How Boxraw Advertises on Meta

# Ad summary This ad showcases a boxer practicing at a BOXRAW gym and highlights the benefits of the apparel brand. # Brand positioning BOXRAW is a brand dedicated to boxing apparel and culture. They are positioned as a high-quality, performance-driven brand. This is demonstrated through the brand name on the athlete's apparel. The brand aligns with a disciplined and athletic lifestyle, showcased through the workout in their branded gym. # Product The featured product is an athletic t-shirt with the BOXRAW brand printed on the back. It appears to be made from a breathable, moisture-wicking fabric. It is for athletes, specifically those in boxing or combat sports. The ad shows the shirt being worn during a training session, highlighting its suitability for intense physical activity. # Visual style The ad has a polished commercial aesthetic with smooth transitions and a consistent color scheme of greys, whites, and orange accents. The production quality is high-end, which supports the brand’s image as a premium athletic apparel provider. The pacing is consistent with the rhythm of the boxer’s movements. # Hooks Spoken: 00:00-00:02: [inaudible] Text overlay: BOXRAW (Black screen with logo) / BOXRAW.COM (Black screen with logo) Visual: 00:00–00:02: A medium shot of a boxer in a gym wrapping his hands. He is wearing a black t-shirt, and the background includes gym equipment and orange accents on the wall. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The t-shirt is designed for athletes, providing both comfort and performance benefits # Benefits - Suitable for intense physical activity - Comfortable and durable for training # Features - Athletic t-shirt with BOXRAW brand printed on the back - Breathable, moisture-wicking fabric # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shown from the customer's perspective by following the boxer during his workout, making the audience experience the gym setting. # Storyline - 00:00–00:02 The ad begins with a close-up of a boxer wrapping his hands, which sets the tone for a boxing-focused ad. - 00:02–00:17 00:02–00:17: The boxer begins practicing punches and footwork in a boxing gym. This demonstrates his training routine and promotes an active lifestyle. - 00:17–00:24 00:17–00:24: The ad ends with the BOXRAW logo, which reinforces brand recognition and directs viewers to their website.

# Ad summary This ad promotes BOXRAW through a motivational narrative featuring a boxer. The voiceover emphasizes commitment, resilience, and the relentless pursuit of improvement, aligning with the brand's message of perseverance and dedication to the art of boxing. The ad uses the boxer's training and lifestyle to embody the brand's values, creating an inspirational message. # Brand positioning BOXRAW is portrayed as a brand deeply rooted in the ethos of boxing, emphasizing discipline, resilience, and continuous self-improvement. The brand aligns with a lifestyle of dedication and pushing beyond limits, embodied by the focused training and personal sacrifices of a boxer. It avoids typical competitor comparisons, instead focusing on the emotional and psychological aspects of the sport. BOXRAW's brand positioning is both functional, providing gear for training, and emotional, inspiring athletes through a message of empowerment and perseverance. # Product The ad features BOXRAW branded boxing apparel, including long-sleeve shirts, hoodies, and training shorts, designed for both in-ring performance and everyday wear. These items are shown being used in a real-world training context, highlighting their functionality for serious athletes. A key aspect is the lifestyle integration, demonstrating the brand's commitment to the boxer's journey both inside and outside the ring. The clothing is presented as gear for those who embrace a warrior's code, conveying a message of perseverance and dedication. The products shown are worth trying for their blend of practical athletic use and association with a mindset of relentless self-improvement. # Visual style The ad has a polished, cinematic aesthetic with a somewhat muted color palette, creating a sense of intensity and focus. The editing style combines quick cuts during action sequences with static shots for moments of reflection. The production quality is high, giving it a commercial feel while maintaining authenticity through real training environments. The pacing varies, with quicker cuts during sparring and slower, more contemplative moments when outside the ring. The cuts are often timed to match the rhythm of the background music and spoken lines, enhancing the overall impact. # Hooks Spoken: 00:00–00:03 We're all in a fight. Life's a fight. Text overlay: 00:03–00:05 武士道 (Pink) / 00:03–00:05 Warriors Code (Pink) Visual: 00:00–00:03 A young Asian man is shown from the side, boxing with a heavy bag in a boxing gym. He is wearing black boxing shorts and a long-sleeved shirt. The gym is lined with punching bags and mirrors. There are posters of boxing matches on the wall. The camera is stationary. The lighting is dim. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the everyday challenges and struggles that life presents, which the boxer's training visually symbolizes. The ad conveys that life is a constant "fight." # Value propositions - Equipping a warrior's code - Gear for continuous self-improvement # Benefits - Apparel designed for performance - Commitment - Resilience - Self-improvement # Features - BOXRAW branded apparel (shirts, hoodies, shorts) # Call to action None used. # Point of view - Brand 100% – The voiceover and visuals reflect the brand's values and message of perseverance, dedication, and relentless self-improvement. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a boxer intensely training with a punching bag. The message is that life is a fight, with the boxer's physical exertion embodying the struggle. The brand narrative is immediately set to be inspiring and relatable. - 00:03–00:07 00:03–00:07 The scene transitions to wet cobblestones and a man leaning against a pole in a city, followed by the words "Warriors Code" and "Immovable Spirit." The message here is about steadfastness and resilience in the face of challenges. - 00:07–00:09 00:07–00:09 A voiceover says, "You never give up on it," reinforcing the theme of perseverance and commitment. - 00:09–00:16 00:09–00:16 The ad continues with scenes of the boxer preparing, training, and engaging in sparring. The message is that every moment counts and is a flash in time. The brand is aligning itself with dedication. - 00:16–00:19 00:16–00:19 The scene transitions to the boxer walking through a busy city at night, emphasizing the concept of survival and relentless pursuit with the phrase "Conquer or be conquered." - 00:19–00:27 00:19–00:27 The ad shows scenes of a temple, a praying statue, and the boxer standing at a scenic overlook. The message is one of code and commitment, connecting the brand to something bigger than just boxing. - 00:27–00:31 00:27–00:31 Scenes of the boxer in training are shown, reinforcing the theme of perseverance. - 00:31–00:37 00:31–00:37 The ad shows the boxer sparring, pushing through. The message here is about resilience and never giving up. The brand narrative is again reinforcing its message of dedication and strength. - 00:37–00:42 00:37–00:42 The ad shows the boxer staring into the camera, followed by a clip of him walking down a road. The message is that there is never enough. The brand reinforces the need to always push forward and strive to be better. - 00:42–00:46 00:42–00:46 The ad concludes by revealing the BOXRAW logo and website.

