How Born Primitive Advertises on Meta

# Ad summary This ad showcases the Patriot 1 Mid Assault Boot, emphasizing its availability in black and TAA compliance. The ad is visually simple, utilizing a straightforward product shot against a neutral background to highlight the boot's design and features. # Brand positioning The brand is presented as a provider of tactical footwear designed for demanding environments. The emphasis on "TAA Compliant" suggests a focus on products made to meet specific government or military requirements, positioning the brand as reliable and suitable for professional use. The choice of a durable-looking boot in an all-black color scheme further supports this positioning, indicating a brand that values functionality and adherence to standards over stylistic flair or mainstream fashion trends. # Product The featured product is the Patriot 1 Mid Assault Boot, specifically highlighted as being available in black. The boot is TAA (Trade Agreements Act) compliant, implying it meets certain standards for government procurement. It's designed as a mid-height boot, suggesting a balance between ankle support and flexibility. The ad also displays the sole of the boot with a Vibram branded tread, indicating durable construction and reliable grip. Overall, the advertised boot offers rugged performance and adherence to regulatory standards, catering to users in tactical or professional fields. # Visual style The ad uses a clean and straightforward visual style with a focus on showcasing the product. The color palette is limited to blacks, whites, and grays, contributing to a tactical and serious tone. The product is well-lit, highlighting its features and construction details against a neutral, textured background. The layout is simple and direct, emphasizing the product name and availability. # Hooks Headline: AVAILABLE NOW # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Patriot 1 Mid Assault Boot is available now, providing immediate access to a TAA-compliant, durable, and reliable boot for tactical or professional use. # Benefits - Meets government or military requirements - ankle support and flexibility. - durable construction and reliable grip # Features - TAA COMPLIANT - MID ASSAULT BOOT - Available in Black # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand presents the product and its availability. # Storyline - The ad opens by announcing the availability of the Patriot 1 Mid Assault Boot in black. The brand is highlighting the product's recent availability, which is included to encourage immediate action from interested customers. - The ad transitions to showcasing the product itself, including the bottom of the boot and the mid-height design. This product view is included to present the boot's key features, such as its TAA compliance, Vibram sole, and overall construction. The brand presents the product's features, emphasizing its quality.

# Ad summary This ad showcases the new Savage 1 high top shoe in ultra pink. The ad focuses on the shoe's design and color. # Brand positioning Savage 1 is presented as a brand that is bold and innovative, offering high-performance athletic footwear. The brand emphasizes style and individuality, as seen through the vibrant "Ultra Pink" colorway of their new high-top shoe. The brand aims to occupy a space in the consumer's mind as a provider of athletic shoes that are both functional and fashionable, appealing to those who want to stand out while performing at their best. The brand pushes against the norm of traditional athletic shoe designs by offering unique color options and a high-top silhouette, aligning with a lifestyle that values self-expression and confidence. The brand positioning is both functional, providing high-performance athletic shoes, and emotional, allowing customers to express their individuality through bold style choices. # Product The product featured is the new Savage 1 high-top shoe, presented in an "Ultra Pink" color. This athletic shoe is designed for performance and style, featuring a high-top silhouette that provides ankle support. The shoe is shown on a wooden surface, highlighting its design and color. The ad emphasizes the newness of the product, suggesting it is a fresh addition to the Savage 1 lineup. The shoe is for individuals who want to make a statement with their footwear while engaging in athletic activities. The ad addresses the purchase barrier of style by offering a unique and eye-catching color option, making the shoe a desirable choice for those who want to stand out. # Visual style The ad features a clean and modern visual style with a focus on product presentation. The production quality is high, with studio-style lighting and a sharp focus on the shoe's details. The visual motif is a close-up product shot, emphasizing the shoe's design and color. The image treatment includes subtle color grading to enhance the pink hue and create a visually appealing aesthetic. The typography is large and bold, making it easily scannable. The style contrasts with platform-native content by using a polished, professional look, aiming to capture attention through high-quality visuals. # Hooks Headline: NEW SAVAGE 1 HIGH TOP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Savage 1 high top shoe in Ultra Pink offers a combination of style and performance, allowing you to stand out while engaging in athletic activities. # Benefits - Stylish design - Unique color option # Features - High top shoe - Ultra Pink color # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product from the brand's perspective, highlighting its features and design to attract potential customers. # Storyline - The ad opens with a close-up shot of the Savage 1 high-top shoe in "Ultra Pink," immediately capturing the viewer's attention with its vibrant color and unique design. This is from the brand's perspective, showcasing the product's visual appeal and highlighting its standout features. - The camera focuses on the shoe's high-top silhouette and intricate details, emphasizing its performance-oriented design and stylish aesthetic. This is from the brand's perspective, drawing the viewer's eye to the shoe's key features and reinforcing its value proposition. - The ad concludes with the product name and "NEW" label, reinforcing the message that this is a fresh and innovative addition to the Savage 1 lineup. This is from the brand's perspective, encouraging the viewer to consider purchasing the new shoe and staying up-to-date with the brand's latest offerings.

