How Byredo Advertises on Meta

# Ad summary This ad showcases the BYREDO brand and the new Absolu de Parfum BAL D'AFRIQUE fragrance. # Brand positioning BYREDO positions itself as a luxury fragrance brand, offering unique and sophisticated scents. The brand seems to target consumers who appreciate artistry and high-quality ingredients, promoting a lifestyle of elegance and individuality. The brand aims to occupy a space in the consumer's mind that values sophistication, luxury, and unique self-expression through scent. It aligns with values of artistry, quality, and individuality, promoting a lifestyle of elegance. The brand sets itself apart by creating unique, artisanal fragrances, moving away from mass-produced scents. The brand positioning is emotional, appealing to consumers' desires for luxury, self-expression, and sensory experiences. # Product The product featured is BYREDO's BAL D'AFRIQUE Absolu de Parfum, a new iteration of their classic fragrance. The perfume is housed in a clear glass bottle with a black, spherical wooden cap. The product is marketed as an 'Absolu de Parfum', suggesting a more concentrated and intense version of the original scent. The ad doesn't specify the scent profile, but it is implied to be a luxurious fragrance experience. The purchase barriers addressed are potential concerns about the fragrance's intensity, by highlighting its concentration as an 'Absolu de Parfum.' # Visual style The ad has a polished and modern aesthetic. The composition is clean and balanced, with a focus on showcasing the product and the model in a sophisticated manner. The image treatment involves a subtle color grade that enhances the vibrancy of the colors while maintaining a clean and minimalist look. The typography is bold and stylized, creating a strong visual impact. The ad contrasts a bright, primary color (the blue suit) with a neutral backdrop, which draws attention to the human element. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Absolu de Parfum # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is from the brand's point of view, showcasing its product and brand identity through visuals, text, and overall aesthetic. # Storyline - The ad starts by featuring the brand name "BYREDO" prominently across the top of the image. This serves to immediately establish brand recognition and set the tone for a luxury product. The brand is telling the audience what is being advertised. - The image then transitions to a person wearing a blue suit to help create an artistic and sophisticated visual context, appealing to the target audience. The brand is telling the audience how this product looks when used. - The storyline then shifts to the product itself, with the BYREDO Bal D'Afrique Absolu de Parfum bottle prominently displayed. This allows the viewer to see the packaging and design of the product and understand what is being offered. The brand is telling the audience the product being promoted. - The ad concludes by showcasing a tagline "THE NEW ABSOLU DE PARFUM" beneath the perfume bottle. This provides a final emphasis on the key message and reinforces the unique selling proposition of the product. The brand is telling the audience the product's key selling point.

# Ad summary This Byredo image ad features a close-up shot of a model with artistic makeup and a flower, highlighting the brand's aesthetic and sensory appeal without explicitly showcasing a specific product. # Brand positioning Byredo is presented as a luxury brand that blurs the lines between beauty, art, and fragrance. The brand aims to occupy a space in the consumer's mind that values creativity, self-expression, and a unique aesthetic experience. It aligns with an artistic, sophisticated lifestyle, pushing against the norms of conventional beauty advertising that often focuses on overt product benefits. Byredo's brand positioning is more emotional and sensory, emphasizing the artistry and individuality of its products rather than functional performance. # Product The product being indirectly advertised is beauty and cosmetics from Byredo. The ad does not explicitly mention a product name, instead using a model with orange eye makeup and blush, suggesting the brand's makeup line. The makeup is applied artistically with a bold, monochromatic color palette. The model's look conveys a high-fashion and artistic sensibility, appealing to customers who value creative expression and unique beauty aesthetics. The ad does not address any explicit purchase barriers but rather aims to create desire and intrigue through its artistic presentation. # Visual style The ad features a high-fashion, artistic visual style with a focus on clean lines and bold color contrasts. The production quality is highly polished with studio-style lighting and a minimalist composition. The image treatment includes color grading to enhance the vibrancy of the orange makeup and flower. The overall design feels native to platforms like Instagram, with a visually striking image intended to capture attention in-feed. The typography is large and bold, ensuring high scannability. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Orange eye makeup and blush # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, focusing on presenting a high-fashion, artistic aesthetic that reflects the brand's identity. # Storyline - The ad begins with a close-up of a model's face, intended to capture the viewer's attention through an intriguing and artistic visual. This is from the brand's POV, which establishes a high-fashion, artistic aesthetic. - A flower is placed near the model's mouth, adding a natural and sensory element. This further enhances the brand's artistic POV and hints at the sensory experience of their products. - The model's makeup is prominently displayed, showcasing the brand's beauty offerings without explicitly naming a product. This reinforces the brand's POV by highlighting the artistic application and bold color palette. - The overall composition aims to leave a lasting impression, emphasizing the brand's artistic identity. This is presented from the brand's POV, which creates intrigue and encourages the viewer to explore the brand further.

# Ad summary The ad features two bottles of Byredo's Bal d'Afrique Eau de Parfum on a red glittery surface. The ad focuses on the product's presentation and luxury appeal. # Brand positioning Byredo is positioned as a luxury fragrance brand, emphasizing elegance and high-end quality. The brand aims to occupy the space of sophisticated and premium fragrances, targeting customers who appreciate unique and high-quality scents. Byredo aligns with a lifestyle of luxury, exclusivity, and refined taste, often pushing against the mass-market approach of more common fragrance brands by focusing on niche, artistic fragrances with minimalist branding. # Product The product featured is Byredo's Bal d'Afrique Eau de Parfum. The fragrance is presented in a clear, minimalist glass bottle with a contrasting black cap. The bottle features a label with the brand and product name. The product is aimed at individuals who appreciate sophisticated and unique fragrances. The product's USPs include its luxurious formulation and presentation. The ad does not explicitly mention use occasions but the overall aesthetic suggests it's suitable for those seeking a signature fragrance for special occasions and everyday luxury. There are no overt purchase barriers addressed in the ad. # Visual style The ad has a highly polished, studio-shot production quality, focusing on luxury and visual appeal. The visual motifs include the use of glitter, a strong color scheme, and minimalist product presentation. Image treatment includes soft lighting, background blurring, and possible color grading to enhance the red tones. The ad contrasts typical platform content by featuring a highly designed and luxurious presentation, aiming to create a stop power in the feed by standing out from more casual content. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-end fragrance experience: Emphasized through the product's luxurious presentation and minimalist design. # Benefits - Luxurious scent - Elegant presentation # Features - Eau de parfum - Glass bottle with black cap # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is shot from the brand's perspective, emphasizing the luxuriousness and visual appeal of the product by focusing on the artistic presentation and high-end aesthetic. # Storyline - The image showcases two bottles of Byredo's Bal d'Afrique Eau de Parfum, displayed on a surface covered in red glitter. This arrangement conveys a sense of luxury and sophistication, positioning the product as a high-end, desirable item. The perspective is from the brand, highlighting the product's visual appeal and aesthetic qualities.

