How Puravida Advertises on Meta

# Ad summary This image ad by Puravida promotes Blue Calm magnesium supplement, offering one free with a coupon code for purchases above a certain amount. It emphasizes the product's benefits for stress relief and calming effects, featuring a serene visual arrangement with calming elements. # Brand positioning Puravida is presented as a health and wellness brand focused on natural supplements and remedies to promote a balanced and calm lifestyle. The brand aims to occupy a space in the consumer's mind as a provider of high-quality supplements that aid in managing daily stress and promoting relaxation. The brand’s values align with a holistic approach to well-being, positioning it as a provider of solutions for those seeking natural methods to enhance their mental and physical health. It pushes against the norms of purely pharmaceutical solutions, emphasizing natural ingredients and holistic benefits. The brand positioning is both functional, offering tangible health benefits like stress relief, and emotional, promoting feelings of calm and well-being. # Product Puravida Blue Calm is a magnesium supplement designed to aid in stress relief and promote relaxation. The product is targeted towards individuals seeking natural methods to manage stress and enhance their overall sense of calm. Each bag contains a blend of ingredients aimed at reducing stress and promoting relaxation, presented in an easy-to-use powder form. The advertisement directly addresses the purchase barrier of cost by offering a free product with a coupon code. The product is presented as a natural solution for those looking to incorporate calming supplements into their daily routine. # Visual style The ad features a clean and polished studio shot with a focus on natural elements. The visual motifs include a flatlay arrangement with a subtle gradient background. The image treatment involves soft lighting and color grading to enhance the calming effect. The typography is integrated in a legible and modern style. The overall aesthetic is designed to be scannable and appealing in a social media feed. # Hooks Headline: GANHE 1 BLUE CALM DE PRESENTE # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the need for calmness and stress relief in daily life, as highlighted by the phrase "SE O DIA PEDE MAIS CALMA, A GENTE AJUDA!", which implies that people often experience stressful days and are looking for solutions. # Value propositions - Get 1 Blue Calm as a gift with the coupon code BLUECALM. # Benefits - If the day asks for more calmness, we help! # Features - Magnesium supplement # Call to action GARANTA O SEU # Social proof - None used. # Point of view - Brand: The entire image is from the brand's point of view, promoting their product, offer, and brand message. # Storyline - The ad opens by suggesting that if the day is asking for more calmness, Puravida can help, which tells the audience the brand understands the daily need for stress relief, speaking from the brand's perspective. - It then emphasizes the offer of getting one Blue Calm for free, enticing potential customers with a clear incentive to purchase, from the brand's perspective. - The inclusion of a coupon code to use, provides a practical way for customers to redeem the offer, giving clear steps to engage with the brand, told from the brand's perspective. - The ad concludes by urging viewers to secure their purchase, creating a sense of urgency and encouraging immediate action, told from the brand's perspective.

# Ad summary This ad showcases the Puravida brand's Blue Calm magnesium supplement, highlighting its calming properties and offering a promotion for Consumer Month. # Brand positioning Puravida is presented as a health and wellness brand that aligns with a modern, balanced lifestyle. The brand emphasizes natural ingredients and aims to provide functional health benefits like relaxation and improved sleep. The brand positions itself as a premium provider of natural supplements and health foods, focusing on high-quality ingredients. There is an implied connection to a lifestyle of health and balance with the promotion of healthy habits (woman drinking a green smoothie and working) and an offer for additional savings during the Consumer Month sale. # Product The product featured is Puravida's Blue Calm, a magnesium supplement designed to promote relaxation and improve sleep quality. The ad highlights the product’s natural ingredients and emphasizes its calming benefits. It is presented as a powder that can be mixed into water or other beverages. The ad also promotes purchase incentives such as a gift of Blue Calm on purchases above R$399, and the ability to choose between Apple Cinnamon or Vanilla Lavender flavors. The visual presentation of the product mixed into water to create a calming blue hue is a prominent feature, reinforcing the calming nature of the product. # Visual style The ad has a clean and modern aesthetic, using bright lighting and clear product shots. The editing is smooth, with simple transitions and static shots to keep the focus on the product and its benefits. The production quality appears polished, aiming for a professional commercial feel that aligns with the brand's premium positioning. The pacing is steady, with visual elements synced to the background music. # Hooks Spoken: [Upbeat music] Text overlay: mês do consumidor Visual: 00:00–00:02: A woman with long blonde