# Ad summary This image ad showcases a pink high-top shoe that is built to support and designed to stand out. # Brand positioning The brand presents itself as bold and committed to both performance and style. Their products are designed to help athletes stand out, demonstrating a blend of functionality and a strong aesthetic. This positioning suggests the brand values self-expression, confidence, and pushing boundaries both in athletic performance and personal style. They appear to be ignoring the norm of neutral or dark-colored athletic footwear. # Product The featured product is a high-top athletic shoe, specifically described as the "SAVAGE 1 HIGH TOP." It is a vibrant pink color. The shoe is designed for high-performance activities. The ad emphasizes that the shoe is "BUILT TO SUPPORT" and "DESIGNED TO STAND OUT," highlighting both its functional and aesthetic qualities. The high-top design suggests enhanced ankle support, suitable for activities that require stability and agility. The shoe is clearly made for athletes who want functional footwear that also makes a bold statement. # Visual style The ad features a product-focused studio shot. The visual aesthetic is clean and bold. The bright pink shoe pops against the darker background, creating a high-contrast image designed to grab attention in a social feed. The image is brightly lit, highlighting the shoe's details. The overall style aims for a balance between showcasing the product’s features and making a strong visual statement. # Hooks Headline: BUILT TO SUPPORT. DESIGNED TO STAND OUT. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The shoe combines functionality and style, offering both support and a distinctive look. # Benefits - DESIGNED TO STAND OUT # Features - BUILT TO SUPPORT # Call to action None used. # Social proof - None used. # Point of view - Brand: The perspective is consistent throughout, with the brand showcasing its product and highlighting its key features and design attributes. # Storyline - The ad starts with a close-up visual of the bright pink Savage 1 high-top shoe, immediately capturing attention and showcasing the product's standout color and design. This draws the viewer in and creates intrigue around the product's unique aesthetic, presented from the brand's perspective. - The text overlay reinforces the key selling points: the shoe is both "BUILT TO SUPPORT" and "DESIGNED TO STAND OUT." This explicitly communicates the blend of function and style, answering the viewer's initial questions about what the shoe offers. The perspective is from the brand, clearly stating the product's value proposition. - The ad concludes with the product name, "SAVAGE 1 HIGH TOP," solidifying brand recognition and product identification. This ensures the viewer knows exactly what they are seeing and what to search for. It is presented from the brand's perspective.

# Ad summary This ad showcases the new Savage 1 high top shoe from Rogue Primitive. The ad features a single image of the shoe against a gray background with a topographic pattern. # Brand positioning Rogue Primitive is presented as a brand focused on high-performance athletic footwear. The brand's positioning is functional, emphasizing durability and design suitable for intense physical activities. The brand logo is prominently displayed on the shoe, reinforcing brand recognition and association with quality athletic gear. The brand seems to ignore category norms by focusing on a rugged, high-performance aesthetic rather than mainstream fashion trends. # Product The product featured is the new Savage 1 High Top shoe from Rogue Primitive. It is a high-top athletic shoe designed for rigorous training and physical activities. The shoe has a gray color scheme with black laces and trim. The upper part of the shoe features a perforated design for breathability, and the sole has a rugged tread pattern for enhanced grip. The shoe is designed for athletes and fitness enthusiasts who need durable and supportive footwear for high-intensity workouts. # Visual style The ad features a clean, studio-shot image with high production quality. The visual motif is a product-focused presentation with a neutral color palette. The image treatment includes even lighting and subtle background texture. The typography is integrated cleanly, with a modern sans-serif font. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: NEW SAVAGE 1 HIGH TOP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - NEW - SAVAGE 1 HIGH TOP # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and highlighting its features. # Storyline - The ad begins by presenting the Rogue Primitive Savage 1 High Top shoe in a detailed product shot. The intention is to immediately showcase the shoe's design and features from the brand's perspective. - The ad highlights the shoe's newness and model name, 'Savage 1 High Top,' at the bottom of the image. This informs the audience about the specific product being advertised from the brand's perspective.

# Ad summary This ad showcases the Savage 1 high top shoe in ultra pink. The ad highlights the newness of the shoe and its high-top design. # Brand positioning Savage 1 is presented as a brand focused on high-performance athletic footwear, specifically designed for weightlifting and training. The brand emphasizes a bold and edgy aesthetic, as seen through the product's name and the vibrant color choice. Savage 1 aims to occupy a space in the consumer's mind as a provider of durable, functional, and visually striking footwear that stands out from typical athletic shoe designs. The brand aligns with a lifestyle of intense physical activity and self-expression, pushing against the norms of conventional athletic wear with its unique color and high-top style. # Product The featured product is the Savage 1 high-top shoe, presented in an "Ultra Pink" color. This athletic shoe is designed for weightlifting and training, featuring a high-top silhouette that provides ankle support. The shoe is constructed from a durable material with a textured surface and a reinforced sole for stability. Key design elements include a lace-up closure, a prominent Savage 1 logo on the side, and a unique pattern of perforations for breathability. The ad emphasizes the newness of the product, highlighting its modern design and bold color choice. The Savage 1 high-top shoe is for athletes and fitness enthusiasts who want a functional and stylish shoe that supports their training needs while making a statement. # Visual style The ad features a high-quality, studio-shot image with a focus on product detail and vibrant color. The visual motif is clean and modern, with a blurred background to emphasize the shoe. The image treatment includes sharp focus on the product and a slight color grade to enhance the pink hue. The typography is large and bold, ensuring scannability in-feed. The style contrasts with typical lo-fi platform content, aiming for a high-design aesthetic to capture attention. # Hooks Headline: NEW SAVAGE 1 HIGH TOP # Funnel stage Awareness # Pain points None used. # Value propositions - The Savage 1 high-top shoe in "Ultra Pink" offers a combination of ankle support and a stylish design, making it a functional and fashionable choice for athletes. # Benefits - Ankle support - Stylish design # Features - High top design - Ultra Pink color # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image focuses on showcasing the Savage 1 high-top shoe, highlighting its features, design, and intended use, all from the brand's perspective. # Storyline - The ad begins by showcasing the Savage 1 high-top shoe in "Ultra Pink," immediately capturing attention with its vibrant color and unique design. This is from the brand's perspective, aiming to highlight the visual appeal and distinctiveness of their new product. - Next, the ad emphasizes the shoe's high-top design and newness, positioning it as a modern and innovative option for athletes. This is also from the brand's perspective, reinforcing the product's key features and benefits. - The ad concludes with a close-up view of the shoe in action, resting on weightlifting equipment, suggesting its suitability for intense training activities. This is from the brand's perspective, demonstrating the shoe's functionality and intended use case.