# Ad summary This ad for Byredo's Bal d'Afrique fragrance features a dance troupe performing choreography at various urban and nature locations. The ad highlights the artistry of the dancers and the vibrant colors of their outfits. The name of the fragrance is displayed on screen with a brief description. # Brand positioning Byredo is presented as a luxury fragrance brand with a focus on artistry and cultural expression. The brand aligns with values of creativity, movement, and vibrancy, showcased through the collaboration with dancers and the use of diverse locations. The brand pushes against traditional norms of fragrance advertising by focusing on dance and visual storytelling rather than relying solely on sensory appeal or celebrity endorsements. Byredo occupies a high-end space in the market, emphasizing aesthetic expression and artistic collaboration. # Product The featured product is Byredo's Bal d'Afrique, presented as "The New Absolu de Parfum." The ad showcases the fragrance through visual artistry and movement. The product is intended for individuals who value artistic expression and cultural vibrancy. The ad focuses on a visual representation of Bal d'Afrique through dance and color, emphasizing an emotional and sensory experience over specific ingredients or functional attributes. The visuals of the bottle are shown at the end of the ad, with black hands framing the perfume bottle against lush greenery. # Visual style The ad has a polished, high-end aesthetic. The editing style consists of quick cuts between dance sequences, with smooth transitions. The production quality is high, giving the ad a commercial feel. The pacing is fairly consistent, with cuts timed to the music, enhancing the rhythm and energy of the dance. # Hooks Text overlay: 00:00–00:01: BYREDO Visual: 00:00–00:01: A low-angle shot focuses on a white 'BYREDO' logo against a grey concrete architectural structure. The background features geometric tilework. The shot is static. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - New Absolu de Parfum # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the official voice and perspective of the Byredo brand, showcasing its product and aesthetic vision. # Storyline - 00:00–00:01 The ad opens with a shot of the Byredo brand name against an architectural background. - 00:01–00:03 00:01–00:03: A person in a black outfit looks up toward the camera as though dancing. This aims to capture attention and establish a tone of motion and artistic expression. - 00:04–00:07 00:04–00:07: A group of dancers in red outfits are shown performing under a large tree, conveying energy, freedom, and connection to nature. - 00:07–00:10 00:07–00:10: Dancers in black outfits perform in an indoor space with white walls and a tiled floor, creating a contrast and highlighting the dance. - 00:10–00:14 00:10–00:14: The brand and product name, "BYREDO BAL D'AFRIQUE THE NEW ABSOLU DE PARFUM," appear on screen while dancers in blue outfits continue to perform. This aims to brand the visual dance performance. - 00:13–00:14 00:13–00:14: Hands come together to frame the Bal d'Afrique perfume bottle, showcasing the product itself. This closes the loop by connecting the dance performance to the product.

# Ad summary An image ad promoting the Byredo Bal D’Afrique Absolu de Parfum. The ad features a close-up shot of the perfume bottle against a red backdrop with swirling white patterns. The text highlights the product name and the fact that it is the new absolu de parfum. # Brand positioning Byredo is presented as a luxury fragrance brand, emphasizing sophistication and quality with its 'Absolu de Parfum' line. The brand aligns with an upscale lifestyle, targeting consumers who value high-end scents and unique olfactory experiences. Byredo distinguishes itself with its minimalist aesthetic and carefully crafted fragrances, occupying a premium space in the market. # Product The featured product is Byredo's Bal D’Afrique Absolu de Parfum. It is a high-end fragrance presented in a clear glass bottle with a black, ridged spherical cap. The bottle features a minimalist label with the brand name and fragrance name. The parfum is positioned as an 'Absolu de Parfum,' suggesting a more concentrated and intense version of the original fragrance. This appeals to consumers looking for a long-lasting, premium scent experience. # Visual style The ad has a highly polished, studio-shot quality with a focus on luxury and elegance. The visual motif is centered around the contrast between the sleek perfume bottle and the textured, swirling background. Image treatment includes careful lighting, background removal to emphasize the product, and color grading to enhance the red and white color scheme. Typography is large and bold for the brand name, ensuring high scannability. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The new Absolu de Parfum is an intense version of the original fragrance. # Benefits - New fragrance # Features - Absolu de Parfum # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image presents the product and brand from the company's point of view, highlighting luxury and quality. # Storyline - The ad opens with a visually striking presentation of the Byredo brand and its Bal D’Afrique Absolu de Parfum, immediately capturing the viewer's attention with the product's sleek design and the brand's high-end aesthetic. This moment is from the brand's perspective, showcasing the product as a luxury item. - The ad then highlights the specific product within the Byredo line, emphasizing that it is the 'new' Absolu de Parfum. This is told from the brand's perspective to create intrigue and interest for those seeking a premium fragrance experience.

