades. The apparel is designed for horseback riding and other equestrian activities. The accessories include saddle pads, fly hoods, and other equestrian gear. The gear comes in matching pastel shades and is designed to coordinate with the apparel. The products support the ITOT Foundation. # Visual style The ad has a polished, high-end aesthetic with smooth transitions. The production quality is high, with professional lighting and camera work. The visual motifs include the use of pastel colors and close-up shots of the products. The pacing is consistent, and the audio-visual sync is timed to the music beats. # Hooks Text overlay: 00:00–00:02 WE ARE LIVE / 00:00–00:02 PASTELS WITH / 00:01–00:02 A PURPOSE Visual: 00:00–00:01 A blonde woman with fair skin, wearing a light purple form-fitting t-shirt, is partially visible, with the head and neck of a brown horse in the foreground. The horse is wearing a bridle. They are outside with a light sky in the background. The camera is still. / 00:01–00:02 The horse and woman are standing in a field. The horse is wearing a blue saddle pad and a bridle with a knitted hood, and the woman is wearing a light blue t-shirt, beige pants, black boots, and a black belt. The camera is still. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The apparel and accessories are designed to coordinate with each other, creating a stylish and put-together look. - The products support the ITOT Foundation, allowing customers to feel good about their purchase. # Benefits - Fashion-forward style - Comfortable fit - High-quality materials - Social responsibility # Features - Pastel-colored apparel and accessories - Form-fitting shirts and pants - Saddle pads - Fly hoods - Equestrian gear # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand is presenting the ad from an official, promotional perspective. # Storyline - 00:00–00:02 00:00–00:02 The ad begins by showing a blonde woman and a brown horse, with the text overlay: "We are live. Pastels with a purpose." This moment is intended to introduce the brand and its new product line, which features pastel-colored equestrian apparel and accessories. - 00:02–00:06 00:02–00:06 The ad then shows close-ups of the products, including saddle pads and fly hoods in various pastel colors. This moment is intended to showcase the details and quality of the products. - 00:06–00:08 00:06–00:08 The ad shows a woman walking towards the camera, wearing a form-fitting shirt and pants in pastel shades. This moment is intended to show the apparel in use. - 00:08–00:16 00:08–00:16 The ad then shows a series of shots of the woman and horse, wearing the apparel and accessories in various pastel colors, with the text overlay: "Pastels with a purpose support the ITOT Foundation." This moment is intended to highlight the brand's commitment to social responsibility.

# Ad summary This ad showcases a man riding a horse in Stockholm Equestrian apparel. The ad features a variety of shots of the man riding the horse, as well as close-ups of the apparel. # Brand positioning Stockholm Equestrian is presented as a high-end equestrian apparel brand. The brand is positioned as stylish and functional, with a focus on quality and performance. The brand aligns with a lifestyle of equestrianism and outdoor activity. The brand is presented as a modern take on traditional equestrian apparel, with a focus on clean lines and a minimalist aesthetic. The brand positioning is both functional and emotional, appealing to riders who want to look and feel their best while performing at their peak. # Product The ad features a range of Stockholm Equestrian apparel, including a long-sleeved shirt, riding pants, and accessories. The long-sleeved shirt is a navy blue color with the brand name printed down the sleeve. The riding pants are black and appear to be made of a stretchy, comfortable material. The accessories include a helmet, gloves, and riding boots. The apparel is designed for riders who want to look and feel their best while performing at their peak. The apparel is made from high-quality materials and is designed to be both stylish and functional. The ad highlights the brand name on the sleeve of the shirt. # Visual style The ad has a polished, professional look. The editing style is smooth, with slow zooms and pans. The production quality is high-end. The pacing is slow and steady, with a focus on showcasing the apparel and the horse. The audio-visual sync is good, with the music matching the tone of the visuals. # Hooks Visual: 00:00–00:02 A man wearing a black helmet and navy blue long-sleeved shirt rides a brown horse on a dirt path. The horse has teal ear covers and leg wraps. The background is green trees and bushes. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The apparel is designed for riders who want to look and feel their best while performing at their peak. - The apparel is made from high-quality materials and is designed to be both stylish and functional. # Benefits - Stylish - Functional - Comfortable - High-quality # Features - Long-sleeved shirt - Riding pants - Helmet - Gloves - Riding boots # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer using the product. # Storyline - 00:00–00:12 A man rides a horse on a dirt path surrounded by green trees and bushes. - 00:12–00:13 The camera zooms in on the man's sleeve, which has the brand name printed on it. - 00:13–00:17 The man smiles as he rides the horse. - 00:17–00:28 The man continues to ride the horse through the woods.

