How Angel Studios Advertises on Meta

# Ad summary This ad promotes the series "Dot Conner Webtective" streaming on Angel Studios. The clip features three teenagers in a home setting, looking for clues about a character's missing father, and debating whether he could be a spy. # Brand positioning Angel Studios is presented as a platform where viewers can stream its original series and films. This advertisement uses a clip from the "Dot Conner Webtective" show to encourage viewers to begin watching the series on the Angel platform. # Product "Dot Conner Webtective" is presented as a series available for streaming through Angel Studios. In this clip, the central plot is presented as a mystery about what the character Angel's father does for a living, including a possible connection to espionage. One apparent appeal is that the show involves mysteries and clues that the young characters solve together as a team. # Visual style The ad has the visual feel of a youth-oriented streaming show. Editing includes cuts that match the pacing of the dialogue. Production quality seems medium-to-high, and appropriate for a streaming service. # Hooks Spoken: 00:00–00:01: Angel: Well, what's with the numbers? Text overlay: 00:00–00:02: WHAT'S WITH THE NUMBERS? Visual: 00:00–00:02: Close-up of a desktop computer screen displaying a light blue window that reads "Anonymous Offline: Good luck, gumshoe: 36.1620, -86.7747". A series of yellow and green sticky notes are posted below the monitor, with handwritten text visible on a few. The background is a colorful abstract design. The text overlay "WHAT'S WITH THE NUMBERS?" appears below the computer screen. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A youth-oriented mystery show streaming on Angel Studios - A story that's relatable to young teenagers - Fun-loving youth characters # Benefits - Fun characters to watch - A compelling storyline # Features - Young characters - Teamwork - Mystery - Clues # Call to action Now streaming on Angel. # Social proof - None used. # Point of view - Customer 100% – The entire clip shows a scene from the “Dot Conner” series featuring teenage characters. # Storyline - 00:00–00:02 Angel and Dot are looking at a computer screen with a message that reads "Good luck, gumshoe: 36.1620, -86.7747". - 00:00–00:03 Angel asks what the numbers mean, and Dot replies that it's latitude and longitude. - 00:06–00:11 Cut to Angel, wearing a hat, looking at the screen, pondering, "Maybe to where he is." - 00:19–00:45 Angel says she hasn't been totally honest with Dot and Conner, stating that her dad doesn't sell insurance, but works with the military. She states that he can't say what it is he does for the military but that it is all over the world. - 00:47–00:55 Dot interprets Angel's statement, summarizing "So your dad works for some kind of military group with an acronym and leaves for long periods of time but can't tell you where he's going or what he's doing?" - 00:55–01:04 Dot says, "He's totally a spy", Angel disagrees. She then tells a story about finding a passport with her dad's photo but a different name. - 01:05–01:09 Angel then changes her mind and agrees that "he's totally a spy". Dot responds, "Oh, yes!"

# Ad summary This ad promotes the streaming availability of the film, "Angel Studios." The ad uses various clips from gatherings of large groups of people and a praise song is played in the background. Text is displayed at the top of the screen that reads, "The media never showed this during COVID" and a shrugging emoji with hands held together in prayer. # Brand positioning Angel Studios is presented as a platform offering an alternative perspective, spotlighting stories and events that may be overlooked or underrepresented by mainstream media. The ad suggests the brand aligns with values of community, faith, and possibly freedom of expression, given the context of gatherings during the COVID-19 pandemic. It positions itself against the perceived norms of mainstream media coverage, implying a mission to provide a more complete or different narrative. The brand appears to be positioned in the emotional and values-driven space, targeting audiences who feel their views or experiences are not adequately reflected in mainstream outlets. The brand presents itself as an alternative or counter-narrative source of information and entertainment. # Product The product being advertised is access to a streaming platform called "Angel Studios", where the film "Angel" is currently available for viewing. The platform offers users the ability to stream content on various devices. The ad suggests this particular film contains footage and stories that were not widely publicized during the COVID-19 pandemic. It aims to address the potential consumer barrier of limited awareness by showcasing large gatherings and moments of community not typically seen in mainstream media. The film seems to highlight a specific worldview that prioritizes faith and community interaction, even during times of crisis. # Visual style The ad employs a documentary-style aesthetic with raw, unpolished footage from outdoor gatherings. The editing is fast-paced, using quick cuts to transition between scenes of different locations and groups of people. The production quality has a UGC (user-generated content) feel, which supports the ad's tone, presenting events as authentically captured rather than staged. The pacing is rapid, with an estimated 60 cuts per minute, maintaining a sense of energy and urgency. # Hooks Spoken: 00:26-00:27 Let's do this! Visual: 00:26–00:27 A black woman is standing in a crowd raising her hand in the air and smiling. # Funnel stage Top of funnel (Awareness) # Pain points The ad taps into the frustration that certain events or perspectives were underrepresented or ignored by mainstream media outlets during the COVID-19 pandemic. "The media never showed this during covid 😳🙏” This quote suggests the ad is addressing a feeling of exclusion or lack of representation. # Call to action None used. # Point of view - External source 100% – The ad relies entirely on external video clips of the gatherings, presenting an outside view of these events. # Storyline - 00:00–00:02 The ad opens with a shot of a person holding a flag that reads "Jesus is King". - 00:02–00:03 The camera cuts to a different person holding an American flag. - 00:03–00:07 The view transitions to a large group of people with their hands raised in the air. - 00:07–00:09 The viewpoint changes to behind a fenced-in area that shows an enormous group of people. - 00:09–00:27 Additional clips are then shown from different cities across the United States. - 00:27–00:39 Lastly, an image is shown from above of the crowds and a band performing on stage. The ad is trying to portray that large groups of people were gathering at many different places around the country. - 00:39–00:46 The ad concludes by showing the "Angel" logo and displays the platforms and devices on which the film can be streamed. The intention is to inform the audience that the film "Angel" can be streamed on their preferred platform.