# Ad summary An eye-catching ad showcasing Byredo's Black Saffron fragrance, utilizing a close-up of a model with an orange flower and makeup to create a striking visual that emphasizes the product. # Brand positioning Byredo positions itself as a luxury fragrance brand, emphasizing sophistication and elegance through its minimalist aesthetic and carefully curated imagery. The brand aligns with a refined lifestyle, offering consumers a way to express individuality through unique and high-quality scents. Byredo deviates from typical mass-market fragrance brands by focusing on artistry and distinctive compositions, appealing to those seeking exclusivity and a more personal connection to their fragrance. # Product Black Saffron is presented as the newest 'Absolu de Parfum' by Byredo. The product is visually represented through the inclusion of an orange flower as well as orange-red hued makeup on the model. The product appears to be targeted toward individuals who appreciate sophisticated fragrances and unique compositions. The ad aims to convey that this fragrance is not just a scent, but an experience. The use of the term 'Absolu de Parfum' suggests a highly concentrated and long-lasting fragrance, which serves as a USP to consumers looking for quality. # Visual style The ad features a highly polished, studio-shot image with a focus on minimalism and clean lines. The color palette is limited, emphasizing black, white, and shades of orange to create a cohesive and sophisticated look. The image treatment includes background removal and careful lighting to highlight the model's features and the product's associated color. The typography is integrated cleanly, using a geometric sans-serif font for a modern feel. This style is designed to feel high-end and luxurious, disrupting the typical in-feed content with its refined aesthetic. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Absolu de parfum # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image, from the prominent logo to the product name and description, reinforces the brand's identity and promotes its newest fragrance, all from the perspective of the brand itself. # Storyline - The ad opens with a close-up of a model’s face, partially obscured by a striking orange flower. This is intended to capture the viewer's attention and create an intriguing visual, highlighting the fragrance's association with nature and beauty from the brand's perspective. - The composition includes makeup applied in an orange-red hue, mirroring the color of the flower, subtly emphasizing the saffron notes within the fragrance while reinforcing the connection between the product and visual aesthetics, from the brand's perspective. - The ad concludes by stating the product name, 'Black Saffron,' and labeling it as 'The New Absolu de Parfum,' setting the tone that it is a new and high-quality offering while providing key information from the brand's perspective.

# Ad summary This ad is for Byredo's Bal D'Afrique Absolu de Parfum. The ad shows a diverse group of dancers in various locations dressed in colorful outfits. # Brand positioning Byredo is presented as a luxury fragrance brand that is high end and unique. The ad highlights the brand's connection to culture and diversity. The brand aligns with values of sophistication and artistry, demonstrated through high-quality production and creative expression. The brand pushes against norms by not taking a functional approach to the product, but rather appealing to the consumers through culture and emotion. # Product The advertised product is Byredo's Bal D'Afrique The New Absolu de Parfum. This is a fragrance. The ad does not go into depth regarding notes, ingredients, or specific scent profiles. Instead, it is highlighted through the dancers and cultural elements. The product is in a clear glass bottle with a black cap and a simple label. # Visual style The ad has a high-end, polished aesthetic. It features quick cuts and smooth transitions. The visuals are vibrant and colorful, and the editing is timed to the music. The production quality is high, giving it a commercial feel. There is a consistent use of bright, natural light, and the camera angles are dynamic. # Hooks Text overlay: 00:00–00:00: BYREDO Visual: 00:00–00:00: The word "BYREDO" appears in a bold, white sans-serif font against a background with a person in dark clothing looking directly at the camera. The setting appears to be inside a building with a skylight overhead, casting diffused light. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is produced by the brand, showcasing their product. # Storyline - 00:00–00:00 The brand name is shown on screen. - 00:01–00:06 00:01–00:06: A group of people dressed in red outfits dance in nature and in building-like structures. This showcases the dance/movement aspect of the ad. - 00:06–00:07 00:06-00:07: Cut to dancers in blue, with text showing the brand and product name. This highlights the brand's focus. - 00:07–00:09 00:07-00:09: Close up of hands holding the Byredo perfume. The hands make a triangular shape. This is the product shot.

# Ad summary This ad features a woman posing in a fashionable outfit against a bright blue and white sky, while showcasing a bottle of Byredo's Bal d'Afrique perfume. The ad aims to highlight the new Absolu de Parfum formulation. # Brand positioning Byredo positions itself as a luxury fragrance brand, appealing to consumers who value sophistication and unique scent profiles. The brand name is prominently displayed in a modern, geometric font, reinforcing its contemporary and high-end image. The choice of a fashionable woman and an artistic perfume bottle suggests that Byredo aims to occupy a space in the market that combines fashion, art, and personal expression, setting it apart from more traditional or mass-market fragrance brands. The brand focuses on exclusivity, creativity, and aesthetic appeal, targeting consumers who seek a distinctive and luxurious sensory experience. # Product The featured product is Byredo's Bal d'Afrique perfume, presented in a clear glass bottle with a black, textured cap. The label (on-package label text) reads "BYREDO BAL D'AFRIQUE ABSOLU DE PARFUM." The bottle has a minimalist design and is positioned in the foreground, ensuring it is the focal point. The fragrance is highlighted as "THE NEW ABSOLU DE PARFUM," suggesting an enhanced or reformulated version of the original scent. This targets consumers looking for a luxurious and unique fragrance experience, emphasizing the product's sophistication and exclusivity. # Visual style The ad features a polished, high-quality studio shot. The visual motifs include a clean layout, bright lighting, and a focus on the product and model. The image treatment involves background removal to emphasize the subject and product, with subtle color grading to enhance the overall aesthetic. The typography integration is clean and legible, using a mix of modern sans-serif fonts. The style contrasts with platform-native content, aiming to create a premium and eye-catching impression in the feed. # Hooks Headline: BYREDO # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New Absolu de Parfum: Implies an enhanced or more concentrated version of the original fragrance, offering a premium experience. # Benefits - None used. # Features - NEW ABSOLU DE PARFUM # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name, product presentation, and tagline are all conveyed from the brand's perspective, aiming to establish brand recognition, highlight product features, and communicate the brand's unique selling points. # Storyline - The brand name, BYREDO, is displayed prominently at the top, establishing brand recognition and setting the tone for luxury. This part of the story is told from the brand's perspective, aiming to create immediate brand awareness and a sense of high-end quality. - A stylish woman poses in a fashionable outfit against a bright, open sky, evoking a sense of freedom, elegance, and aspiration. The audience experiences this from an aspirational viewpoint, invited to imagine themselves embodying the same sense of style and confidence. - The product, Bal d'Afrique Absolu de Parfum, is showcased in the foreground, emphasizing its role in enhancing personal style and sophistication. This is from the brand's perspective, highlighting the product as a key element in achieving the lifestyle portrayed. - The tagline "THE NEW ABSOLU DE PARFUM" is presented below the product, communicating a new, enhanced offering from the brand. This message is conveyed from the brand's point of view, aiming to generate excitement and interest in the latest version of the fragrance.