# Ad summary The ad showcases BOXRAW Impello 2.0 boxing shoes, highlighting their design and availability. # Brand positioning BOXRAW is presented as a modern, athletic brand specializing in boxing equipment. The brand places a clear emphasis on stylish design. By showcasing a range of color options, it suggests that boxing is not only a sport of performance but also a form of self-expression. The brand's positioning appears to appeal to a consumer base that appreciates both high-performance gear and fashionable aesthetics, challenging the notion that athletic equipment must be purely utilitarian. # Product The ad features BOXRAW Impello 2.0 boxing shoes. The shoes are displayed in a variety of color options including white with black accents, black with white accents, all black, white, and neon yellow with black accents. The shoes are high-top and appear to be constructed with a focus on ankle support. The side of each shoe features the BOXRAW brand name. The ad indicates that the product is newly released with the message "NOW LIVE." # Visual style The ad features a product-focused visual style with a clean and modern aesthetic. The production quality appears to be high, with studio-shot lighting and sharp focus on the products. The visual motif centers on a flatlay arrangement of the shoes, creating a visually appealing presentation of the product range. The image treatment includes background removal to isolate the shoes and highlight them against the dark background. The typography is clean and legible, integrated into the image in a way that complements the overall design. # Hooks Headline: NOW LIVE IMPELLO - 2.0 # Funnel stage Awareness # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The text 'NOW LIVE IMPELLO - 2.0' serves as an announcement from the brand about a new product release. # Storyline - The ad opens by announcing the availability of the Impello-2.0, instantly conveying the message that the product is new and ready for purchase. This is presented from the brand's perspective. - The visual center of the ad showcases a variety of BOXRAW shoes, providing the customer with a look at the product. The arrangement allows the brand to demonstrate the color options and design features of the shoes, giving potential buyers a comprehensive view.

# Ad summary This ad features three pairs of boxing shoes in different colors against a dark background. The shoes are the focal point, and the text highlights that the new Impello 2.0 is now available. # Brand positioning The brand, BOXRAW, is presented as a provider of high-quality boxing equipment. The ad suggests a focus on innovation and style within the boxing world, given the emphasis on the new 'Impello 2.0' model of boxing shoes. The brand seems to align with a lifestyle that values performance and modern design, appealing to boxers who want both functionality and aesthetic appeal. # Product The product featured in the ad is the Impello 2.0 boxing shoe. The shoes are high-top with a streamlined design. They are available in three colors: black with a white logo, white with a black logo, and neon yellow with a black logo. The shoes are designed for performance and are presented as a stylish option for boxers. # Visual style The ad has a polished, studio-shot quality. The visual motifs include a dark background with stark lighting to highlight the shoes. The image treatment features sharp focus and color contrast to make the shoes pop. The typography is modern and clean, integrated with the image in a way that enhances scannability. # Hooks Headline: NOW LIVE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - iMPELLO - 2.0 # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view is used throughout the ad to showcase the product and announce its availability, aiming to promote the brand and drive sales. # Storyline - The ad opens by showcasing the three different colorways of the Impello 2.0 boxing shoes, which immediately grabs the viewer's attention and highlights the variety of options available. This part of the story is told from the brand's perspective, highlighting what makes their product desirable. - Next, the ad announces that the Impello 2.0 is 'Now Live', building excitement around the product release. This is presented from the brand's perspective, pushing the viewer to take action and purchase the product.

# Ad summary This ad highlights the features of BOXRAW's Impello 2.0 boxing shoes. It features an athlete shadow boxing and skipping rope in a boxing ring. # Brand positioning BOXRAW is presented as a brand dedicated to boxing, specializing in innovative boxing-specific footwear and apparel. The ad highlights the brand's focus on performance, style, and the dedication required to succeed in the sport. The use of a high-performance shoe and a boxing gym setting suggests a brand catering to serious athletes and boxing enthusiasts. # Product The ad features BOXRAW's Impello 2.0 boxing shoes, emphasizing their design and suitability for serious athletes. The shoes are white with black and gray accents, high-tops that provide ankle support and stability. The ad showcases the shoes in action during intense training sessions, illustrating their ability to withstand rigorous use. The words that appear on screen, "The Balance Beneath The Chaos", emphasizes the shoe's performance elements. # Visual style The ad has a gritty, athletic aesthetic achieved through dim, cool-toned lighting and a realistic boxing gym setting. The editing style combines slow-motion and dynamic camera angles to emphasize the movement and performance aspects of the product. The quick cuts and focused shots on the shoes, combined with the text overlays and high-energy training environment, create a polished and intense brand message. # Hooks Spoken: 00:00–00:03: [Yelling in foreign language] Text overlay: 00:00–00:03: None used Visual: 00:00–00:04: A man shadow boxes inside of a boxing ring. The walls of the boxing gym are visible in the background, along with a punching bag and other people. The lighting is dim and cool-toned. The man is wearing a white t-shirt, black leggings, and white boxing shoes. The camera angle stays low and rotates around the man as he shadow boxes. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The high-top design provides ankle support and stability, making the Impello 2.0 suitable for serious athletes. # Benefits - Enhanced stability - Performance ready # Features - High-top design for ankle support - Visually appealing design (white with black/gray accents) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand uses visuals of the shoe, text overlays, and background boxing gym audio to make product claims and demonstrations. # Storyline - 00:00–00:04 A boxer shadow boxes inside of a ring. - 00:04–00:11 The camera focuses on the boxer's feet as he skips rope inside of the ring. The words "The Balance Beneath The Chaos" appear at the bottom of the screen. - 00:11–00:16 The words "IMPELLO 2.0" appear on a black screen. - 00:16–00:19 The BOXRAW logo and website address appear on a black screen.

# Ad summary This ad showcases the BOXRAW boxing shoes. In this ad, a boxer is seen lacing up a pair of BOXRAW shoes in a locker room setting. The camera zooms in to highlight the design of the shoes. The ad emphasizes the shoe's functionality for boxers. # Brand positioning BOXRAW is presented as a brand dedicated to providing high-quality equipment for boxers, with a focus on performance and style. The brand occupies a space in the market that values both functionality and modern design, appealing to athletes who take their training seriously but also appreciate visually appealing gear. BOXRAW aligns itself with the values of hard work, discipline, and dedication, suggesting that their products are for those committed to the boxing lifestyle. This positioning ignores the norms of generic sports equipment and delivers a product with premium design. # Product The featured product is a pair of BOXRAW boxing shoes. They are a high-top style shoe in a lime green color, with the BOXRAW logo prominently displayed in black on the side. The design features a lace-up closure, a durable sole, and reinforced ankle support, which is designed for optimal performance during training and competition. The shoe appears to be lightweight and flexible, allowing for agility and quick movements in the ring. The shoes are designed for boxers of all levels, from beginners to professionals, who need reliable and stylish footwear for their sport. The ad addresses the need for durable and performance-oriented boxing shoes that also make a statement in terms of design. The overall message is that these shoes are worth trying because they combine both functionality and style, enhancing the boxer's training experience. # Visual style The ad has a polished aesthetic with a focus on high production quality. The editing style is simple, relying on static shots and minimal transitions to maintain focus on the subject. The lighting is moody, contributing to a serious and focused tone. The pacing is slow and deliberate, emphasizing each moment of the boxer's preparation. # Hooks Visual: 00:00–00:05: A shirtless, light-skinned, Asian boxer with a black headband sits on a bench in a locker room. He is tying the laces of bright lime green BOXRAW boxing shoes. He wears white socks with a black logo. The locker room background is dimly lit, with a light blue painted wall and a padded bench. The camera is close-up, focusing on the boxer's hands and the shoes. The camera is stationary, with a shallow depth of field. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the need for durable and performance-oriented boxing shoes that also make a statement in terms of design. # Value propositions - The shoes combine functionality and style, enhancing the boxer's training experience. # Benefits - Optimal performance during training and competition - Agility - Quick movements in the ring - Reliable footwear # Features - High-top style shoe - Lace-up closure - Durable sole - Reinforced ankle support - Lightweight - Flexible # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is communicated through the perspective of a boxer preparing for a fight or training, offering viewers an intimate look at their pre-fight routine. # Storyline - 00:00–00:05 00:00–00:05: A boxer is shown sitting on a bench in a locker room, tying the laces of lime green BOXRAW boxing shoes. The message conveyed is about preparation and focus before a fight or training session. The audience experiences the moment from the boxer's perspective, with a close-up shot emphasizing the act of lacing up the shoes and getting ready for action. The tone is serious and focused, highlighting the dedication of the athlete. - 00:05–00:09 00:05–00:09: The camera zooms out slightly, showing the boxer completing the lacing of the shoes. This shot reinforces the theme of preparation and attention to detail, showing that the boxer is ready for the next step. The audience continues to experience the story from the boxer's perspective, with a focus on the act of getting ready. The tone remains serious and focused.

