How Stokke Advertises on Meta

# Ad summary The ad showcases the Stokke Flexi Bath and Flexi Bath Stand, emphasizing their design to bring parents and babies closer together during bath time. The ad features a woman giving a baby a bath in the Flexi Bath on the stand, highlighting the convenience and closeness it provides. # Brand positioning Stokke is presented as a premium brand focused on enhancing the bond between parents and their babies through thoughtfully designed products. The brand emphasizes closeness and convenience, offering solutions that make everyday parenting tasks easier and more enjoyable. Stokke aims to occupy a space in the consumer's mind as a provider of high-quality, functional baby products that promote a connected and nurturing lifestyle. The brand's positioning is both functional (providing practical solutions) and emotional (fostering the parent-child bond), pushing against the norm of purely utilitarian baby products by focusing on the emotional experience of parenting. # Product The Stokke Flexi Bath is a foldable baby bathtub designed to make bath time easier and more intimate for parents and newborns. The ad highlights the Flexi Bath Stand, which elevates the tub to a comfortable height, allowing parents to be closer to their baby during baths. This combination addresses the common challenge of bending over or kneeling, which can strain the back. The Flexi Bath Stand brings you noch näher zu deinem Baby (even closer to your baby), making bath time more enjoyable and convenient. The ad emphasizes that the Flexi Bath is alles, was du für das Baden deines Neugeborenen brauchst (everything you need for bathing your newborn). # Visual style The ad has a polished, clean aesthetic with natural lighting. The editing style is simple and straightforward, featuring static shots and smooth transitions. The production quality gives off a commercial feel, focusing on clear visuals and product presentation. The pacing is consistent, maintaining a calm and nurturing tone throughout. The text overlays and product actions are timed to sync with the music beats. # Hooks Text overlay: 00:00–00:02: STOKKE / 00:00–00:02: Flexi Bath / 00:00–00:02: Entwickelt, um dich und dein Baby näher zusammenzubringen Visual: 00:00–00:02: A woman with blonde hair in a bun, wearing a white shirt and denim overalls, is shown from the side, leaning over a white Stokke Flexi Bath set up on a white stand. She gently holds and washes a baby in the tub. The background is a plain white wall. Text overlay: "STOKKE", "Flexi Bath", "Entwickelt, um dich und dein Baby näher zusammenzubringen". The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of bending over or kneeling during bath time, which can cause back strain and discomfort for parents. # Value propositions - The Flexi Bath is alles, was du für das Baden deines Neugeborenen brauchst (everything you need for bathing your newborn) # Benefits - The Flexi Bath Stand bringt dich noch näher zu deinem Baby (brings you even closer to your baby) # Features - Flexi Bath - Flexi Bath Stand # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the point of view of a parent using the product to care for their baby. # Storyline - 00:00–00:02 00:00–00:02: A woman is shown bathing a baby in a Stokke Flexi Bath. This is designed to establish the product and its primary use case: bathing a newborn, aiming to illustrate a nurturing and caring environment. - 00:02–00:05 00:02–00:05: The woman assembles the Flexi Bath Stand, showcasing how it enhances the bathing experience. The message conveys convenience and ease of use, from the perspective of a parent setting up the bath for their baby. - 00:05–00:07 00:05–00:07: The woman holds the baby and prepares to place them in the bath, emphasizing the proximity and connection facilitated by the Flexi Bath Stand. This beat continues the storyline by showing the baby is now elevated. - 00:07–00:10 00:07–00:10: The woman bathes the baby, reinforcing the close interaction and comfort provided by the Flexi Bath and Stand. The act is presented from the mother's perspective, emphasizing ease and care. - 00:10–00:15 00:10–00:15: Text overlays appear, reiterating that the Flexi Bath provides everything needed for bathing a newborn and displaying the Stokke logo. The story concludes by reinforcing the brand and product benefits, aiming to leave the viewer with a clear understanding of the product's value proposition.

# Ad summary This ad features a Stokke Flexi Bath with a newborn insert. A woman is seen holding a baby in the bath, with the tagline highlighting that it's suitable from birth with the newborn insert. # Brand positioning Stokke is presented as a premium brand focused on providing innovative and stylish baby products. The brand appears to place emphasis on safety and usability. By featuring a bath product designed for newborns, Stokke positions itself as a provider of solutions that cater to families right from the start, suggesting a commitment to quality and reliability throughout the child's early years. # Product The Stokke Flexi Bath is a foldable baby bathtub, suitable from birth when used with the newborn insert. The ad highlights the product's suitability for newborns, emphasizing safety and convenience for parents bathing their babies. It addresses the purchase barrier of wondering if a bathtub is safe for a newborn, or if a parent needs to wait for the baby to grow to a certain size to use a bathtub. The design promotes ease of use and storage. There is a newborn insert within the tub. # Visual style The ad has a soft, warm, and intimate visual style, typical of baby product advertising. The shot appears professionally styled, with a focus on natural lighting and soft color tones. The composition is simple and focused, drawing attention to the interaction between the mother and baby. There is no background. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points This ad addresses the concern of finding a safe and suitable bathing solution for newborns, reassuring parents that the Flexi Bath is appropriate from day one with its newborn insert. # Value propositions - Suitable from birth with the newborn insert # Benefits - Flexi Bath # Features - Suitable from birth with the newborn insert # Call to action None used. # Social proof - None used. # Point of view - Customer: The customer’s POV is visually displayed through the mother interacting with her child, suggesting a first-hand experience of ease and bonding during bath time. - Brand: The brand’s POV is communicated through the text overlay, which highlights the key feature and benefit of the product. # Storyline - The ad opens with a visual of a mother lovingly holding her baby in a Stokke Flexi Bath, creating an immediate sense of warmth, intimacy, and care. This moment aims to convey the message that the product facilitates tender bonding moments between parent and child, and the audience is experiencing it from a comforting, intimate perspective. - Text appears, stating "Flexi Bath™", naming the product, and then adds "Von Geburt an geeignet mit dem Neugeborenen-Einsatz", translating to "Suitable from birth with the newborn insert." This statement, conveyed from the brand's perspective, is directly communicating the product's core benefit and intended use, thus resolving any uncertainty about its suitability for newborns.

