How 1Rebel UK Advertises on Meta

# Ad summary This ad promotes a fitness brand, showcasing its unique approach to exercise. With dynamic visuals and engaging testimonials, the ad entices viewers to join a community focused on empowerment and breaking away from traditional workout routines. The offer of a 14-day unlimited session pass is highlighted to encourage immediate action. # Brand positioning 1Rebel is presented as a high-energy, fitness brand that goes against conventional workout routines. The brand targets individuals who seek to feel empowered and part of a community, rather than just focusing on functional improvements. It promotes a lifestyle of breaking free from the ordinary and embracing a more rebellious approach to fitness. The brand aims to create a community and push against norms, making fitness an exciting and collective experience. The positioning is primarily emotional, focusing on empowerment, community, and a sense of belonging. # Product 1Rebel offers a fitness experience that diverges from typical gym routines by providing dynamic and energetic group workout sessions. These sessions are designed to offer a full body workout. The brand offers a trial for 14 sessions across 14 days for £99. The ad targets individuals who are looking for high-intensity workout environments. This experience provides an inclusive community setting. The workouts are also promoted to inspire confidence and feeling of freedom. It is worth trying or buying because it’s positioned as more than just a workout; it's a unique community experience that empowers individuals. # Visual style The ad has a polished commercial feel with high production quality, evident in the dynamic lighting and clear text overlays. The editing style consists of quick cuts that align with the energetic pace of the workout. The visual motif includes consistent use of purple and pink lighting, which gives the ad a modern and vibrant aesthetic. The pacing is fast, with quick transitions to match the high-energy workout environment. # Hooks Text overlay: 00:00–00:03 1REBEL Visual: 00:00–00:02: The foreground shows a person with long hair, smiling and working out on an exercise bike in a dark room illuminated with purple and pink lights. The camera angle is low, pointing upwards. The text "1REBEL" is displayed in white, bold font in the center of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a frustration with mundane workout routines, suggesting that the target audience seeks more dynamic and engaging fitness experiences. The pain point is the monotony and lack of community in traditional gyms. # Value propositions - 14 sessions for £99 offers a cost-effective way to experience 1Rebel's fitness programs. - A 2-week unlimited pass allows for a thorough trial of the classes, maximizing the exposure to the brand’s fitness experience. - Combining workouts and community fosters an engaging and supportive environment for personal fitness journeys. # Benefits - Access to dynamic and energetic group workout sessions - Full body workout - Community experience # Features - 14 sessions - 14 days - 2 week unlimited sessions # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand uses energetic visuals and testimonials to promote its fitness sessions, emphasizing the empowerment and community aspects. # Storyline - 00:00–00:02 The ad opens with energetic visuals of a person working out in a vibrant studio, creating an immediate sense of energy and excitement. - 00:02–00:05 Text appears promoting a special offer, highlighting the value proposition of trying the fitness sessions. - 00:05–00:07 The ad returns to the initial energetic visuals. The message of the ad is the brand logo.

# Ad summary This ad promotes One Rebel gym group in London by highlighting its various classes, including Spin, Reshape, Rumble, and Reformer. It also shows the new reset classes with cold plunge, sauna, and shower facilities. The facilities include a robe, chilled towels, hair products, deodorant, and everything needed on the go. # Brand positioning One Rebel is presented as a luxury, upscale gym experience in London that stands out from typical gyms by offering a variety of workout class types and high-end recovery and self-care amenities. The gym provides both intense workout classes like Spin and Rumble and more relaxed options like reformer pilates. Beyond just fitness classes, One Rebel offers facilities like a cold plunge, sauna, and showers, along with robes, chilled towels, and grooming products, creating a spa-like atmosphere. This positions the brand as a premium destination that focuses on overall well-being and recovery, appealing to those who want a high-quality, convenient, and enjoyable fitness experience. # Product One Rebel is a gym group based in London that offers a variety of classes, including Spin, Reshape, Rumble, and Reformer. It also offers reset classes. The reset classes provide access to facilities such as a cold plunge, sauna, and shower, along with a robe. The gym provides hair products and deodorant in the facilities. With the reset classes, you can go in the cold plunge, sauna, and shower, with the provision of a robe. This is supposed to feel like a spa after a long day or a sweaty workout. They provide hair products, deodorant, and everything you need on the go. The vibe is always incredible. # Visual style The ad has a UGC feel with selfie-style shots, but also includes polished shots of the facilities. The editing includes quick cuts and smooth transitions. The pacing is fairly quick and consistent throughout the ad. The music appears to be synced with some of the transitions. # Hooks Spoken: Come with me to my favorite gym group in London, and that is One Rebel. Text overlay: Come with me to my (Instagram story) / favorite gym (Instagram story) / group (Instagram story) / in London (Instagram story) / and that is (Instagram story) / One Rebel (Instagram story) Visual: 00:00–00:01: The shot begins outdoors with a woman holding the camera selfie-style as she walks down the sidewalk of a city street. She is fair-skinned with long blonde hair. She smiles. There are townhouses behind her. / 00:01–00:01: The camera cuts to a woman taking a selfie in a mirror. She is in front of a wall of mirrors in what looks like a gym locker room. She is fair-skinned with