# Ad summary This ad showcases the different color variations of BOXRAW's Impello 2.0 boxing shoes. # Brand positioning BOXRAW is presented as a brand focused on boxing apparel and accessories. The brand exudes a sleek, high-performance image, positioning itself within the premium segment of the sports equipment market. The minimalist visuals, modern fonts, and dark background convey a sense of sophistication. BOXRAW is trying to appeal to athletes who value both functionality and style, setting them apart from brands that focus solely on performance. # Product The product advertised is the Impello 2.0 boxing shoe by BOXRAW. The ad showcases the shoe's design, emphasizing its color variations. The sleek, high-top design aims to provide support and agility for boxers. The ad aims to highlight the shoe's aesthetic appeal, suggesting it's not just about performance but also about making a visual statement. # Visual style The ad has a sleek and minimalist visual style. The dark background and focused lighting create a dramatic effect. The editing involves quick cuts to showcase different color variations of the product. The production quality is high, resembling a polished commercial. The pacing is fast, with quick cuts, contributing to a modern and dynamic feel. # Hooks Text overlay: NOW LIVE / iMPELLO-2.0 Visual: 00:00–00:01: The shot shows a neon yellow BOXRAW Impello 2.0 boxing shoe, positioned at a slight angle. A second shoe is laying on its side behind the first. The background is black with the brand name and logo in white. The floor is black, and the lighting is focused on the shoes, creating a strong contrast. / 00:01–00:02: The shot shows a black and white BOXRAW Impello 2.0 boxing shoe, positioned at a slight angle. A second shoe is laying on its side behind the first. The background is black with the brand name and logo in white. The floor is black, and the lighting is focused on the shoes, creating a strong contrast. / 00:02–00:03: The shot shows a neon yellow BOXRAW Impello 2.0 boxing shoe, positioned at a slight angle. A second shoe is laying on its side behind the first. The background is black with the brand name and logo in white. The floor is black, and the lighting is focused on the shoes, creating a strong contrast. # Funnel stage Awareness # Pain points None used. # Value propositions - The ad presents different color variations of the shoe. # Benefits - None used # Features - Impello 2.0 boxing shoe # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases product imagery, on-screen text and the brand logo to highlight the product. # Storyline - 00:00–00:02 The ad begins with a close-up view of BOXRAW Impello 2.0 boxing shoe. - 00:02–00:14 The shoes come in different color variations.

# Ad summary This ad showcases a variety of winter tracksuits from Boxraw. The ad features a flat lay of different color and style tracksuits, including hoodies, jackets, pants, socks, and shoes. The text overlay highlights the brand and the type of clothing being advertised. # Brand positioning Boxraw is presented as a brand that focuses on providing comfortable and stylish athletic wear for the winter season. The brand offers a range of tracksuits that are designed for both performance and leisure. The brand's aesthetic is modern and minimalist, with a focus on clean lines and neutral colors. Boxraw aims to occupy a space in the consumer's mind as a provider of high-quality, comfortable, and stylish athletic wear that can be worn for a variety of activities. # Product The featured product is a range of winter tracksuits from Boxraw. These tracksuits include a variety of styles and colors, including hoodies, jackets, and pants. The tracksuits are designed to provide comfort and warmth during the winter season. The ad showcases different color variations, including black, white, brown, and green. The tracksuits feature the Boxraw logo prominently displayed on the chest or leg. The ad also includes accessories such as socks, hats, gloves, and bags that complement the tracksuits. The ad emphasizes the comfort and style of the tracksuits, making them suitable for both athletic activities and casual wear. # Visual style The ad has a clean and minimalist aesthetic with a focus on showcasing the products in a visually appealing way. The editing style is simple, with static shots and smooth transitions between different product variations. The production quality is high, with attention to detail in the lighting and composition. The pacing is consistent, with each shot lasting approximately one second. The overall tone is modern and stylish, appealing to a fashion-conscious audience. # Hooks Text overlay: PURE COMFORT / Winter Tracksuits Visual: 00:00–00:01: A flat lay of a black and white Boxraw tracksuit, socks, and shoes on a gray textured surface. The tracksuit includes a black hoodie with a white logo and white sherpa jacket, and black pants. The socks are beige with the words "TRAINING CLUB" in black. The shoes are silver and white Asics. The text overlay reads "PURE COMFORT" and "Winter Tracksuits" in white. / 00:01–00:02: A flat lay of a green and black Boxraw tracksuit, socks, shoes, and a bag on a gray textured surface. The tracksuit includes a green hoodie, black jacket, and black pants. The socks are white with the Boxraw logo in black. The shoes are silver and white Asics. The bag is black and worn as a crossbody. The text overlay reads "PURE COMFORT" and "Winter Tracksuits" in white. / 00:02–00:03: A flat lay of a black and white Boxraw tracksuit, socks, shoes, gloves, and a balaclava on a gray textured surface. The tracksuit includes a black jacket and pants with white accents. The socks are black with the Boxraw logo in white. The shoes are silver and white Asics. The gloves are black. The balaclava is black. The text overlay reads "PURE COMFORT" and "Winter Tracksuits" in white. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Comfortable and stylish tracksuits for winter - Versatile athletic wear for various activities # Benefits - Pure comfort - Stylish athletic wear - Warmth during the winter season # Features - Winter tracksuits - Hoodies - Jackets - Pants - Socks - Hats - Gloves - Bags # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing their products and brand identity. # Storyline - 00:00–00:01 The ad opens with a flat lay of a black and white Boxraw tracksuit, socks, and shoes. - 00:01–00:02 The scene transitions to a flat lay of a green and black Boxraw tracksuit, socks, shoes, and a bag. - 00:02–00:03 The scene transitions to a flat lay of a black and white Boxraw tracksuit, socks, shoes, gloves, and a balaclava. - 00:03–00:04 The scene transitions to a flat lay of a brown and black Boxraw tracksuit, socks, shoes, and a hat. - 00:04–00:05 The scene transitions to a flat lay of a black and white Boxraw tracksuit, socks, shoes, a bag, and gloves. - 00:05–00:06 The ad loops back to the first scene, showcasing the black and white Boxraw tracksuit, socks, and shoes. - 00:06–00:07 The scene transitions to a flat lay of a green and black Boxraw tracksuit, socks, shoes, and a bag. - 00:07–00:08 The scene transitions to a flat lay of a black and white Boxraw tracksuit, socks, shoes, gloves, and a balaclava. - 00:08–00:09 The scene transitions to a flat lay of a brown and black Boxraw tracksuit, socks, shoes, and a hat. - 00:09–00:10 The scene transitions to a flat lay of a black and white Boxraw tracksuit, socks, shoes, a bag, and gloves. - 00:10–00:11 The ad loops back to the first scene, showcasing the black and white Boxraw tracksuit, socks, and shoes. - 00:11–00:12 The scene transitions to a flat lay of a green and black Boxraw tracksuit, socks, shoes, and a bag. - 00:12–00:13 The scene transitions to a flat lay of a black and white Boxraw tracksuit, socks, shoes, gloves, and a balaclava. - 00:13–00:14 The scene transitions to a flat lay of a brown and black Boxraw tracksuit, socks, shoes, and a hat. - 00:14–00:15 The scene transitions to a flat lay of a black and white Boxraw tracksuit, socks, shoes, a bag, and gloves.

