How Astrid & Miyu Advertises on Meta

# Ad summary This ad showcases a woman getting ready and then going on a "solo date" that includes getting coffee, buying flowers, and walking through the city. # Brand positioning The brand Astrid & Miyu is subtly presented as a purveyor of fine jewelry, aimed at sophisticated consumers. While not explicitly stated, the ad emphasizes timeless style and high-quality materials, suggesting a value proposition beyond fleeting trends. The brand aligns with a lifestyle of self-care and indulgence, promoting the idea that treating oneself is a worthwhile investment. It ignores the fast-fashion norms, focusing instead on durable, elegant pieces that can be worn on a daily basis. # Product The ad features fine jewelry by Astrid & Miyu. The products are gold and include earrings, a bracelet, and two different necklaces. The jewelry is elegant and can be worn every day, as shown when the woman puts on the jewelry as part of her outfit for a solo date. The brand is displayed with a jewelry box sitting on the makeup table. The jewelry appears to be high quality and designed for everyday wear, indicating they are worth buying. # Visual style The ad has a polished commercial aesthetic with a mix of static shots and smooth transitions. The production quality is high, with natural lighting that enhances the overall tone of the ad. The video uses quick cuts to maintain a consistent pacing of around 45 BPM. # Hooks Text overlay: a solo date Visual: 00:00–00:01 A woman with long brown hair is standing in her bedroom in front of a vanity. She is wearing a white button-down shirt and dark brown pants. She is opening the drawer on the vanity. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The jewelry is designed for everyday wear # Benefits - Everyday wear - Stylish # Features - Gold jewelry # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the customer's POV, as she is getting ready and going on a date. # Storyline - 00:00–00:09 The ad begins with a woman getting ready in her bedroom to go on a solo date. - 00:10–00:13 The woman walks down the street in a city. - 00:14–00:17 The woman sits at a table outside of Bread Ahead and drinks coffee. - 00:18–00:19 The woman purchases flowers from Moyes Stevens. - 00:20–00:22 The woman walks down the street with the flowers she purchased.

# Ad summary This split screen ad showcases Astrid & Miyu jewelry via a behind-the-scenes perspective of a professional photoshoot. Close-ups of a model wearing the jewelry is displayed in the top half of the split screen and the full body photoshoot in the bottom half. The jewelry, brand, and model all lend themselves to the overall message of stylish and understated elegance that will elevate any outfit. # Brand positioning Astrid & Miyu positions itself as a provider of everyday jewelry go-tos. The brand aims to occupy the space of stylish and understated elegance, offering pieces that enhance everyday looks. The brand values simplicity and sophistication. Their products are designed to be versatile, seamlessly integrating into any lifestyle, and stand out in the market by focusing on minimalistic designs that can be worn daily. This functional and emotional positioning emphasizes effortless style and practicality. # Product Astrid & Miyu offers a range of minimalist jewelry designed for everyday wear. The jewelry includes hoop earrings and a chain necklace, all crafted with a sleek, modern aesthetic. The products are versatile, intended to be easily incorporated into various outfits and worn daily. These pieces are designed for individuals who appreciate understated elegance and seek to elevate their personal style with simple, high-quality accessories. The ad focuses on the jewelry's ability to be a staple in one's wardrobe, emphasizing its effortless integration into daily life. # Visual style The ad has a polished and clean aesthetic. The editing style is static, with no cuts and smooth transitions. The production quality is high, resembling a professional commercial with natural lighting. The visual motif includes a split screen, which shows close-up shots of the product and full-body shots of the model simultaneously. The pacing is slow and consistent, creating a sophisticated tone. # Hooks Spoken: Female 1: [Calm] Find your everyday jewellery go-tos. Text overlay: ASTRID & MIYU / Find your everyday jewellery go-tos Visual: 00:00–00:07: The ad features a split screen. The top half shows a close-up of a fair-skinned model's face in profile, wearing small silver hoop earrings. Her expression is neutral, and she has light makeup. The background is a soft, muted blue. The bottom half shows the same model in a full-body shot in a studio setting. She is wearing a cream-colored, off-the-shoulder top and matching leggings with nude strappy heels. She poses against a textured blue backdrop, similar to the one above. To the right, there's a monitor displaying the live feed of the photoshoot, showing the model's full-body image. A gray stool sits nearby. A partial view of camera equipment is visible on the right. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The minimalist design and high-quality materials make the jewelry suitable for everyday wear. - Versatility in seamlessly incorporating the jewelry into various outfits. # Benefits - Everyday wearability - Versatile - Enhances personal style # Features - Minimalist jewelry - Hoop earrings - Chain necklace - Silver # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is entirely from the brand's perspective, showcasing its product and aesthetic. # Storyline - 00:00–00:07 The ad opens with a split-screen view: the top half focuses on a close-up of a model’s face wearing silver hoop earrings, while the bottom half shows the model in a full-body shot during a professional photoshoot.

# Ad summary This ad showcases a brand of jewelry, highlighting their range of everyday jewelry pieces with a close-up shot of a woman wearing the jewelry. # Brand positioning Astrid & Miyu aims to be the go-to brand for everyday jewelry. The brand positions itself as providing simple, elegant jewelry that can be worn daily. The tone is understated and focuses on effortless style. # Product The ad features a range of Astrid & Miyu jewelry including rings, earrings, and a necklace. The rings are silver, stackable, and vary in design from simple bands to linked styles. The earrings are silver hoop earrings. The necklace is a simple chain. These pieces are for everyday wear, providing an easy way to elevate an outfit. # Visual style The ad features a clean and minimalist visual style. The color palette is muted, with a focus on soft, natural tones. The lighting is diffused and flattering. The overall aesthetic is modern and understated, aligning with the brand's positioning of effortless style. # Hooks Headline: Find your everyday jewellery go-tos # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The brand name is placed at the top of the frame. - Customer: The woman is demonstrating how the jewelry would look when worn. # Storyline - The ad opens with a close-up of a woman wearing various pieces of jewelry to draw the viewer's attention to the Astrid & Miyu brand.