# Ad summary This ad for Equestrian Stockholm features a woman riding a horse in a arena, highlighting the equestrian apparel and the horse's stylish accessories. # Brand positioning Equestrian Stockholm is presented as a luxury brand for equestrian apparel and horse accessories. The brand aims to occupy a space in the consumer's mind as high-end, fashionable, and quality-focused, differentiating itself through stylish designs and attention to detail. Equestrian Stockholm aligns with a lifestyle that values elegance and performance, while pushing against the norms of more utilitarian or traditional equestrian brands. # Product The ad features various equestrian products including saddle pads, horse bonnets, and the rider's apparel. The saddle pads are shown with a quilted design and the Equestrian Stockholm logo. The horse bonnets feature a sleek design, often adorned with embellishments. The rider's apparel is designed for both function and fashion, with pieces featuring the brand's logo and a modern aesthetic. The products are presented as must-haves for riders who want to combine performance with a stylish look, emphasizing quality and design in equestrian gear. # Visual style The ad has a polished and elegant aesthetic, with high-end production quality. The editing style features smooth transitions, creating a seamless viewing experience. The pacing is consistent. The visuals emphasize the stylish designs of the Equestrian Stockholm products. # Hooks Text overlay: EQUESTRIAN (on plaque) / STOCKHOLM (on plaque) Visual: 00:00–00:04: Close-up shot of a lilac-colored Equestrian Stockholm saddle pad. The pad has a quilted pattern with the brand's logo stitched into the fabric. The background is dark. A black object appears on the left side of the screen. The camera zooms in to highlight the brand logo. The pad has a line of small rhinestones bordering the edge. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of equestrian riders who want to combine style with performance, as equestrian apparel and accessories are often seen as utilitarian and not fashionable. # Value propositions - Stylish designs for equestrian gear - High-quality materials for performance and fashion # Benefits - High-end look - Fashionable equestrian style - Quality products - Performance and elegance - Attention to detail # Features - Quilted design - Brand logo - Sleek design horse bonnets - Embellishments on horse bonnets - Stylish rider apparel # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, focusing on the product and aesthetic. # Storyline - 00:00–00:04 The ad begins with a close-up of a saddle pad, emphasizing its quilted design and the Equestrian Stockholm logo. This establishes the brand and its attention to detail, aiming to draw in viewers with a keen interest in Equestrian Stockholm products. - 00:05–00:15 The ad transitions to a woman riding a horse in an arena. This showcases the product in action, allowing viewers to see how the equestrian apparel and horse accessories look in a real-world riding environment. The perspective shifts to capture both the rider and the horse in motion.

# Ad summary This ad showcases a variety of saddle pads from Equestrian Stockholm. The video pans across the different colors and styles of saddle pads. # Brand positioning Equestrian Stockholm is presented as a luxury brand for equestrian apparel and accessories. The brand is positioned as high-end, with a focus on quality and design. The brand's products are presented as stylish and functional, and the brand's overall tone is sophisticated and aspirational. The brand aims to occupy the space of providing high-quality, fashionable equestrian products that enhance the rider's experience and appearance. The brand aligns with values of elegance, performance, and a passion for equestrian sports. It pushes against the norms of purely functional equestrian gear, emphasizing aesthetic appeal and modern design. # Product The product featured is a saddle pad designed for equestrian use. The saddle pads come in various colors and designs, including a gray quilted pattern with the brand's logo embossed throughout, a gray herringbone pattern, and a white quilted pattern. Each pad features a metal logo plate with the brand name "Equestrian Stockholm." The pads are designed to fit comfortably under a saddle, providing cushioning and protection for the horse's back. The ad highlights the aesthetic appeal and design of the saddle pads, suggesting they are a stylish accessory for riders who want to look their best while riding. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product's design. The lighting is bright and even, highlighting the textures and details of the saddle pads. The editing is simple, with slow, smooth camera movements that allow the viewer to take in the product. The overall production quality is high-end, giving the ad a luxurious feel. # Hooks Spoken: 00:00–00:01: [Singing] We cheating. Visual: 00:00–00:03: Close-up shot of a gray saddle pad with a quilted pattern and the Equestrian Stockholm logo embossed throughout. The pad is lying flat on a white surface. The camera slowly zooms in to highlight the details of the pad. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The saddle pads offer a combination of style and functionality, providing riders with a fashionable accessory that also benefits their horse's comfort and well-being. # Benefits - Stylish design - High-quality materials - Comfort and protection for the horse # Features - Quilted pattern - Embossed logo - Metal logo plate # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's design and aesthetic appeal. # Storyline - 00:00–00:03 The video opens with a close-up of a gray saddle pad with a quilted pattern and the Equestrian Stockholm logo embossed throughout. - 00:03–00:18 The camera slowly pans to reveal two additional saddle pads: one in a gray herringbone pattern and another in white with a quilted design.

