How Reedsy Advertises on Meta

# Ad summary This ad for Reedsy Studio highlights the novel planning templates, as a new feature on their website. The templates are promoted as a means to power up planning. # Brand positioning Reedsy Studio is presented as a solution for authors, offering tools and resources to enhance the writing and publishing process. The brand positions itself as innovative and helpful, providing features like novel planning templates to assist writers in organizing their thoughts and ideas effectively. Reedsy Studio is designed to empower authors by streamlining the planning phase, making it easier to bring their stories to life and stand out in a competitive market. This positions them as a brand that understands the challenges authors face and offers practical solutions to overcome them. # Product The product being advertised is a set of novel planning templates available on Reedsy Studio's platform. These templates are designed to help authors structure and organize their novel writing process. The ad emphasizes that these are a new feature, and aims to help users power up their planning. These templates address the challenge many writers face in organizing their thoughts and plotlines, offering a structured approach to planning a novel. By providing these templates, Reedsy Studio offers a functional tool that helps authors stay organized and efficient, making the writing process more manageable and less daunting. The visuals showcase a variety of templates, each tailored to different aspects of novel planning. # Visual style The ad features a clean and modern design, utilizing flat illustrations and a simple color palette. The grid layout and use of geometric shapes create a structured and organized feel, while the bright colors and stylized graphics add visual interest. The overall aesthetic is professional and approachable, suggesting a user-friendly experience. # Hooks Headline: Novel Planning Templates # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - A set of templates on Reedsy Studio that can help to power up your novel planning. # Benefits - Power up your planning # Features - Novel Planning Templates # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view is reflected in the presentation of Reedsy Studio's name, logo, and highlighting the brand's new novel planning templates as well as the phrase, "Power up your planning," # Storyline - The ad begins by introducing the brand Reedsy Studio and its new novel planning templates. This is intended to grab the viewer's attention and inform them about the latest feature available on the platform, told from the brand's perspective. - Next, the ad showcases a variety of novel planning templates through colorful graphic squares, each containing different stylized icons. This is intended to highlight the versatility and breadth of the new feature and create a sense of visual interest, shown from the brand's perspective. - Finally, the ad concludes with the phrase, "Power up your planning," which is intended to encourage viewers to try out the new templates and experience the benefits of enhanced planning capabilities. This is from the brand’s perspective, which is meant to communicate the value proposition of the new feature.

# Ad summary The ad promotes a short story competition where participants can win $250. It features a vintage-style drawing of a hand holding a quill and directs users to see this week's prompts. # Brand positioning The brand isn't explicitly named or described in the image, so its values or market position aren't directly conveyed. It's implied that the brand is associated with writing, creativity, and potentially providing opportunities or contests for writers, possibly targeting amateur or hobbyist writers given the short story competition focus. The brand is presented in a functional, informative manner without strong emotional cues. # Product The advertised product is a short story competition, where participants have the opportunity to win $250. This competition is framed as an engaging activity, as indicated by the invitation to "See this week's prompts". It is designed for individuals who enjoy writing or have an interest in creative writing. A barrier the ad addresses is the lack of motivation or opportunity for writers, offering a chance to showcase their skills and be rewarded. # Visual style The ad has a clean, simple visual style with a limited color palette. The design incorporates a hand-drawn illustration and a clear, legible font, giving it a slightly vintage, classic feel. Production quality appears polished but not overly stylized, making it scannable and easy to understand. The design is straightforward, which supports quick comprehension in a fast-scrolling feed. # Hooks Headline: Win $250 # Funnel stage Top of funnel (Awareness) # Pain points The pain point is a lack of motivation or opportunity for writers to practice and showcase their skills, plus the lack of potential for financial reward. The image of the hand holding the quill signals a call for creative writing, setting up the problem of being a writer who wants to be recognized. # Value propositions - Opportunity to win $250 in a short story competition # Benefits - Win $250 # Call to action See this week's prompts # Point of view - Brand: The ad uses messaging about the short story competition and an incentive to suggest a brand is announcing an opportunity. - Customer: The hand holding the quill gives the customer the point of view of them writing. # Storyline - The ad opens by announcing the chance to "Win $250" through a short story competition. This is designed to capture the viewer's attention immediately by offering a tangible reward, delivered from the brand's perspective. - The ad specifies that the opportunity is "In our short story competition," adding a touch of exclusivity and directing viewers to the brand. This phrase provides context and aligns the prize with a specific branded activity, from the brand's perspective. - The ad shows a visual of a hand holding a quill, emphasizing the act of writing and creativity. This image reinforces the activity involved and builds an association with traditional writing tools, perceived from a neutral, artistic perspective. - The ad ends with a call to action, inviting users to "See this week's prompts," encouraging immediate engagement. This directive is provided by the brand to guide users to the next step in participating in the competition.

