How Philip Kingsley Advertises on Meta

# Ad summary This ad is for Philip Kingsley's Density Preserving Scalp Drops. The ad highlights the drops and that they are formulated to reduce hair fall and preserve density. # Brand positioning Philip Kingsley is presented as a brand focused on hair health, specifically targeting concerns about hair fall and density. The brand positions itself in the haircare market by offering specialized products designed to address these issues, as evidenced by the Density Preserving Scalp Drops. The brand aligns with values of hair health and confidence, suggesting a lifestyle where individuals take proactive steps to maintain and improve their hair. The brand aims to address specific concerns related to thinning hair, indicating a focus on functional benefits with an aim of solving a prevalent problem. # Product The product being advertised is Philip Kingsley's Density Preserving Scalp Drops, a serum designed to reduce hair fall and preserve hair density. This product aims to minimize hair loss and maintain the thickness and fullness of the hair. The serum is packaged in a dark green bottle with a white label and is dispensed via a dropper. The packaging highlights the product's name and key benefits in both English and French, indicating a market that includes French-speaking consumers. The serum is promoted as a solution to combat hair thinning and maintain hair density, making it appealing to individuals concerned about hair loss. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product. The background is a solid, light gray, which puts all the focus on the product. The image is well-lit and appears to be studio-shot. The overall visual style is simple and direct, which helps to highlight the product and its benefits. # Hooks Headline: Get ahead of hair fall # Funnel stage Top of funnel (Awareness) # Pain points Hair fall: the headline “Get ahead of hair fall” directly addresses the concern of hair loss. # Value propositions - Get ahead of hair fall - Reduces hair fall and preserves density # Benefits - Reduces hair fall - Preserves density # Features - Preserving Scalp Drops - Sérum Protecteur Pour Cuir Chevelu - Reduces hair fall and preserves density - Limite la chute de cheveux et préserve la densité capillaire # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand establishes itself as the authoritative voice in this advertisement by including the headline 'Get ahead of hair fall.' # Storyline - The ad opens with the headline "Get ahead of hair fall." This is the brand speaking, trying to grab the viewer's attention by addressing a common concern and promising a solution. - The ad then focuses on the Philip Kingsley Density Preserving Scalp Drops. The brand presents their product as the solution, showcasing the packaging and highlighting its key benefits. - Finally, the ad visually demonstrates the product in use with a dropper over the bottle, reinforcing the idea of preventing hair fall and maintaining density, this time visually coming from the customer as they use the product.

# Ad summary This ad showcases Philip Kingsley's Flaky Scalp range, emphasizing its ability to soothe and clear flaky scalps. Through before-and-after shots and consumer test results, the ad builds trust and demonstrates the product's efficacy in addressing scalp issues. # Brand positioning Philip Kingsley is presented as a premium haircare brand specializing in scalp health and overall hair wellness. The brand positions itself as a solution for specific scalp issues, with a focus on scientific results and consumer satisfaction. The ad suggests that Philip Kingsley stands apart from standard haircare brands by addressing underlying scalp concerns, and promoting healthy hair from the root. # Product The ad promotes the Philip Kingsley Flaky Scalp range, specifically designed to soothe and clear flaky scalps. It is for individuals experiencing scalp irritation and flakes. The product's unique selling point is its ability to address the root cause of flakiness, providing relief and clearing the scalp. The ad presents before and after images, with claims that 100% of users reported soothed scalps and 99% reported cleared flaky scalps. The product is presented as an effective solution for a common scalp problem. # Visual style The ad features a clean and clinical aesthetic. Editing is smooth and the use of close-up shots and before-and-after comparisons is high quality. The color palette is primarily white and neutral tones. # Hooks Spoken: 00:01–00:04 [Calmly] Spring clean your hair & scalp care routine. Text overlay: 00:02–00:04 Spring clean your / 00:02–00:04 hair & scalp / 00:02–00:04 care routine Visual: 00:00–00:04 A close-up shot of a woman's face, focusing on her cheek and hair. The brand logo "PHILIP KINGSLEY" is displayed on the left side of the screen in white letters, with a distinctive monogram. The background is a soft, solid white. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of having a flaky and irritated scalp. # Value propositions - Achieve a healthy, flake-free scalp with a simple spring cleaning routine. # Benefits - Soothed scalp - Cleared flaky scalp # Features - Soothes scalp - Clears flaky scalp # Call to action Shop Flaky Scalp range # Social proof - "100% reported it soothed their scalp" - "99% reported it cleared their flaky scalp" # Point of view - Brand 100% – The brand is the sole communicator in this ad, conveying product information and benefits. # Storyline - 00:00–00:02 The ad opens by focusing on the brand and hinting at a hair care solution. - 00:02–00:04 The ad reveals that the product is for a "hair & scalp care routine" by spring cleaning. - 00:04–00:06 The ad states that "100% reported it soothed their scalp" - 00:06–00:07 The ad shows a "before" picture of someone's scalp with dandruff or flakes. - 00:07–00:08 The ad shows an "after" picture of the same scalp, after the treatment, now without flakes. - 00:08–00:11 The ad displays the claim "99% reported it cleared their flaky scalp" - 00:11–00:14 The ad showcases a bottle of Philip Kingsley Flaky Scalp shampoo, inviting viewers to "Shop Flaky Scalp range"

# Ad summary This image ad features Philip Kingsley Density Preserving Scalp Drops, highlighting their ability to reduce hair fall and preserve density for all ages. An image of the product bottle sits beside a woman with long, wavy hair. The ad also incorporates the Good Housekeeping Institute endorsement and emphasizes clinically proven results. # Brand positioning Philip Kingsley is positioned as a hair care expert providing clinically proven solutions for hair thinning and hair fall. The brand aligns with values of scientific backing and trusted endorsements, emphasizing its commitment to effective treatments suitable for every age and stage. The brand emphasizes a functional approach by promoting its products for preserving hair density and reducing hair fall. # Product Philip Kingsley Density Preserving Scalp Drops are designed to reduce hair fall and preserve hair density. The product is packaged in a dark green bottle with a white dropper. The scalp drops are intended for use on the scalp to reduce hair fall and preserve density. The ad highlights the product is clinically proven to reduce hair fall after 90 days, addressing potential purchase barriers by showcasing its effectiveness through clinical trials. # Visual style The ad has a clean and polished look. The lighting is soft and even, creating a natural and professional feel. The image treatment includes color grading that enhances the model's hair and the product's packaging. The typography is integrated seamlessly, using simple and legible fonts. This aesthetic creates a trustworthy and sophisticated appeal. # Hooks Headline: Care for your hair through every age and stage # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concerns about hair fall, explicitly stating the product is clinically proven to reduce hair fall after 90 days. The visual of a woman with voluminous hair directly contrasts the anxiety around hair thinning. The phrase "Clinically proven to reduce hair fall after 90 days*" highlights the effectiveness in managing this concern. # Value propositions - Clinically proven to reduce hair fall after 90 days* - Care for your hair through every age and stage # Benefits - Reduces hair fall - Preserves density # Features - Preserving scalp drops - Reduces hair fall and preserves density - Clinically proven to reduce hair fall after 90 days* # Call to action None used. # Social proof - Good Housekeeping Institute APPROVED 2026 # Point of view - Brand: The phrases "Care for your hair through every age and stage" and the image of the product speak from the brand's perspective, emphasizing their care and product offering. - External source: The "Clinically proven to reduce hair fall after 90 days*" statement, backed by the Good Housekeeping Institute seal, lends the perspective of an external validation source. - Customer: The image of the woman with healthy hair is from the perspective of the customer. # Storyline - The ad opens by highlighting the product's suitability for all ages and stages of life, emphasizing inclusivity and broad applicability. The brand is speaking, setting a welcoming and universal tone to attract a wide audience concerned about hair health. - Next, the ad emphasizes the clinically proven aspect of the product. This is coming from an external source (clinical trials) to build trust through scientific evidence. - The ad features an image of the Philip Kingsley Density Preserving Scalp Drops bottle, immediately informing the customer what product is being advertised. - Finally, an image of a woman with healthy, wavy hair is shown. This communicates the desired outcome and target audience and comes from the perspective of the customer.