# Ad summary This moodboard-style ad evokes a sense of sophisticated equestrian lifestyle through curated, neutral-toned imagery. It showcases the brand's apparel alongside complementary visuals of elegant interiors, landscapes, and horses, creating a cohesive and aspirational brand image. # Brand positioning The brand is presented as an aspirational and sophisticated equestrian lifestyle brand. It occupies a high-end market position, emphasizing classic elegance, quality, and a connection to the equestrian world. The brand aligns with values of tradition, luxury, and refined taste, subtly pushing against fast fashion and disposable trends by showcasing timeless pieces and enduring style. Positioning leans towards emotional appeal, associating the brand with the passion and prestige of equestrian sports and upscale living. The focus on neutral tones and elegant imagery reinforces a sense of understated luxury. # Product The ad showcases a range of apparel, including a fleece jacket, button-down shirts, and riding jackets. The fleece jacket features a high collar and a zip-up design, suitable for casual or outdoor wear. The button-down shirts are presented in both black and white, designed for a polished equestrian look. The riding jacket is a tailored piece with contrasting trim, emphasizing classic equestrian style and functionality. The products are aimed at individuals who appreciate high-quality materials, classic design, and a connection to the equestrian lifestyle. The ad highlights the versatility and timeless appeal of the clothing, suggesting they are worth investing in for both practical and aesthetic reasons. # Visual style The ad employs a sophisticated and curated visual style, characterized by a grid layout featuring high-quality, studio-shot images. The color palette is dominated by neutral tones, creating a cohesive and calming aesthetic. Image treatment includes subtle color grading to enhance the soft, natural lighting. The overall effect is polished and refined, resembling a moodboard that blends fashion, lifestyle, and equestrian elements to convey a sense of understated luxury and timeless elegance. This style aims to capture attention in-feed by standing out from more vibrant or cluttered visuals, appealing to users with a taste for minimalist and high-end aesthetics. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Apparel designed for both practical use and aesthetic appeal - Timeless pieces that offer enduring style and value # Benefits - Classic elegance - Quality - Versatility # Features - Fleece zip-up jacket - Button-down shirts - Riding jacket with tailored fit and contrasting trim # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view throughout the image is consistently from the brand, presenting its products and aesthetic in a curated and aspirational manner. # Storyline - The ad opens with a collage of neutral-toned images, immediately setting a sophisticated and cohesive aesthetic, conveying the brand's identity. This is shown from the brand's perspective, aiming to establish a high-end, equestrian-inspired lifestyle. - The collection of images progresses to showcase a variety of settings and scenarios, ranging from cozy interiors to outdoor landscapes, and equestrian scenes, providing a sense of the brand's world and the customer's lifestyle. This is shown from the brand's perspective, demonstrating the versatility and relevance of the apparel within various upscale settings. - The ad concludes by returning focus to close-up shots of the apparel, emphasizing the quality, design, and wearability of the clothing, providing a direct view of the products and encouraging viewers to consider integrating them into their own wardrobe. This is shown from the brand's perspective, concluding the narrative with a clear visual of the advertised products.