# Ad summary This ad for BOXRAW showcases the brand's ethos of perseverance and dedication through the lens of athletic training. A young boxer trains rigorously in various environments, while a voiceover poses thought-provoking questions about inner strength and determination. The ad highlights the intensity and hard work required to achieve success, culminating in the brand's logo and website. # Brand positioning BOXRAW is presented as a brand deeply rooted in the values of perseverance, dedication, and the relentless pursuit of inner strength. The brand aligns with a lifestyle of intense physical and mental training, pushing against the norms of passive consumption. It promotes a functional yet emotionally resonant image by associating its products with the dedication required for combat sports. BOXRAW aims to occupy a space in the consumer's mind as a brand that stands for hard work, resilience, and the spirit of a fighter. # Product The ad showcases a range of athletic apparel and accessories, including boxing gloves and training gear. The products are designed for individuals engaged in intense physical training, particularly combat sports like boxing. The apparel, notably tank tops and training shirts, features the BOXRAW logo and branding, visually linking the products to the brand's ethos of perseverance and dedication. The ad highlights that the products are engineered for 'trench warfare,' emphasizing their durability and performance under intense conditions. The featured products are for anyone looking to enhance their performance and embody the spirit of a fighter. # Visual style The ad has a polished, commercial aesthetic with a dark teal color grade. The editing style features quick cuts and smooth transitions, creating a fast-paced rhythm that complements the intensity of the training scenes. The production quality is high, lending a professional feel to the overall presentation. Visual motifs include close-ups of athletes in action, interspersed with text overlays and training environments. The pacing is consistent throughout, maintaining a high level of energy. # Hooks Spoken: Who are you when it really matters? Visual: 00:00–00:02: A medium shot captures a young man with curly dark hair in a dark long sleeve shirt and boxing gloves, punching a black punching bag in a boxing gym. The gym has white tiled walls and a door is partially visible in the background. The camera is steady. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly mention a pain point but implies the challenges and difficulties of intense physical training and combat sports. # Value propositions - BOXRAW SMRT-TEC: High-performance gear engineered for intense training and combat, offering durability and reliability. # Benefits - High-performance gear - Durability under intense conditions # Features - BOXRAW SMRT-TEC Engineered for trench warfare # Call to action None used. # Social proof - None used. # Point of view - Customer 45% – A young boxer trains intensely in various environments, with his perspective highlighting dedication and physical prowess. - Brand 55% – The brand's voiceover poses questions about inner strength, while quick cuts of powerful words flash across the screen. # Storyline - 00:00–00:02 The voiceover asks, 'Who are you when it really matters?' while a young man intensely hits a punching bag in a boxing gym. The intention is to immediately establish the ad's theme of inner strength and self-discovery through physical and mental challenges. The audience experiences this from the brand's perspective through motivational language and intense visual imagery. The tone is serious and introspective, meant to resonate with the viewer's own sense of self. - 00:02–00:08 Quick cuts of words flash across the screen: 'Tested, Bloodthirsty, Tired, Scarred, Fighter.' These words create a montage of emotions and states associated with intense training and fighting. This continues the established theme, highlighting the highs and lows of the journey and reinforcing the brand's connection to those experiences. The audience is experiencing it from the brand's perspective. The tone is intense and raw. - 00:08–00:15 A young boxer sits in a boxing ring, drinking from a water bottle, then rises to resume training. This shows the dedication and discipline involved in preparing for combat. It's meant to illustrate the commitment required to embody the brand's values. The audience is experiencing it from the boxer's perspective. The tone is focused and determined. - 00:16–00:27 The scene transitions to a training session on a grassy field, where several athletes perform high-intensity exercises. The intention is to display a community engaged in rigorous physical activity. The audience is experiencing it from an external observer's perspective. The tone is energetic and motivational. - 00:28–00:30 The boxer and his trainer are shown in the ring, with the trainer providing guidance and instruction. This is meant to highlight the importance of mentorship and continuous improvement in the pursuit of excellence. The audience is experiencing it from the boxer's perspective. The tone is instructive and disciplined. - 00:30–00:33 Back on the field, the athletes continue their training regimen, pushing their physical limits. This further reinforces the brand's connection to intense physical activity and unwavering dedication. The audience is experiencing it from an external observer's perspective. The tone is energetic and motivational. - 00:33–00:34 The voiceover asks, 'What are you training for?' while the boxer aggressively hits the punching bag. The intention is to challenge viewers to reflect on their own motivations and goals. The audience is experiencing it from the boxer's perspective. The tone is intense and confrontational. - 00:34–00:35 Quick cuts of words flash across the screen: 'Pressure, Trench Warfare'. These words create a montage of emotions and states associated with intense training and fighting. This continues the established theme, highlighting the highs and lows of the journey and reinforcing the brand's connection to those experiences. The audience is experiencing it from the brand's perspective. The tone is intense and raw. - 00:35–00:37 The boxer is back in the ring with his trainer, practicing punches and defense techniques. The intention is to showcase the precise and calculated movements required in combat sports. The audience is experiencing it from the boxer's perspective. The tone is focused and disciplined. - 00:37–00:45 The scene transitions back to the field, where the athletes continue to push themselves through rigorous drills. The intention is to drive home the brand's message of hard work and dedication. The audience is experiencing it from an external observer's perspective. The tone is energetic and motivational. - 00:45–00:46 The Boxer is back in the ring punching with hard force. This is meant to show the relentless aggression and hard work being put in. The audience is experiencing it from the boxer's perspective. The tone is focused and disciplined. - 00:46–00:53 The ad concludes with a close-up of the brand's apparel and accessories, emphasizing the slogan 'BOXRAW SMRT-TEC ENGINEERED FOR TRENCH WARFARE.' This is meant to reinforce the brand's positioning as a provider of high-performance gear for intense training and combat. The audience is experiencing it from the brand's perspective. The tone is confident and assertive.