# Ad summary This image ad for Stokke promotes a sale on the JetKids product line. The ad features two young girls sitting next to Stokke JetKids products, with a sale offer of a reduced price from 199€ to 159€. # Brand positioning Stokke is presented as a premium brand specializing in children's travel solutions. The brand appears to focus on combining functionality with style, as evidenced by the sleek design of the JetKids products. Stokke aims to occupy the space of high-quality, innovative products designed to simplify travel for families. The brand's alignment with a modern, design-conscious lifestyle is promoted through the ad's clean visuals and focus on stylish travel gear for children. Stokke appears to ignore price-point competition and instead focuses on a functional and emotional positioning, emphasizing ease and style in family travel, with an emphasis on quality and aesthetic. # Product The advertised product is the Stokke JetKids line, specifically including a ride-on suitcase and a backpack. The ride-on suitcase is designed for children to sit on and be pulled through airports, combining luggage with entertainment and rest for young travelers. The backpack is a stylish, functional bag that attaches to the ride-on suitcase. Both products are shown in coordinating color schemes, emphasizing their design coherence. The ad implies that the products make travel easier and more enjoyable for both children and parents, addressing the purchase barrier of travel-related stress. The JetKids products are depicted in a travel context, suggesting their use on family trips. These products are worth trying or buying for their innovative design and the convenience they offer to traveling families. # Visual style The ad features a bright, lifestyle-focused aesthetic. The production quality appears polished. The image treatment includes soft lighting and natural color grading. The typography is clean and modern, with clear hierarchy. The overall style aims for a contemporary and family-friendly tone. # Hooks Headline: Sale JetKids # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Reduced price from 199€ to 159€ # Call to action None used. # Social proof - None used. # Point of view - External source: The entire image is presented from an external, observational perspective, capturing a scene of children traveling with Stokke JetKids products. # Storyline - The ad opens with a shot of two young girls sitting in what appears to be an airport, accompanied by Stokke JetKids products. This scene establishes the context of family travel, setting the stage for the product’s benefits, seen from an external observer. - The main focus is on the sale promotion for the JetKids products. The price reduction from 199€ to 159€ is prominently displayed to grab the viewer's attention and encourage immediate purchase. This part of the story is told from the brand's perspective to increase its sales. - The presence of the Stokke logo reinforces the brand's identity. The visual presentation emphasizes style and quality, which the brand aims to convey to its audience. This is from the brand's POV to reinforce its identity.

# Ad summary A woman uses the Stokke Limas baby carrier with her infant. The ad shows how to use the baby carrier and its features. # Brand positioning Stokke is presented as a brand focused on providing practical and stylish solutions for modern parents. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, functional baby products that cater to the needs of both parent and child. Stokke aligns with values of convenience, ease of use, and everyday usability. The brand does not directly push against any category norms or competitor behaviors in the ad. The brand positioning is functional, focusing on the practicality and simplicity of the Limas baby carrier. # Product The Stokke Limas baby carrier is a versatile carrier designed for everyday use. It features adjustable straps and buckles for a comfortable and secure fit. The carrier is shown being easily adjusted to accommodate both the parent and the baby. The ad highlights the ease of use with the text overlay “Mühelos einzustellen,” emphasizing how effortless it is to adjust. The carrier is suitable for parents looking for a convenient way to carry their baby while keeping their hands free. The ad addresses the purchase barrier of complicated baby carriers by showcasing its simple and straightforward design. The ad conveys that the Limas carrier is worth trying for its ease of use and everyday functionality. # Visual style The ad has a clean and simple aesthetic. The editing style consists of static shots and smooth transitions. The production quality is polished, with soft lighting and a focus on showcasing the product clearly. There are no recurring visual motifs. The pacing is slow and consistent. The text overlays and product actions are timed to the music. # Hooks Text overlay: 00:00–00:05 Limas / 00:00–00:05 Mühelos einzustellen Visual: 00:00–00:01 Close-up shot of a woman's hands buckling the straps of a gray Stokke Limas baby carrier. The background is a plain beige wall. The hands are adjusting a black buckle. The lighting is soft and diffused. The camera is stationary. Text overlay: "Limas Mühelos einzustellen". / 00:01–00:02 The woman lifts the carrier with a baby already inside. She adjusts the shoulder straps. She has brown hair in a ponytail and wears a white floral top. The baby is fair-skinned with a blue shirt. The background remains the same beige wall. The camera is stationary. / 00:02–00:03 Close-up shot of the back of the woman's head as she adjusts the straps behind her neck. She wears a white top. The camera angle is from behind and slightly above. The background is out of focus. The lighting is soft. / 00:03–00:05 Medium shot of the woman standing and adjusting the straps of the baby carrier. She is wearing black pants and a white top. The baby is in the carrier. The background is a beige wall with a decorative straw sunburst hanging on it. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional baby carriers can be complicated and difficult to adjust. This is signaled by the text overlay “Mühelos einzustellen,” which highlights the ease of adjustment of the Stokke Limas carrier. # Value propositions - The Stokke Limas baby carrier offers a comfortable and secure fit with its adjustable straps and buckles, making it a convenient way to carry your baby while keeping your hands free for everyday use. # Benefits - Comfortable and secure fit - Convenient way to carry your baby - Keeps your hands free # Features - Adjustable straps and buckles - Designed for everyday use - Easy to adjust # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad uses a woman and her baby to demonstrate the product. - Brand 50% – The ad features the brand's logo and showcases product features with text overlays. # Storyline - 00:00–00:05 00:00–00:05 The woman in the video is demonstrating how to use the Stokke Limas baby carrier. The message conveyed is that the carrier is easy to adjust and use. The perspective is from the brand, showcasing the product's functionality. The tone is informative and practical. This moment progresses the narrative by showing the initial steps of using the carrier. - 00:05–00:07 00:05–00:07 The woman is shown wearing the baby carrier with her infant inside, smiling and looking at the camera. The message is that the carrier is comfortable and allows for close interaction with the baby. The perspective is from the user, demonstrating satisfaction with the product. The tone is warm and reassuring. This moment progresses the narrative by showing the end result and the emotional connection. - 00:07–00:12 00:07–00:12 A static shot of the baby carrier with text overlays highlighting the product name and brand. The message is to reinforce the product name and its intended use for everyday baby carrying. The perspective is from the brand, highlighting the product's features. The tone is informative and promotional. This moment concludes the narrative by providing key information about the product.

# Ad summary This ad promotes Stokke's Tripp Trapp high chair during a sale. The video features a baby being placed in the high chair and interacting with family at a table. Text overlays highlight the sale and brand name. # Brand positioning Stokke is presented as a brand offering high-quality, modern, and adaptable baby furniture. The ad implies that Stokke products seamlessly integrate into family life, promoting a sense of togetherness and comfort. The brand is positioned as a provider of stylish and functional solutions for parents who value both aesthetics and practicality. The Tripp Trapp chair aims to defy norms by offering a flexible and long-lasting seating solution that grows with the child, as opposed to traditional, short-lived baby gear. The brand aligns with a lifestyle that is design-conscious and family-focused. # Product The Tripp Trapp is a high chair designed to adapt and grow with a child from infancy through adolescence. The chair is shown with a baby insert and is adjustable to different heights and stages of development. It is made of wood with a contemporary design. The ad shows the baby interacting with family while seated in the chair, emphasizing its role in family meals and activities. The USP is the chair's adaptability and longevity, suggesting it's a worthwhile investment that addresses the need for a chair to grow alongside a child. # Visual style The ad has a bright, clean, and modern aesthetic. The editing style is smooth with static shots, emphasizing the product and family interaction. The production quality is polished, creating a commercial feel. The pacing is moderate, allowing viewers to focus on the visuals and text overlays. The visuals are timed to enhance the presentation of the product. # Hooks Spoken: 00:07-00:08: [Singing] Doo doo doo doo doo Text overlay: 00:00–00:09: Sale / 00:00–00:09: Tripp Trapp / 00:00–00:09: Bis zu 20% Rabatt / 00:00–00:09: STOKKE Visual: 00:07–00:09: Close up of a baby smiling in the Tripp Trapp high chair. # Funnel stage Consideration # Pain points The ad addresses the need for adaptable and long-lasting baby furniture, responding to the problem of short-lived baby gear that quickly becomes obsolete as the child grows. # Value propositions - The Tripp Trapp high chair is an investment that adapts to your child's growth. # Benefits - Grows with your child - Part of family meals # Features - Adjustable high chair - Adaptable design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses a polished, promotional style to showcase the product and highlight its features. # Storyline - 00:01–00:06 A parent places a baby into the Stokke Tripp Trapp high chair. - 00:06–00:09 The baby is shown sitting in the chair at a dining table with their parents. The baby is happy and interacting with their parents.