# Ad summary This ad for Philip Kingsley Elasticizer features the product in front of shiny blonde hair. The ad emphasizes that 94% of users reported that their dry hair felt revived after one use of the deep-conditioning treatment, which adds elasticity and bounce to fine, medium, and coarse hair, offering salon softness and shine for longer. # Brand positioning Philip Kingsley is positioned as a premium haircare brand that offers salon-quality treatments at home. The brand emphasizes scientific expertise with targeted treatments for different hair types. The brand aims to occupy the space of effective, high-end hair care solutions, aligning with the values of achieving healthy, beautiful hair through advanced formulations. Philip Kingsley pushes against the norm of one-size-fits-all hair products by offering specialized solutions for various hair concerns. # Product Philip Kingsley Elasticizer Deep-Conditioning Treatment is a product designed to add elasticity and bounce to fine, medium, and coarse hair. The deep conditioning treatment aims to revive dry hair, with 94% of users reporting a revived feeling after just one use. It’s for anyone looking to improve the health and appearance of their hair by adding moisture and elasticity. The language used (e.g., salon softness and shine for longer) emphasizes its ability to provide salon-quality results at home. # Visual style The ad features a clean, minimalist aesthetic with a focus on product efficacy and salon-quality results. The production quality appears to be high, with studio-shot lighting and a shallow depth of field that emphasizes the product and the shiny blonde hair. The image treatment includes a soft, desaturated color palette and subtle blurring to create a polished, professional look. The typography is clean and legible, integrated seamlessly into the layout to enhance scannability in-feed. The overall style feels both native and high-design, aiming to disrupt the feed with aspirational imagery and persuasive product claims. # Hooks Headline: Salon softness and shine for longer # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is dry, lifeless hair. The ad indicates the user is not getting salon quality hair at home and needs an effective treatment to revive their hair. # Value propositions - Achieve salon-quality softness and shine at home - Revive dry hair with a deep-conditioning treatment # Benefits - Salon softness and shine for longer - 94% reported their dry hair felt revived after one use # Features - Adds elasticity and bounce to fine, medium and coarse hair - DEEP-CONDITIONING TREATMENT # Call to action None used. # Social proof - "94% reported their dry hair felt revived after one use*" # Point of view - Brand: The Philip Kingsley product jar is placed at the bottom center to promote its deep-conditioning treatment. # Storyline - The ad begins by highlighting the benefit of "Salon softness and shine for longer", telling the audience they can achieve a professional salon look at home. This serves to immediately capture the viewer's interest by addressing a common desire for salon-quality hair, from the brand's perspective. - Then, the ad references a study stating "94% reported their dry hair felt revived after one use." This is from an external source, referencing the trial and lending credibility and convincing the audience the product is effective. - Finally, the ad features the product itself, a container of Philip Kingsley Elasticizer, to showcase what the product is and drive recognition for those already familiar with the brand, or encourage new customers to try it. This is the brand showcasing the product to address the claims previously made.