# Ad summary This ad uses a writing prompt to attract potential customers. # Brand positioning ReedsyPrompts presents itself as a source of creative writing prompts for aspiring authors. The brand is targeting writers of all kinds, with a focus on fiction. ReedsyPrompts aims to be the starting point for the writing process, providing inspiration and removing the initial hurdle of idea generation. This brand aims to be seen as a friendly, accessible platform that encourages creativity and helps writers overcome creative blocks. The brand likely pushes against the stereotype of writing as a solitary and difficult pursuit, instead promoting a collaborative and inspiring community. # Product The ad features a writing prompt: "Write a story where the traditional laws of time and/or space begin to dissolve." The prompt is presented as a way to overcome writer's block and spark creativity. It's intended for anyone who enjoys creative writing, from hobbyists to professionals. The ad promotes Reedsy's weekly writing prompts, which are designed to be accessible and inspiring. The main product offering is free weekly prompts that can be accessed on their website. By addressing the common struggle of finding ideas, the ad aims to lower the barrier to entry for aspiring writers. # Visual style The ad has a surreal and illustrative aesthetic, reminiscent of editorial illustration or book cover design. The production quality is polished, with clean lines, flat colors, and intentional composition. The visual style aims to be eye-catching and intriguing, using a slightly chaotic arrangement to suggest the theme of dissolving time and space. The platform-native style is broken, with the illustrated style and flat graphic elements contrasting against a natural photo or video feed. # Hooks Headline: Write a story where the traditional laws of time and/or space begin to dissolve. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is writer's block. The ad presents the solution by asking "Write a story where the traditional laws of time and/or space begin to dissolve." # Value propositions - The ad offers the ability to break free from traditional narrative constraints with weekly writing prompts. # Benefits - Overcome writer's block - Spark creativity # Features - Weekly writing prompts # Call to action Read more weekly writing prompts by Reedsy # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand presents itself as a provider of creative writing prompts, from the illustration to the call to action. # Storyline - The ad opens with an illustration of a person falling in a surreal scene, suggesting a loss of control over time and space; this grabs the audience's attention with a visual representation of the prompt, offering the viewer a glimpse into the world of limitless possibilities and sparking curiosity. - The brand then presents the writing prompt: "Write a story where the traditional laws of time and/or space begin to dissolve," directly challenging the audience to engage with the theme and begin their own story; this continues to highlight the potential for writers to explore abstract concepts and break free from traditional narrative constraints. The viewer is encouraged to come up with their own take on the prompt. - Lastly, the ad invites the audience to "Read more weekly writing prompts by Reedsy", directing the viewer to further engagement; this serves as a clear call to action, suggesting that the viewer can find more inspiration on the Reedsy platform.

# Ad summary This is an image ad for the Reedsy Literary Prize, offering a $1,500 award. The ad features an illustration of a person sitting at a desk, writing a story on a laptop. The copy invites writers to submit stories about change or transformation. # Brand positioning Reedsy is positioned as a resource and community for authors, specifically focused on literary pursuits. The brand aligns with values of creativity, writing, and achievement, offering opportunities and rewards for aspiring writers. It breaks from the norm of focusing solely on books as product, instead enabling the authors. The brand positioning is emotional, appealing to writers' desires for recognition and financial reward for their work. # Product The ad promotes the Reedsy Literary Prize, a competition where writers can submit stories. The contest offers a $1,500 prize for a story that includes a change or transformation. This contest lowers the barrier of entry to win prize money and other rewards, and entices those who have a passion for writing to put their stories to the test. # Visual style The ad has a clean, modern look with a limited color palette of blues, whites, and gold. The illustration style is flat and graphic, giving the ad a contemporary feel. The layout is simple and balanced, with text and visuals working together to convey the message. # Hooks Headline: Win $1,500 # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the desire for writers to gain recognition and financial reward for their creative work, which can be difficult to achieve in a competitive field. Writers often struggle to find opportunities to showcase their talent and be rewarded for their efforts. # Value propositions - Win $1,500 for writing a story # Benefits - Write a story that includes a change or transformation # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as it promotes its literary prize and encourages writers to participate. # Storyline - The ad starts by announcing the opportunity to "Win $1,500," immediately capturing the viewer's attention with a concrete prize. The brand is presenting this information from their perspective, hoping to draw in potential writers with the reward of a cash prize. - The ad features an illustration of a person working on a story on their laptop, giving a visual association to the act of writing, this visual aspect suggests the prize may be more attainable than expected. The perspective is from an outsider looking in at a creator in their element, thus furthering the narrative toward a writerly context. - The ad highlights the “Reedsy Literary Prize,” which further clarifies the opportunity and introduces the brand sponsoring the prize. The brand is telling the viewer what the prize is and why it is valuable to participate. This builds momentum toward entering the competition. - The ad includes a quote with a prompt, "Write a story that includes a change or transformation," which provides insight into the type of content that is being sought and allows interested writers to have an idea of what to write. The brand is speaking here, trying to incite excitement and prompt the viewer to action.

# Ad summary This ad promotes an online conference focused on the book publishing process, from submission to publication. It features a cartoon illustration of a woman reading a book, set against a backdrop of a bookshelf, and includes key details such as the conference date and time. # Brand positioning Reedsy Learning is positioned as an educational platform that guides authors through the complexities of book publishing. The brand emphasizes practicality and knowledge sharing, aiming to empower writers with the insights and tools needed to navigate the journey from manuscript submission to successful publication. It aligns with a tone of professional guidance and is focused on offering resources that simplify the often opaque publishing world. # Product The advertised product is an "Online Conference" focused on the entire book publishing process, specifically "From Submission to Publication". It's designed for authors looking to gain insights and knowledge about navigating the publishing industry. The conference is scheduled for "March 19th, 2026" and will run from "11am-1pm (EDT)". The ad conveys that the conference aims to address the challenges and complexities involved in getting a book published, making the process more transparent and accessible for writers. # Visual style The ad utilizes a clean and professional design with a flat cartoon illustration style. The color palette is warm and inviting, using earth tones and soft lighting to create a friendly and approachable atmosphere. The typography is simple and legible, ensuring the information is easily scannable. The overall aesthetic is aligned with a modern, educational brand, aiming to convey trust and competence. # Hooks Headline: From Submission to Publication # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the complexity and confusion that authors may face when trying to navigate the book publishing process. The phrase "From Submission to Publication" explicitly references the common challenges and questions authors have about getting their work published. # Value propositions - Learn the full publishing process, from submission to publication. - Convenient online format allows participation from anywhere. # Benefits - Guidance on navigating the publishing process - Comprehensive coverage from submission to publication # Features - Online Conference - March 19th, 2026 - 11am-1pm (EDT) # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating all elements of the ad by sharing information about their online conference, providing details about its scope, format, and timing. # Storyline - The ad begins with the Reedsy Learning logo, setting the stage for an educational offering from the brand. It aims to immediately associate the content with a trusted source of information and guidance for authors, told from the brand's perspective. - The central message, "From Submission to Publication," highlights the scope of the conference, promising to cover the entire publishing journey. This beat emphasizes a comprehensive approach that will resonate with writers at any stage, told from the brand's perspective. - The mention of an "Online Conference" clarifies the format and accessibility of the event, suggesting convenience and ease of participation for a broad audience. The brand is telling the viewer this is convenient for them. - Finally, the date and time are provided to create awareness and encourage planning and registration. The audience sees this from the brand's perspective and is meant to compel them to take action.