# Ad summary This ad showcases jewelry from Astrid & Miyu using a split-screen format to highlight the different jewelry on different people. # Brand positioning Astrid & Miyu is a jewelry brand that emphasizes self-expression and confidence through unique and stylish designs. The brand values individuality and caters to those who want to showcase their personal style through accessories. The brand aesthetic is sleek and modern, promoting a lifestyle that balances elegance with a touch of edge. The brand uses models of different ethnicities in their marketing to promote inclusiveness. # Product The ad showcases a range of Astrid & Miyu jewelry, including necklaces, earrings, rings, and bracelets. Each piece is designed to offer a unique yet cohesive look. Necklaces range from delicate chains to more substantial pendant styles. Earrings include both simple studs and more elaborate hoops or dangles, catering to various piercing options and personal styles. Rings are shown in both minimalist bands and statement designs. Bracelets are featured in various styles, from simple chains to embellished designs. The jewelry is made for women and men who want to express themselves. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the jewelry. The editing style involves quick cuts between models and close-up shots of the jewelry. The production quality is high-end, creating a polished and sophisticated feel. The pacing is moderately fast, with cuts occurring every few seconds to maintain viewer interest. # Hooks Text overlay: ASTRID & MIYU Visual: 00:00–00:02 The screen is split horizontally. The top half shows a fair-skinned woman with shoulder-length blonde hair and a white top. She is seated at a table with a white tablecloth, a glass of white wine, and a slice of cake. She is holding a small white jewelry box. The bottom half of the screen shows the lower half of another person who is wearing a white t-shirt with layered gold necklaces and bracelets. The brand name, ASTRID & MIYU, is centered in a white sans-serif font. # Funnel stage Top of funnel (Awareness) # Pain points The pain point addressed is the desire for self-expression through accessories. By offering a range of jewelry designs, the brand suggests that customers can find unique pieces to express their individual style. # Value propositions - Each piece is designed to offer a unique yet cohesive look. - Caters to various piercing options and personal styles. # Benefits - Expresses self-expression. - Demonstrates unique and stylish designs. # Features - Jewelry designs. - Necklaces - Earrings - Rings - Bracelets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the brand's perspective, showcasing various models and their products without direct customer testimonials. # Storyline - 00:00–00:10 00:00–00:10 The ad displays a series of close-up shots featuring models wearing different pieces of jewelry from Astrid & Miyu. The message conveyed is to showcase the brand's product range and demonstrate how the jewelry looks when worn. The audience experiences the ad from the brand's perspective, highlighting the variety and aesthetic of the jewelry.

# Ad summary This ad showcases a collection of jewelry from Astrid & Miyu. The jewelry is shown on a woman in a studio setting. # Brand positioning Astrid & Miyu is presented as a brand that offers everyday jewelry. The brand emphasizes simplicity and elegance, with a focus on creating go-to pieces that can be worn daily. The brand's positioning appears to be functional and emotional, providing jewelry that is both practical for daily wear and adds a touch of style and confidence to the wearer's look. # Product The ad showcases a collection of jewelry, including earrings, rings, and bracelets. The jewelry is delicate and minimalist in design, made from what appears to be gold and silver materials. The earrings are small and stylish, suitable for everyday wear. The rings and bracelets are similarly understated, adding subtle elegance to the wearer's look. The ad emphasizes that these pieces are "everyday jewelry go-tos," suggesting they are versatile and can be worn for any occasion. The ad focuses on the product's ability to enhance the wearer's style effortlessly. # Visual style The ad has a polished, high-end production quality with a clean and minimalist aesthetic. The editing style features smooth transitions and static shots. The pacing is slow and consistent. The visuals are designed to highlight the jewelry in a subtle and elegant manner. # Hooks Text overlay: 00:00–00:06 ASTRID & MIYU / 00:00–00:06 Find your everyday jewellery go-tos Visual: 00:00–00:01: A woman with blonde hair is standing in the center of the frame against a light blue background. She is wearing a cream-colored draped top, leggings, and heels with bows. She has gold hoop earrings and a bracelet. The camera is static. Text overlays at the bottom read "ASTRID & MIYU" and "Find your everyday jewellery go-tos." # Funnel stage Top of funnel (Awareness) # Pain points The ad doesn't address a specific pain point, but instead focuses on providing everyday jewelry that enhances style. # Value propositions - Everyday jewelry go-tos: versatile and can be worn for any occasion - Subtle elegance: jewelry adds subtle elegance to the wearer's look # Benefits - Everyday jewelry - Versatile - Enhance style - Elegant # Features - Earrings - Rings - Bracelets - Gold and silver materials - Minimalist design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its product line in a visually appealing manner. # Storyline - 00:00–00:01 The ad starts with a full shot of a woman standing in a studio, showcasing her entire outfit including jewelry. The intention is to introduce the model and the brand's overall aesthetic. - 00:01–00:06 The camera zooms in on the woman's face, focusing on her earrings. This highlights the jewelry product and its design details.