blonde hair and is wearing a maroon long-sleeve athletic shirt and black shorts. / 00:01–00:02: The camera looks up at a neon sign that reads, "REBEL." The sign is mounted to a black wall. / 00:02–00:03: The camera shows the woman in front of a wall of mirrors in what looks like a gym locker room. She is fair-skinned with blonde hair and is wearing a maroon long-sleeve athletic shirt and black shorts. She puts her hair up in a ponytail. # Funnel stage Consideration # Pain points Customers want a gym that offers both high-intensity workouts and something more relaxing and spa-like. # Value propositions - The One Rebel gym group offers a variety of classes, providing options for both high-intensity and relaxed workouts. - The Reset classes and facilities such as cold plunge, sauna, and shower make you feel like you're in a spa after a workout. - Everything you need for a workout on the go is provided, such as hair products and deodorant. # Benefits - So many classes to choose from - Feels like you're in a spa - So relaxing after a long day - So relaxing after a sweaty workout - Everything you need but on the go # Features - Spin - Reshape - Rumble - Reformer - Reset classes - Cold plunge - Sauna - Shower - Robe - Hair products - Deodorant # Call to action None used. # Social proof - "The best thing for me is they have so many classes to choose from" – Female 1 (Customer) - "I always leave feeling so good." – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered from the perspective of a satisfied customer. # Storyline - 00:00–00:03 A woman invites viewers to join her at her favorite gym group in London, One Rebel. - 00:03–00:12 She notes that the best thing about One Rebel is the variety of classes, including Spin, Reshape, Rumble, and Reformer. - 00:12–00:22 She highlights the new Reset classes that include a cold plunge, sauna, and shower, complete with a robe. - 00:22–00:32 She mentions that One Rebel offers amazing facilities such as hair products, deodorant, and everything you need when working out on the go. - 00:32–00:34 She concludes by noting that the vibe is always incredible and that she always leaves feeling so good.

# Ad summary This ad promotes 1Rebel fitness studios. It highlights the variety of classes offered (Reshape, Rumble, Ride, and Reformer), the vibe of the studios, the energy of the instructors, the playlists, the equipment, and the immaculate shower and get-ready facilities. It also mentions the convenience of having locations all over London and the reward of post-workout shakes. # Brand positioning 1Rebel presents itself as a premium fitness studio chain that offers a variety of high-energy workout classes, including Reshape, Rumble, Ride, and Reformer. The brand distinguishes itself through its studio ambiance, instructor enthusiasm, curated playlists, top-notch equipment, and upscale amenities such as shower and get-ready facilities. The positioning suggests a lifestyle that values fitness, convenience, and luxury. Unlike budget gyms or single-discipline studios, 1Rebel aims to provide a comprehensive, stylish, and convenient workout experience. # Product 1Rebel is a fitness studio chain that offers a range of classes, including Reshape, Rumble, Ride, and Reformer. The classes are designed to provide a high-energy workout experience in a stylish studio environment. 1Rebel studios are located throughout London, offering convenient access to pre-work classes, weekend workouts, and post-workout amenities. Each studio features immaculate shower and get-ready facilities, complete with premium toiletries and styling tools. Post-workout shakes are available as a reward. The ad emphasizes that 1Rebel offers a superior experience and should not be compared to other fitness studios. # Visual style The ad has a UGC feel, blending authentic, street-level footage with polished studio shots. Editing is quick, with cuts often timed to the music. The color palette features neon lights and cool tones, creating a modern, energetic vibe. The production quality is a hybrid, combining casual, handheld shots with professional lighting and framing. # Hooks Spoken: 00:00–00:02: [Sarcastic] Get in loser, we're going to Pilates. Text overlay: 00:00–00:01: GET IN, / 00:01–00:02: TO PILATES. Visual: 00:00–00:01: POV shot from inside a subway car with the doors opening, revealing a subway platform with blue tiled walls and yellow safety stripes. The subway station name “EUSTON SQUARE” is visible. The lighting is bright and artificial. As the doors open, a person in a black coat and white sneakers steps out onto the platform. / 00:01–00:02: POV shot from above, showing the person walking on a paved sidewalk with scattered coins. The person is wearing a black coat and white sneakers. The background is blurred, but appears to be a city street. # Funnel stage Consideration # Pain points The ad implies the pain point is settling for mediocre fitness experiences or inconvenient gym locations. This is signaled by the opening line, "Get in loser, we're going to Pilates," which suggests a dissatisfaction with other fitness options. # Value propositions - Variety of classes to fit different workout preferences - Convenient locations to fit busy schedules - High-quality amenities for a premium fitness experience - Reward yourself with post-workout shakes # Benefits - Convenient class times (pre-work, weekends) - Multiple locations throughout London - Post-workout shakes # Features - Reshape, Rumble, Ride, and Reformer classes - Studios dotted all over London - Immaculate shower and get-ready facilities # Call to action None used. # Social proof - "I've been going to this gym for two years now, alternating between their Reshape, Rumble, Ride, and Reformer classes" – Female 1 (Customer) - "I love that there are 1Rebels dotted all over London, so if I'm looking to book in a pre-work class, squeeze in a ride before meeting the girls, or do reformer on a Sunday morning..." – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a satisfied customer sharing their experiences and reasons for preferring the brand. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a view from inside a subway car, transitioning to a woman walking down a city street while a voiceover sarcastically says, "Get in loser, we're going to Pilates." This sets a humorous and casual tone, suggesting the ad is for a fitness class that's trendy and perhaps a bit exclusive. - 00:02–00:05 00:02–00:05: The woman walks down the street, then the scene cuts to rows of Pilates machines in a dark studio lit with neon lights. The voiceover says, "If you don't yet know about 1Rebel, I suggest you get to know." This transitions the ad to promoting 1Rebel, positioning it as a fitness studio one should be familiar with. - 00:05–00:10 00:05–00:10: The scene shows a woman doing Pilates exercises on a reformer machine in a studio lit with purple and red neon lights. The voiceover continues, "I've been going to this gym for two years now, alternating between their Reshape, Rumble, Ride, and Reformer classes." This establishes the narrator as a long-time user and highlights the variety of classes offered. - 00:10–00:17 00:10–00:17: The scene shows various angles of people doing exercises on Pilates machines in the studio. The voiceover adds, "And the vibe of the studios, the energy of the instructors, the playlists, the equipment, the immaculate shower and get-ready facilities..." This emphasizes the overall experience and amenities of 1Rebel. - 00:17–00:18 00:17–00:18: The scene cuts to the woman standing in front of a mirror, with various beauty and hair products displayed on the counter. The voiceover continues, "Just do not compare in my opinion." This reinforces the ad's claim that 1Rebel is superior to other fitness studios. - 00:18–00:26 00:18–00:26: The scene shows the woman drying her hair and applying hairspray, then putting on a sweater, coat, and glasses. The voiceover states, "I love that there are 1Rebels dotted all over London, so if I'm looking to book in a pre-work class, squeeze in a ride before meeting the girls, or do reformer on a Sunday morning..." This highlights the convenience of having multiple locations throughout London. - 00:26–00:29 00:26–00:29: The scene shows the woman holding a smoothie and walking down the street. The voiceover concludes, "There's always a 1Rebel nearby, and the post-workout shakes are always the best reward." This wraps up the ad by emphasizing the convenience and the satisfying reward after a workout.

# Ad summary A creator showcases One Rebel gym in London. The gym offers reformer, reshape, and ride workout classes, as well as chilled towels, hair and beauty products in the changing room, and shakes. # Brand positioning One Rebel is an immersive, music-driven gym with crazy lights. It offers reformer, reshape, and ride workout classes, as well as a post-workout shake bar. # Product One Rebel offers reformer, reshape, and ride workout classes. It also provides chilled towels, hair and beauty products in the changing room, and shakes, which can be pre-ordered before the workout so that they are made by the time the class is over. # Visual style The ad has a UGC feel and uses quick cuts. The lighting is dramatic to create a modern aesthetic. The video has a quick pace to maintain attention. # Hooks Spoken: This is one rebel. / In my personal opinion, it's one of the best gyms in London. Text overlay: 00:01–00:02 / 00:01–00:02 is / 00:01–00:02 one rebel / 00:02–00:03 PERSONAL / 00:03–00:04 THE BEST GYMS Visual: 00:01–00:02 An outdoor shot of the gym's exterior. The gym's name is displayed over the doorway and there is a sign in the window advertising a trial. The building is brick and has white window and door frames. / 00:02–00:03 The camera approaches and the creator opens the gym doors. / 00:03–00:05 The camera is now inside the gym, looking down a staircase with a neon sign on the wall. # Funnel stage Consideration # Pain points The problem that is being solved is lack of motivation with the winter. This is implied from "I feel like recently I've been in a rut with winter and these classes are genuinely what keep me motivated." # Value propositions - Pre-order your shake so that it is ready when your class is over, which saves time # Benefits - Classes keep you motivated and challenged - The shakes are not too heavy # Features - Offers reformer, reshape, and ride workout classes - Chilled towels - Hair and beauty products in the changing room - Post-workout shakes, which can be pre-ordered before the workout so they are made by the time the class is over # Call to action None used. # Social proof - "In my personal opinion, it's one of the best gyms in London." – Female 1 (Customer) - "I feel like recently I've been in a rut with winter and these classes are genuinely what keep me motivated and challenge me during the colder days" – Female 1 (Customer) # Point of view - Customer 100% – The creator is touring the gym and showcasing her personal experience. # Storyline - 00:01–00:05 The video begins with text overlay stating that this is one rebel and the narrator believes it's one of the best gyms in London. The intention is to make the audience intrigued about why she thinks that. - 00:05–00:07 The video shows a display of the gym's branded socks. The intention is to present the available merchandise. - 00:07–00:09 A fridge filled with ice cold towels is shown. The intention is to showcase a luxury offered by the gym. - 00:09–00:09 The cafe inside of the gym is shown. The intention is to present another offering. - 00:09–00:13 The changing rooms are shown to have hair and beauty products. The intention is to showcase a luxury offered by the gym. - 00:13–00:17 The narrator shows a reformer machine. The intention is to showcase the exercise equipment used during the workout classes. - 00:17–00:23 The narrator describes the gym as immersive with music and lights. The intention is to establish the workout environment. - 00:23–00:29 The narrator grabs a chilled towel and says that she thrives off of them. The intention is to showcase how the luxurious offerings are appreciated. - 00:29–00:37 The narrator orders a post-workout shake, highlighting that they can be pre-ordered so they are ready after class. The intention is to showcase a time-saving element of the gym's offerings. - 00:37–00:41 The video shows the shake being poured into a cup labeled "Bibi". The intention is to show the personalization. - 00:41–00:46 The narrator says that these classes keep her motivated and challenged, especially during the winter. The intention is to give a personal endorsement of the gym classes.

