How Studs Advertises on Meta

# Ad summary This ad from Studs focuses on their new line of micro-sized earrings designed to complete an earscape. It features a close-up of a hand holding a tiny, delicate earring. # Brand positioning Studs positions itself as an ear piercing and earring brand that specializes in completing the earscape, which implies a focus on curated and styled ear piercings. The brand offers ear piercing services along with a diverse range of earrings designed to be mixed and matched. This suggests the brand is targeting a customer base that views ear piercings and earrings as a form of self-expression and fashion, pushing against the category norms of only offering basic piercing studs. The brand aims to occupy a space in the consumer's mind as a trendy and modern destination for ear adornment, promoting values of individuality and style. # Product The ad features Studs' new line of micro earrings. These earrings are characterized as 'the tiniest stud to complete your earscape.' The ad highlights their small size and delicate design. The product is targeted towards individuals interested in ear piercings and creating a curated ear look. The focus on 'completing your earscape' suggests that these micro earrings are intended to be used in conjunction with other earrings to achieve a specific aesthetic. The ad emphasizes the unique selling proposition of the earrings being extremely small and perfect for adding subtle details to an ear. # Visual style The ad features a minimalist and clean visual style with a focus on product presentation. It has a studio-shot aesthetic with even lighting and a neutral background. The typography is modern and bold, while the overall design is simple and uncluttered, drawing attention to the featured product. # Hooks Headline: MEET OUR NEW MICROS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New Micros are the tiniest studs, so you can complete your earscape. # Benefits - Complete your earscape # Features - The tiniest stud to complete your earscape # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad copy and branding elements such as the Studs logo and tagline communicate the brand's message and product features. # Storyline - The ad starts by introducing Studs' new line of micro earrings, aiming to grab the viewer's attention and inform them about the product launch. This is from the brand's perspective. - The ad then highlights that the new micros are the tiniest studs available that can be used to complete the customer's earscape. This is from the brand's perspective and aims to convey the product's USP. - The visual of the earring between the fingers reinforces the tiny size. This gives the customer a real-world scale of the product size. - The ad concludes by showcasing the brand Studs and their focus on ear piercing and earrings, aiming to reinforce brand recognition and provide context for the product being advertised. This is from the brand's perspective.

# Ad summary This ad provides a reference guide for the customer on the placement and sizing for clicker earrings and studs. # Brand positioning The brand is presented as an expert in ear piercings and earrings. The ad focuses on providing guidance on how to properly size and place clicker earrings for various ear piercings, implying that the brand values education and customer empowerment. By offering this information, the brand aims to position itself as a reliable source of information and a trusted provider of ear piercing jewelry. # Product The ad promotes clicker earrings and studs designed for ear piercings. The ad's focus is on providing a sizing and placement guide, indicating that the brand offers a variety of sizes to accommodate different ear anatomies. The ad addresses a potential purchase barrier by educating customers on how to choose the correct size and placement for their piercings, highlighting the importance of a proper fit for comfort and aesthetics. The guide includes measurements for different piercing locations, ensuring customers have the information they need to make informed purchasing decisions. # Visual style The ad features a minimalist design with a focus on clarity and information. The use of a bright yellow background and simple white line drawings creates a clean, modern aesthetic. The layout is straightforward, resembling an informational guide or diagram. The style feels practical and educational, designed to quickly convey information to the viewer. # Hooks Headline: CLICKERS SIZING & PLACEMENT # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the confusion and uncertainty customers may have about choosing the right size and placement for their clicker earrings, ensuring a comfortable and aesthetically pleasing fit. # Value propositions - Provides guidance on how to properly size and place clicker earrings - Offers a variety of sizes to accommodate different ear anatomies # Benefits - Proper sizing and placement of ear piercings # Features - Clicker earrings - Studs # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is conveyed throughout the ad, as the brand is providing educational information and showcasing its product offerings. # Storyline - The ad starts by introducing the topic of clicker earring sizing and placement. This grabs the viewer's attention and sets the stage for the educational content that follows, from the brand's perspective. - The ad displays a diagram of an ear with various piercing locations labeled with corresponding clicker earring sizes. This visual guide helps viewers understand the different options available and provides practical information for choosing the right size for their piercings, from the brand's perspective. - The ad ends by mentioning studs and ear piercings as a secondary product offering. This broadens the brand's appeal and suggests that it caters to a wider range of ear piercing needs, from the brand's perspective.

# Ad summary This ad showcases Studs' 14K dangles for ear piercings. It features slow-motion shots of various earring designs against a neutral background, highlighting their shine and movement. The ad emphasizes the earrings' ability to add shine to every angle. # Brand positioning Studs is presented as a brand that specializes in ear piercing and earrings, particularly catering to those seeking trendy and high-quality pieces. The brand emphasizes the ability to make a strong statement through small, delicate jewelry. Positioning itself as a modern jeweler, it promotes individual expression and high-quality materials, like 14K gold. The brand focuses on creating pieces that catch the light and enhance the wearer's look from every angle. The brand ignores the trend of costume jewelry that tarnishes easily and offers the quality of precious metals. # Product The ad features Studs' 14K dangles, which are earrings designed for ear piercings. They are crafted from 14K gold and feature delicate chains with charms hanging from the post. The earrings are shown in various designs, including heart and starburst motifs, some with embedded gems. Each earring has a flat disc on one end, designed to sit flush against the ear, while the other end features a decorative element. The product is for individuals who want to add a subtle yet eye-catching accent to their ear piercings, providing "shine to every angle". # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the fine details and quality of the jewelry. The use of soft lighting and slow-motion creates an elegant feel. The editing style involves static shots with smooth transitions, maintaining a consistent pace throughout the ad. The production quality is high-end, giving off a commercial vibe aimed at conveying luxury and sophistication. The overall pacing is slow and deliberate, allowing viewers to fully appreciate the design. # Hooks Text overlay: 00:00–00:05 14K DANGLES / 00:00–00:05 SOFT SWING. STRONG STATEMENT. OUR 14K DANGLES BRING SHINE TO EVERY ANGLE. / 00:00–00:05 STUDS / 00:00–00:05 EAR PIERCING & EARRINGS Visual: 00:00–00:02: Close-up shot of a gold heart-shaped earring with a small chain and a heart dangle. The earring is set against a pale gray background with a subtle reflection below. The lighting is bright and soft, highlighting the gold's shine. Text overlays "14K DANGLES" and "STUDS" are visible. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The use of 14K gold provides lasting quality and shine, avoiding the tarnish associated with cheaper metals. - The delicate chain and charm design provide a subtle yet eye-catching accent to ear piercings. # Benefits - Adds "shine to every angle" - Makes a "strong statement" # Features - 14K gold material - Delicate chain design - Various charm options (heart, starburst, gemstone) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official brand perspective, showcasing its products and messaging. # Storyline - 00:00–00:02 The ad presents a close-up of a 14K gold earring with a heart-shaped dangle. - 00:02–00:05 The scene transitions to another earring design, this time a starburst with a dangling gemstone.