# Ad summary This image ad showcases the Tripp Trapp high chair and advertises a sale. The image features three young children sitting in the chairs. # Brand positioning STOKKE is presented as a provider of high-end, adaptable children's furniture, with a focus on the Tripp Trapp chair. The brand places emphasis on the chair's adaptability as children grow, suggesting a blend of practicality and longevity. This positioning may suggest a commitment to a balance of style and usefulness. The brand is presented as one that focuses on the comfort and development of children, suggesting a higher price point than the average child's furniture brand. # Product The Tripp Trapp chair is a high chair designed for infants and children. It features an adjustable seat and footrest to adapt to a child's growth, ensuring comfort and proper posture at various stages. The chair is constructed with a wooden frame, offering stability and durability. Its ergonomic design supports the child's back and encourages healthy development. It is suitable for meal times, play times, and other activities where a child needs a secure and comfortable seating option. The chair is available in multiple colors. The image shows the chair being used by young children. # Visual style The image is a professionally shot lifestyle image. The lighting is soft and natural, creating a warm and inviting feel. The composition is well-balanced, with the chairs and children evenly spaced across the frame. The color palette is muted and earthy, with neutral tones dominating the background and clothing. The overall style is clean and modern, reflecting the brand's aesthetic. # Hooks Headline: Sale Tripp Trapp # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% Off # Call to action None used. # Point of view - Customer: The children sitting in the Tripp Trapp chairs are presented from a third-person view, implying that the customer is looking at the children using the chair and considering it for their own use. - Brand: The brand is presented in the bottom part of the image, showing the logo and branding elements in the image. # Storyline - The image is designed to show children sitting in and interacting with the Tripp Trapp chair, positioning it as a comfortable, functional piece of furniture that supports children as they grow. The ad shows the chair being used by children of different ages and sizes to demonstrate the chair's versatility, suggesting that the chair grows with the child.

# Ad summary This ad showcases a woman demonstrating the Stokke YOYO stroller. She takes a newborn baby out of the stroller and then puts it back in. She folds the stroller, puts it over her shoulder, and then heads up the stairs into a building. # Brand positioning Stokke is presented as a brand that designs products to grow with families, as indicated by their tagline "Here we grow". The brand emphasizes functional design, focusing on ease of use and portability, as shown by the stroller's compact folding capability. It is implied that Stokke understands the needs of parents who value mobility and convenience. The brand appears to target consumers looking for modern and safe baby products. # Product The advertised product is the Stokke YOYO stroller with the 0+ Newborn Set. It is shown as a compact stroller designed for newborns and infants. The stroller has a bassinet-style seat insert for newborns, which is then removed to accommodate older babies. The stroller's key USP appears to be its portability, demonstrated by how easily it folds into a compact size and can be carried over the shoulder. This product appears to be designed for parents who want a lightweight, travel-friendly stroller that does not compromise on comfort or safety. # Visual style The ad has a bright, natural aesthetic with outdoor lighting, making it look modern and sleek. The editing is minimal with static shots and smooth transitions, giving it a polished commercial feel. The pacing is slow and consistent. # Hooks Text overlay: 00:00-00:03 / YOYO / Mit 0+ Neugeborenen Set / Von 669€ (button) / Jetzt 499€ (button) Visual: 00:00–00:02 A fair-skinned woman wearing sunglasses, a tan jacket, a white shirt, and light blue jeans is standing on a sidewalk in front of a building. She is in front of a gray door with the number "26" on it. To the left of the door, there is a sign that says "SHUL STRAAT". She is interacting with a black Stokke YOYO stroller that has a tan bassinet insert. She takes a baby from the bassinet in the stroller, holding it in her arms. # Funnel stage Consideration # Pain points The ad does not explicitly state a pain point, but implies that traditional strollers are bulky and difficult to transport, as it focuses on the portability of the product. # Value propositions - Portable stroller for newborns and infants - Compact design makes it easy to carry and travel with # Benefits - Easy to carry - Convenient for travel - Designed for newborns # Features - Compact folding design - Suitable for newborns with 0+ Newborn Set - Lightweight and portable # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a user interacting with the product. # Storyline - 00:00–00:04 A woman approaches a Stokke YOYO stroller that is open on the sidewalk. She reaches in and takes out a newborn baby, holding it in her arms. The message is that the stroller is designed for use with newborn babies. - 00:04–00:06 The woman places the baby back into the stroller, implying how easy and safe it is to use. - 00:06–00:09 She folds the stroller into a compact size and puts it over her shoulder to carry, emphasizing its portability and convenience. The audience experiences her ease and perspective as a parent. - 00:09–00:10 She walks up the steps to the building, indicating that the compact stroller is easy to carry and transport even in urban environments. - 00:10–00:12 The brand introduces itself.

# Ad summary This ad features a father bathing his baby in a Stokke Flexi Bath. The focus is on the discount being offered. # Brand positioning Stokke is presented as a premium brand that focuses on providing functional and stylish baby products. The brand aligns with a lifestyle of thoughtful parenting. Stokke occupies a space in the market for parents who want high-quality, aesthetically pleasing, and practical solutions for their children. Stokke offers products that are designed to grow with the child, emphasizing longevity and adaptability. # Product The product featured is the Stokke Flexi Bath, a foldable baby bathtub designed for convenience and space-saving storage. It is shown in use with a baby inside and a parent assisting. The tub has a minimalistic design with black clips on a white base. The ad highlights a current price reduction, suggesting a benefit for prospective buyers. # Visual style The ad has a clean and minimalistic visual style, emphasizing natural lighting and soft colors. The production quality appears to be professional, possibly studio-shot, with a focus on capturing an authentic moment of parenting. The image treatment is subtle, with slight color grading to enhance the warmth of the scene. The typography is integrated simply, making the text easy to read. # Hooks Headline: Sale Flexi Bath # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the issue of the cost of baby products by suggesting that this product is on sale. # Value propositions - Discounted price is shown (Von 40€ Jetzt 39€) # Call to action None used. # Point of view - Brand: The shot of the father bathing the baby shows how the product is supposed to be used and how it facilitates connection and bonding. # Storyline - The brand presents a shot of a baby happily laying in the bath while the father gently washes the baby. This angle emphasizes care, intimacy, and real-life use from the brand's perspective. - The brand then directs the viewer's eye to the price comparison, implying the viewer is getting a great deal. The deal is communicated in an orange and beige banner that calls out the previous and current price.