# Ad summary This image ad showcases the Byredo Bal D'Afrique Absolu de Parfum. The ad features the product being held by hands against a yellow background, with the brand's name prominently displayed at the top and the product name at the bottom. # Brand positioning Byredo is presented as a luxury fragrance brand, focusing on high-end perfumes and sensory experiences. The brand is positioned as sophisticated and exclusive, emphasizing unique scent profiles like 'Bal D'Afrique' that evoke a sense of travel and cultural fusion. The visual style, featuring a simple background and artistic presentation of the product, reinforces the brand's commitment to quality and understated elegance. Byredo is not overtly flashy, letting the fragrance itself and its distinctive name speak for the brand's identity. # Product The featured product is Byredo's Bal D'Afrique Absolu de Parfum. It is a concentrated fragrance presented in a clear glass bottle with a black, spherical cap. The label on the bottle is white with black text, displaying the brand and product names. The ad highlights the 'Absolu de Parfum' aspect, suggesting a more intense and long-lasting scent experience compared to standard perfumes. The visual focus on the bottle being held suggests an intimate, sensory engagement with the fragrance. No specific ingredients or scent notes are mentioned, but the name 'Bal D'Afrique' implies an exotic, possibly warm and spicy, fragrance profile. The ad aims to convey that this perfume is a premium, luxurious scent experience. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The image has a studio-shot, highly polished production quality. The lighting is soft and diffused, creating a warm, inviting tone. The typography is large and bold for the brand name and smaller for the product description, ensuring readability. The overall visual style aims to convey luxury and sophistication, emphasizing the product's quality and design. # Hooks Headline: BYREDO # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Absolu de Parfum # Call to action None used. # Social proof - None used # Point of view - Brand: The entire image presents the brand and product from Byredo's perspective, emphasizing luxury, sophistication, and the unique scent profile of the new Absolu de Parfum. # Storyline - The brand's name, BYREDO, is prominently displayed at the top, setting the stage by introducing the brand and its luxury positioning. This acts as the initial branding element, informing the viewer of the product's origin from the brand's perspective. - A pair of hands gently holds the Byredo Bal D'Afrique Absolu de Parfum bottle, emphasizing the product. This creates a sense of intimate presentation and showcases the product in an artistic way. The focus is on the product's visual appeal and tactile experience, from an artistic point of view. - The text 'THE NEW ABSOLU DE PARFUM' appears at the bottom, highlighting the newness and intensity of the fragrance. This serves as a callout to draw attention to the product's unique selling point, from the brand's perspective.

# Ad summary The ad promotes BYREDO's Vesuvio eyeshadow palette featuring a model who goes by the name Angelica. The model appears in front of different colored backgrounds with different makeup looks, all created with the eyeshadow palette. # Brand positioning BYREDO is presented as a high-end luxury beauty and cosmetic brand. The brand aligns with a lifestyle of artistic expression and bold creativity, as displayed by the model's makeup and styling. The brand pushes against the norms of traditional beauty advertising by using experimental makeup styles and bold colors. The brand positioning is emotional, encouraging self-expression and individual style. # Product BYREDO's Vesuvio eyeshadow palette is a makeup product featuring 18 different colors. The palette is designed for creating a variety of makeup looks, and the ad showcases how the colors can be combined to achieve different effects. The ad highlights the palette's versatility and the range of colors available, which suggests it is a product for those who enjoy experimenting with makeup. The ad promotes the palette as a tool for self-expression and creativity. # Visual style The ad has a bright and colorful aesthetic with high contrast due to the solid colored backgrounds. The editing style consists of quick cuts, switching rapidly between shots and colors. The production quality appears polished, resembling a professional commercial. The pacing is quick, with cuts timed to the voiceover, creating a dynamic and engaging rhythm. # Hooks Spoken: 00:04–00:05 Eh, mi chiamo Angelica. Visual: 00:04–00:05 The background switches back to red. The woman says, "Eh, mi chiamo Angelica." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - 18 colours # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of an implied customer, shown via the model introducing the product. # Storyline - 00:00–00:00 The ad begins with the brand name, BYREDO, displayed prominently over a model against a blue background. - 00:00–00:02 00:00–00:02 A change of background to red, while the brand name remains in the foreground. - 00:02–00:04 00:02–00:04 The background changes to green. - 00:04–00:05 00:04–00:05 The model introduces herself as Angelica. - 00:05–00:07 00:05–00:07 The model's name, Angelica, is repeated multiple times. - 00:07–00:08 00:07–00:08 The ad transitions to a close-up shot of the eyeshadow palette. - 00:08–00:12 00:08–00:12 The model uses the eyeshadow palette while describing the different eyeshadow colors. These include violet, azure and red, as well as Vesuvio, the name of the eyeshadow palette. - 00:12–00:14 00:12–00:14 The clip finishes with a shot of the model with blue eyeshadow.