# Ad summary A man takes viewers along for his workout experience at 1Rebel, highlighting the intensity of the class, the value of the reset, and the cold plunge. # Brand positioning 1Rebel is presented as a high-intensity boutique fitness experience that offers challenging workouts followed by a recovery reset, including a sauna, cold plunge, shower, and protein shake. The brand occupies a premium space, positioned for individuals who value both physical exertion and luxurious recovery. The brand pushes against the idea that a workout is simply about burning calories, instead promoting the idea of holistic well-being through intense exercise and mindful recovery. # Product 1Rebel offers high-intensity fitness classes and recovery services, including a sauna, cold plunge, shower, and protein shake. The ad focuses on the Reshape class at the Euston branch and the post-workout Reset offering. The Reshape class is for individuals seeking a challenging workout experience. The Reset option is described as 15 minutes in the sauna followed by a cold plunge and is positioned as a way to recover after an intense workout. # Visual style The ad has a polished UGC feel, blending vlog-style documentation with high-quality visuals. The editing is quick, with frequent cuts to maintain an energetic pace. There is dynamic use of lighting and color to differentiate the workout and recovery portions of the video. The audio and visual elements are synced, enhancing the rhythm and impact of the message. # Hooks Spoken: 00:00–00:02 Hello, spend Tuesday morning with me at 1Rebel. Text overlay: 00:00–00:01 Hello / 00:01–00:02 Tuesday morning Visual: 00:00–00:02 The shot is selfie-style, with a man walking on a sidewalk with houses lining the street in the background. The sky is clear and blue. The man, dressed in a blue hoodie and brown leather jacket, looks into the camera with a slight smile. There are cars parked on the side of the street. # Funnel stage Consideration # Pain points The pain point addressed is the difficulty of getting back into a workout routine, especially after a break, as signaled in the line, "It was about time I got myself back into class." # Value propositions - Nothing starts the day better than a Reshape: Frames the workout as a mood and energy booster for the entire day. - Treat yourself to a reset afterwards: Rewards your body and mind after the work out. # Benefits - Starts the day better - Good push - Treat myself to a Reset # Features - Reshape class - Euston branch - Reset (15 minutes in sauna and then a cold plunge) # Call to action Get yourself down to 1Rebel # Social proof - Tiago's class was honestly such a good push for my first one back in a while – Male 1 (Customer) - I'm actually surprised I lasted a minute in there because she was freezing – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his personal experience at 1Rebel, creating a relatable and authentic feel. # Storyline - 00:00–00:02 The video opens with the creator on the street, inviting viewers to join him for a Tuesday morning at 1Rebel. This sets the tone as a vlog-style documentation of his day. - 00:02–00:05 00:02–00:05 The creator states it was about time he got back into class, setting up a return to a familiar routine, then declares that nothing starts the day better than a Reshape class, establishing the positive value of the workout and its ability to set the tone for the rest of the day. The creator's voiceover is casual and confident. - 00:05–00:08 00:05–00:08 We see the creator at the gym in workout clothes taking a selfie. He then states he's not even lying, adding an element of authenticity and directness to his endorsement. - 00:08–00:15 00:08–00:15 The creator mentions that he was at the Euston branch, which is one of the new ones, suggesting the branch is desirable. He notes that Tiago’s class was a good push, especially after some time off, adding credibility to the workout's effectiveness. The tone is positive, showing the workout through quick clips. - 00:15–00:19 00:15–00:19 The creator describes being sled-pushing for his life, then states that by the end of it, he was dripping, emphasizing the intensity of the workout. The tone is humorous and energetic. - 00:19–00:24 00:19–00:24 He describes how he treats himself to a Reset afterwards including 15 minutes in the sauna and a cold plunge, framing the recovery as an important element. He then admits surprise that he lasted a minute in the cold plunge because it was freezing, creating a sense of shared experience and humor. - 00:24–00:30 00:24–00:30 The creator is shown showering and drinking a protein shake, underscoring the recovery process after the workout, then he states to get yourself down to 1Rebel to start the day. - 00:30–00:33 00:30–00:33 The video closes with the creator on the street, inviting the viewer to come to 1Rebel and maybe he'll see them there, reinforcing the invitation to join the community.