# Ad summary This ad promotes Reedsy Studio's book writing templates, highlighting them as a new feature to power up a user's writing. # Brand positioning Reedsy Studio positions itself as a tool for authors, providing resources that empower them to write and publish books. The brand promotes a user-friendly approach to writing, implying a supportive environment for both experienced and aspiring authors. By offering writing templates, Reedsy Studio addresses common pain points in the writing process, positioning itself as a solution that enhances productivity and creativity. The brand’s positioning is functional, focusing on simplicity and performance in the writing process. # Product Reedsy Studio's book writing templates are pre-designed layouts and structures designed to assist authors in the writing process. These templates provide a framework for authors, addressing potential writer's block or organizational challenges. The templates offer a user-friendly way to enhance writing productivity and creativity by providing structure and guidance. The ad suggests that these templates can 'power up' a user's writing, implying a boost in both quality and efficiency. This product helps overcome the hurdle of starting from scratch or struggling with plot development, enabling authors to create polished, coherent books. The templates are for anyone looking to enhance their book writing. # Visual style The ad features a clean, modern visual aesthetic with a focus on clear typography and simple, vector-style illustrations. The production quality appears high, with a polished and professional look. The use of a grid layout creates a sense of organization and structure, which aligns with the product’s function of providing writing templates. The color palette is primarily blue and white, which conveys a sense of trust and professionalism. The overall style is designed to be scannable and visually appealing in a social media feed. # Hooks Headline: Book Writing Templates # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the initial hurdle or organizational challenges writers face when starting a new project, which is implied by the ad's offer of templates. # Value propositions - New feature # Benefits - POWER UP YOUR WRITING # Features - Book Writing Templates # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present throughout the image. The brand is advertising the product and informing the audience of its purpose and features. # Storyline - The ad opens by highlighting the new "Book Writing Templates" from Reedsy Studio, conveyed by the brand, drawing the viewer in by presenting a specific tool that authors can use to improve their writing process. - The ad showcases the templates in use, conveyed through a visual grid layout displaying a variety of template icons representing different genres or story elements. The intention is to give a sense of the product’s range and flexibility. - The brand provides a clear and direct offer to the viewer in the form of "POWER UP YOUR WRITING", reinforcing the product’s potential to enhance the user's writing capabilities. - The ad promotes the "NEW FEATURE" to create urgency and excitement, which Reedsy hopes will drive viewer action.

# Ad summary This ad promotes Reedsy Studio's new book writing templates. The ad highlights the new feature while visually showcasing examples of the available templates and encouraging users to power up their writing. # Brand positioning Reedsy Studio presents itself as a creative tool aimed at authors seeking to enhance their writing process. The brand is positioned as innovative and user-friendly, as it is conveyed through the promotion of book writing templates. Reedsy Studio is presented as a resource to power up writing, suggesting a focus on efficiency and creativity in the writing process. The brand's visual identity, indicated by the logo, looks modern and tech-forward. # Product The product advertised is Reedsy Studio's book writing templates, a new feature designed to help authors enhance their writing process. These templates offer a starting point or framework for various writing projects, as the ad showcases examples of different visual styles and genres that can be used. The templates cater to those seeking to improve their productivity and creativity. The ad emphasizes the ease of use and integration of these templates within the Reedsy Studio platform, encouraging users to power up their writing projects. The implied USP is that these templates can provide a valuable foundation or boost for anyone looking to write a book. # Visual style The ad has a modern and clean visual style, characterized by flat vector illustrations and a muted color palette. The use of rounded square frames for the templates and the consistent design elements create a cohesive and professional look. The overall aesthetic is tech-forward and user-friendly, designed to appeal to writers and creative professionals. # Hooks Headline: Book Writing Templates # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Book Writing Templates: Power up your writing # Benefits - Power up your writing # Features - Book Writing Templates - New Feature # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, Reedsy Studio is promoting its new feature and encouraging writers to use its templates to enhance their writing process. # Storyline - Reedsy Studio announces the arrival of a new feature. The brand is sharing this news to capture the audience's attention and highlight an update to their services. - The ad showcases examples of book writing templates to convey the feature's utility and variety. The ad is conveying the idea that a wide range of templates are available. - The ad uses the phrase "Power up your writing" to encourage the audience to engage with the new feature. This message promises an improvement in the user's writing abilities and productivity, appealing to their desire for self-improvement and professional growth.

# Ad summary This is an ad to promote a short story competition. # Brand positioning The brand aims to inspire and cultivate creative writing skills. By offering short story competitions, they position themselves as a platform for writers to showcase their talent and gain recognition, by means of monetary rewards and personal feedback, the brand encourages participation and engagement within the writing community. The brand adopts an encouraging and supportive tone. # Product The product being advertised is a short story competition. Participants have the chance to win $250 and receive personal feedback from Zack McDonald, suggesting that the competition aims to provide writers with constructive criticism. The ad doesn't mention any barriers to entry but prompts the audience to see the week's prompts. # Visual style The ad has a clean and simple visual style, employing a minimalist approach. The production quality appears polished. The black and white sketch adds a touch of sophistication. The layout is straightforward and easy to read, designed to quickly convey the key message. # Hooks Headline: Win $250 + personal feedback from Zack McDonald # Funnel stage Top of funnel (Awareness) # Pain points None used. # Benefits - personal feedback from Zack McDonald # Call to action See this week's prompts > # Point of view - Brand: The point of view is consistent throughout the ad. The brand is advertising the short story competition. # Storyline - The ad starts by announcing a prize of $250 and personal feedback from Zack McDonald, this is intended to grab attention and entice viewers with a valuable reward. It is told from the brand's perspective. - Next, the ad specifies that the prize is part of a short story competition. The intent is to clarify the nature of the opportunity and target individuals interested in creative writing. It is told from the brand's perspective. - Finally, the ad includes a call to action to "See this week's prompts". This is to drive engagement and encourage viewers to participate in the competition. It is told from the brand's perspective.