# Ad summary This split screen ad showcases Equestrian Stockholm's Purple Night line of equestrian apparel and accessories. A model is featured wearing the apparel, and a horse is shown wearing accessories. # Brand positioning Equestrian Stockholm is presented as a premium brand offering stylish equestrian apparel and accessories. The brand focuses on coordinating colors and elegant designs that appeal to riders looking for a fashionable and sophisticated aesthetic. The brand name and logo are prominently displayed, reinforcing its presence in the equestrian market as a provider of upscale and visually appealing products. # Product The ad showcases Equestrian Stockholm's Purple Night collection. This collection features a long sleeve riding top, saddle pad, fly hood, and other matching accessories in a deep purple color. The long sleeve top is shown worn by a model; it appears to be a form-fitting athletic material, complete with the brand logo on the upper left chest. The saddle pad features a quilted design and is seen on a horse, paired with a matching fly hood that includes decorative beadwork. The coordinated color palette and design elements across the apparel and accessories emphasize a unified and stylish look for riders and their horses. The ad conveys that the Purple Night collection offers both functional riding gear and fashionable equestrian wear. # Visual style The ad has a polished and elegant aesthetic with a focus on showcasing the product line in a visually appealing way. The editing style uses static shots with smooth transitions between the split screen segments. The production quality is high-end, resembling a commercial, with attention to detail in lighting and composition. The pacing is consistent, with a slow, deliberate rhythm that matches the graceful nature of equestrian sports. # Hooks Spoken: [Music playing] Text overlay: Popular refill Visual: 00:00–00:02: A split screen is displayed. The left side shows the Equestrian Stockholm logo and the text 'Popular refill Purple Night' against a dark purple, cloudy background. The right side features a young, fair-skinned woman with blonde hair, wearing the Purple Night long sleeve top and black pants, standing in front of a white wall. She looks directly at the camera with a neutral expression. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Purple Night collection offers a coordinated and stylish look for equestrian riders, enhancing their overall appearance while maintaining functionality. # Benefits - Stylish and elegant look - Coordinated aesthetic for rider and horse # Features - Coordinated apparel and accessories - Purple Night color scheme - Long sleeve riding top - Quilted saddle pad - Matching fly hood # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing their product line and aesthetic. # Storyline - 00:00–00:02 The ad opens with a split screen featuring the Equestrian Stockholm logo and the product name, 'Purple Night'. - 00:02–00:05 The split screen transitions to show a model wearing the 'Purple Night' long sleeve top, and a horse wearing the matching saddle pad and fly hood. This showcases the coordinated look of the collection. - 00:05–00:09 The split screen shifts again, showing the model in the riding top and the horse being ridden in an indoor ring with the full 'Purple Night' set. This highlights the functionality and style of the products in use.

# Ad summary This ad is for Equestrian Stockholm, a brand that sells equestrian equipment. The ad encourages viewers to sign up to become a VIP member. # Brand positioning Equestrian Stockholm is presented as a luxury brand for equestrian equipment. The brand is positioned as high-end, with a focus on quality and style. The brand's logo is prominently displayed, reinforcing its identity and recognition. The use of sophisticated colors and elegant design elements further emphasizes the brand's commitment to providing premium products for discerning equestrians. # Product The product featured is a quilted saddle pad in a deep purple color with a diamond pattern. The pad has a metallic gold trim and a small metallic gold brand plate at the center. The saddle pad is designed for use in equestrian activities, providing comfort and protection for the horse while also offering a stylish look. The quilted design enhances cushioning, and the metallic trim adds a touch of elegance. The brand plate prominently displays the Equestrian Stockholm logo, reinforcing the product's association with the luxury brand. # Visual style The ad features a polished, studio-shot aesthetic with a focus on luxury and elegance. The color palette is dominated by deep purples and metallic golds, creating a sophisticated and high-end feel. The lighting is soft and diffused, highlighting the textures and details of the saddle pad. The overall visual style is clean and refined, emphasizing the brand's commitment to quality and style. # Hooks Headline: SIGN UP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The quilted diamond pattern provides enhanced cushioning for the horse's comfort. - The metallic gold trim adds a touch of elegance to the saddle pad. # Benefits - Comfort for the horse - Stylish look - Association with a luxury brand # Features - Quilted diamond pattern - Metallic gold trim - Brand plate # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's perspective is evident through the prominent display of the logo and the call to action to sign up for VIP membership. # Storyline - The ad opens with a close-up shot of a rider on a horse, focusing on the saddle pad. This immediately establishes the context and showcases the product in its intended use. The perspective is from the brand, highlighting the product's design and integration with equestrian activities. - The text overlay prompts viewers to "SIGN UP" and "BECOME A VIP MEMBER." This is a direct call to action from the brand, encouraging viewers to engage further and join an exclusive community. The perspective shifts to the brand, aiming to build a customer base and foster loyalty.