# Ad summary This ad is promoting Rebel, a fitness studio that offers unlimited classes for a set price. It highlights a limited-time offer of 14 sessions over 14 days for £99, aiming to attract new customers. The ad uses simple text overlays and a moving background to present the offer. # Brand positioning Rebel is presented as a fitness studio that offers unlimited class access, positioning itself as a flexible and accessible option for fitness enthusiasts. The brand is focused on providing a high volume of sessions within a short timeframe, suggesting an emphasis on intensity and rapid results. There is no direct comparison to competitors, but the 'unlimited' offering pushes against the norms of limited class packs or restrictive gym memberships. The brand positioning leans toward the functional aspect of fitness accessibility. # Product The advertised product is a 2-week unlimited pass to Rebel fitness studios, allowing the user to attend as many classes as they want within the 14-day period. The key feature is the ability to attend '14 sessions' over '14 days' for a price of '£99'. The offer is straightforward and focuses on providing access to unlimited fitness sessions. It addresses the potential purchase barrier of high upfront costs by offering a limited-time, affordable trial period. The product is for people who want to try a variety of fitness classes and are motivated by a short-term, intensive fitness challenge. # Visual style The ad has a clean and simple aesthetic with a focus on text overlays. The moving, blurred background adds a dynamic element. The production quality appears polished, with clear typography and smooth transitions. The pacing is slow, with static shots and text changes every few seconds. # Hooks Text overlay: 00:00–00:07: REBEL Visual: 00:00–00:01: The brand name 'REBEL' in a white, sans-serif font against a moving background of blurred blue and turquoise hues. The background creates a dynamic, fluid effect. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of expensive fitness memberships by providing a short, affordable offer for unlimited classes. # Value propositions - 14 sessions over 14 days for £99 provides a cost-effective opportunity to experience a high volume of fitness classes. - Two weeks of unlimited access enables flexibility and choice in fitness routines. # Benefits - Unlimited access to classes - Affordable trial period # Features - 14 sessions - 14 days - 2 week unlimited # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, with text overlays and brand-focused visuals. # Storyline - 00:00–00:01 The screen displays the brand name 'REBEL' against a shifting blue and turquoise background. - 00:01–00:05 The offer appears: '14 SESSIONS. 14 DAYS. £99' followed by '2 WEEK UNLIMITED'. - 00:05–00:07 The brand name 'REBEL' reappears against the shifting background, reinforcing brand recognition.

# Ad summary This ad promotes ReShape, a workout program that emphasizes strength-building and mental resilience. It features a man with pink hair talking about why he trains. The ad cuts between him leading a class, exercising on his own, and running in the mountains to emphasize the personal transformation and empowerment achieved through ReShape. # Brand positioning ReShape is presented as more than just a workout program; it's a path to personal transformation and mental strength. The brand associates itself with values like earning strength, defining oneself through hard work, and achieving a 'flow state' where nothing can stop you. ReShape seems to push against the norms of typical workouts, which often focus solely on physical appearance, by positioning itself as a way to build both physical and mental resilience. Its positioning is primarily emotional, focusing on empowerment and self-definition. # Product ReShape is a workout program designed to help individuals build strength and resilience, both physically and mentally. The program involves a variety of exercises and training methods, including group classes, individual workouts, and outdoor running. The program is portrayed as intense, with the phrase “the grind defines me,” emphasizing the effort required to achieve results. ReShape is for individuals who are driven, determined, and seek personal transformation through physical and mental challenges. The ad addresses the potential purchase barrier of viewing workouts as mundane or simply physical by positioning ReShape as a way to achieve a “flow state” and define oneself through hard work, offering a deeper, more meaningful purpose. # Visual style The ad combines polished commercial shots with high-energy gym settings, creating a hybrid aesthetic. The editing style includes quick cuts and smooth transitions, but the cuts are not synced to the music beats. The pacing is fast and consistent, with a sense of momentum created by the energetic music and dynamic visuals. # Hooks Spoken: Why do I train? Text overlay: 00:01–00:02 / WHY DO I TRAIN? Visual: 00:00–00:00: A nighttime establishing shot of a city shows buildings and traffic from a mid-level angle. Cars and taillights are blurred due to motion. The words “RESHAPE” appear in a crisp sans-serif typeface against the soft-focus city backdrop. / 00:00–00:01: A fitness instructor stands with a group of people in an exercise class. The instructor is Black, in his 30s, wearing a white t-shirt and black shorts, with a microphone headset. The class participants are diverse in age, race, and gender presentation, wearing typical workout clothes. The setting is a brightly lit gym with several rows of step benches. / 00:01–00:02: Close-up of the instructor as he turns toward the camera to speak. He gestures emphatically with his right arm. The gym background is slightly blurred. # Funnel stage Top of funnel (Awareness) # Pain points Viewing workouts as mundane or simply physical, rather than as a path to personal transformation and empowerment. Quote: “This isn’t a workout. This is ReShape, the rebel way.” # Value propositions - ReShape isn’t just a workout, it is a transformative experience for building both physical and mental strength. - The “grind” is more than just a workout; it’s a way to define yourself and achieve peak performance. # Benefits - Build strength - Mental strength - Reach a 'flow state' - Personal transformation # Features - Group classes - Individual workouts - Outdoor running # Call to action None used. # Social proof - "Why do I train? Because strength isn't given. It's earned. When I get into my flow state, nothing can stop me. The beat drives me. The grind defines me. This isn’t a workout. This is ReShape, the rebel way." - Male 2 # Point of view - Customer 100% – The ad is communicated through the perspective of a ReShape participant explaining his drive and motivation to work out. # Storyline - 00:01–00:01 A man is teaching an exercise class. - 00:01–00:02 He asks the question, “Why do I train?” This is the start of the narrative from his perspective, focusing on his personal motivation and connection to the workout. The tone is conversational and introspective. - 00:02–00:04 The ad cuts to a group class using step benches, set to a dark techno-style club soundtrack, contrasting the question with a statement: “Because strength isn’t given.” This reinforces the idea that physical strength is earned. - 00:04–00:06 Close-up shot of the man's face. Continuing on the thought, the voiceover adds, “It’s earned.”, emphasizing the value of effort and dedication. - 00:06–00:08 The ad continues the narrative of personal drive with the line, “When I get into my flow state…” accompanying a shot of the man’s tattooed back in an intense, high-energy exercise class with treadmills. This implies that ReShape helps him reach a state of peak performance and focus. - 00:08–00:11 The man runs on a grassy mountain ridge at sunset, continuing the previous thought with “Nothing can stop me.” The scene reinforces the idea of overcoming obstacles. - 00:11–00:12 The man does the elliptical as he continues the previous thought with "Nothing can stop me". - 00:12–00:13 The ad cuts back to the group class doing bicep curls. The phrase “The beat drives me” emphasizes the motivational power of music. - 00:13–00:15 The ad cuts to a scenic shot of the man running along a mountain ridge again. The voiceover says, "The grind defines me". - 00:16–00:19 The voiceover finishes with “This isn’t a workout. This is ReShape, the rebel way.”, differentiating the program from ordinary workouts and positioning it as a unique, unconventional path to transformation.