# Ad summary A promotional image ad for Reedsy's literary prize is displayed against a dark blue background. The illustration is an intellectual male figure with books and letters swirling around his head. It advertises a $1,500 prize and literary agent feedback for the winner of the short story competition. It is visually designed to appeal to writers and those interested in literary awards. # Brand positioning Reedsy is positioned as a platform dedicated to writers and literary pursuits. It offers opportunities for writers to gain recognition, feedback, and financial rewards through contests like the Reedsy Literary Prize. The brand aligns with values of creativity, intellectualism, and community among writers. The brand stands out by combining financial incentives with valuable feedback, which caters to writers seeking both recognition and improvement in their craft. The branding is emotional (empowerment, community, creativity). # Product The Reedsy Literary Prize is a short story competition that offers writers the chance to win $1,500 and feedback from a literary agent. The product caters to writers seeking opportunities to showcase their work, gain recognition in the literary world, and receive valuable feedback to improve their writing skills. The ad highlights the financial reward and the opportunity to receive feedback from a literary agent as key selling points. # Visual style The ad has a clean and modern visual aesthetic with a flat, graphic illustration style. The limited color palette (mainly blues and gold) creates a sense of sophistication and calm. The layout is simple and uncluttered, drawing attention to the illustration and key text elements. The overall style is well-produced and polished, which suggests a professional and established brand. # Hooks Headline: Reedsy Literary Prize # Funnel stage Top of funnel (Awareness) # Pain points The pain point is a lack of financial resources and professional feedback for writers. # Value propositions - Opportunity to win $1,500 and receive feedback from a literary agent by participating in a short story competition # Benefits - Chance to win monetary prize - Receive professional feedback - Participate in literary community # Features - $1,500 prize - feedback from a literary agent - short story competition # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall ad conveys a message from Reedsy, promoting its literary prize and encouraging participation by highlighting the opportunity to win cash and feedback. # Storyline - The ad opens with an illustration of an intellectual male figure with books and letters swirling around his head, setting a creative and literary tone. The intention is to visually represent the creative process and intellectual pursuits that are central to the Reedsy Literary Prize. The audience experiences this from the brand's perspective, aiming to evoke a sense of inspiration and intellectual stimulation. - Next, the ad introduces the Reedsy Literary Prize, highlighting the opportunity to win $1,500 and feedback from a literary agent. The intention is to draw attention to the specific prize and incentives for entering the short story competition. The audience experiences this from the brand's perspective, emphasizing the value and benefits of participating in the contest. - The ad concludes with the Reedsy Prompts website link. The intention is to provide a clear call to action, directing potential participants to the platform for more information and entry details. The audience experiences this from the brand's perspective, facilitating easy access to the competition and encouraging immediate engagement.

# Ad summary This ad promotes the Reedsy Literary Prize, inviting writers to participate in a short story competition for a chance to win $1,500 and feedback from a literary agent. # Brand positioning Reedsy is presented as a resource and platform for writers, specifically those interested in short story writing and literary pursuits. The brand aims to occupy the space of a supportive and rewarding literary community, providing opportunities for writers to gain recognition and valuable feedback. It aligns with values of creativity, skill development, and professional growth within the writing field. The brand seems to ignore category norms of traditional publishing gatekeeping, instead fostering accessibility and offering direct rewards like prize money and agent feedback, positioning itself as an emotionally rewarding and career-advancing platform for aspiring writers. # Product The ad promotes the Reedsy Literary Prize, which is a short story competition. Participants have the chance to win $1,500 and receive feedback from a literary agent. The competition is designed for writers looking to gain recognition and improve their skills. The advertisement addresses the purchase barrier of writers needing professional feedback and financial incentives to motivate their participation. The ad emphasizes the value of the prize and feedback as a way to encourage writers to enter the competition. # Visual style The ad has a modern and clean visual aesthetic with a limited color palette of blues and whites. The illustration is stylized and simple, with flat design elements. The typography is bold and legible, contributing to a scannable and professional look. The overall style is platform-native, fitting well within the design conventions of social media ads. # Hooks Headline: Reedsy Literary Prize # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of writers needing financial support and professional guidance to improve their craft and gain recognition in the literary world. This is addressed by offering a monetary prize and feedback from an agent. # Value propositions - Financial reward and professional development: Winning $1,500 provides a tangible financial benefit, while feedback from a literary agent offers invaluable insights for improving writing skills and advancing a literary career. # Benefits - Win $1,500 - Feedback from a literary agent # Features - $1,500 prize - Feedback from a literary agent - Short story competition # Call to action SWIPE TO SEE THE PROMPT # Social proof - None used. # Point of view - Brand: Throughout the image, the point of view is consistently from Reedsy, presenting the details and benefits of their literary prize and guiding potential participants to take action. # Storyline - The ad opens by highlighting the Reedsy Literary Prize, immediately establishing the focus on a writing competition. This is from the brand's perspective, with the intention to draw in writers who are seeking opportunities and recognition. - The narrative progresses by specifying the rewards: a prize of $1,500 and feedback from a literary agent. This is intended to incentivize participation by clearly stating the tangible and intangible benefits from the brand's perspective. - The ad concludes with a call to action to 'Swipe to see the prompt', from the brand's point of view, which invites the viewer to engage further and take the next step in participating in the competition.