# Ad summary This ad showcases a variety of ear piercings using delicate and stylish studs earrings that are made for everyday wear, and can be styled in many ways. # Brand positioning Studs is presented as a brand that specializes in ear piercing and earrings, offering a wide range of delicate and stylish options. The brand focuses on providing earrings that are suitable for everyday wear and offer endless styling possibilities. Studs emphasizes the beauty of delicate details and aims to make ear accessorizing fun, expressive, and accessible. Their positioning seems to be functional in providing quality ear piercing jewelry, but also emotional, in enabling self-expression through unique styling. # Product The ad features a variety of Studs earrings, specifically highlighting their "Micros" collection. These earrings are designed with delicate details that shine and are made for everyday wear. The earrings come in various styles, including studs and hoops, and are shown worn in multiple ear piercings. The USPs emphasized in the ad are the endless ways to style them and their suitability for daily wear. The ad addresses the purchase barrier of finding stylish and versatile ear piercing jewelry by showcasing the wide range of options available from Studs. # Visual style The ad has a polished and clean aesthetic, with high-quality close-up shots of the ear piercings. The editing style uses quick cuts to showcase different earring arrangements. The production quality is high-end, giving the ad a luxurious and fashionable feel. The pacing is fast, with cuts every second, maintaining a consistent rhythm throughout the ad. Text and product actions are timed with the rhythm of the ad. # Hooks Text overlay: 00:00–00:01 / SHOP OUR NEW MICROS / STUDS / EAR PIERCING & EARRINGS Visual: 00:00–00:01: A close-up of a light-skinned ear with blonde hair in the background. The ear is adorned with multiple silver earrings in various locations, including the helix, lobe, and conch. The earrings are a mix of studs and hoops with diamond accents. The camera is stationary and focuses on the ear, highlighting the earrings. Text overlay says "SHOP OUR NEW MICROS" and "STUDS EAR PIERCING & EARRINGS" is at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a frustration with finding stylish and versatile ear piercing jewelry that is suitable for everyday wear. This is visually communicated with a showcase of many different options. # Value propositions - The delicate details and variety of styles offer endless ways to express personal style through ear accessorizing. - The earrings are designed to be worn every day, combining fashion and practicality. # Benefits - Endless ways to style - Made for everyday wear # Features - Delicate details - New Micros collection - Various styles of studs and hoops # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its products and highlighting their features and benefits. # Storyline - 00:00–00:01 The ad opens with a close-up shot of an ear adorned with multiple earrings. - 00:00–00:01 The purpose is to immediately capture the viewer's attention with the intricate and stylish ear piercings, creating a sense of aspiration and interest. - 00:00–00:01 The perspective is from an external observer, showcasing the aesthetic appeal of the earrings. The tone is luxurious and fashionable. - 00:01–00:02 The ad transitions to another ear showcasing a different arrangement of earrings. - 00:01–00:02 This highlights the variety and versatility of the earrings, further emphasizing their delicate details and shine. - 00:01–00:02 The perspective remains external, focusing on the visual appeal. The tone remains sophisticated and elegant. - 00:02–00:03 The ad continues to showcase different ear piercings, each with a unique set of Studs earrings. - 00:02–00:03 This reinforces the message that the earrings are made for everyday wear, highlighting their practicality and style. - 00:02–00:03 The perspective remains consistent, maintaining the focus on the product's visual qualities. The tone remains stylish and accessible. - 00:03–00:04 The ad concludes with a final shot of an ear decorated with numerous earrings. - 00:03–00:04 This summarizes the ad's key message: that Studs earrings offer endless ways to style and accessorize, appealing to viewers looking for versatile and fashionable ear jewelry. - 00:03–00:04 The perspective remains external, reinforcing the overall aesthetic. The tone remains sophisticated and stylish, completing the narrative.

# Ad summary This image ad by Studs uses a map of the DMV (DC, Maryland, and Virginia) area to highlight their Georgetown, Tysons, and Union Market locations. The ad is designed in a minimal style with a yellow and white color scheme and blocky sans-serif fonts. # Brand positioning Studs is presented as a trendy and accessible ear piercing and earring brand. The brand's focus is on providing ear piercing services and selling earrings, positioning itself as a go-to destination for this specific need. The brand aligns with a fun, youthful, and fashion-conscious lifestyle, suggesting a modern and approachable tone. Studs appears to be ignoring traditional jewelry category norms, by focusing specifically on ear piercings and earrings. # Product Studs offers ear piercing services and sells earrings. The product line includes a variety of earrings designed specifically for newly pierced ears, catering to individuals looking for trendy and safe ear piercing experiences. The advertised product aims to address the purchase barriers associated with ear piercings by offering a specialized service and curated earring selection. The ad is telling the viewer that Studs is the place to go to get pierced in the DMV, with multiple locations to choose from. # Visual style The ad has a minimalist and modern visual style. The design uses clean lines, a limited color palette (yellow, white, and black), and simple geometric shapes. The overall look is flat and graphic, resembling a basic map illustration. The typography is blocky and sans-serif, contributing to the modern and clean aesthetic. # Hooks Headline: GET PIERCED # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Ear piercing - Earrings # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is used throughout the ad to state the brand name, main service, and list their location. This creates a cohesive narrative that focuses on brand awareness. # Storyline - The ad opens with a statement 'ALL EARS IN THE DMV', meant to grab the attention of people living in DC, Maryland, and Virginia (DMV) who may be interested in the brand. This statement is from the brand's perspective, letting the user know where their services can be found. - Then, the ad states 'GET PIERCED', making the brand's offering clear from the brand's perspective. The brand is telling the user exactly what service they offer. - The next section shows a map of the DMV area with the brand's different location (Tysons, Georgetown, Union Market) marked, so the user can identify the location closest to them from the brand's perspective. The brand is helping the customer find the closest physical location to visit to get pierced. - Finally, the ad ends with the brand name 'STUDS' and a description of their offering: 'EAR PIERCING & EARRINGS', re-enforcing the main services the brand provides from the brand's perspective. The brand is clearly and simply letting the user know that they are in the business of piercing ears and selling earrings.