# Ad summary This ad for Philip Kingsley promotes its Elasticizer Deep-Conditioning Treatment for hair. The ad uses a testimonial and emphasizes the product's ability to deliver salon-quality shine at home. # Brand positioning Philip Kingsley is presented as a trichologist-approved brand, formulated by experts in hair science. The brand positions itself as a provider of salon-quality hair treatments that can be used at home, offering a convenient and effective solution for hair care. The focus is on delivering professional results without the need for salon visits, which could appeal to those seeking high-quality hair care within the comfort and convenience of their own homes. # Product The featured product is Philip Kingsley's Elasticizer Deep-Conditioning Treatment, designed for fine, medium, and coarse hair. The product aims to add elasticity and bounce to the hair. It is presented as a deep-conditioning treatment that can be used at home, implying that it offers salon-quality results. The packaging includes both English and French descriptions, indicating a potentially broad target market. The ad aims to overcome barriers related to time and cost associated with professional salon treatments by offering a convenient, at-home alternative. # Visual style The ad has a polished and professional aesthetic, suggesting a high-end product. The soft-focus background and diffused lighting create a sense of luxury and quality. The clean typography and layout contribute to a visually appealing and easily scannable ad, suitable for in-feed placement on platforms like Instagram and Facebook. The ad avoids overly disruptive or attention-grabbing tactics, instead opting for a subtle and sophisticated approach to capture the viewer's attention. # Hooks Headline: Salon shine that lasts at home # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the desire for salon-quality hair shine and treatment but without the time, cost, and inconvenience of going to a salon. This frustration is signaled by the ad's opening line: "Salon shine that lasts at home". # Value propositions - Achieve salon-quality shine without leaving home with Elasticizer Deep-Conditioning Treatment - Formulated by Trichologists # Benefits - Salon shine that lasts at home # Features - adds elasticity and bounce to fine, medium and coarse hair # Call to action None used. # Social proof - “Nothing compares to this!” – Hannah S # Point of view - Brand: The ad starts with the brand promoting its product by focusing on benefits, such as salon shine that lasts at home and formulation by trichologists. - Customer: The customer gives a testimonial quote emphasizing how nothing compares to the product. This testimonial aims to highlight the product's superiority and effectiveness. # Storyline - The ad starts by highlighting the benefit of salon-quality shine that can be achieved at home, aiming to grab the viewer's attention with the promise of professional results in a convenient setting. This is from the brand's perspective to introduce their product's key selling point. - Next, the ad emphasizes that the product is formulated by Trichologists, enhancing credibility by highlighting the scientific expertise behind the product. This is from the brand’s perspective to add credibility to the product. - A customer testimonial emphasizes the unique value of the product, stating that "Nothing compares to this!", building confidence in the viewer by sharing positive experiences from other customers. This is from a customer perspective.

# Ad summary This ad highlights the Philip Kingsley hair growth product. It shows the product and mentions that it is clinically proven to reduce hair fall and that users can see results in 90 days. # Brand positioning Philip Kingsley presents itself as a high-end hair care brand focused on scientific solutions for hair concerns, specifically hair fall. The brand is positioned as clinically proven and effective, appealing to consumers seeking tangible results. It is conveyed through minimalistic visual style and straightforward claims. # Product The ad promotes the Philip Kingsley hair growth serum, a clinically proven solution for reducing hair fall. The product is applied directly to the scalp using a dropper, and the ad claims that results can be seen in just 90 days. The serum is positioned as a commitment to hair growth, suggesting that it requires consistent use for optimal results. The product addresses the barrier of time and commitment by highlighting the relatively short timeframe for visible improvements. # Visual style The ad uses a clean and clinical aesthetic, with a focus on product presentation and clear messaging. The editing is simple with minimal transitions. The ad employs close-up shots to highlight the product and results, reinforcing its effectiveness. The pace is moderate, designed to inform and reassure potential customers of the product's benefits. # Hooks Text overlay: 00:00–00:01 PHILIP KINGSLEY / 00:01–00:03 Clinically proven / 00:02–00:03 to reduce hair fall* / 00:02–00:03 *CLINICAL STUDY AFTER 3 MONTHS OF DAILY USAGE Visual: 00:00–00:01 Close up of a clear viscous fluid swirling around inside a clear container, with white background and the Philip Kingsley logo in black text. / 00:01–00:03 Product shot of a dark green Philip Kingsley bottle laying on its side against a white background. Clear liquid pours from the tip of the bottle. Text overlay: “Clinically proven to reduce hair fall*” Text at bottom: “*CLINICAL STUDY AFTER 3 MONTHS OF DAILY USAGE”. # Funnel stage Middle of funnel (Consideration) # Pain points Hair fall. The ad explicitly states that the product is clinically proven to reduce hair fall. # Value propositions - Clinically proven to reduce hair fall # Benefits - Hair growth # Features - Clinically proven to reduce hair fall # Call to action Shop now # Social proof - None used. # Point of view - Brand 100% – The ad is told from the perspective of the brand, highlighting product features and benefits with on-screen text and visual demonstrations. # Storyline - 00:00–00:01 The ad opens with the brand logo, setting the stage for a product-focused message and introducing the product being advertised. - 00:01–00:03 00:01–00:03 The ad visually presents the product bottle, emphasizing its clinical validation to reduce hair fall, conveyed through on-screen text and the bottle's design. - 00:03–00:06 00:03–00:06 The ad shows the product being applied to the scalp, reinforced by the text that hair growth requires commitment, underscoring the need for consistent product usage. - 00:06–00:09 00:06–00:09 The ad highlights results, claiming that results are visible in just 90 days, reinforced by on-screen text which aims to assure viewers of the product's effectiveness. - 00:09–00:10 00:09–00:10 The ad closes with the brand logo and a CTA to shop now, providing an immediate call to action.