# Ad summary A close-up of a woman with makeup done using the VESUVIO eyeshadow palette. # Brand positioning BYREDO is presented as a high-end, luxury cosmetics and fragrance brand. The ad features a close-up shot with a focus on artistic makeup, suggesting the brand emphasizes beauty, artistry, and high quality. The brand aims to occupy a space in the consumer's mind that associates it with elegance and unique self expression. The bold display of the brand logo at the top, combined with the model's creative makeup, imply that BYREDO promotes individualism. The ad pushes against traditional beauty norms by featuring colorful makeup, while still maintaining a high-fashion aesthetic. The brand positioning is emotional through visual and artistic expression. # Product The featured product is the BYREDO VESUVIO eyeshadow palette, which includes 18 colours. The eyeshadow is for individuals who enjoy experimenting with bold, unique makeup looks. The palette is not visually displayed, but the ad showcases the product’s use through a model who has eyeshadow applied on her lids, and vivid blush and lip color. The ad emphasizes the versatility of the palette by showing a creative application of eyeshadow on the model's face. The ad presents the eyeshadow as a means of achieving an artistic makeup style, attracting customers who desire a more artistic and non-traditional look. # Visual style The ad has a high-fashion and artistic visual style. The production quality is high, resembling a professional studio shoot. The makeup is the central focus, and the overall effect is bold and attention-grabbing. The image is brightly lit with a solid color background. There are no obvious image treatments like filters or shadows, but the colors are enhanced to create a bold look. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not applicable # Benefits - Not applicable # Features - NEW EYESHADOW PALETTE - 18 COLOURS # Call to action None used. # Social proof - None used. # Point of view - Brand, from the top of the image to the bottom, the ad is from the brand's perspective to showcase a luxury eyeshadow palette and the creative possibilities it offers. # Storyline - The ad opens with a close-up shot of a woman's face with a full face of colorful makeup. This is included to instantly capture the viewer's attention and showcase the artistic potential of the brand's eyeshadow palette. The audience experiences this from the brand's perspective, highlighting its association with expressive makeup artistry. - The brand's name is prominently placed above the model's face, helping to immediately establish brand recognition. This is included to ensure the product is associated with a high-end brand, emphasizing its luxury and quality. The audience experiences this from the brand's perspective, focused on brand visibility and trust. - The product name "VESUVIO NEW EYESHADOW PALETTE 18 COLOURS" is shown at the bottom of the model's face. This is included to clarify what the ad is promoting and highlight the range of colors available. The audience experiences this from the brand's perspective, focusing on product specifications.

# Ad summary This is an image ad from Byredo featuring their lipstick, hand cream, and Blanche eau de parfum products. # Brand positioning Byredo is presented as a luxury brand, creating a sense of aspiration and exclusivity. The brand aims to occupy a space in the consumer's mind that equates it with high-end beauty and fragrance. The products have sleek and minimalist design that emphasize the brand's commitment to quality. The visual cues and the curated selection of products promote a lifestyle of refined taste and luxury, suggesting that Byredo is not just selling beauty products, but also an elevated lifestyle. # Product The ad features three Byredo products. First, there is a lipstick with a dark brown shade, encased in a sleek silver and gold tube. The lipstick bullet is partially exposed, showcasing its color and texture. Next to it is a tube of Blanche hand cream. The tube is white with minimalist black lettering. Finally, a bottle of Blanche eau de parfum is shown. The bottle is clear with a white label and a black spherical cap, giving a glimpse of the fragrance inside. Each product has a clean design that conveys the brand’s commitment to quality ingredients and sophisticated design. The products are being presented to the viewer as a cohesive set of items that can be used together or individually, offering multiple ways to engage with the brand. # Visual style The ad has a polished, studio-shot aesthetic with a focus on minimalist design and clean lines. The visual motif emphasizes simplicity and sophistication through the arrangement of products and the use of a muted color palette. The image treatment includes soft lighting and subtle color grading to enhance the luxury feel. The typography is clean and modern, integrating well with the overall aesthetic. The style contrasts with typical social media clutter, standing out with its high-design look and premium feel, which could improve scannability and stop power in-feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not explicitly stated. # Benefits - Not explicitly stated. # Features - Lipstick - Hand Cream - Eau de parfum # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the image is from the brand, showcasing a curated selection of products and promoting a luxury aesthetic to attract customers. # Storyline - The brand introduces its product range, signaling luxury and quality through minimalist aesthetics and recognizable design, shown from the brand's perspective. - A selection of items are displayed together, a curated lipstick, hand cream, and perfume, which conveys a lifestyle of beauty and self-care, shown from the brand's perspective. - The products are arranged to communicate luxury and encourage the audience to desire a high-end beauty routine, shown from the brand's perspective.

# Ad summary This ad features a Byredo candle held in a hand, set against a backdrop of handwritten text in pink. The overall feel is artistic and personal, blending product presentation with a creative, intimate touch. # Brand positioning Byredo is positioned as a luxury brand, creating products that are closely tied to emotion, memory, and personal experience. Byredo's association with scent is conveyed in a way that goes beyond mere functionality, and more towards triggering a particular emotion and memory. The brand appears to ignore category norms, focusing on artistic expression and sensory experiences, rather than traditional luxury cues. # Product The product featured is a Byredo Bibliothèque Bougie Parfumée (scented candle). It comes in a black cylindrical glass jar with a minimalist white label. The candle is designed to evoke a specific sensory experience, suggested by the name Bibliothèque, implying a library scent profile. It appears designed for individuals seeking a touch of luxury and artistry in their living spaces. # Visual style The ad has an artistic, high-quality production style. The visual motif is the handwritten text, creating a personal, intimate feel. Image treatment includes soft lighting to emphasize the candle and the paint-covered hand. This contrasts with the typical polished look, and makes the ad more scannable by standing out from typical product shots. # Hooks Headline: WHAT WE HEARD, WE REMEMBER. WHAT WE REM-EMBER WE BECOME, THEIR WORDS NOT LESSONS, BUT LIGHT. THEIR GESTURES STILL GUIDE OUR HANDS. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is trying to communicate a sense of artistry and evoke sensory experiences associated with memory through the use of handwritten text. # Storyline - The ad begins with a handwritten block of text that includes phrases like 'WHAT WE HEARD, WE REMEMBER' and 'WHAT WE REMEMBER WE BECOME'. This message aims to evoke nostalgia and memory. The brand is telling a story that connects the product to emotions. - The focus then shifts to a Byredo Bibliothèque candle held in a hand with paint smudges. This is intended to highlight the product. The viewer experiences the brand's attempt to link the candle with artistry and sensory experiences. - Finally, the text 'PRESENCE, SOFT AS BREATH, THE FIRST BEAUTY WE EVER KNEW' appears near the base of the image. This line aims to create a sense of intimacy and nostalgia, emphasizing the emotional aspect. The brand is telling a story about how the product can trigger emotions.