# Ad summary This ad demonstrates how to easily insert a flatback stud earring by pulling apart the ends of the stud, inserting it through the back of the ear, using a piercing insertion tool, and adding the top piece. # Brand positioning The ad positions the brand as a provider of easy-to-use and customizable jewelry, specifically flatback stud earrings. The focus is on making the user's life easier, as the narrator mentions that these flat backs are made to make your life ten times easier. By showing how easily the earring tops can be swapped without changing the post, the brand also aims to show that flat back earrings allow for convenient customization. # Product The product being advertised is a flatback stud earring. It is a two-piece earring designed for comfort and easy customization. To insert it, the wearer pulls the ends of the post apart, inserts the post through the back of the ear, and then inserts the front piece into the post. The ad demonstrates how the earring tops can easily be swapped without having to change the post. A piercing insertion tool can be used to find the piercing hole more easily. The flatbacks were made to make your life ten times easier. # Visual style The ad has a UGC feel with a simple, clean aesthetic. The lighting is bright and natural. The focus is on the product and the demonstration. The editing is straightforward with clear transitions. The cuts are timed to match the voiceover. # Hooks Spoken: 00:00–00:02 Here's how to easily insert a flatback stud. Text overlay: 00:00–00:02 How to Insert Flatback Studs / 00:00–00:02 Here's how to easily insert a Visual: 00:00–00:02 A close-up shot shows a pair of hands holding a gold flatback stud earring against an ear with multiple gold earrings. The background is blurred, and text overlay reads How to Insert Flatback Studs and Here's how to easily insert a. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of difficulty in inserting stud earrings, particularly the challenge of finding the piercing hole at the back of the ear. - And if you struggle finding the hole, you can use a piercing insertion tool to make it easier. # Value propositions - Convenience: Easy to insert and change the tops without changing the post. - Comfort: Flat backs are made to make your life ten times easier. # Benefits - These flat backs were made to make your life ten times easier. - You can swap out the tops without having to change the post. # Features - Two-piece earring - Flatback # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented as a first-person demo from the perspective of a customer, showing how to use the product and highlighting its benefits. # Storyline - 00:00–00:02 The narrator introduces the concept of easily inserting a flatback stud. - 00:02–00:03 The narrator details the first step of grabbing and pulling apart both ends of the stud. - 00:03–00:06 The narrator tells the user to take the post and push it through the back of the ear. - 00:07–00:09 The narrator advises using a piercing insertion tool to make it easier to find the hole. - 00:10–00:11 The narrator notes how you can now see where the post opens up from the front. - 00:12–00:17 The narrator details the process of inserting the top piece into the opening, then gently pushing both ends together to secure. - 00:17–00:18 The narrator states that the process is complete. - 00:18–00:21 The narrator notes how you can swap out the tops without having to change the post. - 00:21–00:24 The narrator states that these flat backs were made to make your life ten times easier.

# Ad summary This ad showcases small gold earrings, suggesting that they're ideal for those with sensitive skin, with the description "I'm a baby, I have no money, I can pay you in blocks?" # Brand positioning This ad showcases earrings that are geared towards people with sensitive skin. The brand also suggests through its humor that their product is on the lower price point. # Product This ad showcases gold earrings that are tiny, small, and perfect for sensitive skin. They come in different styles, such as stars, flower-shaped, bows, and hearts. The ad suggests it is for people who are like babies, who have no money to spend on earrings. # Visual style The ad has a UGC feel with polished commercial lighting. There are quick cuts to the earrings on display. There are minimal transitions. The shots are consistently close up. # Hooks Spoken: Female 1: [Childlike tone] I'm sorry, I don't have any, I'm a real baby. Text overlay: 00:00-00:01 / Our Micro Styles 🎤 / just ✨ tiny ✨ Visual: 00:00-00:01 The screen displays a fair-skinned hand with dark purple, manicured nails. The hand is holding two small star-shaped gold earrings with stones in the middle. The background is a solid white. / 00:01-00:03 The screen displays the same hand with the same dark purple manicured nails. This time it's holding two flower-shaped gold earrings with stones in the middle. The background is a solid white. / 00:03-00:04 The screen displays the same hand with the same dark purple manicured nails, holding the star earrings. The background is solid white. # Funnel stage Consideration # Pain points The pain point is that people with sensitive skin have trouble finding earrings that will not irritate their skin. # Value propositions - These gold earrings are small and tiny, which makes them good for sensitive skin and inexpensive. # Benefits - Good for sensitive skin - Inexpensive # Features - Gold - Small - Tiny # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The point of view is that of the customer who is trying to save money on earrings and also has sensitive skin. # Storyline - 00:00–00:07 The ad begins with a display of various earrings. Each style is held up for display. - 00:00–00:04 The creator of this ad is taking the form of a baby with no money, and uses the language, "I'm sorry, I don't have any, I'm a real baby." - 00:04–00:07 The creator then takes on the persona of a baby that has no money, saying, "I'm a baby, I have no money, I can pay you in blocks?"