# Ad summary This ad features a flatlay of a winter tracksuit set, including a hoodie, pants, socks, and sneakers. The ad aims to promote the comfort and style of the brand's winter tracksuits. # Brand positioning The brand is presented as a provider of comfortable and stylish winter tracksuits. The brand aims to occupy a space in the consumer's mind as a go-to for cozy and fashionable loungewear. The brand aligns with a lifestyle of comfort and relaxation, promoting the idea of staying warm and stylish during the winter season. The brand positioning is both functional (providing warmth and comfort) and emotional (offering a sense of coziness and style). # Product The featured product is a winter tracksuit set designed for comfort and style. The set includes a zip-up hoodie with a black and white color block design and the brand's logo on the chest. The pants are black with a cargo pocket on the side. The set also includes a pair of beige socks with the words "SPARRING CLUB" printed on them. The ad also features a pair of silver and white sneakers. The tracksuit is presented as a comfortable and stylish option for staying warm during the winter season. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be studio-shot with soft, diffused lighting. The image treatment includes subtle color grading to create a muted, neutral tone. The typography is simple and legible, with a focus on clarity. The overall style is modern and understated, aligning with a lifestyle of comfort and relaxation. # Hooks Headline: PURE COMFORT Winter Tracksuits # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Winter Tracksuits for PURE COMFORT # Benefits - PURE COMFORT # Features - Winter Tracksuits # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its winter tracksuit set as a comfortable and stylish option for the winter season. # Storyline - The ad opens with a flatlay of the winter tracksuit set, including the hoodie, pants, socks, and sneakers. This is intended to showcase the complete outfit and its individual components from the brand's perspective. - The text overlay highlights the key selling points of the tracksuit: "PURE COMFORT Winter Tracksuits". This reinforces the brand's message of providing comfortable and stylish winter wear from the brand's perspective.

# Ad summary This ad showcases the Hagler Sauna Suit 2.0 by BOXRAW, highlighting its ability to induce heavy sweating during workouts. The ad features a boxer wearing the suit during training, emphasizing the sweat and the brand's logo. # Brand positioning BOXRAW is presented as a brand focused on providing high-performance athletic wear, specifically designed for boxers and other athletes who require intense training gear. The brand aligns with a lifestyle of dedication, discipline, and peak physical performance. BOXRAW positions itself as a provider of functional athletic wear that enhances training effectiveness, pushing against the norms of standard workout clothing by offering specialized gear for serious athletes. The brand positioning is functional, emphasizing performance and effectiveness. # Product The Hagler Sauna Suit 2.0 is a full-body workout suit designed to maximize sweat during training. It is shown being worn by a boxer in a gym setting. The suit includes a long-sleeved top and pants, both made from a dark, possibly waterproof material that visibly traps sweat. The product is for athletes, particularly boxers, who want to enhance their workouts by increasing sweat production. The suit's USP is its ability to amplify sweating, aiding in weight loss and detoxification. The ad shows the suit being used during intense physical activity, implying it is suitable for rigorous training sessions. The ad addresses the purchase barrier of workout effectiveness by showcasing the suit's ability to significantly increase sweat output. # Visual style The ad has a raw, gritty aesthetic, typical of UGC content. The editing style includes quick cuts and static shots. The production quality is somewhat polished, giving it a hybrid feel between UGC and commercial. The pacing is consistent, with cuts timed to the music. # Hooks Spoken: 00:00–00:16: [Music/Rap lyrics] Text overlay: 00:01–00:04: HAGLER SAUNA SUIT 2.0 Visual: 00:00–00:04: A man in a boxing gym is shown putting on a black sauna suit. The gym has a boxing ring in the background and fluorescent lighting. The man is Black, in his late 20s, wearing boxing shoes and the sauna suit. The camera is at a medium angle, slightly low, and zooms in as he adjusts the suit. Text overlay: "HAGLER SAUNA SUIT 2.0" appears in white. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of not maximizing sweat during workouts, which can hinder weight loss and detoxification efforts. # Value propositions - Enhanced workout effectiveness through increased sweat production # Benefits - Maximizes sweat during training - Aids in weight loss - Supports detoxification # Features - Sauna suit design - Full-body coverage # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating the product's effectiveness. # Storyline - 00:00–00:04 A man is shown putting on a black sauna suit in a gym setting. - 00:01–00:04 The text overlay "HAGLER SAUNA SUIT 2.0" appears, introducing the product. - 00:04–00:08 The man bends over, stretching, and the suit is visibly wet with sweat. - 00:08–00:13 He removes the sauna suit, revealing a sweat-soaked tank top. - 00:13–00:16 The BOXRAW logo appears, reinforcing the brand.

# Ad summary This ad for BOXRAW features a montage of boxers sparring in a ring, showcasing intense moments and athletic prowess. The ad concludes with the brand's logo and website. # Brand positioning BOXRAW is presented as a brand deeply embedded in the world of boxing, offering apparel and equipment for serious athletes. The brand aligns with values of dedication, intensity, and the pursuit of excellence in combat sports. BOXRAW positions itself as a provider of high-quality gear for those committed to the sport, ignoring the norms of casual fitness brands and focusing on the core boxing community. The brand positioning is functional, emphasizing performance and durability, while also tapping into the emotional aspects of boxing, such as empowerment and discipline. # Product The ad showcases BOXRAW's range of boxing apparel and equipment, including headgear, gloves, shorts, and training gear. The products are designed for boxers and combat sports athletes, providing protection and performance enhancement during training and sparring sessions. The ad highlights the durability and functionality of the gear, emphasizing its ability to withstand intense physical activity. The use occasions include sparring sessions and training in a boxing gym. The ad addresses potential purchase barriers by showcasing the gear in action, demonstrating its quality and effectiveness in a real-world setting. The ad tells the viewer that BOXRAW products are worth trying or buying because they are essential for serious boxers who demand high-performance equipment. # Visual style The ad has a polished, high-end production quality, with dynamic camera angles and close-ups that capture the intensity of the sparring matches. The editing style features quick cuts that sync with the music, creating a sense of energy and excitement. The visual motifs include close-ups of the boxers' faces and bodies, showcasing their athleticism and determination. The pacing is fast, with approximately 200 BPM, maintaining a consistent level of energy throughout the ad. The audio-visual sync is precise, with cuts and product actions timed to the music beats. # Hooks Spoken: 00:00–00:02: [Crowd cheering] Visual: 00:00–00:02: Two boxers, both Black, wearing protective headgear and boxing gloves, are engaged in a sparring match inside a boxing ring. The ring is surrounded by ropes and metal posts, with spectators visible in the background. A cameraman is positioned outside the ring, filming the action. The setting is a boxing gym with exposed brick walls and overhead lighting. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that boxers need reliable and durable gear to protect themselves and enhance their performance during intense training and sparring sessions. # Value propositions - High-quality gear for serious boxers - Essential equipment for intense training - Durable and functional apparel for performance # Benefits - Protection during sparring - Performance enhancement - Durability - Functionality # Features - Boxing apparel - Boxing equipment - Headgear - Gloves - Shorts - Training gear # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and the intensity of boxing. # Storyline - 00:00–00:02 The ad opens with intense sparring matches between boxers in a ring. - 00:02–00:06 The sparring continues, with boxers exchanging blows and demonstrating their skills. - 00:06–00:11 The intensity of the sparring increases, with boxers showcasing their agility and power. - 00:11–00:17 The boxers continue to spar, with the crowd cheering them on. - 00:17–00:23 The ad concludes with a boxer celebrating a successful hit, followed by the BOXRAW logo and website.