# Ad summary This ad showcases the Savage 1 High Top shoe, highlighting its features such as the 4mm drop, vertical and horizontal tread, high top collar, and wide toe box. # Brand positioning The brand is presented as a provider of high-performance footwear, specifically designed for activities requiring stability, support, and a natural feel. The brand emphasizes functional design elements like a 4mm drop, specialized tread, ankle support, and a wide toe box, suggesting a focus on athletic performance and comfort. The brand positions itself as a technical innovator, prioritizing practical features over purely aesthetic considerations. This positions the brand as a go-to choice for athletes and fitness enthusiasts who value performance and functionality in their footwear. # Product The advertised product is the Savage 1 High Top shoe, a new offering designed for performance and support. It features a 4mm drop, promoting a more natural foot position, and a vertical tread for lateral and horizontal traction. The high-top collar provides enhanced ankle stability and support, while the wide toe box allows for greater toe splay and comfort. The shoe is presented as a functional and performance-oriented option, suitable for activities that demand stability, support, and a natural feel. The ad highlights the shoe's key features to address potential purchase barriers related to comfort, stability, and performance. # Visual style The ad features a clean and technical visual style, with a focus on product details and functional features. The color palette is primarily gray and black, creating a sleek and modern look. The product is well-lit and sharply focused, emphasizing its design and construction. The overall aesthetic is professional and informative, designed to appeal to consumers who value performance and functionality. # Hooks Headline: NEW SAVAGE 1 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Savage 1 High Top shoe offers a combination of features designed to enhance performance, stability, and comfort, making it a valuable choice for athletes and fitness enthusiasts. # Benefits - Natural foot position (4 MM DROP) - Lateral and horizontal traction (VERTICAL TREAD FOR LATERAL & HORIZONTAL TREAD) - Ankle stability & support (HIGH TOP COLLAR FOR ANKLE STABILITY & SUPPORT) - Greater toe splay and comfort (WIDE TOE BOX) # Features - 4 MM DROP - VERTICAL TREAD FOR LATERAL & HORIZONTAL TREAD - HIGH TOP COLLAR FOR ANKLE STABILITY & SUPPORT - WIDE TOE BOX # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image focuses on showcasing the product's features and benefits, indicating a brand-centric perspective. # Storyline - The ad begins by showcasing a close-up of the Savage 1 High Top shoe, immediately drawing attention to its design and construction. This is intended to highlight the product's features and aesthetic appeal from the brand's perspective. - Next, the ad highlights specific features of the shoe, such as the 4mm drop, vertical and horizontal tread, high top collar, and wide toe box. This is intended to educate the viewer about the shoe's functional benefits from the brand's perspective. - Finally, the ad presents the product name and model, reinforcing the brand and product identity. This is intended to create brand recognition and drive purchase consideration from the brand's perspective.

# Ad summary This ad showcases the features of the Savage 1 High Top shoe by Born Primitive. # Brand positioning Born Primitive is presented as a brand focused on high-performance athletic footwear. The brand's positioning emphasizes functional design elements tailored for lateral and horizontal movements, ankle stability, and toe box comfort. The brand logo is prominently displayed on the shoe, reinforcing brand recognition. The brand is positioned as a provider of athletic footwear that meets the demands of rigorous training and performance. # Product The Savage 1 High Top is a high-performance athletic shoe designed for lateral and horizontal movements. It features a 4mm drop, vertical tread for lateral and horizontal movement, a high top collar for ankle stability and support, and a wide toe box. The shoe is black with a gum-colored sole. The shoe is designed to provide stability and support during intense workouts, addressing the need for reliable footwear that can handle diverse movements and provide ankle support. # Visual style The ad features a clean and modern visual style with a focus on product details. The production quality is high, with studio-shot images and clear typography. The color palette is primarily black and white with red accents, creating a bold and athletic feel. The layout is structured with clear sections for features and product overview, enhancing scannability. # Hooks Headline: NEW SAVAGE 1 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing reliable footwear that can handle diverse movements and provide ankle support during intense workouts. The high top collar and specialized tread pattern are designed to mitigate this issue. # Value propositions - The Savage 1 High Top provides ankle stability and support with its high top collar, making it suitable for intense workouts. - The vertical tread design supports lateral and horizontal movements, enhancing performance during diverse exercises. # Benefits - Ankle stability & support - Lateral & horizontal tread # Features - 4 MM DROP - VERTICAL TREAD FOR LATERAL & HORIZONTAL TREAD - HIGH TOP COLLAR FOR ANKLE STABILITY & SUPPORT - WIDE TOE BOX # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and design to highlight its value and benefits. # Storyline - The ad begins with a close-up of the Savage 1 High Top shoe, highlighting its design and materials. This is from the brand's perspective, aiming to showcase the shoe's quality and construction. - Next, the ad lists key features of the shoe: 4mm drop, vertical tread for lateral & horizontal tread, high top collar for ankle stability & support, and wide toe box. This is from the brand's perspective, informing the audience about the shoe's functional benefits. - The ad then presents the product name, "NEW SAVAGE 1 HIGH TOP", reinforcing the newness and specific model of the shoe. This is from the brand's perspective, emphasizing the product's identity and new release. - Finally, the ad shows a full view of the shoe, providing a complete visual of the product. This is from the brand's perspective, giving the audience a comprehensive look at the shoe's overall design.