# Ad summary This image ad features a close up of an ear wearing a pair of stud earrings and a gold hoop earring with a pearl. The price is discounted and the ad prompts the viewer to shop the set. # Brand positioning The brand implied in this ad is a purveyor of fine jewelry with a focus on modern elegance and simplicity. The brand appeals to customers who value sophistication and quality in their accessories. The classic gold and pearl jewelry aesthetic targets consumers who appreciate timeless, understated luxury. # Product The ad features stud earrings and a hoop earring. The stud earrings are petite with a simple, sparkling design. The hoop earrings are thin gold hoops with a freshwater pearl attached. They are being advertised as a set, and the ad showcases the pieces being worn together on the same ear. The earrings are being advertised at a discounted price. # Visual style The ad features a clean, close-up studio shot of high production quality, focusing on the jewelry. The visual motif is minimal, highlighting the earrings against a neutral skin tone. The image treatment includes soft lighting to enhance the shine of the jewelry. The ad mimics a high-fashion editorial style, with a focus on elegant presentation and a close-up of the product. # Hooks Headline: STUDS # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - SHOP THE CBK SET # Benefits - Stylish jewelry - Discounted price # Features - Stud earrings - Hoop earrings - Pearl accent # Call to action SHOP THE CBK SET # Social proof - None used. # Point of view - Brand: The headline text "STUDS" is promoting a product category, implying a brand's offering. - Customer: The close-up of an ear wearing the earrings provides a real-life perspective of how the jewelry looks when worn. - Brand: "SHOP THE CBK SET" is an explicit instruction, directly prompting the viewer to take a purchasing action. # Storyline - The ad opens with a bold, yellow word, "STUDS", immediately grabbing attention with a clear and direct product focus. The intent is to highlight the featured product category at the outset from the brand's POV. - The image transitions to a close-up of an ear adorned with multiple earrings, showcasing how the products look when worn. This offers the potential customer a visual demonstration of the jewelry from the customer's POV. - The ad highlights a special price offer, suggesting a sense of urgency and value. The brand's POV aims to incentivize immediate purchase by showcasing a limited-time promotion. - Finally, a call to action, "SHOP THE CBK SET", encourages viewers to take the next step and explore the product. The brand's POV prompts direct engagement and conversion by guiding viewers to make a purchase.

# Ad summary This ad is a graphic showing the different piercing locations of the ear and the stud earrings that go with them. # Brand positioning There is no brand present in this image. The focus is on general educational content about the different ear piercing locations and the stud earrings that accompany them. # Product The image showcases stud earrings, which are small, decorative pieces of jewelry designed for ear piercings. They are shown as simple geometric shapes such as squares, circles, stars, hearts, and bolts. The ad highlights various ear piercing locations, including the lobe, stacked lobe, upper lobe, anti-tragus, snakebite midi, helix, flat helix, forward helix, rook, daith, conch, tragus, and industrial. Each piercing location is visually mapped on a diagram of an ear, with lines connecting each location to its respective name. # Visual style The ad has a clean and simple design. The bright yellow background contrasts with the black text and line drawing of the ear. The geometric shapes of the stud earrings and the uniform font contribute to a modern and minimalist aesthetic. # Hooks Headline: STUDS # Funnel stage Top of funnel (Awareness) # Pain points The ad resolves the confusion or lack of knowledge about the different ear piercing locations and what they are called. Many customers are unsure what the different piercing locations are called. The ad presents a diagram that clarifies and labels each location. # Value propositions - Diagram of piercing locations # Benefits - Learn the names of ear piercing locations # Features - Stud earrings - Different ear piercing locations # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses a yellow background to show a diagram of an ear, with different ear piercing locations labeled, to educate the customer. # Storyline - The ad begins by stating its topic: "EAR PIERCING & EARRINGS". This sets the stage and tells the audience what kind of information they can expect from the ad. The brand is communicating directly to the audience. - The ad highlights the main type of earring that is being featured: "STUDS". This helps to narrow the focus and tell the viewer exactly what is being advertised. The brand is communicating directly to the audience. - The image then presents a detailed illustration of an ear with various piercing locations marked and labeled. The audience is able to see exactly where each piercing is located and what it is called. The brand is presenting useful information.

# Ad summary This ad highlights the importance of needles instead of piercing guns for safety and healing when getting a piercing at Studs. # Brand positioning Studs is an ear piercing and earrings brand that prioritizes safety. They offer needle piercings rather than piercing guns, which they position as being superior for ear health and safety. The brand's association with needle piercings suggests a commitment to professional standards and a higher level of care compared to brands that use piercing guns. Studs aims to occupy a space in the consumer's mind as a safe, modern, and professional choice for ear piercings and earrings. # Product The advertised product is Studs' ear piercing service, which uses needles instead of piercing guns. This is intended for individuals seeking a safer and more precise ear-piercing experience. The ad explicitly states that needles offer "better healing" and are "safe + precise", directly addressing safety concerns and promoting functional benefits. The ad aims to address the purchase barrier related to the safety and healing concerns often associated with ear piercings, positioning Studs as a provider of safer, needle-based piercing services. # Visual style The ad has a clean, clinical aesthetic with a focus on minimalism. The production quality appears to be studio-shot with professional lighting and a neutral color palette. The overall image treatment is straightforward and direct. # Hooks Headline: WHY GET PIERCED AT STUDS? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the worry around potential healing problems and safety when getting a piercing, especially regarding the tools used in the process. The ad highlights this through the text “NEEDLES, NEVER PIERCING GUNS” to imply piercing guns are unsafe and should not be used. # Value propositions - Needles for better healing - Needles for safe + precise # Benefits - better healing - safe + precise # Features - NEEDLES # Call to action None used. # Social proof - None used. # Point of view - Brand: The text "NEEDLES, NEVER PIERCING GUNS" is asserting that Studs prefers needles to piercing guns, highlighting the quality of the tools used for piercings. - Customer: The question "WHY GET PIERCED AT STUDS?" puts the viewer in a prospective customer's shoes, inviting them to evaluate why they should choose Studs. - External source: The annotations like “better healing” and “safe + precise” are framed to look like objective facts rather than branded claims, creating an effect of external validation. # Storyline - The ad opens with a question about why one should get pierced at Studs, immediately signaling to the audience that Studs is the focus of the ad, and that they want to highlight their brand from the customer's perspective. - The focal point shifts to the superiority of needles over piercing guns, emphasizing the enhanced safety and precision of Studs' method from the brand's perspective. - Annotations spotlight the enhanced healing process when needles are used, thus informing the customer about functional advantages and showing value from a more scientific POV.