hair, fair skin, and wearing a gray shirt and gray pants sits cross-legged on an ottoman in front of a glass door and a black laptop, with wireless earbuds in her ears. She looks at her laptop, and then sips a green smoothie from a clear shaker bottle. A blue graphic with the text “mês do consumidor” and the Puravida logo is on the left side of the screen. Behind her is a well-lit patio with lots of plants and a white chair. # Funnel stage Consideration # Pain points The ad implicitly addresses the struggle with daily stress and sleep issues, suggesting that people are looking for natural ways to relax and improve their sleep quality. # Value propositions - Natural ingredients for a healthy lifestyle - Special offer: Free Blue Calm with purchases above R$399 - Calming blue hue of the mixed supplement visually reinforces relaxation # Benefits - Promotes relaxation - Improves sleep quality # Features - Magnesium supplement - Available in powder form - Choice of Apple Cinnamon or Vanilla Lavender flavors # Call to action USE O CUPOM: BLUECALM # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and promotional offers in a direct and informative manner. # Storyline - 00:00–00:02 A woman sits cross-legged, using a laptop and drinking a green smoothie. - 00:03–00:04 The transition to a scene showcasing the Blue Calm product and its packaging. - 00:04–00:06 The ad highlights a discount of up to 30% on selected products. - 00:07–00:11 The scene shifts to a hand adding a scoop of Blue Calm powder to a glass of water, while a bowl of apples sits nearby. - 00:08–00:11 The ad promotes a "Blue Calm" gift with purchases above R$399, with a choice of flavors. - 00:11–00:14 The water turns blue, and a coupon code "BLUECALM" is displayed, urging viewers to take advantage of the promotion.

# Ad summary This image ad by Puravida promotes creatine supplements, highlighting a 30% discount and emphasizing the number of servings per package. It features two types of creatine: pure and monohydrated, appealing to health-conscious consumers. # Brand positioning Puravida is presented as a health and wellness brand focused on providing high-quality supplements, specifically creatine products designed to support a healthy lifestyle. The brand positions itself as a provider of pure and effective supplements, as highlighted by the claim "100% Creapure" on one of its products. The visual simplicity and clean product presentation suggest a commitment to transparency and quality, appealing to consumers who value natural and effective supplements without unnecessary additives. # Product The ad features two creatine supplements by Puravida. The first product is "Creatina Pure," highlighted as "100% Creapure," indicating a pure form of creatine supplement. The second product is "Creatina," which is specified as "100% Monohidratada," suggesting a monohydrated creatine formula. Both products come in black pouches. A clear glass of water and a scoop filled with white powder is positioned between the pouches, demonstrating how the supplement should be consumed. The packaging also notes that one of the pouches has “Rende 100 Porções”, or yields 100 portions, addressing potential purchase barriers related to product longevity and value. # Visual style The ad uses a clean and minimalist visual style with a focus on product visibility. The dark background and concentrated lighting enhance the pouches' colors, while the simple props highlight product usage. The gradient background adds depth, and the overall composition guides the viewer's eye from the headline to the product and usage example. # Hooks Headline: CREATINAS COM 30% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points Potential customers may be hesitant to buy supplements due to concerns about quantity, purity, and effectiveness. The ad addresses this with the offer (30% off), number of servings (100 porções), and purity statements. # Value propositions - 30% off Creatinas: This offer is designed to incentivize immediate purchase by highlighting a significant discount. - 100 portions: The large number of servings creates a perceived value for the money. # Benefits - Rende 100 Porções # Features - 100% Creapure - 100% Monohidratada # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand’s perspective is present in the presentation of its products, offers, and benefits, aiming to entice and inform potential customers. # Storyline - The ad begins with the offer of "CREATINAS COM 30% OFF", grabbing the viewer's attention with a significant discount on creatine products. This information is delivered from the brand's perspective to draw in potential customers. - The focus shifts to showcasing two distinct Puravida creatine products: "CREATINA PURE 100% Creapure" and "CREATINA 100% Monohidratada." This segment informs the viewer about the variety and specific formulations available from Puravida. The brand is providing detailed product information. - The ad highlights the yield of "RENDE 100 PORÇÕES" (yields 100 portions), addressing concerns about product lifespan and providing a tangible value proposition. This detail is shared from the brand’s perspective, emphasizing the longevity and value of the product. - Finally, the inclusion of a glass of water and a scoop of creatine demonstrates how the product is prepared and consumed, providing a practical visual aid to the potential customer. This is shown from the brand's perspective.