# Ad summary This ad showcases the new Savage 1 high top shoe from Bare Primitive. The ad highlights the shoe's design and color. # Brand positioning Bare Primitive is presented as a brand focused on athletic footwear. The brand is positioned as a provider of high-performance athletic shoes, as implied by the product's design and the brand's name. The brand seems to be targeting athletes or individuals who engage in intense physical activities. # Product The product being advertised is the new Savage 1 High Top shoe from Bare Primitive. It is a high-top athletic shoe, featuring a white and gray color scheme, with a gum-colored sole. The shoe has a perforated design on the upper part, along with the brand's logo on the side. The shoe is designed for high performance, as suggested by its name and design. # Visual style The ad has a clean and modern visual style, with a focus on product presentation. The production quality is high, with sharp focus and attention to detail. The image treatment includes subtle color grading to enhance the shoe's colors and textures. The typography is bold and legible, ensuring the text stands out against the dark background. The overall style is designed to be eye-catching and informative, suitable for in-feed placement. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New design: The ad highlights the new Savage 1 High Top shoe, suggesting the latest in design and technology. # Benefits - Not explicitly stated. # Features - High top design - Perforated upper - Color: CLOUD / ASH # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - The ad opens with a close-up shot of the new Savage 1 High Top shoe, immediately drawing the viewer's attention to the product. This is from the brand's perspective, aiming to highlight the shoe's design and features. - The camera angle focuses on the shoe's details, such as the perforated design and the brand's logo. This is from the brand's perspective, showcasing the shoe's unique selling points and design elements. - The ad concludes with the product name and type, reinforcing the product's identity and category. This is from the brand's perspective, ensuring the viewer knows exactly what is being advertised.

# Ad summary This image ad features the Savage 1 high top shoe. The image focuses on a close-up shot of the shoe being worn while weightlifting. # Brand positioning This brand aims to occupy the space of high-performance athletic wear that is built for rigorous training. The language and visual cues in the ad suggest that this brand positions itself as a modern and high-performance choice for athletes. The brand values strength and performance. By focusing on the high-top athletic shoe, the brand highlights its commitment to functional athletic gear. # Product The product featured in this ad is the Savage 1 high-top shoe. The high top design suggests extra ankle support for intense athletic activity such as weightlifting. The shoe is shown in a color described as "CLOUD / BLACK" and has laces and a unique pattern along the sides of the shoe. The logo appears on the side of the shoe. It is designed for athletes seeking peak performance. # Visual style The ad features a high-quality studio shot with a focus on the product in an authentic use case. The color palette is muted with a focus on cool grays and blacks. The typography is clean and modern. The image is well-lit and clearly highlights the product's design. The shot mimics the type of photograph that might be taken in a gym. # Hooks Headline: NEW SAVAGE 1 HIGH TOP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not clearly signaled. # Benefits - Not clearly signaled. # Features - NEW - HIGH TOP - CLOUD / BLACK # Call to action None used. # Social proof - None used. # Point of view - Customer: The perspective is from the customer's viewpoint, highlighting the athletic shoe in a real-world setting during a weightlifting session. The ad shows how the shoe looks when being worn in action. # Storyline - The ad opens with a close-up of the Savage 1 high top athletic shoe being worn by an athlete engaged in weightlifting. This is from the customer's POV and the intent is to highlight the product within a performance context.

# Ad summary This ad showcases the new Savage High Top shoe from Rock Rooster. The ad features a close up of the shoe and highlights the design. # Brand positioning Rock Rooster is presented as a brand that focuses on rugged, durable footwear designed for demanding environments. The brand's positioning emphasizes resilience and performance, catering to individuals who require reliable footwear for tough jobs or outdoor activities. The brand aligns with values of strength, durability, and a no-nonsense approach to functionality, appealing to those who prioritize practicality and reliability in their gear. Rock Rooster likely pushes against the norms of more fashion-oriented or delicate footwear brands, focusing instead on robust construction and functional design. The brand positioning is primarily functional, emphasizing the performance and durability of its products. # Product The advertised product is the new Savage High Top shoe from Rock Rooster, a rugged footwear option designed for demanding use. The shoe features a gray color scheme with black laces and trim, and a high-top design that provides additional ankle support. The sole of the shoe has a gray and black camouflage pattern, offering both style and traction. The shoe is designed for individuals who need durable and reliable footwear for tough jobs or outdoor activities. The ad highlights the shoe's robust construction and functional design, suggesting it is built to withstand harsh conditions. The Savage High Top is presented as a practical and dependable choice for those who prioritize performance and durability in their footwear. # Visual style The ad features a high-quality, studio-shot image with a focus on showcasing the product's design and durability. The visual motif is clean and straightforward, with a focus on the product itself. The image treatment includes subtle color grading to enhance the gray tones and create a rugged aesthetic. The typography is large and bold, ensuring scannability and stop power in the feed. The overall style is disruptive, contrasting with more polished or fashion-oriented footwear ads, and emphasizing the brand's focus on functionality and durability. # Hooks Headline: NEW SAVAGE # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - High Top shoe # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and design to promote its value and encourage purchase. # Storyline - The ad opens with a close-up view of the Rock Rooster Savage High Top shoe, showcasing its design and construction. This is intended to immediately capture the viewer's attention and highlight the product's key features from the brand's perspective. - The camera angle shifts to display the sole of the shoe, emphasizing its camouflage pattern and rugged texture. This is included to demonstrate the shoe's durability and suitability for tough environments, reinforcing the brand's message from the brand's perspective. - The ad concludes with a text overlay that announces the "NEW SAVAGE HIGH TOP" model. This is intended to inform the viewer about the latest product offering and encourage them to consider purchasing it from the brand's perspective.