# Ad summary An image ad listing the prices of different ear piercing services at Studs. # Brand positioning This Studs ad positions the brand as a destination for ear piercing and earrings. It leans into functional messaging by explicitly listing service prices to attract customers looking for transparent pricing. The focus is on providing accessible and affordable ear modification and jewelry services, with a clear emphasis on the ear piercing services offered in their studios. # Product The ad promotes Studs ear piercing and jewelry services, specifically highlighting the pricing structure. The pricing for piercings ranges from $40 for one piercing to $70 for four piercings. Additional services include downsizing for $10 and jewelry changes for $15. The ad clearly states that the final ear piercing price is the sum of the service and the jewelry costs. This information is designed to overcome potential price uncertainty, making the service accessible and transparent. # Visual style The ad has a clean, graphic style, using a bright yellow circle as a background. The typography is simple and legible, providing a clear, functional price list. The overall look is straightforward and informative, prioritizing scannability. # Hooks Headline: ALL EARS IN THE DMV # Funnel stage Middle of funnel (Consideration) # Pain points Potential customers may be unsure about the costs associated with ear piercing services, making it difficult to decide. The pain point is the need for transparent pricing information. # Value propositions - Pricing details for various ear piercing services. # Benefits - None used. # Features - ONE PIERCING - TWO PIERCINGS - THREE PIERCINGS - FOUR PIERCINGS - DOWNSIZE - JEWELRY CHANGE # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image presents Studs' services and pricing from the brand's perspective, aiming to inform potential customers about costs and encourage them to visit a studio. # Storyline - The ad begins by inviting viewers to consider getting their ears pierced. This encourages viewers to consider the possibility of ear modification. This is told from the brand's perspective, aiming to capture the viewer's initial interest. - Next, the ad provides a detailed price list for various ear piercing services, ranging from one to four piercings, along with additional services like downsizing and jewelry changes. This shows pricing clarity and accessibility. This is told from the brand's perspective, offering transparency to potential customers. - Finally, the ad clarifies that the total ear piercing price is the sum of the service and jewelry costs. This reinforces cost transparency and sets clear expectations. This is told from the brand's perspective.

# Ad summary This ad uses a side-by-side comparison to highlight the advantages of "Studs" brand piercing jewelry and services. The ad emphasizes quality, safety, and advanced techniques compared to competitors. # Brand positioning Studs is positioned as a brand focused on high-quality, safe, and advanced piercing services and jewelry. They emphasize the use of implant-grade materials, needle-based piercings, and attention to piercing placement, positioning themselves as a more sophisticated and health-conscious alternative to piercing guns and butterfly backs. # Product The ad showcases Studs piercing jewelry and the services associated with its application. Studs is presented as offering standard and advanced piercing placements. The jewelry is made of implant-grade material. They use needle-based piercing techniques, which is a key differentiator in the market. The ad subtly addresses the purchase barriers by highlighting safety and quality. No specific use occasions are shown, but the emphasis is on the quality of the jewelry and piercing methods. # Visual style The ad has a clean, minimalist aesthetic with simple line drawings and a bright yellow background. The layout is structured as a direct comparison, with bullet points highlighting key differences. The design is clearly made for in-feed social media placement, with a focus on scannability and immediate communication of the brand's advantages. # Hooks Headline: STUDS vs. OTHERS # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the risk and discomfort associated with lower-quality piercing methods and materials. This is addressed by highlighting the brand's use of implant-grade materials, needle-based piercings, and advanced techniques, while undermining competitors with "No needle-based piercings, only use piercing guns" and "No flatbacks, Only butterfly backs." # Value propositions - Studs offers implant grade piercing jewelry that is applied via needle-based piercings. # Benefits - Standard and advanced piercing placements - Needle-based piercings - Implant grade piercing jewelry # Features - Standard and advanced piercing placements - Needle-based piercings - Implant grade piercing jewelry # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is presented entirely from the brand's perspective, showcasing its advantages and criticizing competitors. # Storyline - The ad opens by framing a comparison between "Studs" and "Others." This is from the brand's POV and is intended to establish a clear differentiation from the outset. - The left side highlights the advantages of "Studs", noting "Standard and advanced piercing placements," "Needle-based piercings," and "Implant grade piercing jewelry." This is from the brand's POV to showcase its unique selling points and emphasize quality and safety. - The right side shows what "Others" offer, with red X marks next to "No needle-based piercings, only use piercing guns" and "No flatbacks, Only butterfly backs." This is from the brand's POV and is intended to undermine the competition by pointing out less desirable practices and lower quality products.