# Ad summary This image ad promotes Puravida Creatina with a 30% off discount. A smiling woman holds a bag of the creatine powder against a blue sky backdrop, emphasizing the product's benefits for an active lifestyle. # Brand positioning Puravida is presented as a health and wellness brand offering high-quality supplements to support an active and healthy lifestyle. The brand emphasizes natural ingredients and effective solutions for those seeking to optimize their fitness and well-being. This ad showcases the brand's commitment to providing products that enhance performance, making it a reliable choice for health-conscious consumers looking for premium supplements. # Product The product featured is Puravida Creatina, a 300g supplement in powder form designed to enhance physical performance. The packaging specifies that it contains 100% monohydrated creatine, highlighting its purity and effectiveness. Creatina is marketed towards individuals looking to improve their strength, power, and muscle mass, and the packaging indicates that one bag contains 100 servings, suggesting a focus on providing lasting value. The ad positions Creatina as an essential supplement for those dedicated to fitness and athletic achievement, emphasizing its ability to support and optimize workout results. # Visual style The ad uses a clean and bright visual style to convey a sense of health and energy. The shot is high-quality and likely studio-shot, with a clear focus on the product and the model. The use of natural lighting and a simple background helps to maintain a positive and energetic tone, while the prominent typography draws attention to the key selling points. # Hooks Headline: CREATINAS DE 300G COM 30% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 30% OFF: Provides a discount on the product, making it more affordable. # Benefits - None used. # Features - CREATINAS DE 300G # Call to action None used. # Social proof - None used. # Point of view - Brand: The text at the top of the image, 'CREATINAS DE 300G COM 30% OFF', promotes the product and its discount, representing the brand's marketing message. - Customer: The smiling woman holding the product bag provides a visual endorsement and positive association, representing the customer's perspective. - Brand: The text on the product packaging, including the brand name, product name, and serving information, conveys the brand's product details and benefits. # Storyline - The ad opens by presenting the Puravida brand logo and the promotion of "CREATINAS DE 300G COM 30% OFF" to immediately capture attention with a discount, told from the brand's perspective. This aims to quickly draw in potential customers with an appealing offer and sets the stage for showcasing the product's value. - A smiling woman holds the Puravida Creatina bag, conveying a sense of satisfaction and endorsement, told from the customer's perspective. This helps create a positive association with the product, suggesting that it can contribute to overall well-being and a fulfilling active lifestyle. - The bag prominently displays the product name and highlights that it "RENDE 100 PORÇÕES" (yields 100 servings), told from the brand's perspective. This emphasizes the product's value by illustrating its longevity and effectiveness, aiming to persuade viewers to consider it as a worthwhile investment in their fitness routine.