# Ad summary This ad showcases Astrid & Miyu jewelry, focusing on rings, earrings, and necklaces. The ad emphasizes the pieces' aesthetic appeal and their suitability as gifts, with close-up shots highlighting their details and style. # Brand positioning Astrid & Miyu is presented as a modern jewelry brand that offers a range of stylish and giftable items. The brand emphasizes pieces that are bright and eye-catching, positioning itself as a purveyor of contemporary designs that appeal to fashion-conscious consumers. The brand focuses on the aesthetic appeal of its jewelry, aligning with a lifestyle of personal expression and gift-giving occasions, without explicitly pushing against or following specific category norms. The positioning is primarily emotional, centered on the joy of gifting and the enhancement of personal style through jewelry. # Product The ad showcases a variety of Astrid & Miyu jewelry, including gold-toned necklaces with different chain styles and pendants, rings with pave detailing and unique designs, and gold hoop earrings. The jewelry is designed to be visually appealing and suitable for gifting. The products are portrayed as enhancing the wearer's style and adding a touch of elegance. The ad highlights the intricate design and shiny finish of the jewelry, indicating a focus on aesthetics and craftsmanship. No specific use occasions are explicitly mentioned, but the overall presentation suggests the jewelry is versatile for various occasions and personal styles. The products are presented without addressing specific purchase barriers, focusing instead on their desirability and visual appeal. # Visual style The ad has a polished and clean aesthetic with a focus on close-up shots to highlight the jewelry's details. The editing style features static shots and smooth transitions, maintaining a consistent pace. The production quality is high, giving it a commercial feel. The visual motif includes frequent close-ups of the jewelry against a blurred background. The pacing is moderate, with cuts timed to emphasize the presentation of each piece. # Hooks Text overlay: 00:00–00:09: ASTRID & MIYU / 00:00–00:09: Gifts that shine bright Visual: 00:00–00:04: Close-up shot of a person's neck and upper chest wearing a white sweater and two gold-toned necklaces—one with a chunkier chain and the other with a smaller coin pendant. The person's hand with multiple rings is also visible. The camera is static and focuses on the jewelry. The background is blurred, drawing attention to the accessories. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Giftable jewelry that is both stylish and timeless. - Adds a touch of elegance and sophistication to any outfit # Benefits - Enhances personal style - Adds a touch of elegance - Visually appealing jewelry # Features - Gold-toned necklaces - Rings with pave detailing - Gold hoop earrings - Intricate design - Shiny finish # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the jewelry in a visually appealing manner without any customer testimonials or external validation. # Storyline - 00:00–00:04 The ad opens with a close-up shot of a person's hand touching a gold necklace with a coin pendant. - 00:04–00:07 The focus then shifts to various rings worn on the same hand, showcasing their designs. - 00:07–00:09 The ad concludes with a shot of the person's ear adorned with gold hoop earrings, highlighting the complete jewelry set.

# Ad summary This ad for Astrid & Miyu showcases their most-loved jewelry gifts through a series of close-up shots of a model wearing their pieces. The ad focuses on the jewelry's aesthetic appeal. # Brand positioning Astrid & Miyu is a jewelry brand that focuses on providing modern and stylish pieces. The brand is presented as an accessible luxury, offering high-quality designs that align with current trends. The brand's aesthetic emphasizes modern, clean lines and a minimalist sensibility, aiming to appeal to those who value understated elegance. They are positioned to appeal to fashion-conscious consumers who appreciate unique and delicate accessories. # Product The ad showcases a variety of Astrid & Miyu jewelry pieces, including a gold chain necklace with a lobster clasp, a thick gold chain-link bracelet, earrings featuring a gold chain with rectangular crystals, rings, and delicate bracelets. The jewelry appears to be made of gold-tone metal. The pieces are intended for everyday wear and special occasions, adding an elegant touch to any outfit. The jewelry is marketed towards individuals who appreciate fine details and high-quality materials. # Visual style The ad features a polished and clean aesthetic with soft, natural lighting. The editing style consists of static shots. The production quality is high, resembling a professional commercial with a focus on showcasing the jewelry's fine details. The pacing is slow and deliberate, allowing viewers to appreciate each piece of jewelry. # Hooks Text overlay: 00:00–00:08 ASTRID & MIYU / 00:00–00:08 Our Most-Loved Gifts Visual: 00:00–00:04 Close-up shot of a person's hand holding a gold chain necklace. The background is a solid light-green. The person has manicured nails with a clear coat and is wearing rings and bracelets. The camera is static, and the focus is on the jewelry. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality materials - Modern designs - Adds elegance to any outfit # Benefits - Elegant - Stylish - Modern # Features - Gold chain necklace - Chain-link bracelet - Gold chain earrings with rectangular crystals # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad focuses on presenting the jewelry through curated shots and a specific aesthetic, embodying the brand's official promotional voice. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a close-up shot of a person's hand holding a gold chain necklace. The necklace is gently moved to display its design and shimmer. This is meant to highlight the delicate craftsmanship and quality of the piece. The perspective is close and intimate, focusing on the details of the jewelry. - 00:04–00:07 00:04–00:07 The camera focuses on the model's face as she looks down at the jewelry she's holding, which implies that she's admiring it. The angle showcases her earrings and necklace, enhancing the aesthetic appeal. The soft lighting and gentle movement contribute to the mood of understated elegance. - 00:07–00:08 00:07–00:08 The frame widens slightly, showing more of the model's upper body as she continues to interact with the necklace. This expands the visual scope while maintaining the focus on her jewelry. This visual framing keeps the product front and center.

# Ad summary This ad is for the Astrid & Miyu Pavé Chain Necklace. The ad showcases the necklace as an essential item when leaving the house. # Brand positioning Astrid & Miyu is presented as a brand that offers everyday jewelry pieces. The brand aims to occupy a space in the consumer's mind as a provider of essential accessories that complement a modern lifestyle. The brand's positioning is functional, focusing on providing accessible and stylish jewelry. # Product The Pavé Chain Necklace is portrayed as a must-have accessory for everyday wear. The necklace features a delicate chain adorned with pavé-set stones, adding a touch of sparkle to any outfit. It is designed to be a versatile piece that can be worn alone or layered with other necklaces. The ad shows the necklace as an essential element to be put on before leaving the house. # Visual style The ad features a clean, minimalist aesthetic with soft lighting and pastel colors. The editing style is simple, with static shots and minimal transitions. The overall production quality is polished, giving off a modern and sophisticated vibe. The pacing is slow and deliberate, emphasizing the elegance of the product. # Hooks Text overlay: 00:00–00:03 Non-Negotiables: / 00:00–00:03 Phone. Keys. / 00:00–00:03 Pavé Chain Necklace. Visual: 00:00–00:03 Static shot with a blurred green background. White text lists “Non-Negotiables:” followed by “Phone. Keys. Pavé Chain Necklace.” # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The necklace is presented as an essential item, suggesting it offers indispensable style and completeness to an outfit. # Benefits - Adds a touch of sparkle - Versatile # Features - Pavé-set stones - Delicate chain # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents a curated view of the product, establishing the brand's aesthetic. # Storyline - 00:00–00:03 00:00–00:03 Text appears on the screen, listing essential items for leaving the house. - 00:03–00:04 00:03–00:04 The frame zooms in on a powder blue handbag and reveals the Astrid & Miyu necklace.