# Ad summary This ad shows a female customer visiting a Studs location to get a new piercing and have her jewelry replaced. She expresses excitement about the visit and satisfaction with the results. # Brand positioning Studs is presented as a modern and accessible destination for ear piercings and related jewelry. The brand strives to differentiate itself by creating an approachable, youthful environment, where customers receive personalized consultations, needle piercings, and styling advice for a curated earscape. It provides a wide variety of earring styles including hoops, clickers, and piercing jewelry at various price points. # Product Studs provides needle ear piercing services and sells a variety of earrings. The company provides personalized consultations with their team to plan out jewelry combinations. They offer a variety of jewelry types and designs, including hoops, clickers, piercing jewelry, and chains. The brand also emphasizes their use of needles rather than guns, and can work with clients to replace old jewelry. # Visual style The ad has a polished, modern aesthetic. It features bright lighting, sharp focus, and a clean, well-lit environment. The editing includes quick cuts to showcase the various aspects of the Studs experience. This presentation conveys professionalism and attention to detail, likely aimed at attracting a discerning clientele. # Hooks Spoken: If you love getting piercings like me, you've definitely heard of Studs. Visual: 00:00–00:02: A low angle exterior view of a Studs storefront in a modern, multi-story building. The store has large glass windows, and a modern white Studs sign above the entrance. A woman with long brown hair wearing a black jacket and dark jeans walks in the door. # Funnel stage Consideration # Pain points Needing help or inspiration to find jewelry and piercings that match your personal style. # Value propositions - Endless jewelry and piercing options to create a curated earscape - Personalized consultation to help customers find the perfect jewelry and piercing combinations # Benefits - Wide selection of jewelry to choose from - Personalized earscape design - Safe and hygienic piercings # Features - Hoops - Clickers - Piercing jewelry - Chains - Personalized consultation - Needle piercings # Call to action Make sure to check out Studs. # Social proof - “If you love getting piercings like me, you've definitely heard of Studs.” – Female 1 (Customer) - “I had such a fun time and it was such an easy process. Couldn't be happier with my results” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented through the lens of a customer sharing their positive experience at a Studs location. # Storyline - 00:00–00:02 A woman walks into a Studs location in DC. - 00:02–00:10 00:02–00:10: The ad establishes that the location offers a wide variety of jewelry options, including hoops, clickers, piercing jewelry, chains and more. - 00:10–00:15 00:10–00:15: The ad states that customers will receive a personalized consultation during their visit. - 00:15–00:24 00:15–00:24: After the personalized consultation, the customer has her old jewelry replaced with new pieces and also receives a new piercing. - 00:24–00:36 00:24–00:36: The customer shows a before and after of both ears after getting a new piercing and swapping out the jewelry. - 00:36–00:40 00:36–00:40: The customer expresses her excitement from the experience and prompts the viewer to check out Studs.

# Ad summary This ad showcases Studs earrings and highlights the 'Love Story Mystery Set'. The ad uses visuals of different ear piercings to inspire the consumer with the brand's various earring offerings. # Brand positioning Studs is presented as a modern jewelry brand focused on ear piercings and earrings. The brand aims to occupy a space in the consumer's mind as a stylish, trendy, and accessible option for expressing individuality through ear adornment. The brand aligns with values of self-expression, creativity, and personal style, specifically catering to a younger demographic interested in fashion and body modification. Studs ignores the norms of traditional jewelry brands that focus on necklaces and other jewelry, positioning itself as a specialist in earrings and ear piercings. The brand positioning is primarily emotional, focusing on empowerment and self-expression through unique ear styling. # Product The ad promotes the 'Love Story Mystery Set' from Studs, which includes an assortment of earrings designed for various ear piercings. The earrings range from studs to hoops. The ad features individuals with multiple ear piercings, showcasing different ways to style and combine the earrings. The USP is the variety and trendiness of the earrings, allowing customers to create personalized and fashionable earscapes. The product is designed for individuals interested in expressing themselves through ear jewelry and experimenting with different styles. The ad addresses the purchase barrier of uncertainty by offering a mystery set, creating excitement and anticipation for the customer. # Visual style The ad has a polished and trendy aesthetic with bright and even lighting. The editing style features quick cuts to showcase multiple earring styles. The production quality is high-end, resembling a commercial, which supports the brand's image as a fashionable and desirable jewelry brand. The pacing is fast, with frequent cuts to keep the viewer engaged. # Hooks Text overlay: STUDS / 3 FOR / $40 / LOVE STORY MYSTERY SET Visual: 00:00–00:03: A close-up shot of a person's ear with multiple piercings, including a gold statement earring that wraps around the ear and another small earring. The background is blurred and out of focus. The lighting is bright and highlights the textures of the skin and metal. The camera is stationary, focusing on the detail of the ear and jewelry. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - 3 FOR $40 - Love Story Mystery Set # Benefits - Offers a variety of trendy earrings - Allows customers to express their style through ear jewelry - Provides options for multiple piercings # Features - Earrings - Mystery set - Multiple piercings shown # Call to action None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing its products and aesthetic. # Storyline - 00:00–00:03 The ad begins with a close-up shot of an ear adorned with multiple piercings and earrings. - 00:03–00:07 The ear is adorned with multiple trendy piercings from Studs. This shot aims to capture the viewer's attention and showcase the variety and style of Studs' earrings. The tone is fashionable and aspirational. - 00:07–00:12 The camera shows a shot of various ears with multiple earrings. - 00:12–00:15 The message conveyed is about expressing individuality and style through curated earscapes. The perspective is from a brand showcasing the versatility of their products. - 00:15–00:17 The screen shows the name of the company.

# Ad summary This ad for Studs features a montage of close-up shots of various ear piercings and earrings. The ad aims to provide 'earspiration' to viewers and promote Studs' ear piercing and earring services. # Brand positioning Studs presents itself as a modern and trendy brand focused on ear piercing and earrings. The brand is targeting a younger, fashion-conscious audience that seeks unique and expressive ways to personalize their look through ear adornments. Studs positions itself as a go-to destination for both piercing services and a wide selection of stylish earrings. The brand appears to be pushing against the more traditional jewelry market by offering a curated and contemporary collection of ear jewelry. # Product Studs is advertising its ear piercing services and a wide variety of earrings. The earrings range in style from minimalist studs and hoops to more elaborate and decorative pieces featuring diamonds and other gemstones. The product is designed for anyone looking to personalize their ears with stylish and high-quality jewelry. USPs include a curated collection of modern designs and professional piercing services. The ad encourages viewers to find inspiration and express their individuality through unique ear adornments. The ad addresses potential purchase barriers by showcasing the wide variety of styles available. # Visual style The ad has a polished and clean aesthetic with close-up shots that highlight the details of the jewelry. The editing style consists of quick cuts between different ears and earring styles, creating a dynamic and engaging visual experience. The production quality is high, giving the ad a professional and commercial feel. The pacing is fast, with frequent cuts to maintain viewer interest. The visuals are timed to the music, enhancing the overall impact of the ad. # Hooks Text overlay: NEED / (EAR)SPIRATION? Visual: 00:00–00:01: A close-up shot of a person's ear with curly red hair in the background. The ear is adorned with multiple piercings, including studs and small hoop earrings. The lighting is soft and warm, highlighting the jewelry. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of lacking inspiration for ear styling. # Value propositions - Studs offers a wide range of ear piercing services and earrings to help you create your unique ear look. # Benefits - Inspiration for ear styling # Features - Ear piercing - Earrings # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and services. # Storyline - 00:00–00:01 The ad opens with a close-up shot of an ear adorned with multiple piercings and various earrings. - 00:01–00:02 The scene transitions to another ear, showcasing a different arrangement of piercings and earrings, continuing the theme of providing inspiration. - 00:02–00:03 The ad continues to cycle through different ears and earring styles, emphasizing the diversity and possibilities of ear adornment. - 00:03–00:04 Each ear featured presents a unique combination of earrings, reinforcing the idea of personal expression through ear jewelry. - 00:04–00:05 The sequence continues with another ear, again showing the brand’s range of ear jewelry.