# Ad summary This image ad highlights the Philip Kingsley Flaky/Itchy Scalp Anti-Dandruff Shampoo. It presents product features as consumer reported benefits. # Brand positioning Philip Kingsley positions itself as a premium hair and scalp care brand, particularly focused on addressing specific scalp concerns. The brand clearly aims to occupy a space in the consumer's mind as a provider of effective, dermatologist-approved solutions for scalp issues like dandruff and itchiness. The brand aligns with a tone of clinical efficacy and scientific backing, promoting the value of healthy hair and scalp through specialized products. By focusing on targeted solutions and expert endorsements, Philip Kingsley sets itself apart from generalist or purely cosmetic hair care brands. # Product The product featured is the Philip Kingsley Flaky/Itchy Scalp Anti-Dandruff Shampoo, designed to relieve and manage symptoms of a flaky and itchy scalp. It is positioned for individuals experiencing discomfort and visible flakes due to dandruff or other scalp conditions. Key features include its ability to refresh, calm, and comfort the scalp, as highlighted on the packaging. The ad presents the shampoo as a clinically effective solution, with reported consumer results showing that 100% of users reported it soothed their scalp and 99% reported it cleared their flaky scalp. This addresses the purchase barrier related to skepticism about the effectiveness of dandruff treatments. The shampoo comes in a white bottle with a green accent band and pump dispenser, suggesting a clean and therapeutic product experience. # Visual style The ad features a clean and clinical aesthetic, emphasizing product efficacy and dermatological expertise through a minimalist design. The production quality appears to be studio-shot with controlled lighting and precise product placement. A water droplet effect on the background adds a sense of freshness and purity, aligning with the product's promise of scalp refreshment. Typography is integrated in a clear and legible manner, prioritizing scannability and direct communication of benefits. # Hooks Headline: Spring clean your hair & scalp care routine # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the discomfort and visible symptoms associated with a flaky and itchy scalp, using the product name itself as a clear indicator of this problem: "FLAKY / ITCHY SCALP." # Value propositions - Addresses flaky / itchy scalp # Benefits - Soothed scalp - Cleared flaky scalp # Features - Refreshes, calms and comforts the scalp - Anti-dandruff shampoo # Call to action None used. # Social proof - 100% reported it soothed their scalp* - 99% reported it cleared their flaky scalp* # Point of view - Brand: Top caption introduces the product within a seasonal context, setting the stage for a refreshed hair and scalp routine. - External source: The statistics, '100% reported it soothed their scalp*' and '99% reported it cleared their flaky scalp*,' are presented from the perspective of an objective consumer study. - Brand: The product name and benefits shown on the bottle reinforce the brand's positioning and key selling points. # Storyline - The ad opens with a statement, 'Spring clean your hair & scalp care routine,' framing the product as an essential addition to the customer's routine. The brand is speaking directly to the consumer, suggesting that the product will improve their current hair and scalp care habits. - The ad continues to highlight product efficacy through statistical claims: '100% reported it soothed their scalp*' and '99% reported it cleared their flaky scalp*.' These data points, attributed to a consumer test, offer a compelling reason for consumers to choose the product based on proven results. The customer is seeing this data from an external source based on the results of consumer testing, suggesting broad effectiveness. - The ad displays the product itself, highlighting the product name and key benefits. The brand emphasizes the product's ability to refresh, calm, and comfort the scalp as well as the product name: 'FLAKY / ITCHY SCALP' and 'ANTI-DANDRUFF SHAMPOO'. The brand presents its key value proposition and the product as a straightforward, effective solution for itchy, flaky scalps.