# Ad summary This ad displays a simple graphic with the Astrid & Miyu logo followed by the offer of free earrings when you spend over £100, conveying a straightforward offer in a minimal presentation. # Brand positioning Astrid & Miyu positions itself as a modern jewelry brand, offering contemporary designs that appeal to fashion-conscious individuals. The brand conveys a sense of exclusivity and style through its minimalist aesthetic and limited-time offers. It aligns with a lifestyle that values sophisticated accessories and appreciates occasional deals. The brand appears to follow category norms by offering promotions, but pushes against competitor behaviors by maintaining a sleek, high-end feel in its advertising. Brand positioning is functional by offering an incentive and emotional by positioning its jewelry as aspirational. # Product The ad promotes a limited-time offer of free earrings with a purchase of £100 or more. The offer is designed to incentivize customers to spend a certain amount to receive additional value. It does not specify any particular style or type of earrings. The product is clearly aimed at people who enjoy wearing earrings and are interested in Astrid & Miyu's jewelry. The offer addresses a common purchase barrier by providing added value and encouraging customers to spend more to receive a free gift. The promotion aims to encourage sales by offering a limited-time incentive. # Visual style The ad has a clean and minimalist aesthetic with static shots and smooth transitions in background color only. Production quality is high-end, resembling a polished commercial with no user-generated content elements. The color palette is subdued with either an olive-green or creamy white background, emphasizing the text. # Hooks Text overlay: ASTRID & MIYU / LIMITED TIME ONLY / FREE / EARRINGS / when you spend £100+ Visual: 00:00–00:02: The screen is set on an olive-green background. The brand name "ASTRID & MIYU" is centered at the top in a simple, sans-serif font. Below, the text "LIMITED TIME ONLY" appears in a smaller sans-serif font. Further down, the words "FREE" and "EARRINGS" are stacked in a large, bold serif font. Underneath, the words "when you spend £100+" are shown in a smaller serif font. / 00:02–00:03: The background color changes to a creamy white. All other elements remain the same. / 00:03–00:05: The screen reverts to an olive-green background. All other elements remain the same. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - The offer of free earrings when spending over £100 adds value to the purchase by providing an additional product at no extra cost. # Benefits - Receive free earrings with a purchase of £100+ # Features - Free earrings - Limited time offer # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand presents its offer directly with a minimalist visual. # Storyline - 00:00–00:05 The Astrid & Miyu logo is shown at the top of the screen. - 00:00–00:05 Text appears, stating "LIMITED TIME ONLY," followed by the primary offer in larger text: "FREE EARRINGS" with the qualification "when you spend £100+".

# Ad summary This ad showcases Astrid & Miyu jewelry, promoting an incentive to spend £100+ to get a free item. # Brand positioning Astrid & Miyu is presented as a modern jewelry brand, based on the simple product shot and clean aesthetic. The brand seems to value simplicity and elegance, with an emphasis on accessible luxury. The positioning is likely aimed at consumers who want to treat themselves or find a sophisticated gift. The brand name is prominently displayed at the top, reinforcing brand recognition. # Product The advertised product is a silver-toned ear cuff, featuring a double row design. The cuff is embellished with small, clear stones, likely crystals or cubic zirconia, that add a touch of sparkle. The ear cuff is designed to sit comfortably on the ear without requiring a piercing, making it accessible to a broader audience. The product is intended to add a touch of elegance to the wearer's look and is suitable for everyday wear or special occasions. This ear cuff is being offered for free when you spend £100+. # Visual style The visual style is clean and minimalist, with a focus on showcasing the jewelry. The image has a soft, muted color palette, creating a sophisticated and understated feel. The product is well-lit, highlighting its details and craftsmanship. # Hooks Headline: I'm FREE when you spend £100+ # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the pain point of wanting to enhance your style with elegant jewelry without the commitment or pain of piercings, as it offers a stylish ear cuff that easily clips on. # Value propositions - Get a free item when you spend £100+ - Elevate your look without needing a piercing - Affordable luxury with stone-embellished design # Benefits - Adds a touch of sparkle - Comfortable to wear without a piercing - Elevates everyday wear or special occasions # Features - Silver-toned ear cuff - Double row design - Embellished with small, clear stones # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, presenting the product and offer from the brand's perspective, aiming to entice viewers with the product's aesthetic and the promotional incentive. # Storyline - The ad begins with a clean, minimalist product shot, focusing on the ear cuff and its design. The intention is to immediately showcase the product and attract attention with its elegant appearance, told from the brand's perspective. - Next, the ad highlights the incentive of receiving an item for free when spending a certain amount. This encourages the viewer to consider making a purchase to take advantage of the offer, told from the brand's perspective.