# Ad summary This ad showcases the Stokke Tripp Trapp high chair. The ad shows parents using the chair with their baby at home. # Brand positioning Stokke is presented as a provider of high-quality, stylish baby furniture that fits seamlessly into modern family life. The brand aligns with values of functionality, safety, and aesthetic appeal. The emphasis on the Tripp Trapp's design and integration into the home suggests a brand that cares about both the child's comfort and the parents' sense of style and convenience. Stokke aims to occupy a space in the consumer's mind as a brand that enhances the family experience. # Product The Stokke Tripp Trapp is a high chair designed to grow with the child, adapting to their changing needs from infancy through childhood. It features an adjustable seat and footrest, allowing it to be customized for optimal comfort and ergonomics at every stage. The high chair is shown with a baby in it, using the safety harness to keep the child secure. The ad clearly conveys the Tripp Trapp's USP as a versatile and long-lasting piece of furniture that supports the child's development and fits into the modern family’s lifestyle. It addresses the purchase barrier of short-lived baby products by offering a chair that evolves with the child, making it a worthwhile investment for parents. # Visual style The ad has a clean, modern aesthetic with natural lighting and a focus on the product. Editing is simple, with quick cuts between shots. The overall feel is polished and commercial, which aligns with the brand's high-quality image. The pacing is moderate. # Hooks Text overlay: 00:00-00:09 Sale / 00:00-00:09 Tripp Trapp / 00:00-00:09 Bis zu 20% Rabatt / 00:00-00:09 STOKKE Visual: 00:00–00:02 A fair-skinned woman with brown hair and wearing a white button-down shirt and blue and white striped pants stands in a brightly lit sunroom, lifting a fair-skinned baby wearing a gray onesie and kissing it. To the left of the woman is a Stokke Tripp Trapp high chair with a gray cushion and white base. A bouquet of pink flowers and a large green plant are on the table behind the high chair. # Funnel stage Consideration # Pain points The ad addresses the pain point of parents needing baby products that are only useful for a limited time, and that the Stokke Tripp Trapp can grow with the child. # Value propositions - Versatile and long-lasting piece of furniture - Supports the child's development - Fits into the modern family’s lifestyle - Worthwhile investment for parents # Benefits - Grows with the child - Customizable for optimal comfort and ergonomics - Keeps the child secure # Features - Adjustable seat and footrest - Safety harness # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a customer using the product. # Storyline - 00:00–00:02 A woman lifts a baby and kisses it. The Tripp Trapp high chair is visible in the foreground. - 00:02–00:03 00:02–00:03 The woman places the baby in the Tripp Trapp high chair and adjusts the straps. The message here is that the seat is safe for babies and can be strapped in. - 00:03–00:05 00:03–00:05 A woman puts the baby in the chair, looks at the baby, and smiles. Then, a man comes over and puts the baby's feet on the foot rest of the chair. The message here is that the seat is safe for babies. - 00:05–00:09 00:05–00:09 The woman puts the baby in the seat and fastens the tray on to the chair and smiles at the baby. The message is that the baby can be placed in the seat, secured, and ready for feeding.

# Ad summary This ad showcases the Stokke Sleepi crib and its features. The ad shows a mother reading to her child in the crib, then shows the crib being adjusted to different sizes and configurations as the child grows. The ad highlights the crib's versatility and longevity. # Brand positioning Stokke is presented as a premium brand that prioritizes both functionality and style in its baby products. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, adaptable, and aesthetically pleasing nursery furniture. The brand aligns with values of longevity, adaptability, and modern design, offering products that grow with the child. Stokke pushes against the norm of disposable baby products by offering a crib that can be reconfigured as the child grows. The brand positioning is both functional, emphasizing the product's adaptability and longevity, and emotional, appealing to parents who want the best for their child's development and comfort. # Product The Stokke Sleepi is a convertible crib designed to adapt to a child's growth from infancy to toddlerhood. The crib features a distinctive oval shape and can be adjusted in size and configuration to suit different stages of development. The product is for parents who value longevity, adaptability, and modern design in their baby furniture. The crib can be used from newborn to approximately 5 years with the junior extension kit. The ad addresses the purchase barrier of short-lived baby products by highlighting the crib's ability to grow with the child, making it a worthwhile investment. # Visual style The ad has a polished and clean aesthetic, with a focus on natural light and warm tones. The editing style is smooth, with static shots and gentle transitions. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent, with a calm and soothing rhythm. The visuals are timed to the music, creating a harmonious and engaging viewing experience. # Hooks Text overlay: 00:00–00:03 STOKKE / 00:00–00:03 Sleepi Visual: 00:00–00:03 A woman with long dark hair, wearing a black shirt and beige pants, sits inside a dark wood, oval-shaped crib with white bedding. She is reading a colorful book to a young child lying down in the crib. The room is softly lit by a floor lamp with a beige shade. A light blue beanbag and wooden toys are scattered on a beige rug. The camera is stationary, capturing a medium shot of the scene. The lighting is warm and inviting, creating a cozy atmosphere. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of parents having to buy multiple cribs as their child grows. The Stokke Sleepi solves this by being a convertible crib that adapts to the child's growth. # Value propositions - Longevity: The crib grows with the child, making it a worthwhile investment. - Adaptability: The crib can be adjusted to suit different stages of development. - Mobility: The crib can be easily moved from room to room. # Benefits - Adapts to child's growth - Suitable from newborn to approximately 5 years - Versatile design - Easy to move # Features - Convertible crib - Oval shape - Adjustable size - Adjustable configuration - Mobility # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:07 00:00–00:07 A woman is sitting in a Stokke Sleepi crib, reading a book to a young child. The message conveyed is a cozy and intimate moment between parent and child. The perspective is from an observer, capturing a warm family scene. The tone is gentle and loving, setting a peaceful mood. - 00:07–00:11 00:07–00:11 The crib is shown in a different configuration, now larger and with the side removed, as an older child sits inside. This demonstrates the crib's adaptability and longevity. The perspective shifts to showcase the product's versatility. The tone is informative, highlighting the crib's ability to grow with the child. - 00:11–00:15 00:11–00:15 The crib is shown being adjusted, with the base being lowered. This emphasizes the ease of adjusting the crib. The perspective is from an observer, focusing on the product's functionality. The tone is practical, showcasing the crib's user-friendly design. - 00:15–00:19 00:15–00:19 The crib is shown with the side removed and a child climbing in. This highlights the crib's adaptability as the child grows. The perspective is from an observer, capturing the child's interaction with the product. The tone is playful, showing the child's enjoyment of the crib. - 00:19–00:23 00:19–00:23 The crib is shown in its original, smaller configuration with a newborn inside. This reinforces the crib's ability to be used from infancy. The perspective is from an observer, showcasing the product's versatility. The tone is reassuring, highlighting the crib's suitability for newborns. - 00:23–00:27 00:23–00:27 The crib is shown being wheeled around the room. This emphasizes the crib's mobility and convenience. The perspective is from an observer, focusing on the product's practicality. The tone is informative, showcasing the crib's ease of movement. - 00:27–00:30 00:27–00:30 The crib is shown in a different room, seamlessly fitting into a new environment. This highlights the crib's aesthetic appeal and versatility. The perspective is from an observer, showcasing the product's design. The tone is stylish, emphasizing the crib's ability to complement different room decors.