# Ad summary An image ad promoting Reedsy's Literary Prize. The ad features a woman thinking about a story to write for the contest. # Brand positioning Reedsy is presented as a platform that supports and celebrates writers by offering opportunities for recognition and financial reward. The brand positions itself as an advocate for creative writing, encouraging authors to participate in its Literary Prize for a chance to win $1,500. This suggests that Reedsy aims to occupy a space in the consumer's mind as a supporter of literary arts. The values conveyed are opportunity, recognition, and financial incentive, promoting a lifestyle centered around writing. The brand pushes against the typical isolation of writing by creating a community of writers through contests. # Product The product being advertised is Reedsy's Literary Prize, which offers a chance to win $1,500 for a story that includes a change or transformation. The prize is for writers of all levels. A use case for the prize is demonstrated in the image ad as it shows a woman sitting at her desk thinking about what she will write. The ad doesn't explicitly address purchase barriers but rather promotes an opportunity for writers to showcase their talent and be rewarded for it. # Visual style The ad has a clean, modern visual style with a focus on simplicity and clarity. The color scheme is primarily dark blue and white, with touches of gold for emphasis. The illustration style is flat and stylized, giving the ad a contemporary feel. # Hooks Headline: Win $1,500 # Funnel stage Top of funnel (Awareness) # Pain points Pain point: Writers may struggle with the limited financial rewards for their creative work. Visual description: The phrase "Win $1,500" is the first thing someone will read in the ad, which highlights the financial prize a writer can win. # Value propositions - Enter the Reedsy Literary Prize and win $1,500 # Benefits - Chance to win $1,500 # Call to action None used. # Point of view - Brand: All text and logos convey information directly from the brand to the viewer. - Customer: The woman in the image represents the intended audience (writers) and how they might engage with the contest. # Storyline - The ad opens with the announcement of the prize money, immediately grabbing attention by highlighting the potential financial reward for participants. The brand voice is being used to let writers know what they could win by participating in this contest. - The image features a woman in a thoughtful pose, likely pondering story ideas, while sitting at a desk. This moment invites the audience to see themselves in the writer's shoes, and it is seen from the customer's perspective as a creative visualizing what to write for the contest. - The ad includes the prompt, “Write a story that includes a change or transformation,” which provides clear creative direction for potential entrants. Reedsy is telling its audience to think about stories that have a change in them.

# Ad summary This image ad promotes the Reedsy Literary Prize, encouraging writers to submit their short stories for a chance to win $1,500. The ad features a stylized illustration of a person reading, with floating letters and a dark blue background. # Brand positioning Reedsy is presented as a champion of literary excellence, dedicated to recognizing and rewarding exceptional fiction. The brand appears to position itself in the market as a curator and supporter of high-quality storytelling, fostering creativity and providing a platform for writers to gain recognition. This is achieved through the Reedsy Literary Prize, which is a clear signal of the brand's commitment to the literary community and quality content. The brand seeks to occupy a space in the consumer's mind that reflects quality, prestige, and support for writers, which may appeal to writers and readers alike. # Product The advertised product is the Reedsy Literary Prize, a short story award created to recognize fiction of exceptional quality. The prize offers a monetary reward of $1,500 to the winner, incentivizing writers to submit their best work. It is aimed at short story writers seeking recognition and a financial boost for their literary endeavors. The ad highlights the prize as a means to acknowledge and celebrate the art of storytelling, which appeals to writers who are passionate about their craft. By emphasizing the exceptional quality of the fiction being recognized, the prize positions itself as a prestigious award within the literary community. # Visual style The ad features a stylized, digital illustration with a limited color palette consisting of various shades of blue and gold. The design has a modern and clean aesthetic, with flat vector graphics and a lack of gradients or complex textures. The illustration is minimalist in nature, focusing on simple shapes and clear lines to convey the message. The overall effect is polished and professional, suggesting a high level of design quality. The typography is clean and legible, complementing the visual elements and enhancing the overall scannability of the ad. # Hooks Headline: Win $1,500 # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Opportunity to win $1,500 through a short story award - Recognition for fiction of exceptional quality # Benefits - A short story award # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present throughout the ad, communicating the message about the prize and its purpose. # Storyline - The ad begins with a message about a chance to win $1,500, with the brand telling the audience about a financial incentive meant to grab the viewer's attention immediately and pique their interest in the opportunity being presented. - The ad transitions to highlighting the Reedsy Literary Prize, with the brand introducing its offering that specifies the focus on recognizing fiction of exceptional quality, thus communicating that the award is designed to celebrate and reward writers for their outstanding work.

# Ad summary This ad is for Reedsy Studio's Book Writing Templates, a new feature to power up your writing. # Brand positioning Reedsy Studio presents itself as a tool to help writers power up their writing with book-writing templates. The brand positions itself as a resource that is easy to use with their software. The company name includes the word 'studio' in it, implying that it offers a space to be creative. # Product The ad promotes book writing templates. The templates are a new feature on Reedsy Studio's platform. The templates are designed to 'power up your writing'. The visual thumbnails depict the templates in the software as featuring illustrations for different themes such as romance, fantasy, and spirituality. # Visual style The ad has a clean and modern visual style with vector graphics and a simple color palette. The thumbnails of the book writing templates have a consistent design, using flat illustrations with limited shading. The layout is organized with clear typography and a grid background. # Hooks Headline: Book Writing Templates # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Book Writing Templates to Power up your writing # Benefits - Power up your writing # Features - Book Writing Templates # Call to action None used. # Social proof - None used. # Point of view - Brand: All sections of the ad are from the brand's perspective, introducing a new feature on its platform and highlighting its value to writers. # Storyline - The ad starts with the Reedsy Studio logo and text indicating the addition of book writing templates to the platform. This introduces the new feature and what the brand offers. - Visual examples of the templates are displayed. This demonstrates the look and feel of the templates available to the user. - The ad concludes with a headline that reinforces the value of the new feature, stating that it can 'Power up your writing', suggesting the user will benefit from the tool.