# Ad summary This ad by Astrid & Miyu features a looping video that draws the viewer in with the promise of free earrings when they spend £100 on products from various categories. Each category is listed briefly with a subtle transition. # Brand positioning Astrid & Miyu is presented as a brand focused on providing a variety of jewelry and piercing services. The ad highlights the brand's range, including earrings, necklaces, bracelets, piercings, and permanent jewelry options. The brand promotes the idea of accessible luxury and encourages customers to explore different styles, with an emphasis on adding value through promotions like free earrings with qualifying purchases. The overall tone is modern and approachable, targeting a fashion-conscious audience looking for trendy and timeless pieces. # Product The ad highlights the range of jewelry and services offered by Astrid & Miyu. The primary product being promoted is the offer of free earrings when customers spend £100 or more on other selected products. The featured products include huggies, permanent bracelets, necklaces, bracelets, piercings, earrings, and tattoos. Each product category is presented as a way to enhance personal style and accessorize. The ad emphasizes the value of this offer, encouraging viewers to explore and purchase from a variety of categories to qualify for the free earrings. # Visual style The ad features a clean and minimalist aesthetic with a focus on typography and color consistency. The editing style uses quick, static shots to cycle through different product categories in a looping video. The production quality is polished and professional, giving it a high-end commercial feel. The pacing is quick, with cuts every second to keep the viewer engaged. The use of a consistent background color and font style creates a cohesive and branded look. # Hooks Text overlay: ASTRID & MIYU / FREE / EARRINGS / when you spend £100+ on / HUGGIES Visual: 00:00–00:01: A light beige or off-white background with the brand name "ASTRID & MIYU" displayed in a dark green serif font at the top. Below, the text "FREE" is stacked above "EARRINGS," both in a larger, bold, dark green serif font. Underneath, smaller text reads "when you spend £100+ on" in a lighter sans-serif font. A light green rounded rectangle button at the bottom shows the word "HUGGIES" in a smaller, sans-serif font. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Get free earrings when you spend £100 or more: The incentive of receiving a free product enhances the value of the initial purchase. # Benefits - Opportunity to get free earrings - Encourages purchase of other Astrid & Miyu products # Features - Free earrings when you spend £100+ - Available for Huggies, Permanent bracelets, Necklaces, Bracelets, Piercings, Earrings, and Tattoos # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented through the official voice of the brand, highlighting its products and offers with a clean, branded aesthetic. # Storyline - 00:00–00:01 The ad begins with a text overlay that introduces the free earring offer and the brand. - 00:01–00:02 The text then shifts to highlight the first product category, "Huggies", as part of the offer. - 00:01–00:02 The category changes to "permanent bracelets" to promote these services. - 00:02–00:03 The category changes to "necklaces" to promote these products. - 00:03–00:04 The category changes to "bracelets" to promote these products. - 00:04–00:05 The category changes to "piercings" to promote these services. - 00:05–00:06 The category changes to "earrings" to promote these products. - 00:06–00:07 The category changes again to "permanent bracelets" to promote these services again. - 00:07–00:08 The category shifts to "tattoos" to promote these services. - 00:08–00:09 The category reverts to "necklaces" to promote these products again. - 00:09–00:10 The category reverts to "bracelets" to promote these products again. - 00:10–00:11 The category reverts to "earrings" to promote these products again, ending the loop.

# Ad summary This image ad from Astrid & Miyu features a close-up of a woman wearing their earrings and necklace, paired with the tagline 'Underdressed? Impossible.' to position their jewelry as a perfect way to elevate any look. # Brand positioning Astrid & Miyu presents itself as a fashion-forward jewelry brand that offers trendy and elegant pieces to enhance any outfit. The brand aligns with a modern, sophisticated lifestyle, positioning itself as a go-to for those who want to effortlessly elevate their style. It pushes against the idea that jewelry is only for special occasions, suggesting it can be an everyday essential. The brand's positioning is both functional, in terms of providing stylish accessories, and emotional, as it aims to evoke feelings of confidence and polishedness. # Product The ad features two main products: a pair of chain-link earrings and a delicate necklace. The earrings consist of small gold-tone rectangular links connected in a dangling chain, accented with white gemstones. The necklace is a thin, silver chain with small, closely set stones, offering a subtle sparkle. These products are positioned as essential accessories for enhancing an outfit. The ad addresses the common purchase barrier of jewelry being seen as 'too much' for everyday wear by suggesting that Astrid & Miyu pieces are so chic and versatile that being underdressed is 'impossible' when wearing them. # Visual style The ad features a highly polished, studio-shot aesthetic. The visual motifs include a close-up portrait and a focus on elegant jewelry. The image treatment involves soft lighting and background blurring to emphasize the subject. The overall style contrasts with the native platform aesthetic by presenting a more curated and high-end look, designed to capture attention and convey a sense of luxury. # Hooks Headline: Underdressed? Impossible. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential concern that jewelry might be too much for everyday wear. The question 'Underdressed?' implies that some customers worry about not being stylish enough, which the product resolves. # Value propositions - Astrid & Miyu jewelry ensures you are never underdressed. - Provides stylish accessories to enhance any outfit. # Benefits - Elevates any outfit - Adds a touch of elegance - Ensures you're never underdressed # Features - Chain-link earrings - Gold-tone finish - White gemstone accents - Thin, silver necklace - Small, closely set stones # Call to action None used. # Social proof - None used. # Point of view - Customer: The close-up shot of the woman wearing the jewelry offers a direct view of how the pieces look when styled, providing a real-life context. - Brand: The text overlay featuring the brand name and tagline directly communicates the brand's message and positioning. # Storyline - The ad opens with a close-up shot of a woman wearing Astrid & Miyu earrings and a necklace. The intention is to immediately capture attention and showcase the products in a lifestyle context. This is from the customer's POV, showing how the jewelry looks when worn. - The text overlay states, 'ASTRID & MIYU. Underdressed? Impossible.' This text is intended to communicate the brand name and a catchy, confident message about the jewelry's ability to elevate any outfit. This is from the Brand's POV, directly stating a value proposition.

# Ad summary This image ad for Astrid & Miyu offers a free gift with piercing when you spend €140+. # Brand positioning Astrid & Miyu is positioned as a contemporary jewelry and piercing brand that offers a curated selection of earrings. The brand's style appears modern and upscale, appealing to customers who value trendy and personalized accessorizing. The focus on ear piercings suggests the brand values self-expression. The pricing threshold suggests the brand caters to customers who are willing to spend more on premium jewelry. # Product The product featured is ear-piercing jewelry from Astrid & Miyu. The ad showcases a variety of earring styles and placements. The earrings are gold in color and embellished with small gems or stones. The ad highlights the aesthetic appeal of multiple piercings, suggesting a curated and personalized ear styling approach. The offer of a free gift with a piercing purchase is meant to incentivize customers to try their piercing services. The ad addresses the desire for fashionable, personalized accessorizing with a modern aesthetic. # Visual style The ad features a close-up shot, focusing on an ear with multiple piercings, creating a sense of intimacy and directness. The lighting is soft and warm, highlighting the jewelry's details and creating an inviting feel. The blurred background keeps the attention on the ear and the jewelry, enhancing the overall visual impact. # Hooks Headline: FREE GIFT when you get pierced # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not having enough trendy piercings to showcase your personality. # Value propositions - Get a FREE GIFT when you get pierced. # Benefits - FREE GIFT # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is shot from the brand's perspective, highlighting its piercing services and related jewelry to persuade customers. # Storyline - The ad starts by showcasing a curated ear piercing arrangement featuring multiple earrings, conveying an image of personalized style and trendy accessorizing. The brand is telling the audience that they offer stylish ear jewelry and piercing services. - Next, the ad announces a promotion of a 'FREE GIFT' when you get pierced, offering an incentive for customers to try out Astrid & Miyu's piercing services. The brand is telling the audience they can receive a free gift with purchase. - Lastly, the ad mentions the condition for the promotion, '*WHEN YOU SPEND €140+', providing a clear guideline for customers to meet in order to get the free gift. The brand is providing details of its limited time offer.