# Ad summary This ad features a product photo of the New Savage 1 High Top shoe from Born Primitive. The tagline highlights the newness of the shoe, and calls out the color. # Brand positioning Born Primitive is presented as a fitness apparel and footwear brand. The brand seems to aim for the space in the consumer's mind for athletes who take the time to invest in quality apparel. The brand promotes quality and attention to detail. The positioning of the brand is functional, as it sells athletic wear that is durable and reliable. # Product The product advertised is a high top athletic shoe called the New Savage 1 High Top from Born Primitive. The ad calls out the color as being Black / Gum. The product features a black outsole and a gum colored sole. The shoe also features the Born Primitive logo on the side of the shoe, and the brand's name above the outsole. # Visual style The image is a studio shot, with a clean and professional presentation. The lighting is focused on the shoe, highlighting its features and design. The background is dark and out of focus, creating a sense of depth and emphasizing the product. The image uses a clean and modern aesthetic. # Hooks Headline: SAVAGE 1 # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New style. # Benefits - None used. # Features - High top style - Black / Gum color # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is highlighting the newness of the shoe and the color. # Storyline - The ad opens with the brand announcing a new shoe model, the Savage 1 High Top, creating awareness and anticipation for the new product. This is presented from the brand's perspective. - The ad transitions to a product shot highlighting the black and gum color combination, showcasing the shoe's aesthetic and design. This is presented from the brand's perspective.

# Ad summary This ad showcases the new Savage 1 high top shoe in ultra pink. The ad is designed to be visually striking and highlight the unique color of the shoe. # Brand positioning The brand, identified on the shoe as "Bare Primitive", positions itself as a bold and unconventional brand, as suggested by the name and the product's vibrant color. The brand seems to target individuals who want to stand out and express themselves through unique and eye-catching footwear. The brand pushes against the norm of neutral or traditional athletic shoe colors, opting for a loud, statement-making aesthetic. The brand positioning is emotional, focusing on self-expression and confidence. # Product The product being advertised is the "Savage 1 High Top" shoe, a high-top sneaker in a solid "Ultra Pink" color. The shoe features a textured upper, laces, and a thick sole. The shoe is designed for a bold, eye-catching look. The ad highlights the newness of the product and its unique color as key selling points. The ad addresses the purchase barrier of standing out by offering a product that is explicitly designed to be noticed. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a monochromatic color scheme, with the entire ad in various shades of pink. The image treatment includes background removal and clean lighting. The typography is large and bold. The style is disruptive, contrasting with typical athletic shoe ads that often feature action shots or lifestyle imagery. This visual style enhances scannability and stop power in the feed. # Hooks Headline: AVAILABLE IN: ULTRA PINK # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - High Top # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its features to attract potential customers. # Storyline - The ad opens with a close-up of the Savage 1 High Top shoe in Ultra Pink, immediately establishing the product and its unique color as the focal point. This is from the brand's perspective, aiming to capture attention with a visually striking product. - The ad then shows a smaller, rear view of the shoes, providing a different angle and highlighting the shoe's design from the brand's perspective. This reinforces the product's visual appeal and provides additional information about its construction. - The ad concludes with the product name and "New" label, reinforcing the product's identity and newness from the brand's perspective. This encourages the viewer to consider purchasing the latest offering.

# Ad summary This ad showcases the Savage 1 high top shoe in ultra pink. The ad focuses on the shoe's design and color. # Brand positioning The brand appears to be positioned in the athletic footwear market, specifically targeting individuals who engage in rigorous training and fitness activities. The brand's name, "Savage," suggests a focus on strength, intensity, and pushing personal limits. The brand aligns with a lifestyle of high performance and dedication to fitness, appealing to those who see themselves as serious athletes or fitness enthusiasts. The brand seems to ignore the norm of subdued athletic wear, instead opting for a bold color choice. # Product The product being advertised is the Savage 1 High Top shoe, presented in an "Ultra Pink" color. It is a high-top athletic shoe designed for rigorous training. The shoe features a lace-up closure and a durable sole. The shoe is designed for athletes and fitness enthusiasts who want footwear that can withstand intense workouts. The ad highlights the shoe's bold color as a unique selling point, suggesting it is for those who want to make a statement while they train. The ad addresses the need for durable and stylish athletic footwear. # Visual style The ad has a studio-shot, highly polished production quality. The visual motif is a product focus with a clean, minimalist background. The image treatment includes background removal and focused lighting to highlight the product. The typography is large and bold, making it easily scannable. The style contrasts with typical platform norms by using a bold color and minimalist design, which could increase stop power in the feed. # Hooks Headline: NEW SAVAGE 1 HIGH TOP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not explicitly stated # Benefits - Not explicitly stated # Features - High top shoe - Ultra Pink color # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - The ad begins with a close-up shot of the Savage 1 High Top shoe in "Ultra Pink," held by a person dressed in black athletic wear. This is intended to immediately capture attention with the product's striking color and design, told from the brand's perspective. - The ad then introduces the product name and model, "NEW SAVAGE 1 HIGH TOP," to clearly identify the product being showcased. This is intended to inform the audience about the new offering, told from the brand's perspective.