# Ad summary The ad promotes Reedsy, a platform for authors to find professional editors. It features a diverse array of book editors and displays samples of books they have worked on. The ad utilizes a combination of animation and book editor profile shots to highlight the range of editing professionals available on the Reedsy platform. # Brand positioning Reedsy is presented as a platform that connects authors with professional editors, occupying a space in the market that supports writers in refining and publishing their work. The brand aims to align with values of professionalism and expertise, offering a service that ensures high-quality editing. The ad's imagery does not push against any specific category norms, instead, it focuses on the diversity of editors available on the platform. The brand positioning is functional, focusing on the service of connecting authors with editors. A variety of book covers are shown, indicating the range of genres and subjects the editors are experienced with. # Product The featured product is Reedsy's platform service, connecting authors with professional book editors. The platform provides access to a network of editors with various specializations. The ad showcases a diverse selection of Reedsy editors and a sample of books each editor has worked on, demonstrating their range of experience and expertise. The ad's USP highlights the breadth and quality of its available editing professionals. The service is targeted towards authors looking to refine their work with the help of experienced editors, implying that Reedsy offers a solution for authors aiming to publish high-quality books. # Visual style The ad has a mixed aesthetic of polished cartoon animation and realistic profile shots. The cartoon animation is simple and brightly colored, creating a playful and energetic mood. The profile shots have a studio-lit look. The editing style uses quick cuts between editor profiles, which gives the ad a fast pace. The ad mixes quick cuts between the static shots of different editor profiles. The pacing is fast, supporting the intended tone of showcasing the variety of editors available on the Reedsy platform. The text overlays are timed with the transitions. # Hooks Spoken: [Music] Text overlay: Looking for a Professional Editor? / THE BEST ARE ON reedsy Visual: 00:00–00:02: An animated sequence featuring cartoon figures running atop a gray pen on a light green background. The foreground shows two figures in motion: a male character in a gray suit and brown shoes carrying a flag, and an older female character with gray hair, green jacket and matching sneakers, carrying a book in a green satchel. A large magnifying glass sits in the middle of the pen. Several objects float in the background, including books and a piece of paper that says "You're the best!". Text overlays are displayed on screen in a green frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of authors needing professional editors to refine and publish their books, asking “Looking for a Professional Editor?” # Value propositions - The best editors are on Reedsy - Diversity of book editors # Benefits - Access to a network of experienced book editors - Editors with various specializations - Refine work with the help of experienced editors - High-quality books # Features - Platform for connecting with professional editors - Diverse selection of book editors - Profiles include headshot, name, title, and location - Each profile features a collage of book covers each editor has worked on # Call to action None used. # Social proof - None used # Point of view - Brand 100% – The ad is told entirely from the official voice of Reedsy, presenting its services and available editors. # Storyline - 00:00–00:02 The ad opens with an animated sequence of cartoon people running on top of a pen - 00:00–00:02 Text overlay introduces the question of looking for a professional editor, implying the problem the platform solves for writers - 00:00–00:02 The text overlay "The best are on Reedsy" promotes Reedsy as a solution for finding professional editors - 00:03–00:05 The scene transitions to a display of editor profiles - 00:03–00:26 Each profile shown features a headshot, name, title, location, and a collage of book covers - 00:03–00:26 The quick cuts between editor profiles implies a wealth of expert choices for writers

# Ad summary This ad promotes Reedsy, a platform for authors to find professional editors. The ad features a man responding to a comment from someone looking for an editor, recommending Reedsy as a place to find hand-picked and vetted professionals. # Brand positioning Reedsy is presented as a platform that connects authors with professional, vetted editors. The brand positions itself as a reliable source for finding high-quality editing services, emphasizing that all editors are hand-picked and vetted to ensure authors work with the best. This positioning aims to alleviate the stress and uncertainty authors face when searching for competent editors, offering a curated selection of professionals who have worked on major bestsellers. The brand promotes a functional approach by focusing on the quality and reliability of its editors, ensuring authors can publish professional, beautiful books. # Product Reedsy is a platform designed to help authors find professional editors for their books. It offers access to thousands of hand-picked and vetted editors who have worked on major bestsellers. The platform allows authors to browse through professionals, find ideal candidates, and reach out for quotes. Reedsy addresses the challenge of finding reliable and experienced editors by providing a curated selection of vetted professionals, ensuring authors work with the best in the industry. The ad encourages viewers to sign up for a free Reedsy account to get ready to publish a professional, beautiful book. # Visual style The ad has a casual, UGC feel with a simple background and direct address to the camera. The production quality is decent, with clear lighting and a focus on the speaker. The editing style is straightforward, with static shots and minimal transitions. The pacing is conversational, matching the speaker's tone and delivery. # Hooks Spoken: 00:00–00:02 So you're looking for an editor, but you don't know where to start? Text overlay: 00:00–00:02 SO YOU'RE LOOKING FOR / 00:01–00:02 AN EDITOR, / 00:01–00:02 BUT YOU DON'T / 00:02–00:02 KNOW WHERE / 00:02–00:02 TO START? Visual: 00:00–00:02 The shot features a man with short, dark, wavy hair and fair skin, wearing a blue t-shirt. He is centered in the frame, looking directly at the camera and speaking. Behind him is a bookshelf filled with books, a green plant, and a yellow lamp. To the left of the man, a comment from "CuriousOranj" is displayed, asking for advice on finding an editor. The camera is stationary, providing a close-up view of the man's face and upper body. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing where to start when looking for an editor. The comment from "CuriousOranj" highlights this frustration: "I need to find an editor but I have no idea where to look, any advice?" # Value propositions - Access to hand-picked and vetted editors ensures high-quality editing services. - Working with editors who have experience with major bestsellers increases the likelihood of publishing a successful book. - Free Reedsy account allows authors to easily find and connect with professional editors. # Benefits - Work with the best editors - Publish a professional, beautiful book # Features - Thousands of professional editors - Hand picked and vetted editors - Editors who have worked on major bestsellers # Call to action Sign up for your free Reedsy account today # Point of view - Brand 100% – The entire video is told from the brand's perspective, with the speaker acting as a representative recommending and explaining the benefits of Reedsy. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man addressing the camera, responding to a comment about needing to find an editor but not knowing where to start. This sets up the problem that the ad will solve, positioning the man as a helpful advisor. - 00:02–00:03 00:02–00:03 The man recommends Reedsy as a solution. This introduces the product being advertised, framing it as a direct response to the initial problem. - 00:03–00:10 00:03–00:10 The man explains that Reedsy offers thousands of professional editors who are hand-picked and vetted. This highlights the key features and benefits of the platform, emphasizing the quality and reliability of the editors available. - 00:10–00:15 00:10–00:15 The man mentions that you can find editors who have worked on major bestsellers and get them to edit your book. This adds credibility to the platform, suggesting that authors can access top-tier editing talent. - 00:15–00:18 00:15–00:18 The man encourages viewers to browse through professionals, find ideal candidates, and reach out for quotes. This provides a clear call to action, guiding viewers on how to use the platform. - 00:18–00:23 00:18–00:23 The man concludes by urging viewers to sign up for a free Reedsy account today and get ready to publish a professional, beautiful book. This reinforces the value proposition and provides a final call to action, encouraging immediate engagement with the platform.