# Ad summary The ad features a scene from the movie Saints and Soldiers. There is a quote from Marie D. that praises the movie for its excellent acting, script, and story. Below the quote is the title of the movie and a badge stating the movie is available now for streaming. # Brand positioning The brand being advertised is Angel Studios. The brand is positioned as a distributor of movies and shows that are family-friendly and uplifting. By using the quote, it implies that the movie itself has high production quality, a well-developed script, and a talented cast. The brand appears to be pushing against the trend of movies and shows that are made purely for entertainment, while this brand focuses on productions with a moral message that can inspire and move people. # Product The product being advertised is the movie Saints and Soldiers. The movie features soldiers in what appears to be World War II based on the background visuals and the uniforms worn by the actors. The ad uses a quote from a viewer named Marie D. that highlights the excellent qualities of the movie such as its great script, excellent acting, and excellent story. The movie is available for streaming on Angel Studios. # Visual style The ad has a cinematic and serious visual style. The still from the movie creates a dramatic visual that shows a scene from the movie. The text is clean and simple and the color palette uses a dark background with white and light green to highlight the different sections of the ad. It emulates a movie poster design. # Hooks Headline: "EXCELLENT MOVIE. EXCELLENT SCRIPT. EXCELLENT ACTING." # Funnel stage Consideration # Pain points None used. # Value propositions - The testimonial from Marie D. implies that the movie itself is well-made and worth watching. The review serves as an endorsement of the film's value. # Benefits - EXCELLENT MOVIE. - EXCELLENT SCRIPT. - EXCELLENT ACTING. # Call to action None used. # Social proof - "EXCELLENT MOVIE. EXCELLENT SCRIPT. EXCELLENT ACTING." - MARIE D. # Point of view - Customer: Marie D's quote expresses her positive experience watching the movie and highlights what she enjoyed about it. This offers the perspective of a viewer and how they reacted to the movie. # Storyline - The ad opens with a quote from a customer who is praising the movie for its excellent story, script, and acting. This is designed to build trust by providing social proof and highlights the viewer's positive experience. - The ad then introduces the movie's title and shows a still from the movie. This helps to show the product being advertised. This allows the viewer to get a sense of what the movie is about and whether it is of interest to them. - The ad ends with a badge that highlights how the movie is now streaming on Angel Studios. This serves as a direct call to action for viewers who are interested in watching the movie.

# Ad summary This image ad promotes the movie Saints and Soldiers, highlighting themes of faith and brotherhood. It includes a quote from Linda E. to build trust and encourage viewership on the Angel streaming service. # Brand positioning The brand, Angel, is presented as a streaming service that offers content with themes of faith and brotherhood. The ad positions Angel as a platform where viewers can find meaningful and inspiring stories. # Product The product being advertised is the movie 'Saints and Soldiers,' available for streaming on Angel. The movie is promoted as an incredible story of faith and brotherhood. The ad aims to overcome the barrier of deciding what to watch by presenting a compelling narrative available on a specific streaming platform. # Visual style The ad has a cinematic visual aesthetic with a focus on a dramatic portrait. It uses desaturated colors and subtle lighting to evoke a sense of solemnity and seriousness. The typography is clean and modern, ensuring legibility against the dark background. The overall style is designed to be eye-catching and emotive, fitting for a movie promotion. # Hooks Headline: "INCREDIBLE STORY OF FAITH AND BROTHERHOOD" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of choosing what to watch by presenting a specific movie with a clear theme and positive testimonial. # Value propositions - The ad presents the movie as an 'incredible story of faith and brotherhood,' offering viewers a compelling and spiritually resonant viewing experience. # Benefits - Incredible story # Call to action None used. # Social proof - "INCREDIBLE STORY OF FAITH AND BROTHERHOOD" – LINDA E. # Point of view - Customer: The quote at the top provides a testimonial about the movie, reflecting a viewer's firsthand experience and opinion. - Brand: The movie title and streaming platform are presented by the brand to clearly identify the product and where to watch it. # Storyline - The ad opens by highlighting a testimonial that praises the movie's story as an 'incredible story of faith and brotherhood.' This is included to immediately capture attention and build credibility through positive feedback, presented from a customer's POV. - The ad then displays the movie title, 'Saints and Soldiers,' to identify the specific product being advertised. This is presented from the brand's POV to clearly label the movie and create recognition. - The ad indicates that the movie is 'NOW STREAMING' on the Angel platform. This information, conveyed from the brand's POV, is included to inform viewers where they can access the movie.

# Ad summary The ad shows a classroom with educational books and a poster stating that a large portion of the NEA's budget is allocated to political lobbying and activism. The ad suggests that money that could be used to improve education is being spent on political causes instead. # Brand positioning The brand being promoted is a documentary titled, "The Death of Recess." The brand promotes a message that money intended to improve education is being misallocated. It positions itself as an advocate for improved classroom conditions and fiscal responsibility in education, seeking to ignite a sense of urgency and concern among viewers regarding the state of education funding. # Product The product is a documentary called "The Death of Recess," produced by Angel Studios, which is available for streaming. The ad suggests that the documentary will reveal how money that should be going towards improving education is instead being used for political lobbying and activism. The product serves to reveal financial inefficiencies that impact education. # Visual style The ad uses a realistic visual approach, presenting a seemingly unaltered image of a classroom. The lighting is natural, creating a somewhat documentary-like feel. The composition is straightforward, focusing on the classroom environment and the poster with its message. The overall style aims to convey a sense of authenticity. # Hooks Headline: "THE NEA ALLOCATES AN ESTIMATED 35-47% OF ITS BUDGET TO POLITICAL LOBBYING AND ACTIVISM." # Funnel stage Top of funnel (Awareness) # Pain points The core issue is the potential misallocation of funds meant for education, with the ad copy stating, "THE MONEY TO IMPROVE EDUCATION IS THERE. IT'S JUST NOT MAKING IT INTO THE CLASSROOM." # Value propositions - Provides insights into how education funds are being used, offering viewers a chance to understand potential misallocation. # Benefits - Informing viewers about the alleged misallocation of educational funds. - Raises awareness about potential issues within the educational system. # Features - Documentary # Call to action None used. # Social proof - None used. # Point of view - External source: The numerical data on the poster gives the impression of an unbiased source. # Storyline - The ad begins with an image of a classroom bookshelf filled with books, implying the setting and context of the issue being addressed. The classroom setting emphasizes that the topic concerns education. - Then the viewer is shown a poster in the classroom that states, "THE NEA ALLOCATES AN ESTIMATED 35-47% OF ITS BUDGET TO POLITICAL LOBBYING AND ACTIVISM." This message is intended to highlight the central issue or problem that the documentary will explore. - The ad copy near the bottom of the screen tells the viewer, "THE MONEY TO IMPROVE EDUCATION IS THERE. IT'S JUST NOT MAKING IT INTO THE CLASSROOM." The statement is meant to express the perceived misallocation of funds, implying that the available money is not being used effectively for its intended purpose. - Finally, the documentary's title and the phrase "NOW STREAMING" is shown. It directly promotes the documentary as the solution to the stated problem, encouraging viewers to watch the documentary to learn more about the perceived issue.