# Ad summary This ad showcases the Holiday Collection of horse riding equipment, highlighting the crystal binding and vegan fur padding for shock absorption and reduced chafing. It also promotes the Everyday Brushing Boots to complete the look. # Brand positioning The brand is presented as a provider of high-quality, luxurious equestrian equipment. The focus on details like crystal binding and vegan fur padding suggests a commitment to both style and comfort for the horse. The brand aims to occupy a space in the market that values both aesthetics and functionality, appealing to customers who want their equestrian gear to look good and perform well. The brand aligns with a lifestyle that appreciates attention to detail and ethical considerations, as evidenced by the use of vegan fur. It pushes against the norm of purely functional equestrian equipment by emphasizing the visual appeal and luxurious feel of its products. The brand positioning is both functional (shock absorption, reduced chafing) and emotional (luxury, style). # Product The featured product is a horse saddle pad from the Holiday Collection. It is black with a quilted pattern and a crystal binding along the edges for a luxurious look. The inside features vegan fur padding, which provides shock absorption and reduces the risk of chafing for the horse. The ad also mentions Everyday Brushing Boots, which are designed to complement the saddle pad and complete the overall look. The saddle pad is presented as a stylish and functional accessory for horse riding, emphasizing both the aesthetic appeal and the comfort it provides for the horse. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the product details. The editing style is smooth with slow zooms and pans to highlight specific features. The production quality is high-end, giving a luxurious feel to the product presentation. The pacing is consistent, with a slow and deliberate rhythm that emphasizes the quality and design of the equestrian equipment. # Hooks Text overlay: 00:00–00:04 Introducing: / 00:00–00:04 Holiday Collection Visual: 00:00–00:04: A close-up shot of a black quilted saddle pad with crystal binding on a neutral-colored carpet. The camera slowly zooms in to highlight the texture and design. Text overlay: "Introducing: Holiday Collection". # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of discomfort and potential chafing for horses during riding, which can be a concern for horse owners. # Value propositions - The crystal binding adds a touch of luxury and style to the equestrian equipment. - The vegan fur padding provides comfort and protection for the horse, ensuring a pleasant riding experience. - The Everyday Brushing Boots complete the look, offering a coordinated and fashionable appearance. # Benefits - Luxurious look - Comfort for the horse - Shock absorption - Reduced risk of chafing - Complete and coordinated look # Features - Crystal binding - Vegan fur padding on the inside - Provides shock absorption - Reduces the risk of chafing - Everyday Brushing Boots # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product features and aesthetic. # Storyline - 00:00–00:04 The ad opens with a close-up shot of the black quilted saddle pad with crystal binding, introducing the Holiday Collection. - 00:04–00:08 The camera focuses on the crystal binding detail, highlighting the luxurious aspect of the product. - 00:08–00:12 The ad transitions to show the vegan fur padding on the inside of the saddle pad, emphasizing its functional benefits such as shock absorption and reducing chafing. - 00:12–00:17 The ad concludes by showcasing the Everyday Brushing Boots alongside the saddle pad, suggesting a complete and coordinated look.

# Ad summary This ad for Equestrian Stockholm showcases its Bemini Bordeaux line of riding clothes and horse gear. The visuals feature different garments and tack in the collection, modeled by both horses and riders, accompanied by a rhythmic electronic pop soundtrack and onscreen product titles. The ad conveys a sense of stylishness, quality, and coordinated elegance for equestrians. # Brand positioning Equestrian Stockholm is presented as a high-end equestrian brand that emphasizes style and coordination in its product offerings. The brand seems to occupy a luxury space in the equestrian market, offering riders a chance to express their personal style through high-quality, coordinated garments and horse tack. The brand is positioned as a fashion-forward choice for riders who want to look their best in the arena or stable. The brand emphasizes a lifestyle of equestrian sport, fashion, and quality. # Product The ad showcases the Bemini Bordeaux line, a collection of riding clothes and horse gear in a matching bordeaux color. The products include riding jackets and shirts for riders, as well as saddle pads, fly veils, and bandages for horses. The products are presented as high-quality, stylish, and designed to create a coordinated look for horse and rider. The fabrics appear to be technical and performance-oriented while also being stylish and visually appealing. The overall message is that these products are worth buying because they elevate the rider's and horse's appearance, and allow riders to express themselves and their horses as a coordinated set. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style consists of quick cuts between different shots of the products and models. The production quality is high, with well-lit shots and clear visuals. The ad uses a consistent color palette of bordeaux and black, which creates a cohesive and stylish look. The pacing is fast, with approximately 12 cuts per minute. The visuals are synced to the music beats, creating a rhythmic and engaging viewing experience. # Hooks Spoken: 00:00-00:02 Male 1 [singing] You are my sunshine, I want the world to know, Text overlay: 00:00 / bemin bordeaux / shop nu / EQUESTRIAN / STOCKHOLM Visual: 00:00–00:01: A close up, high angle shot of a quilted bordeaux-colored saddle pad with the Equestrian Stockholm logo. It is positioned on the back of a white horse, covered by a brown leather saddle. / 00:01–00:02: A medium shot of a model in a bordeaux riding jacket with a white collared shirt underneath. She has blonde hair and is wearing natural makeup. She is standing in front of a blurred out, vaguely architectural background. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad subtly implies the pain point of not having a coordinated and stylish look for horse and rider. The visuals focus on the matching Bemini Bordeaux collection, suggesting that riders may desire a more put-together appearance. Quote: Visuals of the horse and rider in matching gear throughout the ad. # Value propositions - Create a coordinated and stylish look for horse and rider with matching bordeaux color apparel and tack - Express your personal style through high-quality, fashionable equestrian products - Elevate your appearance in the arena or stable with premium materials and craftsmanship # Benefits - Stylish and coordinated look for horse and rider - High-quality materials and craftsmanship - Elevated appearance in the arena or stable - Expression of personal style # Features - Matching bordeaux color - Quilted saddle pad - Riding jacket - Turtleneck shirt - Riding shirt - Leather riding gloves - Fly veil - Leg bandages # Call to action shop nu # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the perspective of the brand, showcasing its products and aesthetic. # Storyline - 00:00–00:00 The ad opens with a close-up shot of a quilted bordeaux saddle pad on a white horse, showcasing the product's details and quality. - 00:01–00:01 A model is shown in a matching bordeaux riding jacket, highlighting the coordinated look that the brand offers. - 00:02–00:03 The camera focuses on the saddle pad again, this time with a rider on the horse, emphasizing the product's functionality and style. - 00:03–00:04 The model is shown again, now wearing a bordeaux turtleneck, emphasizing the brand's apparel line. - 00:04–00:05 A rider is shown on horseback, fully outfitted in the Bemini Bordeaux collection, showcasing the complete coordinated look. - 00:05–00:06 A smiling model is shown wearing a bordeaux riding shirt, further emphasizing the brand's apparel. - 00:06–00:07 The camera zooms in on gloved hands wearing bordeaux sleeves, showcasing the product's details and craftsmanship. - 00:07–00:08 The model poses with her horse in a stable setting, highlighting the brand's connection to equestrian life. - 00:08–00:09 A rider is shown on horseback again, showcasing the full Bemini Bordeaux collection in action. - 00:09–00:10 The ad concludes with a static shot of a horse in full Bemini Bordeaux tack, reiterating the coordinated aesthetic of the brand.

# Ad summary This ad showcases the brand Equestrian Stockholm and their Purple Night line of riding apparel. It features a woman wearing the brand's riding shirt on one side of the screen. On the other side, it features footage of horses wearing the brand's saddle pads and accessories. A woman is shown riding the horse in full Equestrian Stockholm gear. # Brand positioning Equestrian Stockholm is presented as a high-end brand specializing in equestrian apparel and accessories. The brand seems to occupy the luxury market, catering to riders who want to combine performance with style. The emphasis on 'Popular refill: Purple Night' suggests a fashion-forward approach, treating equestrian wear as seasonal collections. The brand's tone is aspirational, aligning with a lifestyle of elegance and dedication to the sport. By offering matching sets, Equestrian Stockholm aims to make their products an integral part of their customers' identity. # Product The ad features Equestrian Stockholm's 'Purple Night' line of riding apparel and accessories. Key products include a long-sleeved riding shirt in a dark purple hue, designed for comfort and performance, as well as saddle pads, leg wraps, and fly hoods for horses in a matching purple quilted design. The ad showcases how these products are part of a matching set, offering riders a coordinated look. All products seem to be geared towards riders who want to stand out in the arena, making a statement about their dedication to both style and equestrian pursuits. The ad highlights the visual appeal and fashionable aspects of equestrian wear. # Visual style The ad features a clean and polished aesthetic with bright lighting. The split screen is symmetrical. There are quick cuts and static shots that alternate between the product on the model and the product on a horse. The pacing is medium and consistent with the music. # Hooks Text overlay: Popular refill / Purple Night / EQUESTRIAN / STOCKHOLM Visual: 00:00–00:03 Split screen. The left side features a fair-skinned, young, blonde woman facing the camera. She wears a long-sleeved, dark purple shirt and black riding pants with a belt. She has a neutral expression. The background is a plain white wall. On the right side, a horse wears a dark purple saddle pad and black riding tack. The camera zooms in close. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ad offers a way to combine fashion with function, ensuring that the rider looks stylish while performing their equestrian activities. - It highlights the appeal of owning a matching set, which offers a sense of completeness and sophistication. - The 'Popular refill' tagline suggests the opportunity to regularly refresh one's equestrian wardrobe with new seasonal color options. # Benefits - Stylish apparel - Coordinated look - Comfortable performance wear # Features - Long-sleeved shirt - Dark purple color - Matching sets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing their products and aesthetic. # Storyline - 00:00–00:06 The split screen displays a blonde woman posing in front of a white background on one side, and closeups of a horse in riding tack on the other side. - 00:06–00:09 The split screen view continues, now showing a rider on a horse in an indoor ring.