# Ad summary This ad features a woman demonstrating the Stokke Sleepi Mini crib. She places her baby in the crib, moves the crib to a different room, and then checks on the baby. # Brand positioning Stokke is presented as a brand that offers stylish and functional baby furniture. The ad focuses on the Sleepi Mini crib, highlighting its unique oval shape, portability, and suitability for newborns. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, aesthetically pleasing baby products that cater to modern parents who value both design and practicality. The brand aligns with a lifestyle that prioritizes comfort and convenience for both parent and child. Stokke pushes against the norm of traditional, bulky cribs by offering a compact and mobile solution. The brand positioning is both functional (portability, size) and emotional (peace of mind, comfort). # Product The Stokke Sleepi Mini is a compact, oval-shaped crib designed for newborns. It features a unique design with rounded edges and a slatted frame, providing a cozy and secure environment for the baby. The crib is shown with a sheer white canopy, adding a touch of elegance and privacy. The Sleepi Mini is designed to be easily moved from room to room, thanks to its lockable swivel wheels. The crib is shown being used for a baby to sleep in. The ad addresses the purchase barrier of space constraints by highlighting the crib's compact size and portability, making it suitable for smaller nurseries or apartments. The ad conveys that this product is worth trying or buying because it offers a stylish, space-saving, and mobile sleeping solution for newborns. # Visual style The ad has a polished, natural aesthetic with soft lighting and a focus on showcasing the product in a realistic home environment. The editing style is smooth with static shots and gentle camera movements. The production quality is high, giving it a commercial feel while maintaining a sense of authenticity. The pacing is moderate, with cuts timed to the music. # Hooks Text overlay: STOKKE / Sleepi™ Mini Visual: 00:00–00:03: A woman with her hair in a bun, wearing a cream-colored sweater and dark pants, is standing next to a dark brown, oval-shaped crib with a white mattress and a sheer white canopy. She carefully places a baby, dressed in light-colored clothing, into the crib. The setting is a bedroom with dark brown wooden closets and a white bed in the background. The camera is stationary and shows a medium shot of the woman and the crib. The lighting is soft and natural. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of limited space in modern homes, particularly for new parents who need to fit baby furniture into smaller nurseries or apartments. The visual of the compact crib being easily moved from room to room signals this frustration. # Value propositions - Compact size makes it suitable for smaller nurseries or apartments - Portability allows you to keep your baby close - Stylish design complements modern home decor # Benefits - Cozy and secure environment for the baby - Easy to move from room to room - Stylish design # Features - Oval shape - Compact size - Lockable swivel wheels - Sheer white canopy # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a parent using the product in their home. # Storyline - 00:00–00:07 00:00–00:07: A woman places a baby into the Stokke Sleepi Mini crib. This moment is intended to show how easy it is to place a baby in the crib and how comfortable the baby is. The perspective is from an observer, showing the interaction between the mother and baby. The tone is gentle and caring. - 00:07–00:12 00:07–00:12: The woman moves the crib from one room to another. This is intended to show the portability of the crib and how easy it is to move around. The perspective is from an observer, following the woman as she moves the crib. The tone is calm and reassuring. - 00:12–00:19 00:12–00:19: The woman places the baby back in the crib and adjusts the baby's position. This is intended to show the continued comfort and care provided by the crib. The perspective is from an observer, focusing on the interaction between the mother and baby. The tone is gentle and loving. - 00:19–00:24 00:19–00:24: The woman smiles at the baby in the crib and then pushes the crib away. This is intended to show the peace of mind and convenience the crib provides. The perspective is from an observer, showing the woman's satisfaction. The tone is content and reassuring.

# Ad summary This ad showcases the Stokke Sleepi Mini crib. The ad highlights the crib's soft, oval shape, smooth edges, optimal airflow, and easy mobility with wheels. The ad concludes with the Stokke logo and tagline, 'Here we grow'. # Brand positioning Stokke is presented as a premium brand focused on providing safe, comfortable, and stylish baby furniture. The brand emphasizes the well-being and security of the baby, highlighting features like soft, oval shapes and smooth edges. Stokke aligns with a lifestyle that values quality, design, and functionality, positioning itself as a brand that supports the baby's growth and development. The brand's positioning is both functional (safety, airflow, mobility) and emotional (comfort, security). # Product The Stokke Sleepi Mini is a crib designed for babies. It features a soft, oval shape to create a secure environment. The crib has smooth edges without sharp corners for safety. It is designed to ensure optimal airflow. The crib is equipped with wheels, making it easy to move around. The ad emphasizes that the crib is designed with the baby's comfort and safety in mind, addressing potential parental concerns about safety and mobility. # Visual style The ad has a clean and bright aesthetic with natural lighting. The editing style is smooth with slow transitions. The production quality is high, giving it a polished commercial feel. The pacing is consistent, creating a calm and soothing atmosphere. # Hooks Spoken: Dein Baby wird das Stokke Sleepi Mini lieben. Text overlay: STOKKE / Dein Baby wird das Stokke Sleepi Mini lieben. Visual: 00:00–00:02: A woman with blonde hair holds a baby in her arms. The baby is wearing a striped outfit. The background is a blurred room with a doorway. / 00:02–00:04: The woman places the baby in a Stokke Sleepi Mini crib. The crib is surrounded by a sheer white canopy. The background is a blurred room. # Funnel stage Consideration # Pain points The ad addresses the parental concern of providing a safe and comfortable sleeping environment for their baby. # Value propositions - The soft, oval shape creates a secure environment for the baby. - Smooth edges ensure safety for the baby. - Optimal airflow provides comfort for the baby. - Wheels make it easy to move the crib around. # Benefits - Secure environment - Safety - Comfort - Easy to move around # Features - Soft, oval shape - Smooth edges - Optimal airflow - Wheels for easy mobility # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product features and benefits. # Storyline - 00:00–00:02 The ad opens with a woman holding a baby. - 00:02–00:04 The scene transitions to the baby being placed in the Stokke Sleepi Mini crib, which is surrounded by a sheer white canopy. - 00:04–00:06 The camera focuses on the baby lying in the crib. - 00:06–00:09 The baby is shown smiling and moving its arms and legs inside the crib. - 00:09–00:11 A close-up of the baby's face shows the baby looking up and smiling. - 00:11–00:13 The camera shows the woman standing next to the crib, looking down at the baby. - 00:13–00:14 The camera focuses on the wheels of the crib as it is moved across the floor. - 00:14–00:16 The camera shows a close-up of the Stokke logo on the crib. - 00:16–00:17 The ad concludes with the Stokke logo and tagline, 'Here we grow'.