# Ad summary This ad for Philip Kingsley Density Preserving Scalp Drops uses clinical proof and a product demo to grab attention and encourage the viewer to purchase the product. # Brand positioning Philip Kingsley is presented as a hair care brand that leverages scientific research to deliver effective solutions for hair concerns. The brand emphasizes clinical validation, suggesting a commitment to producing products that are not only high-quality but also backed by empirical evidence. The focus on 'Density' suggests a positioning in the market that addresses specific concerns about hair thickness and overall hair health, signaling that it could be a premium brand, that takes a scientific approach, and focuses on effective solutions. # Product The ad showcases Philip Kingsley Density Preserving Scalp Drops, which is a serum designed to reduce hair fall and preserve hair density. This product is intended to target individuals experiencing hair thinning or excessive hair shedding. The product is clinically proven to reduce hair fall after three months of daily usage, suggesting a focus on scalp health. The packaging text indicates that the product is a 'serum protecteur pour cuir chevelu,' highlighting its protective function for the scalp. Overall, the ad communicates that this product is worth trying or buying because it offers a scientifically backed solution to a common hair problem, with the promise of visible results. # Visual style The ad has a clean, clinical aesthetic with a focus on the product. The color palette is minimal, with white and dark green dominating. The lighting is bright and even, creating a professional, studio-shot appearance. The overall visual style emphasizes clarity and precision, reinforcing the brand's scientific approach. # Hooks Headline: Clinically proven to reduce hair fall* # Funnel stage Top of funnel # Pain points The central frustration or problem the product is solving is hair fall. This is explicitly shown in the headline, 'Clinically proven to reduce hair fall*' # Value propositions - The product is clinically proven after 3 months of daily usage. This connects to the benefit of reducing hair fall and preserving density. # Benefits - Reduces hair fall - Preserves density # Features - Density Preserving Scalp Drops # Call to action None used. # Social proof - The claim that the product is 'Clinically proven' serves as social proof, implying that the product has been tested and validated by external sources. # Point of view - Brand: The entire image is from the brand's perspective, showcasing their product and its benefits to persuade viewers to make a purchase. # Storyline - The ad begins by showcasing the phrase 'Clinically proven to reduce hair fall*', immediately establishing the product's efficacy and credibility. This statement serves as a strong opener, drawing the viewer's attention with a tangible claim of performance. The brand is telling the audience that the product is not only effective but has also undergone rigorous testing. - The camera focuses on the Philip Kingsley Density Preserving Scalp Drops bottle, with some of the product visible outside of the bottle. This is meant to demonstrate how the product should look when it is dispensed for use. The brand is telling the audience how the product functions, and demonstrating that the product has a liquid consistency. - The ad includes a small disclaimer at the bottom of the image: '*CLINICAL STUDY AFTER 3 MONTHS OF DAILY USAGE.' The brand is telling the audience that clinical studies back up their claim and gives the parameters for their study.