# Ad summary This ad promotes the movie "Angel," now streaming on Angel Studios, by using a split-screen interview format. # Brand positioning Angel Studios positions itself as a platform where you can stream the movie "Angel," accessible on any device. The brand presents a variety of movies available for streaming on multiple devices such as Roku, Fire TV, Samsung, LG, Apple TV, and Google TV. # Product The product being advertised is the movie “Angel," which is available for streaming on the Angel Studios platform, accessible on any device, including Roku, Fire TV, Samsung, LG, Apple TV, and Google TV. The ad highlights that the movie is “Now Streaming” on the platform and encourages viewers to watch it now. # Visual style The ad features a split-screen format, juxtaposing an interview with a montage of large gatherings. The editing style combines interview footage with quick cuts of crowd scenes. Production quality is a mix of polished studio interview and documentary-style footage, lending authenticity. The pacing is moderate, increasing during the montage to build energy. # Hooks Spoken: 00:00–00:16 Female 1: You've gotten a lot of negative feedback, uh, not just from non-believers, but believers as well. And the Rolling Stone actually wrote an article about you calling it Jesus Christ, Superspreader. What do you have to say to people who think you're not being wise with, you know, hosting these large events during a pandemic? Text overlay: 00:00–00:16 ANGEL / 00:00–00:16 SUPERSPREADER Visual: 00:00–00:07 Split screen: Top half shows a fair-skinned woman in her late 20s with long blonde hair, wearing a cream-colored turtleneck sweater, sitting in a studio with blue and white graphic elements in the background. She is looking directly at the camera and speaking. The bottom half shows a fair-skinned man with long blonde hair, wearing a backwards blue baseball cap and glasses, sitting in a chair against a neutral background. He is smiling and nodding. Text overlays identify the woman as “Angel” and the man as “Superspreader.” / 00:07–00:11 Split screen: The bottom half transitions to a screenshot of a Rolling Stone article titled “Jesus Christ, Superspreader?” / 00:11–00:15 Split screen: The visual reverts to the original split-screen setup. / 00:15–00:16 The visual zooms in slightly on the man’s face as he begins to speak. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of facing criticism and controversy for one's beliefs and actions, as highlighted by the question about negative feedback regarding hosting large events during a pandemic. # Value propositions - Convenient streaming: Watch the movie "Angel" on any device via Angel Studios. - Accessible entertainment: Enjoy the movie from the comfort of your home or on the go, thanks to broad device compatibility. # Benefits - Accessible on multiple devices (Roku, Fire TV, Samsung, LG, Apple TV, and Google TV). # Features - The movie "Angel." - Streaming on Angel Studios. - Stream on any device # Call to action None used. # Social proof - Mention of Rolling Stone article: The reference to a Rolling Stone article implies significant public attention and coverage, suggesting the subject's actions and beliefs are noteworthy and impactful, regardless of whether the coverage is positive or negative. # Point of view - Brand 90% – The ad uses the official voice of the brand by presenting the movie as “Now Streaming” with a list of all of the available devices to watch the movie on. - External source 10% – The ad incorporates clips from an interview with Sean Feucht as a news source. # Storyline - 00:00–00:16 00:00–00:16 An interviewer is addressing Sean Feucht, asking him how he responds to those who think he is not wise with hosting large events during a pandemic. This conveys that the interviewee faced controversy. The interviewer speaks with a measured tone, delivering the question directly. The interviewee appears as though he is appearing on TV via webcam. - 00:16–00:26 00:16–00:26 The interviewee responds that the Rolling Stone article written about him was “pretty prophetic,” implying that the criticism he received has been validated over time. The interviewee speaks calmly and assertively, suggesting a resilient and confident perspective. His tone is subtly challenging, indicating a stance against the criticism. - 00:26–00:45 00:26–00:45 The ad cuts to a montage of clips showing large crowds gathered in various cities, suggesting Feucht’s events and ministry have a widespread impact. The visuals are meant to convey the scope and scale of his movement and influence, framing him as a leader of a significant and passionate group. - 00:46–00:55 00:46–00:55 The ad displays the title of the movie "Angel" followed by the Angel Studios logo, with the text overlay "Now Streaming, Stream on any device." The movie is positioned for convenient and accessible viewing. The presentation is straightforward, designed to inform the viewer where and how to watch.