# Ad summary This ad showcases the Stokke Sleepi Mini crib. The ad features a baby in the crib, and a man picks up the baby from the crib. # Brand positioning Stokke is presented as a brand that offers premium baby products, focusing on design and comfort. The Sleepi Mini crib is shown in a bright, clean, and modern nursery setting, suggesting that Stokke aims to occupy a space in the consumer's mind as a provider of stylish and high-quality baby furniture. The brand aligns with values of safety, comfort, and aesthetic appeal, catering to parents who prioritize both functionality and design in their baby products. The ad does not explicitly push against any category norms or competitor behaviors but implies a focus on quality and design. # Product The Stokke Sleepi Mini is a compact, oval-shaped crib designed for newborns and infants. It features a unique, space-saving design with a dark wood frame and white mesh sides. The crib is shown with a sheer white canopy and a hanging mobile with a stuffed animal. The product is for parents looking for a stylish and comfortable sleeping solution for their baby. The ad highlights the crib's design and compact size, making it suitable for smaller nurseries or apartments. The crib is shown in a bright and airy room, suggesting it is a premium product that fits into a modern lifestyle. The ad addresses the purchase barrier of space constraints by showcasing the crib's compact design. # Visual style The ad has a polished and clean aesthetic, with bright lighting and a focus on the product's design. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a commercial feel. The pacing is slow and consistent, allowing viewers to focus on the product and the baby. # Hooks Spoken: Baby: [crying] Text overlay: STOKKE / Sleepi™ Mini Visual: 00:00–00:02: A baby lies in a Stokke Sleepi Mini crib with a dark wood frame and white mesh sides. The crib has a sheer white canopy and a hanging mobile with a stuffed animal. The baby is wearing a white onesie and is crying. The background is a bright, clean room with a white dresser and various stuffed animals. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that parents may have limited space in their homes, making it difficult to find a suitable crib for their baby. The baby is crying, conveying distress and discomfort. # Value propositions - The Stokke Sleepi Mini offers a stylish and comfortable sleeping solution for your baby, with a space-saving design that is perfect for smaller nurseries or apartments. # Benefits - Stylish design - Comfortable sleeping solution - Space-saving design - Suitable for smaller nurseries or apartments # Features - Compact, oval-shaped crib - Dark wood frame - White mesh sides - Sheer white canopy - Hanging mobile with stuffed animal # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 A baby is lying in the Stokke Sleepi Mini crib, crying. - 00:03–00:06 The baby is lying in the crib, looking around. - 00:07–00:12 A man reaches into the crib and picks up the baby. - 00:14–00:19 The baby is lying in the crib, looking around.

# Ad summary This ad showcases the Stokke Sleepi crib being assembled by a couple in a nursery. The ad emphasizes the crib's design and functionality, highlighting its suitability for a baby's room. # Brand positioning Stokke is presented as a brand that offers stylish and functional baby furniture, specifically the Sleepi crib. The brand aligns with a modern, design-conscious lifestyle, emphasizing quality and aesthetic appeal. Stokke aims to occupy a space in the consumer's mind as a provider of premium baby products that blend seamlessly with contemporary home decor. The brand positioning is both functional, focusing on the product's features, and emotional, appealing to parents who value design and comfort for their children. # Product The Stokke Sleepi crib is a wooden crib designed for babies. It features a unique oval shape and a natural wood finish. The crib is shown being assembled in a nursery, highlighting its ease of setup and integration into a baby's room. The product is designed to provide a safe and comfortable sleeping environment for infants. The ad focuses on the crib's aesthetic appeal and functional design, suggesting it is a worthwhile investment for parents seeking a stylish and practical solution for their baby's sleep needs. # Visual style The ad has a clean and modern aesthetic with bright lighting and a focus on the product. The editing style is straightforward, showing the assembly process in a clear and concise manner. The production quality is polished, giving the ad a professional feel. The pacing is moderate, allowing viewers to follow the assembly process without feeling rushed. # Hooks Spoken: 00:00-00:15 [SINGING] Oh Monalisa, Lisa, oh Monalisa, Lisa, oh Monalisa, fit that pretty pretty seat, gonna light that fire. Baila, baila, un poquito, tenemos que en algo. Oh Monalisa, I knew we're gonna strike that fire. Text overlay: STOKKE / Sleepi Visual: 00:00–00:02: A woman in a white sweater and jeans and a man in a white t-shirt and gray sweatpants assemble a wooden crib in a nursery. The room has wallpaper with hot air balloon and airplane designs. The camera is stationary, providing a wide shot of the room. / 00:02–00:04: The man uses a power drill to assemble the crib. The camera angle shifts slightly, maintaining a wide shot. / 00:04–00:06: The couple continues assembling the crib, adding wooden slats. The camera remains stationary. / 00:06–00:08: The couple works together to attach a side panel to the crib. The camera angle remains consistent. / 00:08–00:10: The couple installs the base of the crib. The camera maintains a wide shot, capturing their movements. / 00:10–00:12: The couple places a white mattress into the crib. The camera angle remains the same. / 00:12–00:15: The couple places a baby into the assembled crib. They smile and look at each other. The camera remains stationary, capturing the final scene. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish and practical solution for baby's sleep needs - Ease of setup and integration into baby's room # Benefits - Safe sleeping environment - Comfortable for infants - Stylish design # Features - Wooden crib - Oval shape - Natural wood finish # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a couple assembling and using the product. # Storyline - 00:00–00:12 A couple assembles the Stokke Sleepi crib in a nursery. - 00:12–00:15 The couple places a baby in the assembled crib.

# Ad summary This ad showcases the Stokke Sleepi Mini crib in a modern bedroom setting. The ad emphasizes the crib's design and suitability for small spaces, highlighting its aesthetic appeal and functionality for new parents. # Brand positioning Stokke is presented as a premium brand focused on creating stylish and functional baby furniture. The brand aligns with a modern, design-conscious lifestyle, emphasizing quality and aesthetic appeal. Stokke aims to occupy a space in the consumer's mind as a provider of high-end, innovative baby products that blend seamlessly into contemporary homes. The brand positioning is both functional (offering space-saving solutions) and emotional (providing a sense of comfort and style for parents). # Product The Stokke Sleepi Mini is a compact, oval-shaped crib designed for newborns and infants. It features a light wood frame with a white mattress and optional sheer canopy. The crib is shown in a bedroom setting, highlighting its small footprint and suitability for co-sleeping or smaller nurseries. The product's unique selling points include its stylish design, space-saving size, and the ability to move it easily with its wheels. The ad addresses the purchase barrier of space constraints by showcasing how the crib fits comfortably in a modern bedroom. # Visual style The ad has a polished, high-end aesthetic with a focus on clean lines and natural light. The editing style is static, with no cuts or transitions. The production quality is high, resembling a professional commercial. The pacing is slow and deliberate, allowing viewers to take in the details of the product and its setting. The audio-visual sync is subtle, with the music complementing the visuals without being overly prominent. # Hooks Visual: 00:00–00:09: A static shot of a modern bedroom. In the foreground, a Stokke Sleepi Mini crib with a sheer white canopy is positioned next to a large bed with light blue bedding. A baby is seen sleeping inside the crib. The room is decorated with framed artwork, a small bedside table with a lamp, and a plant. The walls are painted in a neutral tone, and natural light filters in from a nearby window. The camera is stationary, providing a clear view of the product and its surroundings. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of limited space in modern homes, particularly for new parents who want to keep their baby close without sacrificing style or functionality. # Value propositions - Stylish design that complements modern home decor - Space-saving solution for urban living - Creates a comfortable and safe sleeping environment for newborns # Benefits - Fits in small spaces - Suitable for co-sleeping - Easy to move - Creates a cozy environment for the baby # Features - Compact size - Oval shape - Wheels for mobility - Sheer canopy # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product in a curated and aesthetically pleasing manner. # Storyline - 00:00–00:09 The ad opens with a static shot of the Stokke Sleepi Mini crib in a bedroom setting.