# Ad summary This image ad by Astrid & Miyu promotes a permanent jewelry service with an offer of free earrings when spending €140 or more. The ad showcases a close-up of a person's wrist adorned with three delicate gold bracelets of varying designs, highlighting the elegance and personalization of the jewelry. # Brand positioning Astrid & Miyu positions itself as a contemporary jewelry brand offering delicate, personalized pieces with a focus on permanent jewelry. The brand aims to occupy a space in the consumer's mind that values personalization, modern elegance, and lasting style. Their jewelry is designed to be timeless and integrated seamlessly into the wearer's everyday life, aligning with a lifestyle that values sophistication and attention to detail. Rather than following trends, Astrid & Miyu offers a curated selection of pieces that stand out for their quality and aesthetic. The brand positioning is primarily emotional, appealing to customers who seek jewelry that reflects their individuality and celebrates their personal milestones. # Product The featured products are a set of three delicate gold bracelets designed to be worn permanently. Each bracelet has a unique design: one features a series of letter charms, another has a single diamond accent, and the third includes a charm. The bracelets are made of fine gold chain and designed for everyday wear. The USPs of these bracelets are their personalized and permanent nature, offering a lasting and stylish accessory. The ad showcases the bracelets being worn on a person's wrist, highlighting how they can be integrated into daily life. A purchase barrier is addressed by offering free earrings with a minimum spend of €140, incentivizing customers to try the permanent jewelry service. # Visual style The ad has a polished, studio-shot aesthetic with a focus on highlighting the delicate details of the jewelry. The visual motif is clean and minimalist, with a focus on the product. The image treatment includes soft lighting and a slightly blurred background to draw attention to the bracelets. The typography is integrated in a clean and legible manner. The style leans towards a high-design aesthetic. # Hooks Headline: FREE EARRINGS with your permanent jewellery # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Free earrings when you get permanent jewelry # Benefits - FREE EARRINGS with your permanent jewellery # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view throughout the image is from the brand Astrid & Miyu, showcasing their permanent jewelry and current promotion. # Storyline - The ad opens with a close-up shot of a person's wrist adorned with three Astrid & Miyu bracelets, which conveys the brand's focus on showcasing the product in a real-life setting. The perspective is from the brand, aiming to capture the elegance and wearability of their permanent jewelry. - The ad highlights a special offer: 'FREE EARRINGS with your permanent jewellery,' creating a sense of value. This is told from the brand's perspective, incentivizing viewers to try the service. - The ad concludes with a qualifying condition for the offer: '*WHEN YOU SPEND €140+', providing clarity on how to redeem the free earrings. This perspective comes from the brand, informing potential customers about the terms of the promotion.

# Ad summary This ad for ASTRID & MIYU features a series of studio shots showcasing their jewelry products. It also uses the concept of a model posing in front of a camera, and shows the shots from the camera, as well as the final product. The ad highlights the pieces as 'everyday jewelry go-tos'. # Brand positioning ASTRID & MIYU is presented as a modern jewelry brand, creating pieces that are suitable for everyday wear, yet fashionable and eye-catching. The brand aligns with a clean, minimalist aesthetic, promoting understated elegance and versatility in its designs. The brand's approach seems to ignore the trend of flamboyant or extravagant jewelry, focusing instead on timeless pieces that can be effortlessly incorporated into any style. # Product The ad showcases a variety of earrings and ear cuffs by ASTRID & MIYU, emphasizing their suitability as 'everyday jewelry go-tos.' The featured products include hoop earrings and ear cuffs in silver and gold finishes. The earrings are shown being worn as well as displayed individually. The ear cuffs appear to be designed for easy wear and versatility, with the ad emphasizing how they can elevate everyday looks without requiring additional piercings. The products come in a sleek, simple packaging, reinforcing the brand's minimalist aesthetic. # Visual style The ad has a polished, high-end commercial aesthetic, achieved through studio lighting, soft color palettes, and crisp image quality. Editing employs smooth transitions and slow zooms. The pacing is consistent and relaxed, emphasizing the elegance and versatility of the jewelry. The visual presentation supports the brand's intended tone of understated luxury and modern sophistication. # Hooks Spoken: 00:00–00:04 Female: Find your everyday jewelry go-tos. Text overlay: 00:00–00:04 ASTRID & MIYU / 00:00–00:04 Find your everyday jewelry go-tos Visual: 00:00–00:04 The screen is split horizontally. The top half displays a close-up of a young, fair-skinned model's ear wearing two silver ASTRID & MIYU hoop earrings. She has blonde hair and minimal makeup. The background is a soft, diffused light blue. The bottom half shows the same model standing in front of a similar light blue backdrop in a studio setting. She wears a cream-colored, loose-fitting top and matching leggings, posing with her arms crossed. A monitor to the right displays the image being captured, showing her full-body shot. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ad presents ASTRID & MIYU jewelry as versatile and suitable for everyday wear, emphasizing that these pieces can easily integrate into different styles and occasions. # Benefits - Find your everyday jewelry go-tos # Features - Earrings - Ear cuffs - Silver finish - Gold finish # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents ASTRID & MIYU jewelry through a polished, commercial lens to showcase product aesthetic and versatility. # Storyline - 00:00–00:04 The ad begins with a split screen showing a close-up shot of a model's ear with ASTRID & MIYU earrings and a scene of the model in a photo shoot. - 00:04–00:09 The scene transitions with the camera zooming in on various ASTRID & MIYU products and the model posing in different outfits. - 00:09–00:14 Close-up shots of various models wearing ASTRID & MIYU jewelry are shown. - 00:14–00:17 The ad transitions to a scene of the model in a photo shoot once again. - 00:17–00:20 The ad ends with a close-up of various ASTRID & MIYU products and the brand's logo.