# Ad summary This ad promotes Puravida products during a consumer month sale, featuring a woman holding a glass of a blue beverage, inviting viewers to shop now and take advantage of a discount on selected products. # Brand positioning Puravida is presented as a brand that aligns with a healthy and modern lifestyle. The emphasis on natural ingredients and well-being suggests a focus on nutritional products that support an active lifestyle. The use of a modern, clean aesthetic and promotion during 'consumer month' indicates a customer-centric approach that values accessibility and quality, pushing against brands that may ignore consumer needs. # Product The ad features a blue-colored nutritional drink, possibly a supplement or beverage designed to enhance wellness. It is consumed by someone post-workout in a casual and familiar way, reinforcing the product's integration into everyday routines. The product’s main selling point is its alignment with a healthy lifestyle and the ease with which it can be incorporated into one’s daily habits. There is also a promotional offer of up to 30% off on selected products, making it a compelling reason for viewers to try or buy the product. # Visual style The ad has a clean, modern aesthetic with a focus on natural light. The production quality appears to be high, possibly studio-shot, with careful attention to color grading and background elements. The typography is simple and legible, integrated smoothly into the design. The visual style balances native platform expectations with high-design elements, aiming to capture attention without feeling disruptive. # Hooks Headline: ATÉ 30% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 30% off selected products during consumer month # Call to action COMPRE AGORA # Social proof - None used. # Point of view - Customer: The point of view is centered on a woman holding a beverage, suggesting a personal experience with the product. # Storyline - The ad opens with the branding of "mês do consumidor puravida" to draw attention to Puravida's Consumer Month promotion, establishing a customer-focused value proposition. The brand wants to start by highlighting a time-sensitive promotion to grab the audience’s attention upfront. - Next, the brand shows a woman holding a glass filled with a blue liquid. The brand shows the product being consumed by someone who has an active lifestyle. - Finally, the brand includes the text "COMPRE AGORA *Consulte o regulamento. Imagen gerada por IA." (Shop Now *Consult the regulations. Image generated by AI.) to encourage immediate action and transparency. The brand prompts the user to purchase while being transparent about the ad being AI-generated.

# Ad summary This ad uses a split screen to present two Puravida creatina products side by side, highlighting a 30% discount. It features footage of a man bench-pressing at the gym, emphasizing the energy-boosting benefits of the product, and ends with a call to action to buy now. # Brand positioning Puravida is presented as a health and wellness brand focused on providing high-quality supplements to support an active lifestyle. The brand emphasizes the importance of natural ingredients. The brand promotes an energetic lifestyle and functional health benefits. # Product The ad features two Puravida creatine products: CREATINA (100% Monohidratada) and CREATINA PURE (100% Creapure). Both are unflavored and provide 200g per package, each containing 100 servings. The products aim to enhance energy levels for activities like weightlifting. # Visual style The ad uses a clean and modern aesthetic with a split-screen format. The editing is quick and straightforward, alternating between product displays and gym footage. The overall production quality is polished, aiming to convey a sense of professionalism and reliability. # Hooks Spoken: 00:01–00:03 [Enthusiastic] Creatinas com 30% off Text overlay: 00:01–00:03 CREATINAS COM 30% OFF Visual: 00:00–00:03 A split screen shows two different product versions. On the left, a person stirs a clear drink with a metal spoon; next to it is the “Creatina 100% Monohidratada” in front of a blue background. On the right, a person adds powder to a clear drink with a clear plastic spoon next to the “Creatina Pure 100% Creapure” in front of a light green background. Both products come in a black matte pouch. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 30% off Creatinas: Save money on creatine with a limited-time discount. # Benefits - Garanta sua energia para 3 meses # Features - CREATINA (100% Monohidratada) - CREATINA PURE (100% Creapure) - Sabor Neutro - Rende 100 porções # Call to action COMPRE AGORA # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand's official message through product displays, text overlays, and visual demonstrations. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a split screen showing two different Puravida creatine products being mixed into glasses of water. The intention is to visually introduce both products. - 00:03–00:10 00:03–00:10 The split screen transitions to footage of a man bench-pressing at the gym, interspersed with shots of the Puravida creatine packaging. The intention is to show how the product boosts energy for workouts. - 00:10–00:14 00:10–00:14 The ad returns to a static shot of the creatine package, accompanied by a call to action. The intention is to prompt immediate purchase.