# Ad summary This ad is for Equestrian Stockholm and features their sand collection. It features a light horse and rider dressed in various equestrian sand-colored outfits and riding gear. # Brand positioning Equestrian Stockholm is presented as a high-end brand for equestrians, offering stylish and functional riding apparel and accessories. The brand emphasizes aesthetics, performance, and luxury, aligning with a lifestyle of elegance and dedication to the equestrian sport. Equestrian Stockholm is positioned to be the brand of choice for equestrians who value both fashion and function. The brand ignores the category norm of prioritizing practicality over style, by elevating equestrian fashion to new heights. # Product Equestrian Stockholm's sand collection features riding apparel and accessories designed for equestrians. The collection includes a sand-colored riding jacket, a long-sleeved zip-up shirt, riding pants, helmets, and horse gear such as saddle pads and ear bonnets. These products are designed for equestrians who value both style and function in their riding equipment. The gear is made of high-quality materials and tailored for optimal performance and comfort. The collection provides riders with a sophisticated and coordinated look, both in and out of the arena. # Visual style The ad has a polished and sophisticated aesthetic, with a focus on natural lighting and elegant settings. The editing style includes static shots and smooth transitions, creating a seamless flow. The production quality is high-end, with a commercial feel that enhances the brand's luxurious image. The pacing is moderate, with a consistent rhythm that complements the visuals and the music. # Hooks Text overlay: NEW IN / THE SAND / COLLECTION Visual: 00:00–00:01 A woman wearing a light tan riding jacket, white pants, and black riding boots walks out of a large, elegant building with stone walls and a dark wooden door. The background features a paved courtyard with lush greenery. The setting suggests an upscale equestrian facility. The woman is positioned in the center of the frame and walks towards the right, with a neutral expression. The camera is stationary and captures the full shot of the woman. The lighting is bright and natural, enhancing the textures of the stone and wood. The Equestrian Stockholm logo is at the bottom. / 00:01–00:02 A gray horse stands on a brick driveway with a tan building in the background, surrounded by lush greenery. The lighting is bright and sunny. The camera is stationary and focuses on the horse. The scene is peaceful and elegant, typical of an upscale equestrian setting. The Equestrian Stockholm logo is at the bottom. / 00:02–00:03 A woman wearing a light tan riding jacket, white pants, and black riding boots stands next to a gray horse on a brick driveway. The background features a tan building and greenery. The woman is positioned in the center of the frame with a neutral expression. The camera is stationary and captures a full shot of the woman and horse. The lighting is bright and natural. The Equestrian Stockholm logo is at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The products provide riders with a sophisticated and coordinated look, both in and out of the arena. - The riding apparel and accessories are high-quality materials and tailored for optimal performance and comfort. # Benefits - Stylish and functional riding apparel and accessories - High-quality materials - Optimal performance and comfort - Sophisticated and coordinated look # Features - Sand-colored riding jacket - Long-sleeved zip-up shirt - Riding pants - Helmets - Saddle pads - Ear bonnets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the official brand perspective, using polished visuals and sophisticated messaging to present Equestrian Stockholm. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a woman walking out of an equestrian building, showcasing the sand-colored riding jacket. The message conveyed is to introduce the brand and its equestrian lifestyle. The perspective is from an external observer, capturing the elegance and style associated with Equestrian Stockholm. The tone is sophisticated and aspirational, highlighting the quality and exclusivity of the brand. - 00:02–00:04 00:02–00:04 The scene shifts to the same woman standing next to a horse, reinforcing the connection between the brand and equestrianism. The message is to emphasize the brand's presence in the equestrian world. The perspective remains external, capturing the harmony between the rider and the horse, creating a sense of unity. The tone maintains the sophisticated and elegant feel, suggesting a lifestyle of luxury and dedication to equestrian sports. - 00:04–00:12 00:04–00:12 The ad shows various close-up shots of the sand-colored saddle pads and the rider on the horse, performing riding activities indoors. The message is to showcase the product in action, highlighting its functionality and stylish design. The perspective shifts between external and closer shots, emphasizing the rider's confidence and connection with the horse, as well as showcasing the sand-colored riding apparel and gear. The tone remains sophisticated, creating a sense of aspiration and inspiration, implying that Equestrian Stockholm offers products that enhance the equestrian experience. - 00:12–00:14 00:12–00:14 The ad features a woman wrapped in a sand-colored blanket, standing next to a horse, reinforcing the brand's connection to equestrian lifestyle. The message is to emphasize the lifestyle aspect of the brand. The perspective is from an external observer, capturing the elegance and style associated with Equestrian Stockholm. The tone is sophisticated and aspirational, highlighting the quality and exclusivity of the brand.