# Ad summary This ad for RIDE indoor cycling positions the brand as rebellious and intense. A voiceover questions why the viewer would ride and answers with a high-energy sequence of indoor cycling shots interspersed with outdoor cycling shots that emphasize the brand's association with pushing limits and being a part of something big. The ad concludes by encouraging the viewer to "Ride the rebel way." # Brand positioning RIDE presents itself as a rebellious and boundary-pushing brand within the fitness industry. The brand seems to be specifically targeting those who are interested in fitness or cycling and are looking for an intense, high-energy experience that pushes them to their limits. RIDE promotes values of strength, determination, and being part of a collective energy that is bigger than oneself. The brand pushes against the norms of more conventional or less intense fitness experiences and aims to occupy a space in the consumer's mind as the go-to for an adrenaline-pumping, limit-breaking workout. # Product The advertised product is the RIDE indoor cycling fitness experience. This involves high-intensity workouts in a darkened room, set to a backdrop of intense music and lighting effects. The classes encourage riders to pedal and sweat while aligning themselves with a 'rebel' mentality and owning their ride. RIDE aims to provide a workout experience that goes beyond the physical, creating a sense of community and empowerment. The brand addresses the purchase barrier of monotony in fitness routines by positioning the product as a thrilling, transformative, and communal experience, appealing to individuals seeking intensity and a sense of belonging. # Visual style The ad features a polished, high-end production quality with a mix of studio-lit shots and dynamic outdoor scenes. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm that heightens the energy of the ad. The visuals are timed to the music beats and voiceover lines, enhancing the overall audio-visual sync. There are recurring visual motifs of darkness and light, and close-ups of intense physical exertion. # Hooks Spoken: 00:00–00:01 Why ride? Text overlay: 00:00–00:00 RIDE / 00:00–00:02 WHY RIDE? Visual: 00:00–00:01 A nighttime aerial shot of a city skyline, filled with modern skyscrapers lit up. The camera pans down to street level, where cars are moving along roads. / 00:01–00:02 A wide shot of a crowded club or rave, with bright blue laser lights shooting across the room. People are dancing, visible as silhouettes against the vibrant light patterns. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point it addresses is the feeling of being stuck or limited in a fitness routine. The statement "break limits" signals the frustration that the routine does not allow the individual to reach their full potential. # Value propositions - Intense cycling with music and lights - Be part of something bigger - Push yourself beyond limits # Benefits - Break limits - Own the ride - Part of the noise # Features - High intensity workouts - Indoor cycling classes - Music - Lighting # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is entirely communicated through the brand's official voice, using scripted lines and product claims to promote the RIDE cycling experience. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with scenes of a cityscape at night transitioning to what appears to be a large party or club with laser lights and people dancing. This sets the tone for a high-energy, dynamic experience that is visually stimulating. The question 'Why ride?' is posed, creating curiosity and inviting viewers to consider the value proposition of RIDE. - 00:02–00:05 00:02–00:05 The scene shifts to an indoor cycling class with dimmed lights and dynamic lighting effects, the voiceover states that "the lights drop, the base hits." This highlights the immersive atmosphere of RIDE classes, emphasizing the role of music and visual effects in enhancing the workout experience. - 00:05–00:10 00:05–00:10 Close ups of a woman intensely pedaling in the dark cycling class and a woman pedaling her bicycle on a mountain, the voiceover states, "You pedal, you sweat, you rise." This segment serves as a motivational push, connecting the physical exertion of cycling with personal growth and achievement, appealing to the viewer's desire for self-improvement and empowerment through physical challenge. - 00:10–00:14 00:10–00:14 The scene transitions back to the intense and dark cycling class, the voiceover states, "Every beat pushes you harder." This beat reinforces the idea of continuous progress and the relentless energy of the class. - 00:14–00:19 00:14–00:19 The ad shows a woman riding a bike in a grey mountainous area. A text overlay says, "You're part of the noise now." The text overlays continue with, "Break limits. Own the ride. Ride the rebel way." This reinforces the brand's positioning as an intense, group-oriented activity that challenges individual limits and positions RIDE as a unique and unconventional way to experience fitness.