# Ad summary An ad for Puravida’s Blue Calm magnesium supplement features a promotional offer to get one free with the use of a coupon. # Brand positioning Puravida is presented as a health and wellness brand focused on providing natural supplements. The ad emphasizes calm and well-being with the phrase “SE O DIA PEDE MAIS CALMA, A GENTE AJUDA! (If the day asks for more calm, we help!)”. Puravida aims to occupy the space in the consumer's mind as a provider of solutions for those seeking a more relaxed and balanced lifestyle, promoting values of natural health and tranquility. The brand avoids direct comparisons or aggressive marketing tactics, focusing instead on a gentle, emotional connection to the customer's desire for calm. # Product Puravida's Blue Calm is a magnesium supplement designed to promote calmness and relaxation. It comes in a dark blue, resealable bag. The product is presented as a solution for stressful days, as highlighted by the phrase "SE O DIA PEDE MAIS CALMA, A GENTE AJUDA! (If the day asks for more calm, we help!)" The ad addresses potential purchase barriers by offering a free product with the use of a coupon, encouraging trial and reducing risk for new customers. The product is marketed to those seeking natural ways to manage stress and improve overall well-being. # Visual style The ad has a polished, studio-shot production quality with soft lighting and a warm color palette. The visual motifs include a flatlay arrangement of the products on a wooden surface, creating a natural and inviting feel. The image treatment includes background blurring and subtle color grading to enhance the cozy atmosphere. The typography is clean and legible, integrated seamlessly into the design. The style aligns with platform norms for in-feed ads, aiming for a scannable and attention-grabbing presentation. # Hooks Headline: SE O DIA PEDE MAIS CALMA, A GENTE AJUDA! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing more calm in one's day. The phrase “SE O DIA PEDE MAIS CALMA, A GENTE AJUDA! (If the day asks for more calm, we help!)” directly acknowledges this frustration. # Value propositions - If the day asks for more calm, we help! - GANHE 1 BLUE CALM DE PRESENTE (Get 1 Blue Calm as a gift) # Benefits - Calm # Features - MAGNESIUM SUPPLEMENT # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image adopts a brand perspective, aiming to showcase the product and offer an incentive to purchase. # Storyline - From the brand's perspective, the ad begins by asking, "If the day asks for more calm, we help!" This establishes a problem the viewer may be experiencing, which the brand can then solve. - The brand announces the promotion: “GANHE 1 BLUE CALM DE PRESENTE (Get 1 Blue Calm as a gift)”. This builds intrigue and positions the product as a potential solution. - The brand is offering the coupon code: “USE O CUPOM: BLUECALM (Use the coupon: BLUECALM)”. This is intended to drive action by providing an offer. - The brand concludes with a final directive, from the brand's perspective: “GARANTA O SEU (Guarantee yours)”. This urges immediate action, reinforcing the offer and encouraging a purchase.

# Ad summary This ad features a woman wearing athletic apparel in front of a bright blue sky and desert landscape. A graphic overlay highlights a promotion. # Brand positioning Puravida is presented as a brand that offers apparel and products that are sustainable and natural. The brand aims to occupy a space in the consumer's mind as a provider of health and wellness solutions by offering apparel, accessories, and other resources. The brand promotes a tone that aligns with an active lifestyle. # Product The ad features athletic apparel, including a copper-colored athletic top and black leggings, and neutral running shoes. The visual suggests these items are for an active lifestyle. The ad also mentions the promotional sale: "ATÉ 30% OFF EM PRODUTOS SELECIONADOS". # Visual style The ad has a clean and polished aesthetic, with a focus on the athletic apparel being advertised. The image is studio-shot quality, with bright, natural lighting enhancing the colors of the sky and the model's activewear. Typography is integrated with clear, bold text overlays. The image treatment includes color grading to emphasize the blue of the sky and the warm tones of the desert landscape. The overall style is designed to be scannable and capture attention within a social media feed. # Hooks Headline: mês do consumidor # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - ATÉ 30% OFF EM PRODUTOS SELECIONADOS # Benefits - Save on products # Features - 30% OFF # Call to action COMPRE AGORA # Social proof - None used. # Point of view - Brand: Throughout the image, the brand promotes its products and the sale. # Storyline - The ad opens with text stating "mês do consumidor" within a blue triangular shape. The intention here is to capture the customer's attention with a promotional theme. The perspective is from the brand, announcing a sales period. - Next, the copy displays the sale "ATÉ 30% OFF EM PRODUTOS SELECIONADOS". This communicates the value of the promotion to the viewer, as seen from the brand's perspective, highlighting the potential savings on selected products. - The copy shows a “COMPRE AGORA” CTA, which is intended to drive immediate action. The brand provides this call to action encouraging viewers to make a purchase. - The brand puravida and their logo is displayed. This builds brand awareness and recognition, presented from the brand's perspective, reinforcing the brand's identity in connection with the promotion.