# Ad summary This ad for Equestrian Stockholm features a woman modeling clothing from the brand's spring collection. The ad is a full body shot of the model in an outdoor setting. # Brand positioning Equestrian Stockholm is presented as a high-end brand specializing in equestrian apparel. The brand is positioned as sophisticated and stylish, blending functionality with fashion for riders. The ad emphasizes a modern, elegant aesthetic, suggesting the brand aims to redefine equestrian wear by incorporating contemporary design elements. The brand seems to ignore the category norm of purely functional riding gear, instead focusing on creating fashionable pieces that riders would feel confident wearing both in and out of the stable. # Product The ad features a white, long-sleeved button-down shirt, light beige riding pants, a black belt, and tall black riding boots. The shirt appears to be made of a slightly stretchy material, fitting closely to the body. The riding pants are a light beige color with a subtle pattern of small dots, designed for comfort and grip while riding. A slim black belt cinches the waist, adding a touch of elegance. The tall black riding boots are glossy and knee-high, completing the classic equestrian look. The overall impression is one of functional yet fashionable riding attire, suitable for both performance and style. # Visual style The ad has a clean, polished visual style with a focus on natural lighting and muted colors. The production quality is high, suggesting a professional photoshoot. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is elegant and understated, complementing the brand's sophisticated image. The overall effect is a blend of classic equestrian style with modern fashion sensibilities, designed to appeal to a discerning audience. # Hooks Headline: the Spring Collection # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistently from the brand, showcasing its clothing line and aesthetic in a polished, aspirational manner. # Storyline - The ad opens with a full-body shot of a woman in equestrian attire, immediately establishing the product and its context. The intention is to showcase the brand's clothing line in a real-world setting, allowing the audience to see how the pieces look when worn. The audience experiences this from the brand's perspective, highlighting the aesthetic and fit of the clothing. - The focus then shifts to the details of the outfit, emphasizing the fit and style of the shirt, pants, belt, and boots. This is intended to draw attention to the quality and design of each piece, encouraging viewers to appreciate the craftsmanship. The brand is telling this part of the story, emphasizing the value and appeal of their products. - The ad concludes with a subtle branding element, featuring the brand's logo and the name of the collection. This reinforces brand recognition and invites viewers to explore the rest of the collection. The brand is reinforcing its identity and positioning itself as a provider of stylish equestrian apparel.

# Ad summary This ad showcases a woman wearing a black button-down shirt and light-colored pants from Equestrian Stockholm's Spring Collection. The ad is designed to highlight the brand's aesthetic and the fit of the clothing. # Brand positioning Equestrian Stockholm is presented as a high-end brand specializing in equestrian apparel. The brand aims to occupy a space in the consumer's mind as a provider of stylish and functional clothing for equestrians. The brand aligns with values of elegance, performance, and a sophisticated lifestyle. It appears to follow category norms by focusing on equestrian-specific clothing, but pushes against the idea that equestrian wear cannot be fashionable. The brand positioning is both functional, providing apparel suited for riding, and emotional, appealing to the desire for a polished and refined look. # Product The ad features a black, long-sleeved button-down shirt and light-colored riding pants. The shirt appears to be made of a smooth, slightly stretchy material, designed for a close fit. The pants are light-colored, possibly beige or light gray, and appear to be tailored for riding with a close fit through the seat and thighs. The ad highlights the fit and style of the clothing, suggesting they are designed to be both functional for riding and fashionable for everyday wear. The ad addresses the purchase barrier of equestrian clothing not being stylish by presenting a fashionable and modern design. # Visual style The ad has a polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on the fit and style of the clothing. The image treatment includes soft lighting and subtle color grading. The typography is clean and legible, integrated seamlessly into the image. The style is high-design, aiming to capture attention in-feed with its sophisticated aesthetic. # Hooks Headline: the Spring Collection # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of equestrian clothing often being unfashionable or not suitable for everyday wear. # Value propositions - Fashionable design for equestrian wear # Benefits - Stylish equestrian apparel - Functional riding clothing # Features - Long-sleeved button-down shirt - Light-colored riding pants # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is showcasing its new Spring Collection, highlighting the fit and style of the clothing. # Storyline - The ad opens with a woman posing in Equestrian Stockholm apparel. This is intended to showcase the brand's aesthetic and the fit of the clothing from the brand's perspective.