# Ad summary This ad promotes Philip Kingsley's Density Discovery Collection. It highlights the product's benefits in promoting hair growth, with the ad featuring a woman showcasing her full, healthy hair and emphasizing the need for commitment to see results. The ad also incorporates social proof by including a customer testimonial about the noticeable difference the product has made. # Brand positioning Philip Kingsley is presented as a clinically-proven solution for hair loss and hair shedding. The brand positions itself as a provider of effective hair density solutions, emphasizing tangible results, as highlighted by clinical studies. This brand promises noticeable improvements in hair health and volume, differentiating itself through scientific backing and a focus on delivering visible outcomes. # Product The Philip Kingsley Density Discovery Collection is a set of hair care products designed to combat hair loss and reduce shedding. The collection is clinically proven to help slow hair loss and reduce shedding. It is formulated to promote hair growth with consistent use. The ad highlights that visible results can be seen in just 90 days, based on a clinical study after three months of daily application. This addresses the purchase barrier of uncertainty by providing a timeline for expected results. # Visual style The ad has a clean and polished aesthetic, with bright, even lighting and a neutral color palette. The editing style uses quick cuts to transition between product shots, testimonials, and the model showcasing her hair. The production quality is high, giving a professional commercial feel. The pacing is moderate, with cuts timed to the background music, enhancing the rhythm and flow of the ad. # Hooks Spoken: 00:01–00:03: Hair growth requires commitment. Text overlay: 00:01–00:03 / Hair growth / requires commitment / Save 26% Visual: 00:01–00:03: Close-up shot of a person's scalp with fine red hair. A dropper is shown applying serum directly to the scalp. Text overlays read "Hair growth" and "requires commitment." A circular graphic in the upper right corner displays "Save 26%". The background remains a neutral gray. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of hair loss and shedding, which affects hair density and overall appearance. This is signaled by emphasizing the product's ability to slow hair loss and reduce shedding. # Value propositions - The Density Discovery Collection is a clinically proven product that slows hair loss and reduces shedding. # Benefits - Hair growth - See results in just 90 days* # Features - Clinically proven to help slow hair loss - Reduces shedding # Call to action Shop now # Social proof - “I notice the difference. Even my friends and family have commented.” – MT # Point of view - Customer 20% – The ad presents a customer testimonial, sharing their positive experience with the product. - Brand 80% – The ad is narrated from the brand's perspective, highlighting product features, benefits, and usage instructions. # Storyline - 00:00–00:01 The ad opens with a shot of a woman smiling and holding the Philip Kingsley Density Discovery Collection box. - 00:01–00:03 00:01–00:03: The ad transitions to a close-up shot of a dropper applying serum to the scalp, accompanied by the text overlay "Hair growth requires commitment." This emphasizes that consistent use of the product is necessary for achieving results. - 00:03–00:05 00:03–00:05: A close-up shot shows a white cream being applied to strands of dark hair. A quote appears on screen: "I notice the difference. Even my friends and family have commented - MT". This incorporates a customer testimonial to provide social proof and demonstrate the product's effectiveness. - 00:05–00:07 00:05–00:07: The ad returns to the woman from the opening shot, now showcasing her hair. A text overlay states, "See results in just 90 days*," followed by a disclaimer at the bottom noting, "*CLINICAL STUDY AFTER 3 MONTHS OF DAILY USE". This highlights the speed of visible results while reinforcing the need for consistent product application. - 00:07–00:10 00:07–00:10: The ad concludes with a product display featuring the Density Discovery Collection set on a glass shelf in a bathroom setting. The brand name and a "Shop now" CTA appear, prompting viewers to purchase the product.