# Ad summary This ad highlights the Savage/High Top shoe by Born Primitive, focusing on its stability and design. It is meant to catch the eye of those in the fitness or athletic world. # Brand positioning Born Primitive is presented as a brand that caters to athletes and fitness enthusiasts. The brand is positioned as functional, aiming to provide high-performance athletic footwear to meet the intense demands of training and competition. This is evident in the ad's focus on stability and the visual representation of a muscular athlete about to engage in exercise. The brand seems to ignore the norms of mainstream athletic wear by focusing on rugged durability over fashion and style. Born Primitive aims to be the go-to brand for those who prioritize performance and resilience in their workout gear. # Product The Savage/High Top shoe is showcased as a performance-oriented athletic shoe built for stability. The ad suggests it is designed for athletes or anyone needing support during intense physical activities. Key design elements include its high-top construction and the brand logo. The ad emphasizes its stability, indicating that the shoe provides a secure and supportive fit, crucial for activities that demand balance and agility. The shoe's design and construction suggest it can withstand rigorous use. The focus is on highlighting the shoe's functional benefits and durable construction. # Visual style The ad has a high-quality, studio-shot production value with a focus on athletic performance. The visual motif is to showcase the product in a realistic athletic setting. The image treatment includes focused lighting and background blur to draw attention to the product and the athlete. The typography integration is large and bold, emphasizing the key benefit of stability. The style aims to be native to athletic and fitness content often seen in social media feeds, leveraging high-quality visuals and clear messaging to stop the viewer. # Hooks Headline: BUILT FOR STABILITY # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The shoe's high-top design directly contributes to stability. # Benefits - stability # Features - High top shoe # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, showcasing the product's stability and associating it with athletic performance, emphasizing the shoe's functional benefits. # Storyline - The ad begins by focusing on the athlete's muscular legs, immediately setting the stage for a high-performance context. The intention is to capture the viewer's attention by showcasing the physical fitness associated with using the advertised product. The audience is experiencing the intensity of the product from the point of view of the brand. - The ad transitions to highlighting the shoe's key feature, its stability, linking it directly to the shoe. The brand tells this part of the story to communicate the direct functional benefit of the shoe. The audience is experiencing the product’s attributes from the brand’s point of view.

# Ad summary This ad features a pair of Savage 1 high-top shoes in ultra pink. The ad highlights the newness of the product and its high-top design. # Brand positioning The Savage 1 brand is presented as a bold and edgy athletic footwear brand. The brand seems to target individuals who are serious about their fitness and want to make a statement with their footwear. The brand pushes against the norm of traditional athletic shoe colors by offering a vibrant pink option, suggesting a willingness to stand out and embrace individuality. The brand positioning is both functional, providing athletic footwear, and emotional, appealing to those who want to express their personality through their athletic gear. # Product The product being advertised is the Savage 1 high-top shoe, specifically in the "Ultra Pink" color. It is a high-top athletic shoe designed for fitness activities. The shoe features a lace-up design and a textured surface. The ad emphasizes the newness of the product and its unique color option. The shoe is shown being worn during a workout, suggesting it is suitable for intense physical activity. The ad addresses the purchase barrier of potentially sticking to traditional athletic shoe colors by offering a bold and eye-catching alternative. # Visual style The ad has a high-quality, studio-shot production style. The visual motif is a product-focused display with a clean and modern design. The image treatment includes color grading to enhance the vibrancy of the pink shoes. The typography is large and bold, making it easily scannable. The style contrasts with platform-native content by being highly polished and professional, aiming to grab attention in the feed. # Hooks Headline: NEW SAVAGE 1 HIGH TOP # Funnel stage Top of funnel # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - High top # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product and its features from the brand's perspective, aiming to promote and sell the Savage 1 high-top shoe. # Storyline - The ad opens with a close-up shot of the Savage 1 high-top shoe in "Ultra Pink" being worn during a workout. This is intended to immediately capture the viewer's attention with the product's unique color and design, and the audience experiences it from the brand's perspective. - The ad then highlights the product's name and features, emphasizing that it is a new high-top design. This is intended to inform the viewer about the product's key attributes and the audience experiences it from the brand's perspective.