# Ad summary This ad promotes the new streaming show called Angel. The ad shows two girls and a boy working together in an office. # Brand positioning Dot Conner Webtective Agency is presented as a business that solves problems and investigates online cases, specifically, the Angel case. The agency uses old-school methods and new technology to get to the bottom of difficult cases. The brand aims to position itself as the source of truth in this case. # Product The Angel Streaming show is about a group of webtectives working to solve a case. The series focuses on using both modern technology and classic old-school methodology to find the real truth. The tone suggests the group focuses on uncovering the real truth in an entertaining format. # Visual style The ad has a UGC feel as though the subjects are filming the ad themselves. The transitions have fast cuts to match the pace of the music. The overall ad has a production quality that feels like it was filmed on a home camera and edited together. The pacing is medium. # Hooks Spoken: Our web search history yielded untrustworthy results, so we're going old school. [Normal tone] Text overlay: OUR WEB SEARCH HISTORY / YIELDED UNTRUSTWORTHY / RESULTS, SO WE'RE GOING OLD / SCHOOL. Visual: 00:03–00:07 A blurred close-up shot of a book on a white bed spread. A white woman wears a purple top and necklace. The camera tilts upward to reveal the woman's face with the top of a gray hat visible. She wears purple flowers behind her ear. The shot frames her face through a viewfinder. / 00:07–00:08 The camera cuts to a close-up shot through a viewfinder of a white male teenager wearing a red plaid shirt and his red curly hair. He smiles slightly. / 00:08–00:09 The camera cuts back to a close-up shot through a viewfinder of the white female from the first shot. She adjusts her hat. The background is out of focus with white string lights, a brown picture frame, and a blue wall. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that a viewer might not trust the information that they see online because of a bias. # Value propositions - Find out how to get to the truth of the angel case using old-school methods and new technology. - Explore the angel case and see the truth for yourself. # Benefits - The streaming show explores how to find the truth using both modern technology and old-school methods. # Features - The show features an office. - The show features the internet. - The show features the bible. # Call to action NOW STREAMING ANGEL # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a group of webtectives. # Storyline - 00:03–00:07 The ad opens with the first webtective talking to the camera about not trusting the internet to find the truth. - 00:07–00:09 A second webtective is filming the first webtective, and they both decide to go old school. - 00:09–00:17 The first webtective disagrees with using self-help books and the second webtective asks about the word gobbledegook. - 00:18–00:25 The first webtective agrees and suggests they find their answers directly from the bible. - 00:26–00:32 The first webtective introduces the concordance in the back of the bible and the second webtective explains that it helps you find specific words. - 00:33–00:37 The first webtective is surprised, and the second webtective replies sarcastically with an apology. - 00:37–00:39 The scene switches to a computer with a blocked message request. - 00:40–01:02 The webtective reads out a verse in the bible, while the other two search through other words. - 01:03–01:07 The group has found something interesting, and think they cracked the case. - 01:07–01:16 The ad closes with the brand logo and information on the streaming show Angel.

# Ad summary This ad promotes the movie 'Angel: Saints and Soldiers', now streaming on various platforms. The trailer features a dramatic scene in black and white, where American soldiers encounter a British soldier during World War II and must determine if he is friend or foe by testing his knowledge of American history and geography. # Brand positioning This ad presents 'Angel: Saints and Soldiers' as a war drama that emphasizes the tension and uncertainty faced by soldiers during World War II. The brand aligns with values of historical accuracy and intense, realistic storytelling. The ad pushes against the norm of simplified portrayals of war by showcasing the complexities of determining friend from foe. Its positioning is functional, emphasizing the historical conflict and the challenges faced by soldiers in distinguishing allies from enemies. # Product The product is the movie 'Angel: Saints and Soldiers', available for streaming on various platforms like Roku, Fire TV, Samsung, LG, Apple TV, Google TV, Vizio, and Xbox. The ad presents a scene where soldiers must quickly assess whether a captured person is an ally or an enemy, highlighting the suspense and life-or-death decisions faced in war. The USPs conveyed include thrilling historical drama and accessibility on multiple streaming devices. The advertised product is worth trying for viewers who enjoy realistic war movies with intense character interactions and suspenseful storylines. # Visual style The ad has a historical, cinematic aesthetic with high production quality. The black and white filter contributes to the serious tone. The editing style is straightforward. The visuals are synced with the dialogue to create a scene. # Hooks Spoken: Male 1: Brozzy! Text overlay: ANGEL / BROZZY. Visual: 00:00–00:04 A man wearing a tan jacket, white shirt, and goggles yells while attached to parachute cords. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the uncertainty and danger faced by soldiers in war, where identifying friend from foe is critical for survival. The quote 'A Kraut?' highlights the immediate suspicion and potential threat. # Value propositions - Thrilling historical drama accessible on multiple streaming devices # Benefits - Experience thrilling historical drama. # Features - Available for streaming on multiple platforms # Call to action None used. # Social proof - None used. # Point of view - External source 100% – The entire ad consists of a scene extracted from the movie. # Storyline - 00:00–00:04 The scene opens with soldiers helping a parachuter who is struggling in the trees. - 00:04–00:11 00:04–00:11 A soldier yells “stand back” at the group. - 00:11–00:16 00:11–00:16 The group agrees he is a brit and goes to help him. - 00:16–00:27 00:16–00:27 The injured man falls to the ground and is quickly stopped from running away. - 00:27–00:30 00:27–00:30 The soldier then says ‘We’re Americans.’ - 00:30–00:35 00:30–00:35 The man requests they ‘prove it’. - 00:35–00:50 00:35–00:50 They quiz him on presidents and capitals and he cannot get the capital of Vermont correct. - 00:50–00:57 00:50–00:57 The man apologizes and is asked about a command post. - 01:00–01:08 01:00–01:08. The end screen displays the film name and that it is now streaming across multiple platforms.