# Ad summary This ad promotes 1Rebel fitness classes with a special offer of 14 sessions in 14 days for £99. It shows an instructor leading an indoor cycling class with high-energy visuals and music. # Brand positioning 1Rebel positions itself as a high-energy, fitness brand offering intense group workout experiences. The brand creates an environment that is both challenging and invigorating, as suggested by the pulsating lights and dynamic instructor. This brand aims to occupy the space for individuals seeking more than just a routine workout and aligns with a lifestyle of pushing physical limits in a community setting. The brand defies norms by creating a club-like atmosphere with intense lighting and music, shifting away from a standard gym environment to create a unique, immersive experience. Positioning is functional, with a focus on performance and pushing physical boundaries. # Product The advertised product is access to 1Rebel fitness classes, specifically highlighted by the indoor cycling sessions. The ad is geared towards individuals seeking a high-intensity workout experience, providing a fitness regimen over a 14-day period. The offer includes 14 sessions over 14 days for £99, framed as a two-week unlimited package. The ad showcases the high-energy class environment to address the perception of fitness routines as monotonous, highlighting the immersive experience as a key differentiator. It suggests trying or buying by emphasizing the exclusivity and limited-time offer of the package. # Visual style The ad has a high-energy, polished commercial aesthetic with fast cuts and dynamic lighting. The production quality is high-end, aiming to create an intense, club-like atmosphere. The visual motif revolves around the cycling class with vibrant, pulsating lights and active participants. The pacing is fast, with cuts timed to the beat of the music. # Hooks Spoken: 00:00–00:03: 14 sessions, 14 days, £99 Text overlay: 00:01–00:07 1REBEL / 00:02–00:04 14 SESSIONS. 14 DAYS. £99 / 00:02–00:04 2 WEEK UNLIMITED Visual: 00:00–00:02: A dynamic shot from a low angle showing an indoor cycling class in action. The foreground features blurred figures of cyclists in motion, while the background shows the instructor on a bike, facing the camera, with a determined expression. The lighting is intense, with purple and pink hues radiating from behind the instructor, creating a tunnel effect. The brand name "1REBEL" is superimposed in white, sans-serif font in the center. / 00:02–00:03: The shot remains the same, but with additional text overlayed: "14 SESSIONS. 14 DAYS. £99" and below that, "2 WEEK UNLIMITED." All text is in white, sans-serif font. # Funnel stage Consideration # Pain points The ad implies that the audience might be struggling to find a fitness routine that is both engaging and affordable, as indicated by the dynamic visuals and specific pricing. # Value propositions - Affordable access to a high-energy fitness experience: 14 sessions in 14 days for £99 provides a budget-friendly way to engage in intense workout classes. - Unlimited access enhances the value: The '2 Week Unlimited' offer suggests maximal usage and flexibility within the promotional period. # Benefits - Access to high-intensity fitness classes - Opportunity to experience 1Rebel's unique workout environment - Affordable fitness option - Unlimited access for two weeks # Features - 14 sessions - 14 days - £99 - 2 week unlimited # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad primarily uses the brand's official voice to present its offer and the environment of its fitness classes. # Storyline - 00:00–00:04 The ad starts with a high-energy shot of an indoor cycling class with dynamic lights and music. - 00:02–00:04 The brand and offer are presented with text overlay stating "14 SESSIONS. 14 DAYS. £99" and "2 WEEK UNLIMITED." - 00:04–00:07 The ad then reverts to the high-energy indoor cycling class.

# Ad summary This ad promotes 1Rebel fitness studios by offering new members a discounted price for two sessions. The ad features an individual in fitness apparel lying down. # Brand positioning 1Rebel is a fitness studio that positions itself as a place for individuals who want to break away from the norm and push their limits. The brand targets those who see fitness as a lifestyle. The ad suggests an intense fitness program where members can achieve their physical goals. By offering a trial, the brand lowers the barrier to entry, suggesting a strong belief in the value and quality of their fitness sessions. # Product The product being advertised is a trial offer for two fitness sessions at 1Rebel studios, available for new members at a reduced rate of £29, referred to as "NEW TO 1REBEL DOUBLE." The offer allows new customers to experience 1Rebel's fitness programs, potentially converting them into regular members. The ad communicates that this trial is an accessible way to engage with the studio's unique fitness experience. # Visual style The ad has a low-key, minimalistic aesthetic with a focus on a single model and text overlays. The color grading gives the scene a cool, monochromatic look. There are no apparent transitions, and the production quality appears moderately polished. # Hooks Text overlay: 00:00–00:03 1REBEL Visual: 00:00–00:03: A young adult woman lies on her side in what appears to be a cushioned lounge area, possibly within a fitness studio. She is fair-skinned with blonde hair pulled back, wearing a light-colored sports bra. Her eyes are open, and she seems relaxed. Her right arm is bent, with her hand near her forehead. The camera angle is slightly above, capturing her from the waist up. The overall lighting is subdued and tinted a dark teal. The background has indistinct shapes, possibly part of the lounging structure. The brand logo is overlaid in white. # Funnel stage Middle of funnel (Consideration) # Pain points The ad subtly addresses the hesitation new customers might feel when committing to a new fitness studio or program without prior experience. # Value propositions - "NEW TO 1REBEL DOUBLE" - Offers a risk-free trial, allowing potential members to sample the studio's offerings before committing to a membership. # Benefits - Opportunity to experience 1Rebel's fitness programs - Accessible way to engage with the studio's unique fitness experience # Features - Two fitness sessions - Reduced rate of £29 - Trial offer # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand communicates the advertisement and offer of the fitness sessions. # Storyline - 00:00–00:01 The ad opens with a still image of a person lying down. The 1Rebel logo is placed in the center of the screen. - 00:01–00:07 The same shot of the person lying down is still on screen, but the text overlay of the deal they are offering is added on top of the logo.