# Ad summary This ad promotes the Hagler Sauna Suit, highlighting its ability to generate real heat and deliver real results. The ad features a man in a boxing gym wearing the sauna suit while working out, emphasizing the suit's effectiveness in helping users get ready and feel at home in intense conditions. # Brand positioning Hagler Sauna Suit positions itself as a brand for serious athletes who thrive under pressure and intense conditions. The brand aligns with a lifestyle of rigorous training and pushing personal limits, suggesting that its products are designed for those who embrace challenges. It pushes against the norm of comfort and ease, instead promoting the value of enduring and overcoming heat. The brand positioning is functional, focusing on performance and the ability to withstand and even thrive in high-intensity environments. # Product The Hagler Sauna Suit is a performance-enhancing garment designed to generate real heat and deliver real results. It is presented as a tool for athletes who want to push their limits and thrive in intense conditions. The suit is shown being worn during a workout, implying it is for those who engage in rigorous physical training. The suit's USP is its ability to create a high-heat environment, helping users get ready and feel at home in challenging situations. The ad addresses the purchase barrier of discomfort by framing the heat as a positive, something to be embraced and drained. # Visual style The ad has a raw, gritty aesthetic with a focus on high-energy movement. The editing style features quick cuts that match the intensity of the workout. The production quality has a UGC feel, which supports the tone of authenticity and hard work. The pacing is fast, with cuts timed to the music beats, enhancing the sense of urgency and motivation. # Hooks Spoken: Male 1: We're firemen. Text overlay: Hagler Sauna Suit. / Real Heat. Real Results. Visual: 00:00–00:02: The shot features a man in a black sauna suit shadow boxing in a boxing gym. The background is a wall with graffiti and posters. The lighting is bright, highlighting the sweat on the man's face and suit. The camera is stationary and at eye level, capturing the full body of the man as he works out. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that intense training can be uncomfortable, but the Hagler Sauna Suit helps users overcome this discomfort and thrive in the heat. "The heat doesn't bother us." # Value propositions - Real Heat: The sauna suit generates real heat, creating a challenging workout environment. - Real Results: The suit helps users achieve real results by pushing their limits and thriving in intense conditions. # Benefits - Real results - Helps users get ready - Helps users feel at home in intense conditions # Features - Sauna suit - Generates real heat # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and voiceover. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a man in a sauna suit shadow boxing in front of a wall with graffiti. The message is to establish the setting and introduce the man as a fighter. The perspective is from an external observer, capturing the intensity of his workout. The tone is energetic and focused. - 00:02–00:05 00:02–00:05: The man does push-ups. The message is to show the man working out in the sauna suit. The perspective is from an external observer, capturing the intensity of his workout. The tone is energetic and focused. - 00:05–00:08 00:05–00:08: The man shadow boxes. The message is to show the man working out in the sauna suit. The perspective is from an external observer, capturing the intensity of his workout. The tone is energetic and focused. - 00:08–00:11 00:08–00:11: The man adjusts the sauna suit. The message is to show the man working out in the sauna suit. The perspective is from an external observer, capturing the intensity of his workout. The tone is energetic and focused.

# Ad summary A man is shown working out in a sauna suit. The ad is for BoxRaw. # Brand positioning BoxRaw is presented as a brand for serious athletes. The brand is positioned as a provider of high-performance athletic wear, specifically sauna suits designed to enhance workouts and maximize results. The brand aligns with a lifestyle of intense training, dedication, and achieving peak physical condition. The brand pushes against the norms of typical athletic wear by focusing on specialized gear for extreme training conditions. The brand positioning is functional, emphasizing performance and effectiveness. # Product The product featured is a sauna suit designed for intense workouts. The suit is shown being worn by a muscular man during a boxing workout. The suit is dark blue and appears to be made of a waterproof material. The suit is designed to trap heat and increase perspiration during exercise, helping athletes to cut weight and maximize their workouts. The ad highlights the suit's ability to enhance the workout experience and deliver tangible results. # Visual style The ad has a raw, unpolished aesthetic, resembling user-generated content. The editing style consists of static shots with no transitions. The production quality is simple, giving it a UGC feel. The pacing is slow and steady. There is no clear audio-visual sync. # Hooks Spoken: 00:00–00:07: [Grunting] Visual: 00:00–00:07: A shirtless, muscular man wearing dark blue sauna pants is shown in a gym. He is holding the matching sauna jacket and swinging it around. There is a black punching bag to his left with the word "BOXRAW" printed on it. Behind him is a yellow locker and some boxing gloves hanging on the wall. The camera is stationary and the lighting is bright. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-performance athletic wear for serious athletes # Benefits - Enhance workouts - Maximize results # Features - Sauna suit # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating the product. # Storyline - 00:00–00:07 A man is shown working out in a sauna suit.

# Ad summary This ad promotes a sauna suit by listing five reasons why you need one. The ad features a man in a gym taking off the sauna suit and wiping off sweat. # Brand positioning This ad promotes a sauna suit, positioning it as a tool to enhance workouts and recovery. The brand aligns with a lifestyle focused on fitness, performance, and optimizing physical results. The brand pushes against the norm of traditional workout gear by offering a product designed to maximize sweat and its associated benefits. The brand positioning is functional, emphasizing performance and recovery. # Product The product being advertised is a sauna suit, designed to be worn during workouts to increase sweat production. The ad lists five benefits of using the suit: accelerate your weight loss, boost your muscle growth, increase your endurance, reduce your risk of injury, and improve your recovery. The suit is shown being worn in a gym setting, implying it is for individuals who are serious about their fitness and want to maximize their workout results. The ad addresses the purchase barrier of skepticism by listing multiple benefits, suggesting it is more than just a way to sweat more. # Visual style The ad has a raw, unpolished aesthetic, resembling UGC content. The editing style features quick cuts to maintain a fast pace. The production quality is simple, with natural lighting and minimal effects, giving it an authentic feel. The pacing is consistent, with cuts timed to the music beat. # Hooks Spoken: 00:00-00:01: [Music playing] Text overlay: 00:00–00:12: 5 Reasons You Need a Sauna Suit: Visual: 00:00–00:02: A man stands in a gym with a red floor and white brick walls. He is wearing a black sauna suit. Behind him are tires stacked against the wall, a punching bag, and workout equipment. The camera is stationary and captures the man from the waist up. The lighting is natural. The man puts on the sauna suit. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be frustrated with slow weight loss, limited muscle growth, low endurance, risk of injury, and slow recovery. The visual of the man sweating suggests the pain point of not maximizing workout results. # Value propositions - The sauna suit offers accelerated weight loss, boosted muscle growth, increased endurance, reduced risk of injury, and improved recovery. # Benefits - Accelerate Your Weight Loss - Boost Your Muscle Growth - Increase Your Endurance - Reduce Your Risk of Injury - Improve Your Recovery # Features - Sauna suit # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 00:00–00:02: A man puts on a black sauna suit in a gym. The message is to introduce the product and set the stage for its benefits. The perspective is from the brand, showcasing the product in action. The tone is informative and straightforward. - 00:02–00:06 00:02–00:06: The man removes the sauna suit, revealing his bare torso and wiping sweat with a towel. The message is to visually demonstrate the effectiveness of the suit in promoting sweat. The perspective is from the brand, highlighting the physical results of using the product. The tone is demonstrative and factual. - 00:06–00:12 00:06–00:12: The man continues to wipe sweat and poses, showcasing his physique. The message is to reinforce the benefits of the suit and appeal to the viewer's desire for similar results. The perspective is from the brand, emphasizing the aspirational outcome of using the product. The tone is motivational and confident.