# Ad summary This ad showcases the Stokke Sleepi crib in a child's nursery. The ad features a young girl interacting with the crib, highlighting its design and functionality. # Brand positioning Stokke is presented as a brand that offers stylish and functional baby furniture, specifically the Sleepi crib. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, aesthetically pleasing nursery products. The brand aligns with a lifestyle that values design and functionality, and it promotes a sense of comfort and safety for babies. The brand positioning is both functional (offering practical solutions for baby sleep) and emotional (providing parents with peace of mind and a sense of style). # Product The Stokke Sleepi crib is a unique, oval-shaped crib designed to grow with the child. It features a light wood frame with rounded edges and a slatted design. The crib is shown with a purple canopy and a patterned mattress. The product is for parents who want a stylish and functional crib that can adapt to their child's needs as they grow. The crib is shown in a nursery setting, implying that it is suitable for creating a comfortable and aesthetically pleasing sleep environment for babies and young children. The ad addresses the purchase barrier of traditional crib designs by offering a modern, adaptable alternative. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and a focus on the nursery environment. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving the ad a commercial feel. The pacing is slow and relaxed, creating a sense of calm and comfort. # Hooks Text overlay: 00:00–00:03 / STOKKE / Sleepi Visual: 00:00–00:03: A nursery with a Stokke Sleepi crib. The crib is oval-shaped with a light wood frame and a purple canopy. The room has a whimsical wallpaper with trees and a lake. There are toys and books around the crib. The camera pans slowly across the scene. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point. # Value propositions - The Stokke Sleepi crib offers a stylish and functional design that provides a comfortable sleep environment for babies. # Benefits - Stylish design - Functional for baby's needs - Comfortable sleep environment # Features - Oval-shaped crib - Light wood frame - Slatted design - Purple canopy # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a parent showcasing the product in a home setting. # Storyline - 00:00–00:03 The camera pans across a nursery, showcasing the Stokke Sleepi crib with a purple canopy. - 00:03–00:07 A young girl enters the frame and interacts with the crib, climbing in and out and playing with a book. - 00:07–00:09 The girl leans against the crib, smiling and looking at the camera. - 00:09–00:13 The girl's mother joins her in the crib, and they look at a book together.

# Ad summary This ad showcases the Stokke Sleepi Mini crib. The ad features a woman moving the crib around a house, highlighting its portability and stylish design. The crib is shown with and without a canopy, and a baby is shown lying comfortably inside. # Brand positioning Stokke is presented as a brand that offers stylish and functional baby furniture. The ad emphasizes the brand's focus on creating products that seamlessly integrate into modern homes while providing comfort and safety for babies. The brand aligns with a lifestyle that values both aesthetics and practicality, positioning itself as a provider of premium baby products that cater to design-conscious parents. # Product The Stokke Sleepi Mini is a compact, oval-shaped crib designed for babies in their first six months. It features a unique design with rounded edges and a slatted frame, available in a dark wood finish. The crib is equipped with lockable swivel wheels for easy movement around the house. It can be accessorized with a sheer canopy for added style and comfort. The ad highlights the crib's portability, stylish integration into any home, and its ability to keep the baby close to the parent, no matter where they are. # Visual style The ad has a clean, bright, and minimalist aesthetic. The editing style is smooth with static shots and slow pans. The production quality is polished, giving it a commercial feel. The pacing is consistent, with a calm and soothing rhythm. The visuals are timed to the music, creating a harmonious audio-visual experience. # Hooks Text overlay: STOKKE / Stokke Sleepi Mini Visual: 00:00–00:02: A woman with blonde hair in a bun, wearing a black outfit and tan slippers, moves a dark brown, oval-shaped crib with white bedding across a light wooden floor. The crib has a slatted design and is on wheels. In the background, there is a large bay window with a view of a brick building and trees. A large green plant in a wicker basket sits to the right of the window. The room is brightly lit with natural light. / 00:02–00:03: The woman places a baby in the crib. The baby is wearing a white outfit. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of keeping a newborn close and comfortable while moving around the house. The crib's portability and compact size solve the problem of needing a dedicated, stationary space for the baby to rest. # Value propositions - The Stokke Sleepi Mini offers a stylish and practical solution for keeping your baby close and comfortable in any room of your home during their first six months. # Benefits - Perfect for the first 6 months of your baby - Easy to move around the house - Keeps your baby close to you, wherever you are - Stylishly fits into any home # Features - Oval shape - Slatted design - Lockable swivel wheels - Compact size - Canopy accessory # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a parent using the product in their home. # Storyline - 00:00–00:02 A woman moves a Stokke Sleepi Mini crib across a wooden floor in front of a window. - 00:02–00:03 A baby is placed in the crib. - 00:03–00:05 The camera shows a close-up of the baby lying in the crib. - 00:05–00:08 The woman moves the crib again. - 00:08–00:10 The woman sits on a couch next to the crib, holding a dog. - 00:10–00:12 The woman puts a canopy on the crib. - 00:12–00:15 The woman moves the crib with the canopy on it. - 00:15–00:17 The camera shows a close-up of the baby lying in the crib.

# Ad summary This ad showcases the Stokke YOYO stroller, highlighting its user-friendly design, durability, and thoughtful construction. The ad emphasizes the stroller's adaptability for babies and toddlers, featuring its compact fold and stylish appearance. # Brand positioning Stokke, in collaboration with YOYO, presents itself as a premium brand focused on providing durable, user-friendly, and thoughtfully designed strollers. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, long-lasting products that cater to the needs of both babies and parents. The brand aligns with values of convenience, longevity, and stylish design, positioning itself as a reliable choice for parents seeking a stroller that combines functionality with aesthetic appeal. Stokke pushes against the norm of disposable or short-lived baby products, emphasizing the durability and lasting value of its strollers. The brand positioning is both functional, highlighting ease of use and durability, and emotional, appealing to parents' desire for quality and style. # Product The Stokke YOYO stroller is a versatile and durable stroller designed for babies and toddlers. It is presented as easy to use, long-lasting, and thoughtfully designed. The stroller is shown with a bassinet attachment for infants and a standard seat for toddlers. Key features highlighted include its compact fold, making it easy to carry and store, and its robust construction, ensuring longevity. The stroller is suitable for various use occasions, from daily strolls to travel. The ad addresses potential purchase barriers by emphasizing the stroller's ease of use and durability, assuring customers that it is a worthwhile investment. The Stokke YOYO stroller is portrayed as a stylish and practical choice for parents seeking a reliable and long-lasting stroller. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing the product in a visually appealing manner. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving the ad a professional and commercial feel. The pacing is consistent, with each shot held long enough to convey the necessary information. # Hooks Text overlay: 00:00–00:03: Bereit für deinen kleinen Schatz Visual: 00:00–00:03: The shot features two Stokke YOYO strollers on a light blue background with a yellow swirl graphic. The text "Bereit für deinen kleinen Schatz" is displayed above the strollers. A small circular inset shows a baby in the stroller. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of parents needing a stroller that is both easy to use and durable. The text "Kinderleicht zu bedienen. Langlebig." directly addresses these concerns. # Value propositions - The Stokke YOYO stroller offers a combination of user-friendly design, durability, and thoughtful construction, making it a valuable investment for parents. - The stroller's long-lasting construction ensures it can be used for both babies and toddlers, providing extended value. # Benefits - Easy to use - Long-lasting - Stylish # Features - User-friendly design - Durable - Thoughtful construction # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the features and benefits of the Stokke YOYO stroller. # Storyline - 00:00–00:03 The ad opens with a shot of the Stokke YOYO stroller, accompanied by the text "Bereit für deinen kleinen Schatz," which translates to "Ready for your little treasure." This sets the stage for showcasing the stroller as a valuable product for parents and their children. - 00:04–00:06 The ad transitions to highlight the stroller's key features, emphasizing its user-friendly design, durability, and thoughtful construction with the text "Kinderleicht zu bedienen. Langlebig. Durchdachtes Design." This reinforces the stroller's value proposition as a reliable and practical choice for parents.