# Ad summary This ad for Byredo features a single product shot that emphasizes the luxury beauty brand's name. It uses a flatlay of colorful pencils to draw the eye to the product and brand name. # Brand positioning Byredo is presented as a luxury fragrance brand. The brand name is prominently displayed in a large, stylized sans-serif font, immediately establishing its presence. The product's sleek, metallic design reinforces the brand's focus on luxury and high quality. The artful composition suggests a sophisticated, artistic sensibility, further positioning Byredo as a premium, design-conscious brand. # Product The product shown is a Byredo fragrance in a two-tone metallic container. The top half of the container is gold and the bottom half is silver. The container has a slight curve to its design. The product is for anyone looking to add a touch of luxury to their fragrance collection. The bottle's design, with its contrasting metallic tones and curved silhouette, sets it apart. The ad encourages viewers to consider this product as a unique and valuable addition to their beauty regimen. # Visual style The ad has a highly polished, studio-shot aesthetic. The visual motif is a flatlay arrangement with the product in the center. The image is brightly lit with a shallow depth of field, blurring the background pencils slightly to emphasize the product. The typography is integrated cleanly with a large, bold sans-serif font for the brand name, creating a high-design look that is intended to grab attention in the feed. # Hooks Headline: BYREDO # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique and valuable addition to fragrance collection # Benefits - Adds a touch of luxury # Features - Two-tone metallic container - Curved design # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is positioning itself as an artistic and luxurious fragrance creator by showcasing their product in a visually interesting way. # Storyline - The ad showcases a Byredo fragrance bottle amidst a backdrop of colored pencils, creating a visually striking scene. The intention is to highlight the product and brand name. The audience experiences the ad from the brand's perspective, which seeks to emphasize the aesthetic appeal of its product and associate it with creativity and color.

# Ad summary This ad showcases Byredo’s Bal D'Afrique product line using colorful visuals and an upbeat soundtrack. # Brand positioning Byredo is presented as a luxury brand specializing in fragrances and personal care products. The brand evokes a sense of sophistication and quality through its minimalist packaging, elegant design, and curated product range. The brand is designed to appeal to consumers who value exclusivity and high-end beauty and self-care products, positioning itself as a premium choice in the market. # Product The ad features Byredo's Bal D'Afrique line, which includes a hair perfume, hand cream, and body lotion. The Bal D'Afrique hair perfume is a lightweight spray designed to impart fragrance to the hair. The hand cream is formulated to moisturize and soften the skin, while the body lotion provides hydration and leaves the skin scented with the Bal D'Afrique fragrance. All products are packaged in minimalist, chic containers with a clean design aesthetic. The ad emphasizes the sensory experience of using these products, inviting viewers to indulge in a luxurious self-care ritual. These products appear to be suitable for anyone who enjoys high-end personal care. # Visual style The ad features a clean, minimalist aesthetic with static shots of the products against a light background. The addition of hand-drawn hearts gives it a playful, personalized touch. The editing is simple with hard cuts between shots. The high production quality supports the brand’s luxury positioning. The pacing is slow and consistent throughout, emphasizing the elegance of the products. # Hooks Visual: 00:00–00:01: A white bottle of Byredo hair perfume sits on a white surface, set against a light background. The bottle is displayed inside of a clear rectangular prism stand. The bottle has a black top and white labeling with black text. Camera is static. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Byredo product line allows consumers to indulge in a luxurious self-care ritual through the use of high-end personal care products. # Benefits - Scented hair - Moisturized skin # Features - Bal D'Afrique hair perfume - Hand cream - Body lotion # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products in a visually appealing way. # Storyline - 00:00–00:01 The ad opens with a static shot of Byredo’s Bal D'Afrique hair perfume, showcasing the product’s sleek packaging and design. - 00:01–00:02 A light blue heart is drawn next to the product, suggesting affection or desire for the product. - 00:02–00:03 The ad transitions to a shot of Byredo’s Bal D'Afrique hand cream, maintaining the minimalist aesthetic. - 00:03–00:04 A green heart is drawn next to the hand cream, reinforcing the positive sentiment towards the product. - 00:04–00:05 The ad shifts to Byredo’s Bal D'Afrique body lotion, continuing the product showcase. - 00:05–00:05 A blue heart is drawn next to the body lotion, keeping up the pattern of expressing love for the products.