# Ad summary This ad showcases the Born Primitive Savage 1 High Top shoe, emphasizing its newness and design. # Brand positioning Born Primitive is presented as a brand focused on high-performance athletic footwear. The brand's positioning emphasizes durability and ruggedness, aligning with a lifestyle of intense physical activity and outdoor pursuits. The brand logo is prominently displayed on the shoe, reinforcing brand recognition and association with quality athletic gear. The brand seems to ignore the norms of flashy athletic shoe design, instead opting for a more muted and functional aesthetic. # Product The advertised product is the "NEW SAVAGE 1 HIGH TOP" shoe by Born Primitive. It is a high-top athletic shoe designed for rugged performance. The shoe features a black color scheme with a textured upper, a reinforced toe, and a durable-looking sole with a brown tread. The shoe also features the brand's logo on the side. The high-top design suggests added ankle support, making it suitable for activities that require agility and stability. The ad highlights the newness of the product, suggesting it incorporates the latest design and technology. # Visual style The ad features a clean, studio-shot image with a focus on product clarity. The visual motif is minimalist, with a neutral color palette and a single product focus. The image treatment includes background removal and even lighting to highlight the shoe's details. The typography is modern and bold, integrated to emphasize the product name. The style contrasts with typical flashy athletic shoe ads, opting for a more functional and straightforward presentation, which may increase scannability by standing out from the norm. # Hooks Headline: NEW SAVAGE 1 HIGH TOP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - High top design # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product from the brand's perspective, highlighting its features and design. # Storyline - The ad begins by showcasing the product, the Born Primitive Savage 1 High Top shoe, in a studio shot. This is intended to immediately introduce the product to the viewer from the brand's perspective. - The ad then highlights the shoe's name and model, "NEW SAVAGE 1 HIGH TOP", to emphasize its newness and specific design. This is from the brand's perspective, informing the audience about the product's identity.

# Ad summary This ad showcases a pink high-top shoe against a matching pink background. The text highlights the shoe as a new Savage 1 high top. # Brand positioning The brand appears to be positioned in the athletic footwear market, specifically targeting individuals who engage in intense physical activities. The brand name, "Savage 1," suggests a focus on strength, power, and resilience. The brand aligns with a lifestyle of fitness, performance, and pushing personal limits. The brand seems to ignore category norms by offering a high-top shoe, which is not typically seen in athletic footwear. The brand positioning is both functional, emphasizing performance, and emotional, promoting empowerment and a sense of strength. # Product The product is a high-top athletic shoe called the "Savage 1." It is designed for individuals who engage in intense physical activities. The shoe is entirely pink, including the laces, sole, and upper material. The shoe features a high-top design, providing ankle support. The shoe's upper material appears to be breathable with a perforated design. The shoe has a rugged sole, suggesting durability and traction. The shoe is presented as a new product, implying the latest in design and technology. The ad addresses the purchase barrier of uncertainty by showcasing the shoe's unique design and potential performance benefits. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a monochromatic color scheme, with the shoe and background both in shades of pink. The image treatment includes background removal and even lighting. The typography is large and bold, making it easily scannable. The visual style is disruptive, contrasting with typical athletic shoe ads that often feature dynamic action shots. # Hooks Headline: NEW SAVAGE 1 HIGH TOP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The high-top design provides ankle support, enhancing performance and reducing the risk of injury. - The rugged sole ensures durability and traction, making the shoe suitable for intense physical activities. # Benefits - Ankle support - Durability - Traction # Features - High-top design - Breathable upper material - Rugged sole # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its product and highlighting its features. # Storyline - The ad begins by presenting a visually striking image of the pink high-top shoe. The intention is to immediately capture the viewer's attention with the bold color and unique design. The brand is telling this part of the story, showcasing its product in an appealing way. - The ad then highlights the shoe as a "NEW SAVAGE 1 HIGH TOP." The intention is to inform the viewer about the product's name and type, emphasizing its newness. The brand is telling this part of the story, introducing its latest offering.

# Ad summary This ad showcases the new Savage 1 High Top shoe, highlighting its features such as the 4mm drop, vertical and horizontal tread, high top collar, and wide toe box. # Brand positioning The brand is presented as a provider of high-performance athletic footwear, specifically designed to enhance stability, support, and overall athletic performance. The focus on functional features like tread design, ankle support, and toe box width suggests a brand that prioritizes practical benefits and caters to athletes who demand performance-driven footwear. The brand aims to occupy a space in the consumer's mind as a reliable and innovative choice for athletes seeking an edge in their training and competition. # Product The advertised product is the new Savage 1 High Top shoe, designed for athletes seeking enhanced stability and support. The shoe features a 4mm drop, which affects the angle of the foot and can influence running mechanics. It also includes a vertical tread for lateral and horizontal movement, providing traction in multiple directions. The high top collar offers additional ankle stability and support, while the wide toe box allows for a more comfortable fit and natural toe splay. These features collectively address the need for a shoe that supports dynamic movements and reduces the risk of injury, making it a valuable option for athletes. # Visual style The ad features a clean and modern visual style with a focus on product details. The use of close-up shots and clear typography highlights the shoe's features and benefits. The color palette is neutral, with white and gray tones dominating the design. The overall aesthetic is professional and polished, conveying a sense of quality and performance. # Hooks Headline: NEW SAVAGE 1 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Savage 1 High Top shoe provides enhanced stability and support with its high top collar, while the vertical tread ensures optimal traction for lateral and horizontal movements. # Benefits - ANKLE STABILITY & SUPPORT - LATERAL & HORIZONTAL TREAD # Features - 4 MM DROP - VERTICAL TREAD FOR LATERAL & HORIZONTAL TREAD - HIGH TOP COLLAR FOR ANKLE STABILITY & SUPPORT - WIDE TOE BOX # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits to persuade the viewer to make a purchase. # Storyline - The ad begins by showcasing a close-up of the Savage 1 High Top shoe, highlighting its design and construction. This is intended to draw the viewer's attention to the product's visual appeal and build initial interest from the brand's perspective. - Next, the ad presents key features of the shoe, such as the 4mm drop, vertical tread, high top collar, and wide toe box. This is intended to educate the viewer about the shoe's functional benefits and demonstrate its value from the brand's perspective. - Finally, the ad displays the full shoe in a lifestyle context, showing its overall design and intended use. This is intended to reinforce the product's appeal and encourage the viewer to consider purchasing it from the brand's perspective.