# Ad summary This image ad by Astrid & Miyu highlights their piercing services by offering a free gift with any piercing service, provided the customer spends €140. # Brand positioning Astrid & Miyu presents itself as a modern and trendy jewelry and piercing brand. The brand aims to occupy a space in the consumer's mind as a purveyor of stylish, minimalist earrings and ear piercings. The brand aligns with values of self-expression and modern aesthetics. It positions itself as a contemporary jewelry and piercing destination. The clean visuals, with focus on individual curation, suggest a customer who values individuality. # Product The ad features a range of minimalist earrings and piercings. The earrings vary in style, including small studs, hoops, and dangling earrings with pearl or gemstone accents. The piercings are showcased in various locations on the ear, highlighting the possibility for curated earscapes. The visual focus is on the aesthetic arrangement of multiple piercings and earrings together. The ad promotes Astrid & Miyu's piercing service, incentivizing customers with a free gift when they get pierced and spend €140. # Visual style The ad has a clean and modern visual style with a focus on minimalist aesthetics. The production quality appears highly polished, with studio-shot images. The visual motif is the arrangement of multiple piercings and earrings together. The images have a soft, diffused lighting. The typography is clean and legible. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: FREE GIFT # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Free gift when you get pierced when you spend €140 # Benefits - Free gift # Features - Free gift with purchase of piercing # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand promotes its piercing services and offers a free gift as an incentive to encourage customers to try their services. # Storyline - The ad opens with a high-fashion curation of earrings and piercings as a trend the audience will want to achieve. The brand is conveying the message that customers who get pierced at Astrid & Miyu can achieve a trendy and curated look. - The ad then immediately highlights a special offer: a free gift with piercing. The brand is telling the audience that now is the perfect time to try a new piercing.

# Ad summary The ad promotes Astrid & Miyu jewelry with a limited-time offer for free earrings on purchases of $160 or more. The ad showcases various earring and necklace styles, focusing on their elegant design and versatility, emphasizing the brand's commitment to self-expression and individuality. The ad is visually driven and designed to appeal to fashion-conscious individuals looking to enhance their personal style through minimalist jewelry. # Brand positioning Astrid & Miyu is presented as a modern jewelry brand that encourages self-expression through minimalist and elegant designs. The brand aims to occupy a space in the consumer's mind as an accessible luxury, offering high-quality pieces that enhance personal style without being ostentatious. The brand promotes values of individuality, sophistication, and understated elegance, aligning with a lifestyle that appreciates quality and personal expression. Astrid & Miyu seems to ignore the trend-driven fast-fashion jewelry market, instead focusing on timeless designs that can be mixed, matched, and personalized. Their positioning blends functional benefits (high-quality materials, versatile designs) with emotional resonance (self-expression, personal connection to jewelry). # Product The ad features various earrings and necklaces from Astrid & Miyu, highlighting their design and versatility. The earrings include studs, hoops, and drop styles, crafted from materials such as sterling silver, gold plating, and adorned with stones. The necklaces are delicate chains with pendants, designed to complement the earrings. The collection is designed for individuals who appreciate minimalist elegance and want to express their personal style through jewelry. The ad showcases how the jewelry can be worn on various occasions, from casual everyday wear to special events, emphasizing their adaptability. There are no purchase barriers addressed in the ad. The products are presented as a means to enhance one's style and express individuality, making them worth trying or buying for those who value personal expression through accessories. # Visual style The ad features a clean and minimalist aesthetic with a focus on showcasing the jewelry. The editing style consists of quick cuts between different models and settings, creating a dynamic and engaging visual experience. The production quality is high, with polished visuals and smooth transitions that support the brand's positioning as an accessible luxury. The pacing is moderate, with cuts timed to match the rhythm of the background music. # Hooks Text overlay: 00:00–00:03 / ASTRID & MIYU / LIMITED TIME ONLY / FREE / EARRINGS / when you spend $160+ Visual: 00:00–00:02: A vertical shot on a muted green background with the brand name “ASTRID & MIYU” centered at the top in white font. Below, the text “LIMITED TIME ONLY” in a smaller white font. The words “FREE EARRINGS” are centered in a large white font. Below, “when you spend $160+” in a smaller white font. / 00:02–00:03: Background color changes to a muted beige. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Free earrings when you spend $160+ - High-quality materials - Versatile designs # Benefits - Express personal style - Enhance everyday look - Suitable for various occasions # Features - Earrings - Necklaces - Sterling silver - Gold plating - Stones # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the jewelry and promoting their offer. # Storyline - 00:00–00:05 The ad opens with a graphic displaying the Astrid & Miyu logo and text announcing a limited-time offer of free earrings when spending $160 or more. - 00:05–00:14 The ad transitions into a series of shots showcasing various earrings and necklaces. Each shot features a different model wearing Astrid & Miyu jewelry in different settings. - 00:14–00:15 The ad concludes with a final shot of the Astrid & Miyu logo and the offer of free earrings when spending $160 or more, reinforcing the call to action.