# Ad summary This ad showcases a set of earrings from Studs featuring a model wearing the earrings. # Brand positioning Studs is presented as a fashion-forward jewelry brand specializing in earrings. The brand seems to be targeting a younger demographic who are interested in trendy and unique ear jewelry. The brand focuses on individual expression and style, as the name 'Studs' is prominently displayed, suggesting the brand's core product offering and its appeal to those who want to express themselves through fashionable earrings. # Product The product being advertised is a set of earrings from Studs. One earring features a small, delicate design of four clustered cubic zirconia stones, worn in the upper ear piercing. The other earring is a gold hoop with a dangling freshwater pearl. The design of both earrings suggests that this set is made to be worn together. # Visual style The ad has a minimalist aesthetic with a focus on the earrings. The image is well-lit and has a shallow depth of field, which helps to draw attention to the product. The overall tone of the ad is clean and modern. # Hooks Headline: STUDS # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - The earrings are fashionable and will enhance any outfit. - The earrings are delicate and elegant. # Benefits - Elegant jewelry - Fashionable jewelry # Features - Hoop earring - Freshwater pearl earring - Cubic Zirconia studs # Call to action SHOP THE CBK SET # Social proof - None used. # Point of view - Brand: Shown via the product display, as the earrings are the focal point of the ad. - Customer: Shown through the "SHOP THE CBK SET" text, enticing the customer to purchase the earrings. # Storyline - The ad focuses on a close-up shot of a model's ear, highlighting the earrings. This is intended to draw the viewer's attention to the design and placement of the earrings and is shown from the brand's perspective. - The ad includes a call to action to 'SHOP THE CBK SET' to encourage viewers to purchase the earrings, and is shown from the brand's perspective.

# Ad summary This ad promotes Studs, an ear piercing and earrings brand, by offering a free pink jewelry box with any purchase of $100 or more, highlighting a spring freebie. The focus is on enticing customers with a seasonal promotion to increase sales. # Brand positioning Studs is presented as a modern ear piercing and earring brand. It positions itself as a youthful brand, potentially targeting a younger demographic interested in trendy ear accessories and piercings. The offer of a free pink jewelry box with a purchase of $100 or more implies a focus on both fashion and value, enticing customers with a seasonal promotion. # Product The ad features a pink jewelry box with the word "STUDS" printed on the top. It is rectangular with rounded corners, made of a shiny, possibly faux leather material, and closed with a gold zipper running around three sides. The jewelry box is designed to hold earrings, specifically studs. The free pink jewelry box with any purchase of $100+ is presented as a limited-time offer, incentivizing customers to make a purchase now to receive the added value. # Visual style The ad features a clean, minimalist aesthetic with a pastel color scheme. The product is prominently displayed against a plain background, drawing attention to its design. Simple, playful emojis are scattered to enhance its visual appeal, giving it a modern feel. Overall, the visual style is designed to be eye-catching and easily scannable, making it suitable for social media feeds. # Hooks Headline: A SPRING FREEBIE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Get a free jewelry box with a qualifying purchase. # Benefits - A SPRING FREEBIE - FREE PINK JEWELRY BOX WITH ANY PURCHASE OF $100+ # Features - FREE PINK JEWELRY BOX # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption with text 'A SPRING FREEBIE' promotes the brand’s current special. # Storyline - The ad starts by announcing 'A SPRING FREEBIE' to grab attention and set the theme of the promotion, which is from the brand's POV. - It provides the details of the offer: 'FREE PINK JEWELRY BOX WITH ANY PURCHASE OF $100+' which details what the customer will receive by making a purchase, with the brand's POV. - The product, the pink jewelry box, is displayed prominently to showcase its aesthetic and design, from an external viewpoint. - The brand name 'STUDS' and its offering 'EAR PIERCING & EARRINGS' are shown to reinforce brand recognition and clarify the company's focus, with the brand's POV.

# Ad summary This ad showcases a woman's ear that has been pierced several times. A hand comes into frame and rearranges the jewelry in the ear. # Brand positioning This ad focuses on the variety of ear jewelry that is available for purchase. The brand appears to be targeting those who are interested in ear piercings and jewelry, and who want to express their individual style through their accessories. It does not push against, follow, or ignore any category norms or competitor behaviors. The brand's positioning is functional, highlighting the range and availability of different jewelry pieces. # Product The ad features a variety of small earrings designed for multiple ear piercings. These earrings come in gold and silver tones, with different shapes and designs, including studs and hoops. The ad emphasizes the versatility and options available for personalizing one's ear jewelry collection. The product is for anyone who has ear piercings or plans to get them and wants to express their style through curated ear decor. The array of options suggests the brand aims to overcome the barrier of limited choices by providing a wide selection of trendy and unique pieces to fit any style. # Visual style The ad has a clean and bright aesthetic with a focus on showcasing the jewelry. The editing is smooth, and the production quality gives off a UGC feel, which supports a casual tone. The pacing is consistent with minimal cuts. # Hooks Visual: 00:00–00:03: Close-up shot of the left side of a person’s head focusing on their ear. The ear has numerous piercings and is adorned with a variety of gold and silver earrings in various styles and shapes. A hand enters the frame and begins to adjust the earrings. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This ad is shot from the customer point of view, showcasing a hand rearranging the jewelry in a pierced ear. # Storyline - 00:00–00:04 The camera focuses on a woman's ear, which has multiple piercings with a variety of small earrings. - 00:04–00:15 A hand comes into the frame, removes a small earring, and holds it up to the camera for a close look. The hand then rearranges some of the other earrings in the ear. - 00:15–00:25 The hand removes a second small earring, showing it closely to the camera. Again the hand rearranges some of the other earrings in the ear.