# Ad summary This ad is promoting 1Rebel fitness classes for new customers. # Brand positioning 1Rebel is a fitness brand that positions itself as a high-intensity workout experience set in a nightclub-like environment. The brand name itself implies a departure from conventional fitness norms, aligning with a modern, energetic, and bold lifestyle. By offering intense workouts in a visually stimulating setting, 1Rebel aims to occupy a unique space in the fitness market, appealing to individuals who seek both physical challenge and an immersive, entertainment-driven atmosphere. # Product The advertised product is access to 1Rebel's double workout sessions for new customers. The ad presents a limited offer of two sessions for £29, encouraging new users to experience the brand's unique fitness environment. There are no specific product details provided besides the offer itself and the implication of a double session. The product is aimed at individuals looking for high intensity workout in nightclub style setting. # Visual style The ad has a modern and dynamic aesthetic, utilizing a bold color palette and clear typography to create a visually striking experience. The production quality is polished with a minimalist approach. The pacing is quick, with fast transitions between text displays. The audio-visual sync is present as the text changes along with the music. # Hooks Text overlay: 00:00-00:03 1REBEL Visual: 00:00–00:01: A dark background with red and black gradient light patterns is visible. The text '1REBEL' is displayed in the center. / 00:01–00:03: The same background with red and black gradient light patterns is visible. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Opportunity to experience 1Rebel's unique fitness environment for new customers. # Benefits - None used # Features - Double session # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad exclusively promotes the brand's logo and offer. # Storyline - 00:00–00:01 The brand logo '1REBEL' is displayed on screen. - 00:01–00:05 The text changes to '2 SESSIONS FOR £29' followed by 'NEW TO 1REBEL DOUBLE'. - 00:05–00:07 The screen displays the brand logo again.

# Ad summary This ad for 1Rebel fitness studios is a short video that targets potential new customers. It opens with an athletic woman on an exercise bike in an underwater setting. The text overlay highlights a promotional offer: 2 sessions for £29, exclusively for new customers trying the '1Rebel Double' program. # Brand positioning 1Rebel positions itself as a premium, high-intensity fitness experience. The brand aims to occupy the space of providing challenging and rewarding workouts within a stylish and motivating environment. The brand aligns with a lifestyle focused on pushing limits, achieving physical excellence, and enjoying a sense of community. It pushes against the norms of typical gyms that may lack intensity or aesthetic appeal. The brand positioning is both functional, emphasizing the effectiveness of the workouts, and emotional, focusing on the empowerment and sense of accomplishment that members feel. # Product The featured product is access to fitness sessions at 1Rebel studios, specifically highlighting the "1Rebel Double" program. The ad explicitly states an offer for new customers: 2 sessions for £29. The 'Double' program suggests a high-intensity, potentially dual-class or paired workout experience. The ad does not explicitly detail the class format, duration, or specific exercises, but it implies a challenging and rewarding workout through the visuals of a fit individual engaged in intense exercise. By focusing on an introductory offer, the ad addresses the purchase barrier of initial commitment and cost, encouraging potential customers to try the experience with a lower financial risk. # Visual style The ad has a stylized, polished aesthetic with a focus on visual impact. The underwater theme creates a unique and memorable impression, elevating the perception of the brand as innovative. The color grading uses blue tones, enhancing the underwater feel. The editing is simple, with static shots and minimal transitions, allowing the visuals and text overlays to take center stage. # Hooks Text overlay: 00:01–00:03: 2 SESSIONS Visual: 00:00–00:03: The shot shows a woman with dark skin, dark hair and wearing a tank top and black pants on a stationary bike. She appears to be underwater in a blue filtered shot. The 1Rebel logo is shown in white and is centered in the frame. She is looking down. # Funnel stage Top of funnel (Awareness) # Pain points The ad seems to imply the barrier to entry for people wanting to try 1Rebel but are afraid to commit or spend the money upfront. # Value propositions - 2 sessions for £29 # Benefits - None used # Features - Two sessions at 1Rebel Double. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand's perspective is conveyed through promotional visuals and text overlays advertising their offer. # Storyline - 00:00–00:03 The ad opens with an athletic woman cycling underwater. - 00:01–00:06 The text overlay then highlights a promotional offer for new customers.