# Ad summary This ad is promoting the Angel streaming service. It follows the story of Dot Conner, a webtective, as she finds Dot in a government facility. # Brand positioning Angel is presented as a streaming service with a wide variety of content and available on any device. The service focuses on funding and distributing content that amplifies light. It positions itself as a platform that prioritizes uplifting and meaningful storytelling over mainstream media norms. The brand is portrayed as an advocate for content creators and stories that reflect positive human values. # Product Angel is a streaming service offering a variety of shows, including the show 'Angel'. It is accessible on Roku, Fire TV, Samsung, LG, Apple TV, Google TV, Vizio, XBOX, Google Play, and the Apple App Store. The ad emphasizes the ability to stream content on any device, highlighting its widespread compatibility and convenience for viewers. The ad seeks to lower the purchase barrier by offering accessibility on many devices. # Visual style The ad has a cinematic aesthetic with a focus on close-up shots and low lighting to build tension and mystery. The editing style includes quick cuts to escalate suspense and smooth transitions to maintain narrative flow. It gives off a commercial vibe. The color grading is consistent throughout the video, maintaining a cohesive look. The pacing is fast-paced, with cuts timed to emphasize key moments in the storyline. Audio-visual sync is used to align cuts, text, and actions with the music, enhancing the viewing experience. # Hooks Spoken: 00:00–00:01 Female 2: That's a cool hat, by the way. Text overlay: 00:00–00:01 THAT'S A COOL HAT, BY THE WAY. Visual: 00:00–00:01 In a dimly lit room, a young woman with long, light brown hair sits and faces the camera. She is wearing a green t-shirt and a light grey hat with a black band. Her expression is neutral. The background is a grey wall. # Funnel stage Top of funnel (Awareness) # Pain points Trying to get to someone # Value propositions - Watch the show Angel, now streaming on any device # Benefits - Watch the show Angel # Features - Streaming service - Available on any device # Call to action None used. # Point of view - Customer 50% – The POV is communicated through the customer's interactions, dialogue, and facial expressions, showcasing their experiences. - Brand 50% – The POV is communicated through the title card at the end of the ad. # Storyline - 00:00–00:07 00:00–00:07 A woman with red hair walks toward a woman in a green shirt and compliments her hat. This opening positions the first woman as potentially observant or curious. - 00:07–00:11 00:07–00:11 The red-haired woman says, "It's a unique look for a girl your age." This statement implies a generational gap and a subtly critical perspective on the hat wearer's style choices, suggesting judgment or condescension. - 00:11–00:15 00:11–00:15 The camera zooms in on the red-haired woman as she is being scanned. This adds a suspenseful or ominous tone, creating a sense of mystery or danger around the woman. - 00:15–00:19 00:15–00:19 An authority figure tells the girl in the green shirt to "stay calm". The tone is meant to be reassuring, but also indicates an underlying tension or risk that needs to be managed. - 00:19–00:24 00:19–00:24 The girl in the green shirt says it is a "fun fact" that she had a special hat as a teenager. The moment attempts to inject a lighthearted or relatable element into what seems to be a stressful situation. - 00:24–00:29 00:24–00:29 The red-haired woman states she had a beret when she was younger, and then smiles. This is designed to connect with the younger woman, implying she is an empathetic authority. - 00:30–00:36 00:30–00:36 The girl in the green shirt says that she knows first weeks can be hard, but especially when someone is trying to spoil it for her. This signals that there is an antagonist and a key challenge the protagonist must overcome. - 00:36–00:39 00:36–00:39 The girl in the green shirt says that she is used to Pamela trying to get to her. This introduces a specific antagonist, implying a history of conflict or rivalry. - 00:40–00:46 00:40–00:46 The red-haired woman says that she is not talking about Pamela. This builds suspense by suggesting a larger, more immediate threat beyond the known rival, intensifying the stakes. - 00:46–00:50 00:46–00:50 A crashing noise is heard. This sound effect signals immediate danger, escalating the tension and sense of urgency. - 00:50–00:57 00:50–00:57 A woman is matched in the system as the red-haired woman asks who it is. This adds a twist to the story, revealing a hidden identity or connection, heightening the mystery. - 00:57–01:02 00:57–01:02 A man runs after a car and the red-haired woman's name is called out. This conveys panic and a desperate attempt to stop something from happening, increasing the tension. - 01:02–01:14 01:02–01:14 The man enters a facility, and is told he can't go in there. This adds a sense of urgency. - 01:14–01:25 01:14–01:25 The man grabs the grey hat. This implies a significant object is found. - 01:25–01:28 01:25–01:28 The man is told that they never saw her come out. This leaves the audience on a cliff hanger. - 01:29–01:38 01:29–01:38 The ad shows "Dot Conner" before saying "Angel" and that it is now streaming on all devices.

# Ad summary This image promotes the movie Saints and Soldiers Angel: Now streaming. # Brand positioning The film Saints and Soldiers has a variety of movies that bring themes of war and faith together. These movies explore the personal stories and moral decisions of soldiers. The brand aims to offer inspiring and thought-provoking stories set against a backdrop of conflict, appealing to viewers interested in historical dramas with emotional depth. # Product The advertised product is the movie Saints and Soldiers Angel, part of the Saints and Soldiers film franchise. The film, a historical drama, focuses on soldiers during wartime and will explore themes of faith and moral decisions. The movie is available for streaming, making it accessible for viewers to watch from home. # Visual style The ad is a dramatized movie scene with a vintage war look and feel. The ad is a high production quality image with the movie title overlaid. # Hooks Headline: SAINTS AND SOLDIERS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Watch thought-provoking stories from home # Benefits - Access to historical dramas # Features - Movie available for streaming # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand provides the title and availability of the streaming film. # Storyline - The scene depicts a medic in a war setting, establishing the movie's historical and wartime context. The audience experiences the visual from a distant perspective, setting the scene and mood. - The title of the film, Saints and Soldiers, is presented to capture attention and introduce the movie's name. This part of the story is told by the brand in order to establish the film title and capture interest. - The text 'Now Streaming Angel' is added to inform viewers of the movie's availability and specific title within the franchise. This information is provided by the brand, who wants to encourage viewers to watch the streaming film.

# Ad summary This ad promotes Angel Studios' movie, Secondhand Miracles. It shows scenes from the movie with a man leaving a voicemail for a woman. # Brand positioning Angel Studios is presented as a platform where authentic and meaningful stories are told. The brand promotes stories about faith, family, and uplifting human experiences. Rather than being a traditional studio focused on blockbuster hits, Angel Studios positions itself as a source of content that connects with viewers on a deeper emotional level, fostering a sense of community and shared values. The brand differentiates itself by offering content that moves beyond mainstream entertainment, focusing on themes of hope and inspiration. # Product Secondhand Miracles on Angel Studios is a movie that tells stories of family and home. The film is available for streaming on any device via the Angel Studios streaming platform. The ad uses an emotional scene of a woman visiting her father in the hospital to demonstrate the movie's themes of love, loss, and connection. # Visual style The ad uses a cinematic and emotional style. The video includes medium shots, close-ups, and pans to convey the emotional weight of the scene. The editing is smooth and deliberate. Pacing is slow and steady to build emotional resonance. # Hooks Spoken: 00:03-00:09: Male 2: Hey, this is Kevin. You know I hate voicemail, but leave me a message and I might call you back. Text overlay: THIS IS KEVIN. / YOU KNOW I HATE / VOICEMAIL, / A MESSAGE, / AND I MIGHT Visual: 00:03–00:09: The top half of the screen shows a person dialing a phone labeled "Dad". The bottom half of the screen shows a man lying in a hospital bed with his eyes closed. # Funnel stage Top of funnel (Awareness) # Pain points The pain point in the ad is the daughter feeling sad that her father is sick in the hospital. # Call to action None used. # Point of view - Customer 100% – The ad presents the story from a perspective that highlights familial love. # Storyline - 00:00–00:04 The scene begins with the daughter about to call someone, presumably her dad, but hesitates and chooses to leave a voicemail. - 00:04–00:09 Her dad is shown in the hospital bed, unconscious, as the daughter is leaving him a voicemail. - 00:09–00:24 The daughter walks into the hospital room with flowers and food for her father. - 00:37–00:40 The daughter sits and looks at her dad sadly.