# Ad summary This image ad is for a professional editor. The ad features a magnifying glass over the text "Looking for a professional editor?" # Brand positioning There is no brand explicitly featured in this ad. The ad focuses on the need for a professional editor, implying a service or platform that connects individuals with such professionals. The absence of a specific brand suggests a broad appeal, potentially targeting users who are either unaware of or not loyal to any particular editing service. The ad's simplicity and direct question aim to capture attention and address a common pain point in content creation. # Product This ad promotes the services of a professional editor. The ad does not explicitly detail the features, ingredients, or design details of the service. Instead, it directly addresses the user's need by asking, "Looking for a professional editor?" This implies that the service is for individuals or businesses seeking assistance with editing content. The ad aims to overcome the barrier of finding a qualified editor by directly offering a solution to this need. # Visual style The ad has a clean and simple visual style. It features a bright blue background with white text and a black magnifying glass. The design is minimalist and direct, focusing on the core message without any additional visual clutter. The overall effect is eye-catching and easy to read, making it suitable for quick scanning in a social media feed. # Hooks Headline: LOOKING FOR A PROFESSIONAL EDITOR? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing a professional editor. The question "Looking for a professional editor?" directly acknowledges the viewer's potential struggle to find qualified editing assistance. # Value propositions - None used. # Benefits - None used. # Features - Professional editor # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as it directly asks the viewer if they are looking for a professional editor, positioning the brand as a solution to this need. # Storyline - The ad starts by posing the question, "Looking for a professional editor?" This is intended to immediately grab the attention of viewers who are in need of editing services. The question is presented from the perspective of the brand, directly addressing the viewer's potential need.

# Ad summary This ad promotes Reedsy, a platform where you can hire freelance editors. It highlights that Reedsy has over 750 editors from the Big Five publishers. # Brand positioning Reedsy is presented as a platform that connects authors with experienced freelance editors. The brand positions itself as a solution for authors seeking professional editing services by offering access to a large pool of talent, specifically those with experience at the 'Big Five' publishers. This suggests Reedsy aims to occupy a space in the market that values quality and expertise, providing a platform where authors can find vetted and experienced editors to enhance their work. # Product Reedsy is a platform where authors can hire freelance editors. The ad specifically highlights that it has a pool of over 750 editors who have previously worked with the 'Big Five' publishing houses. The ad is geared towards authors who are looking for experienced and professional editing services. By emphasizing the background of the editors, Reedsy aims to address potential concerns about the quality and expertise of freelance editors available on the platform. # Visual style The ad has a clean and minimalist visual style, characterized by its use of a solid blue background and clear, sans-serif typography. It is a highly polished and studio-shot design, utilizing color contrast and font size to emphasize key messaging. The overall aesthetic is simple and professional, ensuring the message is easily scannable. # Hooks Headline: Hire from over 750+ ex-Big Five editors # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the target audience is struggling to find high-quality, experienced editors. This is signaled by the ad's highlighting of the editors' previous experience: 'ex-Big Five editors'. # Value propositions - Access to a large network: '750+ editors' - High-quality editors: 'ex-Big Five editors' # Call to action None used. # Point of view - Brand: The entire ad uses the brand's point of view to convey Reedsy's value proposition, emphasizing its large network of experienced editors available for hire. # Storyline - The ad begins by stating 'Hire from over', which draws the viewer in with an invitation to find an editor. The intention is to intrigue the viewer and introduce the platform. This is the brand speaking. - The text then states '750+ ex-Big Five editors,' which is meant to highlight the size and caliber of Reedsy's network of editors. The intention is to build confidence in the platform by emphasizing the experience of the editors. This is the brand speaking. - Finally, the text shows 'on reedsy', promoting the brand. The intention is to provide a clear call-out to where viewers can find the editors. This is the brand speaking.