# Ad summary This image ad from Studs showcases a close-up of an ear adorned with a variety of earrings, highlighting the brand's new arrivals and emphasizing ear customization. # Brand positioning Studs aims to occupy the space of a trendy, customizable ear-piercing and earring brand that offers a modern approach to ear decoration. The brand aligns with a fashion-forward, expressive, and individualistic lifestyle, empowering customers to curate their unique earscapes. Studs likely pushes against the norms of traditional jewelry brands by focusing specifically on earrings and ear piercings, positioning itself as a specialized expert in this category. The brand positioning is both functional, offering a wide variety of earring styles and piercing services, and emotional, encouraging self-expression and confidence through personalized ear decor. # Product The featured product is a collection of earrings from Studs' new arrivals. These earrings come in a variety of styles, including studs, hoops, and dangling earrings, all designed for different ear piercings. The earrings feature gold-colored metal and are adorned with clear stones, likely cubic zirconia or diamonds, adding a touch of sparkle. The designs range from minimalist and delicate to more elaborate and eye-catching, catering to different aesthetic preferences. The ad showcases the earrings being worn together in a curated earscape, highlighting the brand's emphasis on customization and self-expression through ear decor. The ad addresses the purchase barrier of commitment by showing the variety of earrings that can be worn for any occasion. # Visual style The ad features a high-quality, studio-shot image. The visual motif is focused on a close-up ear detailed with an array of earrings. There is soft, diffused lighting that emphasizes the sparkle of the jewelry. The typography is bold and clean. The ad is designed to be eye-catching in feed, with a focus on product visibility. # Hooks Headline: STUDS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Express individuality through curated earscapes # Benefits - Variety of earring styles - Customization options # Features - Gold-colored metal - Clear stones # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name 'Studs' is displayed prominently at the top of the image, indicating that the brand is presenting itself and its products. - Brand: The tagline 'New Arrivals' below the brand name suggests that the brand is announcing and promoting its latest collection. - Customer: The close-up shot of the ear adorned with various earrings allows the viewer to imagine themselves wearing and styling the products, providing a customer-centric perspective. # Storyline - The ad opens with a close-up shot of a person's ear, showcasing a curated collection of earrings. This is intended to immediately capture the viewer's attention and highlight the variety and aesthetic appeal of Studs' earrings, communicating the brand's specialty. The audience experiences this from a brand perspective, showing off its products. - The visual focus shifts to the detail of each individual earring, allowing the audience to appreciate the craftsmanship and design. This demonstrates the quality and style of Studs' products, encouraging the viewer to consider purchasing their own. The audience sees this from a customer point of view, imagining themselves wearing the products. - The image is overlaid with the brand name and the tagline 'New Arrivals,' signaling the latest offerings from Studs and prompting the viewer to explore the brand's current collection. The brand promotes itself to the viewer, showcasing its new products.

# Ad summary This ad showcases Studs as a brand that sells a variety of ear jewelry that can be mixed and matched. The brand is presented through various close-up shots and slow pans and zooms. # Brand positioning Studs positions itself as a trendy ear-piercing and jewelry brand, encouraging customers to express individuality through curated earscapes. The brand aims to occupy the space of accessible, fashionable ear customization, pushing against the norms of traditional, static jewelry choices. Studs aligns with a playful, expressive lifestyle, offering a diverse range of earrings that cater to various aesthetics. The brand is positioning itself functionally by giving its customers a way to curate their own ear jewelry. # Product Studs is a brand that specializes in ear jewelry. The ad showcases a variety of earrings, including studs, hoops, and dangles, crafted from materials like gold and adorned with gems. Each piece is designed to be mixed and matched, allowing for personalized earscapes. The jewelry is intended for everyday wear, special occasions, or for making a statement. The ad focuses on the versatility and style of the jewelry, highlighting the many ways customers can express themselves through curated ear designs. The pieces are shown close up to feature their design details and textures. The ad emphasizes the high-quality look and feel of the jewelry, making it worth the buy. # Visual style The ad has a polished, high-end commercial aesthetic with a focus on showcasing the jewelry in a detailed manner. The editing style includes slow pans and zooms to highlight the intricate designs. The production quality is high, giving the ad a clean and professional look. The pacing is slow and steady, allowing viewers to appreciate the jewelry. The cuts and transitions are smooth, maintaining a consistent flow throughout the ad. # Hooks Text overlay: STUDS Visual: 00:00–00:01 A close up shot of the side of a light skinned female's ear. The ear is adorned with gold jewelry. On the helix is a gold cat face stud with "meow set" next to it, below that is a cluster of small gems, followed by a gold hoop. On the lobe, there is a studded gold hoop with a larger patterned gold hoop right below it. In the bottom left corner of the frame there is a white circle with the gold image of a cat sitting down, facing left, and a gold stud is next to it. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad showcases the official voice of the brand through visual presentation of their products. # Storyline - 00:00–00:01 The shot is focused on an ear adorned with various Studs jewelry. - 00:01–00:06 The camera pans and zooms in on the ear to showcase various Studs jewelry. - 00:06–00:10 The camera is still focused on the ear as it transitions to the next jewelry. - 00:10–00:14 The camera zooms in on the ear as it transitions to the next jewelry. - 00:14–00:18 The camera slowly zooms out on the ear that is adorned with Studs jewelry.