# Ad summary This image ad for "Hope Springs Eternal" uses a testimonial from someone in remission from cancer. The ad features an image of a young person with a head covering and hospital gown, along with the movie title and streaming information. # Brand positioning The brand, 'Angel Studios' and the associated movie 'Hope Springs Eternal' position themselves within the realm of inspirational and emotionally resonant storytelling. They evoke a sense of hope, perseverance, and the human spirit's ability to overcome adversity. The brand seems to ignore category norms, focusing on stories centered around faith, family, and uplifting themes, offering an alternative to more cynical or sensationalized content. The brand's positioning is primarily emotional, seeking to connect with viewers on a deeply personal level by offering stories that inspire and uplift. # Product "Hope Springs Eternal" is a movie now available for streaming on Angel Studios. The advertisement underscores the story's emotional depth and resonance, particularly for those personally affected by cancer. The movie is positioned as a touching narrative, designed to inspire and uplift viewers. The movie is advertised as being available to watch now on Angel Studios. This removes a potential barrier to viewing. # Visual style The ad has a low-production quality feel, with a muted color palette and soft lighting. The image treatment is minimal. The typography is integrated with a handwritten-style font for the title, contrasting with the bolder, sans-serif font for the streaming information. This style may impact scannability in feed, but the prominent testimonial aims to grab attention. # Hooks Headline: "BEING CURRENTLY IN REMISSION FROM CANCER MYSELF, THIS STORY TOUCHED ME DEEPLY!" # Funnel stage Middle of funnel # Pain points The pain point implicitly addressed is the feeling of isolation, fear, and lack of understanding that can accompany a cancer diagnosis, as suggested by the mention of remission and the hospital setting. # Value propositions - From a user in remission from cancer, this story is worth your time. - Available for streaming on Angel. # Benefits - Touched me deeply # Features - Now Streaming # Call to action None used. # Social proof - "BEING CURRENTLY IN REMISSION FROM CANCER MYSELF, THIS STORY TOUCHED ME DEEPLY!" – CYNTHIA S. # Point of view - Customer: The testimonial at the top of the image represents the Customer POV because it is a direct quote that speaks to personal experience with the film. - Brand: The movie title, "Hope Springs Eternal" and "Now Streaming" is the brand's POV because it advertises the movie and where to watch it. # Storyline - The ad opens with a quote from Cynthia S., a person who is currently in remission from cancer. This statement is intended to create immediate credibility and suggest that the content will resonate deeply with those who have similar experiences. - Next, the ad features the movie title, "Hope Springs Eternal," and the phrase "Now Streaming," followed by the name of the streaming platform, "Angel." This placement conveys to the audience what the product is and where they can immediately access it. - The final storyline beat is an image of a young person in a hospital gown and head covering, this image aims to visually connect the testimonial and movie title to a human face. This helps to reinforce the intended emotional connection with viewers.

# Ad summary This ad shows two young people in a truck, appearing to learn how to drive a manual transmission car. The girl struggles at first but eventually is able to drive and pull off a donut. # Brand positioning The brand being advertised is Angel Studios, the streaming service that created the featured film. They position themselves as a source of uplifting and positive content for a broad audience. # Product The ad promotes "Angel", the streaming service created by Angel Studios. The streaming service is said to be streamable on any device. # Visual style The ad is a hybrid of polished and scrappy, with the initial half of the video appearing dark and moody. Once the music starts, the ad becomes more upbeat and exciting, with fast cuts that mirror the tempo of the song. # Hooks Spoken: Female 1: He promised he'd teach me. Text overlay: 00:00–00:02 HE PROMISED / 00:01–00:02 HE'D TEACH ME. / 00:00–00:02 ANGEL / 00:00–02:06 Secondhand MIRACLES / 00:00–02:10 NOW STREAMING Visual: 00:00–00:01 Close up shot of a young woman with dark, long hair. She is wearing a black leather jacket. Raindrops can be seen on the car window behind her. / 00:01–00:02 Close up of a young man with dark curly hair. He is wearing a white t-shirt and a gray hoodie. He has a beaded necklace on. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the young woman is grieving the loss of her father, and wishes that she could ask him for advice, or to teach her things. # Value propositions - None used # Benefits - None used # Features - Stream on any device # Call to action None used. # Social proof - None used # Point of view - Customer 100% – The ad is told from the perspective of the two people in the truck. # Storyline - 00:00–00:10 00:00–00:10 A young woman expresses her disappointment that she will not be able to ask her father for advice or teach her new things. - 00:10–00:17 00:10–00:17 A young man comforts her and tells her to look at him. - 00:17–00:25 00:17–00:25 The young man offers to help her and tells her to ease off the clutch, implying that he is about to teach her how to drive a manual transmission car. - 00:25–00:35 00:25–00:35 The young woman tries to start the car. The engine sputters but does eventually turn over. The young woman states, "Nice." - 00:35–00:46 00:35–00:46 The young woman shifts gears, successfully driving. The young man smiles and says, "Look at you.". The woman replies, "Don't jinx it.". The young man responds, "Okay, my turn.". - 00:46–01:10 00:46–01:10 The young woman protests, as the young man begins to get out of the truck. He retorts, "I'm gonna show you something else Dad taught me." - 01:10–01:21 01:10–01:21 The truck spins out, as the woman is now driving and performing a donut in the parking lot. Background music begins. The woman smiles. - 01:21–02:03 01:21–02:03 The woman continues driving and slides, as the truck performs donuts in the parking lot. She is exhilarated. The man looks on smiling.