# Ad summary This ad showcases Byredo's Suede hand wash and lotion against an abstract green background, emphasizing the brand's luxury and artistic positioning. # Brand positioning Byredo positions itself as a luxury brand with a focus on high-end fragrances and personal care items. The brand appeals to consumers who appreciate sophisticated scents and minimalist design. The artistic and unconventional presentation in the ad—the green graffiti-style background—suggests that Byredo aims to stand out from traditional luxury brands by embracing a more modern and edgy aesthetic. Byredo emphasizes an elevated sensory experience and a connection to personal expression through its products. It differentiates itself by offering unique and carefully crafted scents, placing it in a high-end niche market where emotional connection and individuality are valued. # Product The ad features Byredo's Suede hand wash and lotion, both presented in minimalist pump bottles. The hand wash is a clear liquid, while the lotion is white. Each product is designed for daily use, offering a luxurious cleansing and moisturizing experience. The packaging features the Byredo logo and the product name, Suede, which suggests a soft, tactile, and sophisticated scent profile. These products cater to individuals who appreciate high-quality ingredients and refined fragrances in their personal care routines. The ad focuses on the sensory and aesthetic qualities of the products, highlighting the brand's commitment to combining functional skincare with elevated fragrance. # Visual style The ad features a minimalist, high-end aesthetic with a touch of edginess from the graffiti-style background. The production quality appears to be studio-shot with carefully controlled lighting and composition. The visual motifs include clean lines, minimalist product design, and a high-contrast color palette. The image treatment includes soft lighting and subtle color grading to enhance the overall elegance. The typography is clean and legible, reflecting the brand's modern identity. The style breaks from typical luxury norms by incorporating an element of urban art, aiming to capture attention and convey a sense of contemporary sophistication. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used. # Features - Hand wash - Lotion # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the perspective is that of the brand, showcasing its products and aesthetic. # Storyline - The ad starts with a focus on the overall artistic aesthetic, creating a visual hook to capture attention. The intent is to signal that Byredo is a brand that values artistry and unconventional beauty. The audience experiences this from the brand's perspective. - Next, the ad highlights the Byredo Suede hand wash and lotion. This is intended to showcase the product itself. The customer is being introduced to these products and shown what they look like. The perspective is that of the brand introducing its offerings. - Finally, the composition of the shot presents the products in a visually appealing and artistic context. This reinforces the idea that Byredo is a luxury brand that values aesthetics. The perspective is from the brand emphasizing an elevated sensory experience.

# Ad summary This ad showcases Byredo's Black Saffron Absolu De Parfum in a darkly elegant and visually driven way, emphasizing luxury and sophistication. # Brand positioning Byredo positions itself as a luxury fragrance brand, creating scents that are not just perfumes, but experiences. The brand embraces a minimalist aesthetic in its packaging and presentation while conveying a sense of exclusivity through its sleek designs and sophisticated scent profiles. Byredo aims to occupy a space in the consumer's mind as a provider of high-end, artistic fragrances that evoke emotion and individuality. The brand aligns with a lifestyle of understated elegance and refined taste, avoiding overt flamboyance. It pushes against the trend of mass-market fragrances by focusing on unique, carefully crafted scent compositions, offering a more personalized and distinctive olfactory experience. The brand positioning is both functional, in terms of providing a high-quality fragrance, and emotional, in terms of providing a sense of luxury, sophistication, and personal expression. # Product The advertised product is Byredo's Black Saffron Absolu De Parfum, a high-end fragrance presented as a luxurious olfactory experience. The product is housed in a clear glass bottle with a black, textured cap. The label is minimalist, featuring the brand name and fragrance name. The advertisement emphasizes the rich and deep character of the scent, positioning it as a unique and sophisticated choice for individuals seeking a distinctive fragrance. The ad showcases the product in visually striking scenarios, such as submerged in water with saffron-colored flowers in the background, reinforcing the key ingredient and the overall aesthetic of luxury and exclusivity. The fragrance is presented as a way to express individuality and refined taste, inviting consumers to indulge in a premium sensory experience. # Visual style The ad has a polished, high-end commercial aesthetic with dark and elegant visuals. The editing style includes smooth transitions and static shots, creating a deliberate and sophisticated feel. The production quality is high, featuring clear, crisp imagery with a focus on textures and lighting. The visual motifs include a consistent use of dark backgrounds, amber and orange hues, and reflective surfaces. The pacing is slow and deliberate, with an estimated pace of 10 cuts per minute, maintaining a consistent rhythm throughout the ad. The visuals are synchronized with the music, enhancing the overall sensory experience. # Hooks Text overlay: BLACK SAFFRON / THE NEW ABSOLU DE PARFUM Visual: 00:00–00:02: The Byredo logo is displayed in white against a moving background of a translucent orange liquid. The camera is static, and the focus is on the contrast between the logo and the fluid texture behind it. / 00:02–00:04: A black perfume bottle is silhouetted against a blurred orange flower in the background. Small, blurred bokeh effects surround the bottle. The text 'BLACK SAFFRON, THE NEW ABSOLU DE PARFUM' is overlaid in white. The camera is static, maintaining a focus on the text and the bottle. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Absolu De Parfum # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its aesthetic without featuring any customer interactions or external endorsements. # Storyline - 00:00–00:02 The Byredo logo appears over an abstract orange liquid. - 00:02–00:04 The text 'Black Saffron, the new Absolu de Parfum' is displayed against a dark background with a blurred orange flower. - 00:04–00:06 Visuals of bubbles and orange liquid create an abstract and sensory experience. - 00:06–00:08 The Black Saffron perfume bottle is shown falling into water, creating a splash. This visually represents the product as the focus, emphasizing its presence and impact. - 00:08–00:11 Close-up shot of the perfume bottle. - 00:11–00:14 Several Byredo perfume bottles are arranged on a reflective surface, creating a display of the product range. This shot implies the brand's breadth and reinforces its high-end status.