# Ad summary This ad features a person wearing a black hoodie and pants. The back of the hoodie has the text 'WE DON'T PLAY BOXING' in white and orange letters. # Brand positioning This brand is positioned as serious and dedicated to the sport of boxing. The brand emphasizes a no-nonsense attitude, suggesting that they cater to individuals who are deeply committed to the discipline and rigor of boxing, rather than treating it as a casual activity. The brand aligns with values of intensity, focus, and a strong work ethic, appealing to those who take their training and performance seriously. The brand pushes against the casual or playful perception of boxing, reinforcing its status as a demanding and respected sport. # Product The product featured is a black hoodie with the phrase "WE DON'T PLAY BOXING" printed on the back. The hoodie appears to be made of a soft, comfortable material, suitable for athletic or casual wear. The text is printed in a straightforward, sans-serif font, with "WE DON'T" and "BOXING" in white, and "PLAY" in a peach color. The hoodie is designed for individuals who are serious about boxing and want to express their dedication to the sport. The message on the hoodie serves as a statement of intent and commitment, reinforcing the wearer's identity as someone who approaches boxing with intensity and focus. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and its message. The use of a plain white background and simple color scheme (black, white, and peach) creates a sense of clarity and directness. The image is well-lit and professionally shot, giving it a polished and high-quality appearance. The typography is straightforward and legible, reinforcing the message of seriousness and dedication. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The hoodie serves as a statement of intent and commitment, reinforcing the wearer's identity as someone who approaches boxing with intensity and focus. # Benefits - Expresses dedication to the sport of boxing - Reinforces the wearer's identity as someone who approaches boxing with intensity and focus # Features - Black hoodie - Text 'WE DON'T PLAY BOXING' printed on the back # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating its values and target audience through the design and message on the hoodie. # Storyline - The ad presents a person wearing a black hoodie with the statement 'WE DON'T PLAY BOXING' on the back, conveying a message of seriousness and dedication to the sport. The brand is telling the audience that their apparel represents a commitment to boxing as a serious discipline, not a casual activity.

# Ad summary This ad for BOXRAW features a boxer training in various outdoor environments. The ad emphasizes the brand's connection to the grind and the relentless pursuit of excellence. # Brand positioning BOXRAW is presented as a brand deeply rooted in the discipline and dedication of boxing. The brand aligns with a lifestyle of relentless training and pushing personal limits, as suggested by the tagline "Built For The Grind." BOXRAW positions itself as more than just apparel; it's a symbol of commitment to the sport, embracing the grit and determination required to succeed. The brand's tone is serious and focused, appealing to those who value hard work and perseverance. BOXRAW ignores the norms of flashy athletic wear, instead opting for a raw, unfiltered aesthetic that reflects the true nature of boxing. # Product The featured product is a lightweight, hooded windbreaker jacket designed for training in various weather conditions. The jacket is shown in multiple colors, including white, green, and blue. It features the BOXRAW logo prominently displayed on the back, along with the text "SMRT-TEC," suggesting advanced material technology. The jacket is designed for athletes who train outdoors, regardless of the weather. The ad addresses the purchase barrier of weather by showcasing the jacket's ability to protect against wind and rain. The jacket is presented as a functional and stylish piece of training gear, essential for those committed to their training regimen. # Visual style The ad has a gritty, raw aesthetic with a focus on black and white visuals and low lighting. The editing style includes quick cuts and transitions, creating a sense of urgency and intensity. The production quality is high, with professional camera work and editing. The pacing is fast, with cuts timed to the music beats, enhancing the overall impact of the ad. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:01 A boxer wearing white boxing gloves and a white hooded jacket with "BOXRAW" printed on the back is shadow boxing in a dark, undefined space. The camera is positioned behind the boxer, focusing on the brand name on the jacket. The lighting is dim, creating a sense of mystery and intensity. / 00:01–00:03 The boxer, now wearing a bright green hooded jacket, continues shadow boxing in the same dark space. The camera angle shifts slightly, providing a clearer view of the boxer's movements. The lighting remains dim, highlighting the boxer's silhouette. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that weather conditions can be a barrier to training. The visual of the boxer training in the rain signals this frustration. # Value propositions - The jacket allows you to train in any weather, thanks to its lightweight and protective design. # Benefits - Protection from wind and rain - Suitable for training in various weather conditions # Features - Lightweight - Hooded - SMRT-TEC material # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its values and product features. # Storyline - 00:00–00:03 00:00–00:03 A boxer is shown shadow boxing in a dark, undefined space. The message is to convey the dedication and hard work associated with boxing. - 00:03–00:06 00:03–00:06 The scene transitions to a black screen with lightning strikes. This is meant to symbolize the intensity and challenges faced during training. - 00:06–00:10 00:06–00:10 The boxer continues training outdoors in various weather conditions, including rain and wind. This highlights the product's ability to withstand tough environments. - 00:10–00:12 00:10–00:12 A shot of lightning over the ocean is shown. This reinforces the theme of overcoming challenges and pushing through adversity. - 00:12–00:16 00:12–00:16 Close-up shots of the jacket's features and the boxer training are shown. This emphasizes the product's functionality and the brand's identity. - 00:16–00:25 00:16–00:25 The ad concludes with more shots of the ocean and the brand's logo and website. This reinforces the brand's message and provides a call to action.

# Ad summary This ad for BOXRAW features a voiceover that discusses the benefits of boxing. The ad shows various people training and boxing. # Brand positioning BOXRAW is presented as a brand that understands the deeper meaning of boxing. The brand aims to occupy the space in the consumer's mind as a company that is more than just boxing equipment, but rather a lifestyle and a way to find oneself. The values, tone, and lifestyle that the brand aligns with or promotes are discipline, training, and finding one's place. The brand positioning is emotional, focusing on the empowerment and self-discovery that boxing can provide. # Product The ad promotes BOXRAW, a brand associated with boxing equipment and apparel. The ad does not explicitly show or mention any specific products, but it implies that BOXRAW offers a range of boxing-related items. The ad focuses on the emotional and personal benefits of boxing, such as self-discovery, discipline, and finding one's place. The ad addresses the purchase barrier of potential customers not understanding the deeper meaning of boxing by highlighting the personal growth and self-reliance that can be gained through the sport. # Visual style The ad has a polished and professional aesthetic, with a focus on showcasing the intensity and dedication of boxing training. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high-end, with attention to detail in lighting, camera angles, and shot composition. The pacing is consistent throughout the ad, maintaining a steady rhythm that keeps the viewer engaged. # Hooks Spoken: 00:01–00:05 Somebody asked me what's the greatest thing that boxing can do for them? Text overlay: Somebody asked me what's / the greatest thing that boxing can do for them? Visual: 00:00–00:04 A man is skipping rope in a gym. The gym has a high ceiling with fluorescent lights. The man is wearing a black long-sleeved shirt and black pants. He is focused and determined. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people are compromising themselves, starting to give in, and submitting, suggesting a lack of self-reliance and personal growth. # Value propositions - Boxing provides discipline and training, leading to self-reliance and self-discovery. - Boxing opens new doors and helps people find their own place, leading to a sense of belonging and fulfillment. # Benefits - Boxing will be there when they need to be there when the moment comes. - It can find out things about themselves that they can rely on themselves. - Open new doors. - You can find your own place. # Features - Discipline - Training - Self-reliance - Self-discovery # Call to action None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, highlighting the benefits of boxing and the brand's association with it. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a man skipping rope in a gym. The voiceover asks what the greatest thing that boxing can do for them, setting the stage for the ad's message about the benefits of boxing. - 00:04–00:09 00:04–00:09 The ad shows various people training and boxing. The voiceover states that boxing will be there when they need to be there when the moment comes, emphasizing the reliability and support that boxing can provide. - 00:09–00:14 00:09–00:14 The ad continues to show people training and boxing. The voiceover states that boxing can help people find out things about themselves that they can rely on, highlighting the self-discovery aspect of the sport. - 00:14–00:21 00:14–00:21 The ad shows more training and boxing scenes. The voiceover states that people are compromising themselves, starting to give in, and submitting, contrasting this with the strength and resilience that boxing can provide. - 00:21–00:27 00:21–00:27 The ad shows a man opening a door and running outdoors. The voiceover states that boxing can open new doors and help people find out where their place is, emphasizing the opportunities and self-discovery that boxing can offer. - 00:27–00:34 00:27–00:34 The ad shows more training and boxing scenes. The voiceover states that this is what makes the sport special and that people can find their own place, reinforcing the message of self-discovery and empowerment. - 00:34–00:47 00:34–00:47 The ad continues to show training and boxing scenes. The voiceover states that this is the discipline and the training, emphasizing the hard work and dedication required in boxing. - 00:47–00:50 00:47–00:50 The ad concludes with a man looking directly at the camera. The voiceover states, "Don't forget that," leaving the viewer with a final message about the importance of discipline and training.