# Ad summary This ad features Sylvester Stallone promoting the film "Lost On a Mountain in Maine", which he produced. Stallone speaks directly to the camera, interspersed with clips from the movie, to emphasize the film's themes of resilience, facing fears, and survival. He draws a parallel between the character's experience and the universal feeling of being overwhelmed, encouraging viewers to watch the film, now streaming on Angel Studios. # Brand positioning Angel Studios is presented as a platform for streaming thought-provoking, emotionally resonant films. It aims to occupy a space that provides uplifting stories that resonate with audiences seeking narratives of resilience and overcoming adversity. The brand presents a tone of authenticity and a focus on impactful storytelling. # Product "Lost On a Mountain in Maine" is presented as a film about resilience, facing danger and fear, and survival. It captures the feeling of being overwhelmed and terrified when facing difficult circumstances, like being stranded on a mountain during a storm. The film appears to focus on a young person's struggle to survive in the wilderness, testing their courage and highlighting the best in people when faced with extreme challenges. # Visual style The ad combines a polished, direct-to-camera testimonial from Sylvester Stallone with cinematic, darker, clips from the film "Lost On a Mountain in Maine". The editing rhythm is paced to build anticipation, using quick cuts during intense moments and a slower pace when Stallone is speaking. The overall feel is a hybrid of celebrity endorsement and a dramatic film trailer. The lighting is high-key and flattering during Stallone's segments, contrasting with the low-key lighting in the forest. # Hooks Spoken: Hello everyone. / I'd like to tell you about a movie I produced called, Lost On a Mountain in Maine. Text overlay: 00:00-00:54: NOW STREAMING (Top Left) / 00:00-00:54: ANGEL STUDIOS (Top Right) / 00:03-00:04: Lost On a Mountain (Bottom) / 00:04-00:05: in Maine. (Bottom) Visual: 00:00–00:03: Sylvester Stallone appears in a medium, selfie-style, shot speaking directly to the camera. He is indoors with a white paneled ceiling and an American flag in the background. He is light-skinned with gray hair and is wearing a blue polo shirt. # Funnel stage Consideration # Pain points The ad implies the pain point of feeling overwhelmed and terrified when facing difficult circumstances, like being stranded on a mountain during a storm: "the storm is on you. You cannot see your hand in front of your face, every tree looks alike, and you're absolutely terrified." # Value propositions - The film draws on the experience of Sylvester Stallone as a message of resilience. - Film brings out the best in people, showing stories of overcoming adversity. - Easy to watch the show on any device. # Benefits - Will resonate with anyone that has struggled with hardship. - Brings out the best in people # Features - Produced by Sylvester Stallone - Themed around resilience, facing danger, facing your fear - About not giving in to the elements - The story of a young person surviving - Can watch on any device # Call to action Watch this show. # Social proof - "I'd like to tell you about a movie I produced called, Lost On a Mountain in Maine." – Sylvester Stallone (Producer) - "I know, unfortunately, what it's like to be stranded on a mountain." – Sylvester Stallone (Producer) # Point of view - Brand 100% – The brand uses Sylvester Stallone as a spokesperson, and his own personal experiences, to promote their movie "Lost On a Mountain in Maine". # Storyline - 00:00–00:04 Sylvester Stallone introduces himself and the movie he produced, "Lost On a Mountain in Maine." - 00:06–00:14 Stallone says it's a story about resilience, about not giving in to the elements, of facing danger, facing your fear, setting the stage for the film's core themes. - 00:14–00:24 He explains how he knows what it's like to be stranded on a mountain and you can see the storm brewing but then you think you have time to get away from it. - 00:24–00:36 He warns that within a moment the storm is on you, you cannot see your hand in front of your face, and you're absolutely terrified. - 00:36–00:43 He continues by saying that you are now in survival mode, saying that brings out the best in people. - 00:43–00:48 Stallone then asks to watch the show, "Lost On a Mountain in Maine." - 00:48–00:54 The screen shows that the show is now streaming, only on Angel, and that you can watch on any device, as well as the angel studio logo.

# Ad summary This ad promotes the streaming service Angel by depicting a scene from the show Secondhand Miracles. The scene is based around the character Angel discovering a biohazard in her brother Danny's room at the Secondhand Miracles thrift store. # Brand positioning Angel is presented as a streaming service. The ad does not explicitly state its brand positioning but implies it is an entertainment platform hosting original content, given that the show Secondhand Miracles, which is featured in the ad, can only be streamed on Angel. # Product The product being advertised is the TV show Secondhand Miracles. The clip depicts a brief interaction between siblings Angel and Danny. Angel discovers a can of chili in Danny's room that has been there for five days and smells horrible. Danny reveals that the can of chili was part of an experiment to see how long it would take Angel to notice. Angel then helps Danny sort through racks of clothes at the secondhand store, though she tells him she can't help for long because she's already "emotionally fragile." # Visual style The overall aesthetic of the ad is unpolished and gives off a UGC feel. The ad has natural lighting, and the production quality has a low-end feel, which supports the tone of the show. The video has quick cuts throughout. The cuts do not appear to be synced with any music. # Hooks Spoken: 00:00–00:03 You were truly the grossest Text overlay: 00:00–00:03 ANGEL / 00:00–00:03 Secondhand MIRACLES Visual: 00:00–00:04 The camera zooms in on Angel, a young woman with dark hair and medium skin tone, wearing a striped shirt. She looks slightly annoyed. # Funnel stage Top of funnel (Awareness) # Pain points Viewers may be looking for a new show to watch and are looking for a streaming service that will allow them to do so. # Value propositions - The platform is accessible on a variety of devices. # Benefits - Discover a variety of shows on one streaming service. # Features - Original TV show Secondhand Miracles - The show can be streamed on a variety of devices. # Call to action None used. # Social proof - “You were truly the grossest, most wonderful, most amazing, incredible brother ever.” – Angel (Character in show) # Point of view - Customer 100% – A real customer or user of the show is presented via the show's clip to the audience. # Storyline - 00:00–00:10 00:00–00:10 Angel is sorting through clothes when she looks up and tells Danny, "Yeah, I'm pretty sure whatever's growing in there is evolving." - 00:10–00:14 00:10–00:14 Danny asks, "The can of chili?" - 00:14–00:18 00:14–00:18 Angel says, "Yes. Ew. The smell, I nearly died." - 00:18–00:20 00:18–00:20 Danny asks, "Nearly died? Wow." - 00:21–00:28 00:21–00:28 Angel responds, "It was actually an experiment. See how long it would take you to notice." Danny asks, "And how did I do?" - 00:28–00:33 00:28–00:33 Danny tells Angel, "Five days." Angel asks, "Five days?" - 00:33–00:41 00:33–00:41 Angel says to Danny, "You were truly the grossest, most wonderful, most amazing, incredible brother ever." - 00:41–00:52 00:41–00:52 Danny says, "Here, help me with these racks before Marlene makes me sort through the haunted dolls box again?" - 00:53–00:56 00:53–00:56 Angel says, "Tempting, but I'm already emotionally fragile." - 00:56–01:02 00:56–01:02 Danny states, "I'll help you stock shelves tonight." - 01:02–01:05 01:02–01:05 Angel replies, "Fine." - 01:06–01:28 01:06–01:28 Angel and Danny are working on sorting clothes when they pull out a garment. - 01:28–01:39 01:28–01:39 Angel is walking toward Marlene when Marlene pulls a cassette tape out of her pocket. - 01:41–01:46 01:41–01:46 Marlene says, "Jacket's five bucks. Whatever's in the pockets, that's free." - 01:47–01:55 01:47–01:55 Marlene asks, "Got any batteries?" - 01:55–02:01 01:55–02:01 Danny and Angel walk behind Marlene.