# Ad summary This ad for Reedsy highlights the availability of over 750 editors from major publishing houses. # Brand positioning Reedsy is presented as a platform that provides access to a large network of experienced freelance book editors. By emphasizing that their editors previously worked at major publishing houses, the brand aims to offer authors a high level of editorial expertise and quality that they might not otherwise have access to. Reedsy positions itself as a service that challenges the traditional publishing model by granting authors more control over the editing process. The brand targets authors who are seeking professional editing services to improve their manuscripts. The brand seeks to occupy the space of a provider of high-quality editorial services for authors. # Product Reedsy provides access to a network of freelance editors, many of whom have worked at major publishing houses, called the "Big Five." The ad highlights the availability of "over 750 ex-Big Five editors" on the platform. The focus is on connecting authors with experienced editors, offering them an alternative to traditional publishing routes. # Visual style The ad has a simple, minimalist aesthetic with a focus on clear, bold text against a solid background. The editing style is static, with no transitions or camera movements. The production quality is basic, with a clean and straightforward presentation. The pacing is slow and consistent, with no changes in rhythm or speed. # Hooks Text overlay: 00:00–00:04 Choose from over / 00:00-00:01 73 / 00:01-00:04 750 / 00:00–00:04 ex-Big Five / 00:00–00:04 editors / 00:00–00:04 on reedsy Visual: 00:00–00:04 The screen is a solid light green color. The words "Choose from over" are in dark green, sans-serif font at the top. Below, "73" appears in a much larger white font. In the next frame, "73" changes to "750". Below, "ex-Big Five" is in white font and "editors" is in dark green and is underlined. At the very bottom, "on reedsy" is in white text. All of the text remains static and centered on the screen. # Funnel stage Top of funnel (Awareness) # Pain points Authors may struggle to find experienced and qualified editors for their manuscripts. # Value propositions - Access to over 750 editors who previously worked at major publishing houses. # Benefits - Access to experienced editors # Features - Over 750 ex-Big Five editors # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice provides information about available editors. # Storyline - 00:00–00:04 The ad opens with a green background and white/black text highlighting the number of available editors.

# Ad summary This ad showcases Reedsy as a service that allows users to connect with ex-Big Five editors. # Brand positioning Reedsy is presented as a platform offering access to high-quality editorial services, specifically from editors who have previously worked at the 'Big Five' publishing houses. This positioning implies that Reedsy provides a level of expertise and experience that is typically associated with traditional publishing but in a more accessible format. By highlighting the caliber of their editors, Reedsy aims to occupy a space in the consumer's mind as a provider of premium editing services. The brand seeks to appeal to authors who value professional feedback and want to improve their manuscripts. This positions Reedsy as a service that can help authors elevate their work to a publishable standard. # Product Reedsy is a platform that connects authors with experienced editors, specifically those who have worked for the 'Big Five' publishing houses. The ad emphasizes that users can 'choose from over 750 ex-Big Five editors' on Reedsy, highlighting the extensive selection available. The service caters to authors seeking professional feedback and guidance to refine their manuscripts. It addresses the potential purchase barrier of finding qualified editors by providing a curated marketplace of experienced professionals. Reedsy is presented as a solution for authors who want to improve their writing quality and increase their chances of success in the publishing industry. # Visual style The ad features a clean, static graphic with text on a solid background. The visual style is simple and straightforward, with a focus on delivering information clearly and directly. There are no transitions or movement, creating a static and informative aesthetic. # Hooks Text overlay: 00:00–00:04 Choose from over / 00:00–00:01 73 / 00:01–00:04 750 / 00:00–00:04 ex-Big Five / 00:00–00:04 editors / 00:00–00:04 on reedsy Visual: 00:00–00:04: A static graphic with a blue background displays white and dark teal text. The text indicates you can 'Choose from over 73' which quickly changes to '750 ex-Big Five editors on reedsy.' A thin black line appears beneath the word 'editors'. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the difficulty in finding qualified and experienced editors for authors seeking professional feedback on their manuscripts. # Value propositions - Access to editors with experience from major publishing houses. - Wide range of editors to choose from (over 750). # Benefits - Professional editing services. - Extensive selection of editors. # Features - Access to ex-Big Five editors. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand provides information about the number of ex-Big Five editors available on Reedsy. # Storyline - 00:00–00:04 The ad presents the opportunity to connect with a high number of editors.

# Ad summary This ad is for Reedsy, a platform where users can choose from over 2,500 expert editors. # Brand positioning Reedsy is presented as a platform that connects writers with expert editors. The brand aims to occupy the space of a reliable and accessible resource for authors seeking professional editing services. The brand promotes values of expertise, choice, and ease of use, positioning itself as a go-to platform for writers looking to refine their work. Reedsy ignores the traditional gatekeeping of the publishing industry by offering a direct connection to editors, making professional editing services more accessible to a broader audience. The brand positioning is functional, focusing on the simplicity and effectiveness of finding and hiring expert editors. # Product Reedsy is a platform that offers access to over 2,500 expert editors. The platform is for writers and authors seeking professional editing services to refine their work. The ad highlights the large number of expert editors available on the platform, emphasizing the variety and expertise offered. The USP is the extensive selection of qualified editors, providing users with a wide range of choices to find the perfect fit for their editing needs. The ad addresses the purchase barrier of finding reliable and skilled editors by showcasing the platform's large pool of vetted professionals. The ad encourages viewers to explore the platform and take advantage of the numerous editing options available. # Visual style The ad has a clean and minimalist visual aesthetic with a focus on clear typography and a bright, solid color background. The production quality is highly polished, with a simple layout that emphasizes the key message. The visual motif is a straightforward presentation of text elements against a solid background, creating a bold and easily scannable design. The typography is large and bold, ensuring high visibility and readability. The style contrasts with platform norms by avoiding complex visuals or user-generated content, opting instead for a direct and informative approach that enhances scannability in the feed. # Hooks Headline: Choose from over 2,500 expert editors # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty of finding reliable and skilled editors. # Value propositions - Access to a large pool of expert editors ensures high-quality editing services. # Benefits - Choose from over 2,500 expert editors # Features - 2,500 expert editors # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the platform's key features and benefits. # Storyline - The ad opens by stating that users can choose from over 2,500 expert editors. This is included to immediately highlight the platform's extensive selection and expertise, capturing the viewer's attention with the promise of numerous qualified professionals. The brand is telling this part of the story, showcasing the breadth of its network. - The ad concludes by displaying the brand name, Reedsy, reinforcing brand recognition and directing viewers to the platform. The brand is telling this part of the story, solidifying its identity and providing a clear call to action.