# Ad summary This ad promotes BOXRAW's Tunero Collection, showcasing a man running and shadow boxing in a quiet, rural setting. The ad emphasizes the absence of distractions, highlighting the brand's focus on individual dedication and performance. # Brand positioning BOXRAW is presented as a brand that values focus, dedication, and individual performance. The ad emphasizes the absence of distractions, suggesting that BOXRAW products are designed for those who are serious about their training and committed to achieving their goals. The brand aligns with a lifestyle of discipline and self-improvement, positioning itself against the noise and chaos of modern life. The brand positioning is functional, focusing on performance and the ability to train without distractions. # Product The ad features apparel from BOXRAW's Tunero Collection. The specific items shown include a white and maroon track jacket and black athletic pants. The ad highlights the collection's association with focused training and performance, suggesting that the apparel is designed for athletes who value minimal distractions and maximum dedication. The ad implies that the Tunero Collection is for individuals who want to show up differently, emphasizing a unique and dedicated approach to training. # Visual style The ad has a polished, commercial aesthetic with a focus on natural lighting and outdoor environments. The editing style includes quick cuts and static shots, creating a sense of energy and focus. The production quality is high, with clear visuals and professional camera work. The pacing is consistent, maintaining a steady rhythm throughout the ad. The cuts and text overlays are timed to the music beats and voiceover lines, enhancing the overall impact. # Hooks Spoken: That's why we show up different. Text overlay: That's why we show up different. Visual: 00:00–00:10: A man is running and shadow boxing on a quiet road in a rural setting. The background includes houses, telephone poles, and mountains. The man is wearing a white and maroon jacket, black pants, and bright yellow sneakers. The camera is positioned in front of him, capturing his movements. The lighting is natural, with a slightly warm tone. Text overlays appear at various points, stating "No crowd," "No noise," "No distractions," and "That's why we show up different." The camera remains stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the central frustration or problem is the presence of distractions that hinder focused training. This is signaled through the text overlays stating, "No crowd. No noise. No distractions." # Value propositions - The Tunero Collection is designed for focused training, as it is associated with an environment free from distractions. - The Tunero Collection helps you "show up different," emphasizing a unique and dedicated approach to training. # Benefits - Focused training - Minimal distractions - Unique approach # Features - Apparel from the Tunero Collection - Track jacket - Athletic pants # Call to action None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing its values and product line through a focused and solitary training scenario. # Storyline - 00:00–00:07 00:00–00:07: A man is running and shadow boxing on a quiet road. This conveys a sense of focused training and physical activity. The perspective is from an external observer, capturing the man's dedication. The tone is serious and determined. - 00:02–00:07 00:02–00:07: Text overlays appear stating, "No crowd. No noise. No distractions." This reinforces the theme of solitary training and the absence of interruptions. The message is from the brand, highlighting the ideal environment for using their products. The tone is assertive and focused. - 00:07–00:10 00:07–00:10: The man continues running, and a text overlay appears stating, "That's why we show up different." This connects the solitary training environment with the brand's unique approach. The message is from the brand, emphasizing its distinctiveness. The tone is confident and assertive. - 00:10–00:13 00:10–00:13: The man continues running, and a text overlay appears stating, "The Tunero Collection." This introduces the specific product line being promoted. The message is from the brand, showcasing its collection. The tone is informative and promotional. - 00:13–00:18 00:13–00:18: The screen fades to black, and the BOXRAW logo and website address are displayed. This provides the brand's identity and directs viewers to learn more. The message is from the brand, providing contact information. The tone is clear and direct.

# Ad summary This ad features a woman wearing a black hoodie and biker shorts. The hoodie has the text "WE DON'T PLAY BOXING" printed on the back. The ad is likely targeting women who are interested in boxing or fitness. # Brand positioning The brand is presented as athletic and edgy, with a focus on boxing. The phrase "WE DON'T PLAY BOXING" suggests a serious, no-nonsense attitude towards the sport, appealing to individuals who are dedicated and passionate about boxing as more than just a casual activity. The brand aligns with values of strength, determination, and a competitive spirit, positioning itself against any perception of boxing as frivolous or unserious. The brand positioning is emotional, focusing on the empowerment and dedication associated with the sport. # Product The featured product is a black hoodie with the phrase "WE DON'T PLAY BOXING" printed on the back. The hoodie appears to be made of a soft, comfortable material, suitable for athletic activities or casual wear. It is designed for individuals who are passionate about boxing and want to express their dedication to the sport through their clothing. The hoodie serves as a statement piece, conveying a serious and committed attitude towards boxing. The product aims to appeal to those who want to showcase their involvement and passion for boxing in a bold and straightforward manner. # Visual style The ad has a clean and minimalist visual style. The focus is on the product and the message it conveys. The lighting is bright and even, highlighting the details of the hoodie and the text on the back. The overall aesthetic is modern and athletic, aligning with the brand's positioning. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The hoodie allows you to express your dedication to boxing in a bold and straightforward manner. # Benefits - Express dedication to boxing - Showcase involvement in the sport - Make a bold statement # Features - Black hoodie - Text "WE DON'T PLAY BOXING" printed on the back # Call to action None used. # Point of view - Brand: The brand is communicating its message through the text on the hoodie, "WE DON'T PLAY BOXING." # Storyline - The ad presents a woman wearing a black hoodie with the text "WE DON'T PLAY BOXING" on the back. This is intended to showcase the brand's apparel and communicate its message of dedication and seriousness towards boxing. The audience experiences this from the brand's perspective, highlighting the product and its associated values.