# Ad summary This ad is a funny advertisement for Angel Studios new show, Hope Springs Eternal. It contains a scene from the show between Angel and her friend where they have an awkward conversation. # Brand positioning Angel Studios is presented as a platform that produces and streams shows, films, and documentaries. # Product Hope Springs Eternal is presented as a show streaming on Angel Studios. # Visual style The ad has a UGC feel to it. It uses static shots with natural lighting and cuts to different angles to keep the viewer's attention. The editing rhythm is moderate, and the audio is timed well with the cuts in the dialogue and visuals. # Hooks Spoken: 00:00–00:02: [Sarcastic] You make dying look so desirable. Text overlay: 00:00–00:04: WAS THIS THE MOST AWKWARD / 00:00–00:07: CONVERSATION EVER? 😬 Visual: 00:00–00:08: A medium close-up shot of a blonde woman with a bun, wearing a black shirt and a gold necklace, looking down at her phone with a concerned expression. The background is blurry but appears to be a living room with a couch and a window. The lighting is natural. The camera is stationary. The text overlay on the top left says "Angel" and the text overlay on the top right says "Hope Springs Eternal." There is also a text overlay in the center that says "WAS THIS THE MOST AWKWARD CONVERSATION EVER? 😬" # Funnel stage Top of funnel (Awareness) # Pain points The ad is playing on the awkwardness of a conversation with someone who has cancer. # Call to action None used. # Point of view - Customer 100% – The ad is told through the dialogue between Angel and her friend. # Storyline - 00:00–00:08 00:00–00:08: Angel is looking at her phone when her friend asks if she's talking to her. This is being conveyed from Angel's perspective as she is looking at her phone. - 00:08–00:12 00:08–00:12: Her friend asks her if anyone else is dying in art class. This is being conveyed from her friend's perspective as she is talking to Angel. - 00:12–00:16 00:12–00:16: Angel says no and apologizes, saying she thought her friend didn't know who she was. This is from Angel's perspective as she is talking to her friend. - 00:17–00:24 00:17–00:24: Her friend says of course she knows who Angel is; she says she is the cancer girl and Kai's girlfriend. This is being conveyed from the friend's perspective, and it is implied that this is awkward because Angel is not just known as Kai's girlfriend. - 00:24–00:25 00:24–00:25: Angel looks off to the side awkwardly. - 00:25–00:29 00:25–00:29: Her friend jokingly tells her to make a wish to get a hot guy at Make A Wish. This is being conveyed from the friend's perspective and implies this conversation is awkward because Angel has cancer. - 00:30–00:34 00:30–00:34: Angel says it was from the trip, and that he was just a bonus. This is being conveyed from Angel's perspective. - 00:35–00:37 00:35–00:37: Her friend says she wants cancer and Angel says she is kidding. This is from both of their perspectives. - 00:38–00:45 00:38–00:45: The friend says he is a good kisser and Angel says she doesn't have much to compare it to. This is being conveyed from both of their perspectives. - 00:45–00:51 00:45–00:51: Angel finishes her thought by saying if it's bad, it's probably her. This is being conveyed from Angel's perspective. - 00:51–01:00 00:51–01:00: The friend says yeah, probably, then asks if she can have him when she's done. This is being conveyed from her perspective. - 01:00–01:04 01:00–01:04: Angel looks shocked and says "Wait, what?" Her friend tells her to just think about it. This is being conveyed from both of their perspectives.

# Ad summary This ad features cartoon birds from the children's animated program 'Odo', promoting the show. # Brand positioning The brand, Odo, presents itself as a source of engaging and educational entertainment for children. The brand uses soft, inviting colors and whimsical cartoon animals to create a warm and welcoming environment for young viewers. The show aims to impart lessons about self-belief, friendship, and overcoming challenges, using a gentle tone that avoids the often-overstimulating or frenetic energy of some other children's content. It occupies a space that emphasizes emotional development and nature themes within the children's media landscape, contrasting with brands that may focus more on action or comedy. The overall positioning is to be a comforting and insightful resource that parents can trust for quality screen time. # Product The product being advertised is the animated television series 'Odo', which is now streaming on Angel. The show features a cartoon owl character and a blue bird character, both depicted in a brightly colored, stylized forest setting. The ad provides a sense of the show's whimsical and educational nature, targeting young children and their parents. The product is not presented with specific features or details, but rather with the general idea of 'now streaming', encouraging viewers to start watching. # Visual style The visual style is bright, cartoonish, and inviting, aimed at children. The color palette is soft and natural with greens, browns, blues, and oranges dominating the scene. The image has a polished, studio-shot quality. The typography is large and friendly, suitable for easy reading. The style is clearly designed to mimic content intended for children, making it appealing and familiar to the target audience. # Hooks Headline: NOW STREAMING # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view is that of the brand, 'Odo', communicating the availability of their show and introducing the audience to the characters and setting. # Storyline - The ad starts with a shot of the show's title, 'Odo', displayed on a feather, set against a backdrop of a cartoon forest. This establishes the brand and setting the scene with an indication of the show's theme. This is coming from the brand to capture the viewer's attention and immediately communicating the show's title and genre. - The scene transitions to the claim that the show is 'Now Streaming' on Angel, delivered by the brand, to inform viewers of the show's availability and where to watch it. - The ad shows Odo, a cartoon owl, alongside a blue bird, in the forest. The perspective is from the brand to showcase the characters and inviting viewers into the world of the show.