# Ad summary This image ad highlights the Savage 1 High Top athletic shoe, emphasizing the product's importance in providing power from the ground up. The ad visually connects the shoe to weightlifting and strength training, positioning it as essential gear for serious athletes. # Brand positioning The brand aims to occupy the space of high-performance athletic gear specifically designed for serious strength training. It aligns with values of power, resilience, and a no-nonsense approach to fitness. The brand positions itself as essential for athletes focused on maximizing their potential, potentially pushing against the trend of lighter, more versatile athletic shoes by focusing on the specific needs of weightlifters. # Product The advertised product is the Savage 1 High Top athletic shoe. It is designed for strength training and weightlifting, as implied by the visual setting and tagline. The shoe is a high-top style, providing extra ankle support. It features a breathable, perforated upper material and a durable-looking sole. The product is presented as a key component in achieving maximum power and stability during workouts, addressing the need for reliable footwear that can withstand heavy lifting. # Visual style The ad features a high-contrast, studio-shot image with a focus on detail and texture. The color palette is muted and monochromatic, with an emphasis on blacks and grays. The lighting is dramatic, highlighting the contours of the shoe and weight plate. The overall aesthetic is clean and modern, conveying a sense of strength and performance. # Hooks Headline: POWER STARTS FROM THE GROUND # Funnel stage Consideration # Pain points The central frustration is the need for reliable footwear that can withstand the demands of heavy lifting and provide stability and support to enhance performance. # Value propositions - Power starts from the ground: This phrase emphasizes the importance of stable and supportive footwear for weightlifting and strength training, positioning the Savage 1 High Top as essential gear for maximizing performance. # Benefits - Power starts from the ground # Features - High Top # Call to action None used. # Social proof - None used. # Point of view - Customer: The view of the shoe being laced and resting on a weight plate is from the perspective of a lifter preparing to begin their training session. # Storyline - The ad begins with a close-up of a person tying the laces of the Savage 1 High Top shoe while resting their foot on a weight plate. This sets the stage by immediately associating the shoe with weightlifting and preparation for a workout, as experienced from the perspective of an athlete about to begin their training session. - The visual then cuts to a lower angle that shows the full shoe, the weight plate, and the tagline, "POWER STARTS FROM THE GROUND SAVAGE 1 HIGH TOP". This explicitly connects the shoe to the concept of power and grounds it in the reality of weightlifting, as promoted by the brand to reinforce its positioning.

# Ad summary This ad showcases the Savage 1 High Top shoe while a person is using an exercise bike. # Brand positioning The brand, implied to be called Savage 1, is presented as a provider of athletic footwear designed for high-intensity training. The brand positions itself as a provider of footwear that can withstand rigorous workouts. The brand aligns with a lifestyle of fitness and high performance, and the brand's positioning is functional, focusing on the durability and performance of its products. # Product The product being advertised is the Savage 1 High Top shoe, specifically in the Black/Gum colorway. The shoe is designed for athletic performance, as demonstrated by its use during an exercise bike workout. The high-top design suggests added ankle support, and the gum sole implies durability and traction. The shoe is presented as a new product, indicating the latest offering from the brand. The ad aims to convey that this shoe is worth trying or buying for its ability to withstand intense physical activity. # Visual style The ad has a high production quality with a focus on showcasing the product in a realistic, in-use setting. The visual motif is a product demo, highlighting the shoe's design and functionality. The image treatment includes color grading to create a dark and moody atmosphere, emphasizing the industrial gym setting. The typography is large and bold, ensuring scannability and stop power in the feed. # Hooks Headline: NEW SAVAGE 1 HIGH TOP # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing durable and supportive athletic footwear for high-intensity training, as visually demonstrated by the person using an exercise bike. # Value propositions - New product offering, suggesting innovation and the latest technology # Benefits - Implied durability for high-intensity training - Added ankle support (due to high-top design) # Features - High Top shoe - Black / Gum colorway # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows a person using an exercise bike, implying the customer's active lifestyle and need for durable athletic footwear. - Brand: The ad promotes the Savage 1 High Top shoe, showcasing its design and colorway to attract potential buyers. # Storyline - The ad opens with a person using an exercise bike, immediately establishing the context of high-intensity training. This is included to demonstrate the product's intended use and target audience. The audience experiences this from the perspective of an observer, witnessing the shoe in action. - The focus then shifts to the Savage 1 High Top shoe, highlighting its design and colorway (Black/Gum). This is included to showcase the product's features and aesthetic appeal. The audience experiences this from the brand's perspective, promoting its new product. - The narrative progresses by emphasizing the 'NEW' aspect of the shoe, creating a sense of novelty and innovation. This is included to entice viewers to try the latest offering from the brand. The audience experiences this from the brand's perspective, announcing a new product release.