# Ad summary A product ad that showcases a variety of Byredo perfumes against a dark backdrop with white chalk-like scribbles. # Brand positioning Byredo is presented as a luxury fragrance brand, offering a diverse range of scents that evoke artistry. The brand carves out a space in the market for those seeking unique and sophisticated fragrances. The visual design and presentation suggest the brand follows category norms. Byredo's positioning is primarily emotional, focusing on the art of perfumery and the lifestyle associated with high-end fragrance. # Product The ad features multiple Byredo Eau de Parfum fragrances, each housed in a clear glass bottle with a distinctively colored cap and a minimalist label. Each fragrance is designed for daily wear. The USPs include their luxury status, unique scent profiles, and collectible presentation. The products are being presented as an artful array of scent options. All products have (on-package label text) "BYREDO EAU DE PARFUM". There is (on-package label text) "ROSE OF NO MAN'S LAND", (on-package label text) "BLANCHE", (on-package label text) "MOJAVE GHOST", (on-package label text) "BAL D'AFRIQUE", and (on-package label text) "GYPSY WATER". # Visual style The ad has a studio-shot production quality. It uses a solid black background with white chalk scribbles. The image treatment includes color grading that enhances the colors of the perfume bottles' caps. The typography is large and bold. The creative is high-design, contrasting the typical in-feed content. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Diverse range of scent options for personal expression # Benefits - Luxury fragrances with unique scent profiles # Features - Each perfume bottle with its distinctive colored cap # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand POV is consistent throughout the image, focusing on showcasing the brand logo and product range. # Storyline - The Byredo brand logo is prominently displayed at the top of the image. This reinforces brand recognition and signals the ad's purpose, presented from the brand's perspective. - The various perfume bottles are scattered across the center of the frame. The presentation serves to showcase the range of Byredo fragrance options and invites viewers to explore different scents, presented from the brand's perspective. - Chalk-like scribbles serve as a backdrop, framing the perfumes and adding a creative touch. This contextualizes the product within an artistic setting, suggesting the artistry of perfume making and further reinforces the brand's emotional positioning.

# Ad summary This ad features three Byredo Bal D'Afrique products, including a hair perfume, hand cream, and body lotion, arranged on a patterned background. The positioning suggests a premium, artistic brand. # Brand positioning Byredo is presented as a luxury brand focused on fragrance and body care. The brand seems to occupy a space that values artistic expression and refined taste, implied by the simple bottle designs and artful background. Byredo stands apart from mass-market brands through its curated selection of products, distinctive fragrance profiles, and minimalist aesthetic. The positioning is both functional (high-quality ingredients and effective formulas) and emotional (enhancing personal expression and a sense of luxury). # Product The ad features three Byredo Bal D'Afrique products. The first product is the Bal D'Afrique Hair Perfume, designed to scent and refresh hair. The second product is the Bal D'Afrique Crème Mains (Hand Cream), presented as a moisturizing treatment for hands. The third product is the Bal D'Afrique Lait Pour Le Corps (Body Lotion), intended to hydrate and nourish the skin. Each product shares the same 'Bal D'Afrique' scent profile and minimalist white packaging, reinforcing a cohesive brand experience. The USPs aren't explicitly stated, but are implied to be high-quality ingredients, a luxurious fragrance, and a sophisticated brand aesthetic. The ad showcases these products together, suggesting a comprehensive body care ritual. # Visual style The ad has a flat lay style with a focus on clean lines and minimalist product presentation contrasted with a childish background. The visual aesthetic is artistic and high-end with a touch of playful contrast. # Hooks Headline: None used # Funnel stage Top of funnel # Pain points None used. # Value propositions - A cohesive and complete body care ritual. - Luxurious fragrance experience across multiple product formats. # Benefits - Scented hair - Moisturized hands - Hydrated body # Features - Hair Perfume - Hand Cream - Body Lotion - Bal D'Afrique scent # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the products in an artful arrangement, reinforcing the brand's luxury positioning and artistic values. # Storyline - The ad opens with a flat lay of the three Byredo Bal D'Afrique products, which immediately introduces the product range and brand to the audience. The perspective is from the brand, as it showcases its product lineup in an artful manner to highlight its luxury and artistic appeal. - The arrangement of the products on a playfully patterned background that mimics crayon drawings aims to convey the brand's artistic approach and understated elegance. This gives the impression of the products having a hand-crafted, carefully considered identity, with the intent of piquing the audience's interest. - The visual presentation of the products together helps reinforce the idea of a complete self-care routine, subtly encouraging the viewer to consider multiple purchases. This is from the brand's perspective, as they are trying to showcase the benefits of using their products together.

# Ad summary This ad showcases Byredo perfume bottles using a stop motion technique. Images of various bottles are cut into horizontal thirds and then stacked together, and reconfigured to create quirky combinations. The bottles include Byredo's Rose of No Man's Land. # Brand positioning Byredo is presented as a luxury fragrance brand, known for its artistic and unconventional approach to perfumery. The ad implies that Byredo aligns with creativity, uniqueness, and a playful attitude towards traditional beauty norms. By using abstract imagery and unconventional combinations, the brand positions itself as avant-garde and distinctive, appealing to consumers who value individuality and artistic expression in their personal style. The brand's positioning is emotional, focusing on the sensory experience and the unique identity that Byredo fragrances can provide. # Product The ad features Byredo fragrances, specifically highlighting the distinct bottle design which is a clear glass bottle with a black cylindrical cap and a minimalist label. The focus of the advertisement is on the visual appeal of the product itself. The unique selling proposition (USP) of Byredo, as conveyed in the ad, is its distinctive and visually engaging presentation. While the name "Rose of No Man's Land" is visible, the ad does not describe scent profiles or ingredients but rather creates an aesthetic experience. The ad implies that the fragrances are suitable for anyone who appreciates art and unique visual presentation. The creative presentation emphasizes the visual aspect of Byredo fragrances as collectible art pieces, rather than focusing on the functional aspects of a fragrance. # Visual style The ad features a playful and artistic aesthetic, characterized by stop-motion animation of stacked images. The editing style is defined by quick cuts between the frame changes, creating a stop motion feel. The production quality appears polished, with clean lighting and consistent white backgrounds that emphasize the colors and shapes of the showcased objects. The aesthetic is whimsical and distinctive. The pacing is fast. # Hooks Visual: 00:00–00:01: A stop-motion animation of a red toy elephant on top of a yellow jello mold sitting in a puddle of red gel. The elephant is resting in the jello, and it is sitting on a white surface with a gray backdrop. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Artistic and unconventional approach to perfumery. # Benefits - Unique visual presentation # Features - Distinctive bottle design - Rose of No Man's Land # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing product imagery and brand aesthetic. # Storyline - 00:00–00:06 The ad features a stop motion-style presentation of Byredo perfume bottles, where the bottles are cut into horizontal thirds and then stacked together to create quirky combinations.