# Ad summary The ad showcases a limited-time offer from Astrid & Miyu, highlighting an opportunity to receive free earrings with a purchase of $160 or more on select items such as huggies, permanent bracelets, tattoos, necklaces, piercings, or bracelets. # Brand positioning Astrid & Miyu presents itself as a modern jewelry brand, focusing on earrings, necklaces, bracelets, tattoos and piercings. The brand uses a minimalistic design approach with a clean, simple layout and a muted color palette to appeal to a customer seeking modern aesthetic. # Product The ad promotes a limited-time offer: free earrings with a purchase of $160 or more. The offer spans across a variety of products and services offered by Astrid & Miyu, which include huggies, permanent bracelets, tattoos, necklaces, piercings, and bracelets. The value proposition centers on rewarding customers with a complimentary item upon reaching a specified spending threshold, which incentivizes increased purchase value. The earrings are positioned as an added bonus to their current products and services, such as piercings and permanent bracelets. # Visual style The ad has a clean and minimalistic visual style. It features static shots with smooth transitions between the changing text. The production quality appears polished, with a focus on clear typography and a consistent color scheme. The pacing is moderate, with the text in the green rectangle changing every second, maintaining a steady rhythm. # Hooks Text overlay: 00:00-00:03 ASTRID & MIYU / 00:00-00:03 FREE EARRINGS / 00:00-00:03 when you spend $160+ on Visual: 00:00-00:03: The ad features a light background with the brand name "ASTRID & MIYU" displayed at the top. Below the brand name, the text "FREE EARRINGS when you spend $160+ on" is shown. A light green rounded-corner rectangle appears at the bottom, with text inside that changes every second or so, displaying different products or services: "HUGGIES," "PERMANENT BRACELETS," and "TATTOOS." The font is sans-serif, and the overall aesthetic is clean and minimalistic. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Free earrings are offered with a minimum $160 purchase of the products offered. # Benefits - Free earrings when you spend $160+ # Features - Huggies - Permanent Bracelets - Tattoos - Necklaces - Bracelets - Earrings - Piercings # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is communicated from the brand perspective, highlighting the offer. # Storyline - 00:00–00:11 The ad opens with the Astrid & Miyu logo at the top followed by the text overlay promoting free earrings with any purchase of $160 or more. - 00:00–00:11 The text at the bottom of the ad changes to reflect the different products offered such as Huggies, Permanent Bracelets, Tattoos, Necklaces, Bracelets, Piercings.

# Ad summary This ad for Astrid & Miyu features a silver-colored ear cuff against a solid light-green background. The text offers a free item with a minimum purchase. # Brand positioning Astrid & Miyu is presented as a modern jewelry brand, offering stylish and contemporary pieces. The minimalist aesthetic and focus on a single, elegant ear cuff suggest a brand that values simplicity and sophistication. The offer of a free item with a minimum purchase subtly positions the brand as generous and customer-focused, encouraging higher spending. The overall tone is refined, targeting customers who appreciate high-quality, fashionable jewelry. # Product The featured product is a silver-colored ear cuff with a double-row design. The cuff is adorned with small, clear stones that appear to be set along both bands. It is designed to be worn on the ear without the need for a piercing, offering a fashionable alternative to traditional earrings. The ad does not explicitly state the materials used, but the visual suggests a polished metal, possibly silver or white gold, and the stones add a touch of sparkle. The ear cuff is aimed at individuals who want to elevate their style with a unique and modern accessory. The ad aims to overcome the barrier of commitment associated with piercings by offering a stylish, non-permanent option. # Visual style The ad has a clean, minimalist visual style with a focus on product clarity. The production quality is high, resembling a studio shot with soft lighting. The image treatment includes background removal, isolating the product against the solid backdrop. The typography is simple and modern, aligning with the brand's aesthetic. The overall style is designed for easy scannability in a social media feed, using a focused composition to quickly capture attention. # Hooks Headline: I'm FREE when you spend €140+ # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies the frustration of needing a piercing to wear certain ear accessories. # Value propositions - Get a free item when you spend €140 or more # Benefits - Stylish accessory - No piercing needed - Adds sparkle # Features - Ear cuff - Double-row design - Silver-colored - Clear stones # Call to action None used. # Social proof - None used # Point of view - Brand: The brand is conveying its name and presenting itself as a jewelry seller. - Customer: The customer is invited to view the featured ear cuff, which caters to their desire for stylish accessories. - Brand: The brand is offering a promotional deal to encourage purchases. # Storyline - The ad starts by showcasing the Astrid & Miyu brand name. This is included to immediately identify the brand and set the context for the product being featured, from the brand's perspective. - Next, the ad features a close-up of a double-row ear cuff set against a solid light-green backdrop. This is to highlight the product's design and appeal, from the viewer's perspective. - The ad concludes by presenting a promotional offer for a free item when spending over €140. This is included to incentivize purchases and drive conversions, from the brand's perspective.

# Ad summary This ad promotes Astrid & Miyu, a jewelry brand. The ad features a single woman applying a selection of silver earrings, as well as other jewelry, that are available from the brand. The ad promotes an offer for free earrings when you spend more than €140. # Brand positioning Astrid & Miyu is presented as a modern and accessible jewelry brand. The brand appears to focus on stylish, contemporary designs that appeal to a younger demographic, as evidenced by the model's age and the jewelry's trendy designs. The brand appears to position itself in the market as an accessible luxury brand that emphasizes self-expression through jewelry. # Product The ad features a variety of silver earrings, including hoops and studs, as well as other jewelry pieces like necklaces and rings. The jewelry appears to be made of high-quality materials, with a focus on minimalist and contemporary designs. The jewelry is showcased as versatile and easy to wear, suitable for everyday styling and self-expression. The ad highlights the offer of free earrings when customers spend €140 or more, incentivizing larger purchases and promoting the brand's product range. # Visual style The ad has a polished and modern aesthetic, with soft lighting and clean visuals. The editing is simple, with a focus on showcasing the jewelry. The production quality is high, which supports the intended tone of accessible luxury. # Hooks Text overlay: 00:00–00:02 Visual: 00:00–00:02: On a moss green backdrop, the words "ASTRID & MIYU" are displayed in all caps, followed by the text "LIMITED TIME ONLY" in smaller letters. Below this, the word "FREE" is displayed in large letters above the word "EARRINGS." The text "when you spend €140+" is displayed below, in smaller letters. The backdrop then changes to a muted off-white color. # Funnel stage Bottom of funnel (Conversion): The ad aims to promote the brand's products and attract new customers. # Pain points None used. # Value propositions - Free earrings when customers spend €140 or more # Benefits - Versatile and easy to wear - Suitable for everyday styling and self-expression # Features - High-quality materials - Minimalist and contemporary designs # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented through the eyes of the customer. # Storyline - 00:00–00:02 The ad opens with an offer for free earrings. - 00:02–00:06 The ad shows a model applying different earrings.