# Ad summary This ad showcases the Stokke Tripp Trapp high chair and its various configurations for babies of different ages. It highlights the chair's adaptability from newborn to toddler, ease of assembly, and comfortable design for family mealtimes. # Brand positioning Stokke is presented as a premium brand focused on creating adaptable and comfortable furniture solutions for babies and young children. The brand emphasizes the Tripp Trapp high chair's ability to grow with the child, providing a comfortable and ergonomic seating solution from newborn to toddler. Stokke aligns with a lifestyle that values family mealtimes and creating a comfortable space for children to learn and interact. The brand positions itself as a provider of high-quality, functional, and aesthetically pleasing products that cater to the needs of modern parents. # Product The Stokke Tripp Trapp is a high chair designed to adapt to a child's growth from newborn to toddler. It features a modular design that allows for various configurations, including a newborn set for infants and a baby set for older babies. The chair is easy to assemble and adjust, providing a comfortable and ergonomic seating solution for children of different ages. The Tripp Trapp is designed to be a comfortable place for children to discover, learn, and interact with their families during mealtimes. The ad highlights the chair's versatility and adaptability, making it a worthwhile investment for parents looking for a long-term seating solution for their children. # Visual style The ad has a bright and airy aesthetic, with natural lighting and a focus on creating a warm and inviting atmosphere. The editing style is smooth, with static shots and gentle transitions. The production quality is polished, giving the ad a commercial feel. The pacing is consistent, with a moderate number of cuts per minute. The visuals are timed to the music, creating a cohesive and engaging viewing experience. # Hooks Spoken: 00:00–00:03 Das macht Tripp Trapp so besonders. Text overlay: 00:00–00:03 Das macht Tripp Trapp so besonders. Visual: 00:00–00:02 A woman with blonde hair in a white shirt and striped pants stands in a sunroom, holding a baby in the air. The room has large windows, plants, and a dining table with a Stokke Tripp Trapp high chair next to it. The camera is stationary and captures the woman and baby from a medium distance. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of finding a high chair that can adapt to a child's growth from newborn to toddler. The ad shows how the Tripp Trapp can be configured for different ages, providing a long-term seating solution for parents. # Value propositions - The Tripp Trapp high chair is a comfortable place for children to discover, learn, and interact with their families during mealtimes. - The Tripp Trapp high chair creates special mealtimes for families. # Benefits - Ein bequemer Platz zum Entdecken, Lernen und Miteinander. - Für besonders schöne Mahlzeiten. # Features - Newborn Set - Baby-Set - Leicht aufzubauen - Schnell anzupassen # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The ad features a woman interacting with her baby and the Tripp Trapp high chair, providing a customer's perspective on the product's use and benefits. - Brand 20% – The ad includes text overlays and product demonstrations that represent the official voice of the Stokke brand. # Storyline - 00:00–00:02 The ad begins with a woman holding a baby, emphasizing the Tripp Trapp's suitability for newborns. - 00:02–00:04 The woman places the baby in the Tripp Trapp with the newborn set, showcasing the chair's safety harness and comfortable design. This highlights the chair's suitability for even the youngest babies. - 00:04–00:07 The woman sits next to the baby, smiling and interacting with them, emphasizing the chair's role in creating a comfortable and engaging environment for the child. This reinforces the idea that the Tripp Trapp is more than just a high chair; it's a place for connection and interaction. - 00:07–00:10 The ad transitions to show the Tripp Trapp being converted into a baby high chair, demonstrating its adaptability as the child grows. This highlights the chair's long-term value and versatility. - 00:10–00:12 The woman adjusts the chair, emphasizing its ease of assembly and customization. This addresses potential purchase barriers by showing how simple it is to use and adapt the chair. - 00:12–00:13 The woman places the baby in the high chair, highlighting its comfortable design and suitability for older babies. This reinforces the chair's adaptability and long-term value. - 00:13–00:16 The ad shows the baby interacting with their parents at the table, emphasizing the Tripp Trapp's role in creating a comfortable and engaging environment for family mealtimes. This reinforces the idea that the Tripp Trapp is more than just a high chair; it's a place for connection and interaction. - 00:16–00:23 The ad shows the baby eating at the table, with the family dog nearby, emphasizing the Tripp Trapp's role in creating a comfortable and engaging environment for family mealtimes. This reinforces the idea that the Tripp Trapp is more than just a high chair; it's a place for connection and interaction.

# Ad summary This ad features a Stokke Tripp Trapp high chair with a young child standing next to it. The ad uses a quote to suggest that the chair is more than just a chair. # Brand positioning Stokke is presented as a brand that offers more than just functional baby and children's products; it provides items that integrate into the family's lifestyle and grow with the child. The brand positions itself as offering products that are not merely utilitarian but are also thoughtfully designed and adaptable. This positioning suggests a focus on quality, longevity, and a deeper understanding of the needs of both children and parents, aiming to occupy a space in the consumer's mind that values holistic child development and family integration. # Product The featured product is the Stokke Tripp Trapp high chair, a wooden chair designed to grow with a child. The chair is shown in a light blue-gray color and has an adjustable seat and footrest. The design allows the chair to be used from infancy through adolescence, adapting to the child's changing size and needs. The chair is made of wood and has a minimalist, Scandinavian design. The ad implies that the chair is more than just a functional item; it's a piece of furniture that becomes part of the family's life and adapts to the child's growth. # Visual style The ad has a soft, muted visual style with a focus on natural lighting and a cohesive color palette. The production quality appears to be high, with attention to detail in the styling and composition. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is clean and legible, complementing the minimalist design of the product. The visual style aims to create a sense of warmth and authenticity, aligning with the brand's values. # Hooks Headline: “Nicht einfach nur ein Stuhl…” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point that many baby and children's products are short-lived and need to be replaced as the child grows. The quote "Nicht einfach nur ein Stuhl..." (Not just a chair...) implies that the Stokke Tripp Trapp is a long-term investment that adapts to the child's changing needs. # Value propositions - More than just a chair # Benefits - Grows with the child - Adaptable design # Features - Adjustable seat and footrest - Wooden chair # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the Stokke Tripp Trapp high chair and its integration into a family setting. # Storyline - The ad opens with a view of the Stokke Tripp Trapp high chair in a domestic setting, suggesting that it is an integral part of the home. This is from the brand's perspective, aiming to show the chair's seamless integration into everyday life. - A young child is shown standing next to the chair, implying that the chair is suitable for children of various ages. This is from the brand's perspective, highlighting the chair's adaptability and longevity. - The quote "Nicht einfach nur ein Stuhl..." (Not just a chair...) is displayed next to the chair, suggesting that the product offers more than just basic functionality. This is from the brand's perspective, emphasizing the chair's unique value proposition.