# Ad summary This ad for Philip Kingsley hair products features a close-up of a woman's blonde hair and smooth cream texture. The ad encourages viewers to 'Shop Now' and receive a 'Free Gift with your order'. # Brand positioning Philip Kingsley is presented as a luxury hair care brand, offering a range of products to promote healthy, vibrant hair. The brand is positioned as a purveyor of high-end, effective solutions, focusing on the aesthetic appeal of hair, aligning with a lifestyle of beauty and self-care. The brand aims to occupy the space of a premium, results-driven hair care provider that stands apart by offering an accessible luxury experience. # Product The product advertised is a luxury hair care cream designed to enhance hair's beauty and health. The ad emphasizes the product's smooth, rich texture, suggesting a premium quality and luxurious user experience. While the specific features, ingredients, and USPs are not explicitly stated, the cream is implicitly positioned as a high-end solution for achieving aesthetically pleasing hair. The cream itself is not thoroughly demonstrated, and the target audience is only given a visual of the cream's texture in order to evoke a feeling of luxury. # Visual style The ad has a polished and luxurious aesthetic, utilizing soft lighting and neutral colors to emphasize the smooth texture of the cream and the blonde hair. The production quality is high-end, with clean shots and smooth transitions. The pacing is slow and consistent, creating a calm, elegant feel. # Hooks Text overlay: 00:00–00:03 PHILIP KINGSLEY / 00:00–00:03 FREE GIFT with your order* Visual: 00:00–00:03: A close-up shot of a fair-skinned woman with blonde hair. Her face is blurred, with the focus on her hair. She is wearing a white top with black spots. The camera is static. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Free gift with your order* # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The ad uses product-focused visuals and promotional messaging to convey the brand’s message and showcase its products. # Storyline - 00:00–00:04 The ad opens with a close-up of a woman's face and blonde hair as she runs her fingers through her hair. - 00:04–00:09 The ad then transitions to a shot of the hair cream, and encourages viewers to shop now.

# Ad summary This ad promotes Philip Kingsley hair care products by offering a limited-time promotion of 2 free hair care gifts when customers spend £65 or more on specific products. The ad features the Elasticizer Deep-Conditioning Treatment and Maximizer Root Boosting Spray. # Brand positioning Philip Kingsley is presented as a premium haircare brand, focusing on high-quality treatments. The brand positions itself in the high-end market, emphasizing specialized care for various hair needs. The presentation of sophisticated hair solutions and exclusive offers implies a commitment to excellence. By offering free gifts, the brand cultivates a sense of exclusivity and incentivizes customers to experience the brand's range of products, reinforcing its value and expertise in the consumer's mind. # Product The ad features two Philip Kingsley haircare products: Elasticizer Deep-Conditioning Treatment and Maximizer Root Boosting Spray. The Elasticizer is a deep-conditioning treatment that revitalizes and adds elasticity, presented in a white tube with pink and red labeling. The Maximizer Root Boosting Spray is a volumizing spray designed to boost hair at the roots, packaged in a white spray bottle with yellow labeling. Both products are shown on a white surface, emphasizing their clean and sophisticated design. The ad promotes these products as part of a special offer, highlighting an opportunity to receive them as free gifts, thereby incentivizing purchase and trial. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The production quality is high, featuring studio-shot lighting and a seamless background. The color palette is simple and modern, consisting of white, gray, and accent colors on the product labels. The layout is straightforward and emphasizes scannability, making the offer and products easily visible. The visual style is designed to convey sophistication and quality, aligning with the brand's positioning. # Hooks Headline: Your choice of 2 FREE hair care gifts* # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Get 2 FREE hair care gifts with a purchase of £65, allowing you to experience high-quality Philip Kingsley products at no extra cost. # Benefits - Elasticizer: Adds elasticity and bounce - Maximizer: Boosts hair at the roots for volume # Features - Elasticizer: DEEP-CONDITIONING TREATMENT - Maximizer: ROOT BOOSTING SPRAY, SPRAY VOLUMISANT # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the products and promoting a limited-time offer to attract customers. # Storyline - The ad starts by grabbing attention with the announcement of a special promotion: 'Your choice of 2 FREE hair care gifts*'. This message is designed to immediately engage potential customers by offering them an incentive to explore the promoted products. The brand is communicating an enticing offer upfront, making it clear that customers can receive valuable items at no extra cost. - Next, the ad showcases the featured products, the Elasticizer Deep-Conditioning Treatment and Maximizer Root Boosting Spray. This part aims to highlight the specific items available as part of the promotional offer. The brand is providing a visual representation of the products, helping customers understand what they can receive and encouraging them to consider these items in their purchasing decision. - The ad concludes with a qualifying condition: '*when you spend £65. Specific products only.' This part clarifies the terms of the offer, ensuring transparency and managing customer expectations. The brand is providing important details about the promotion, helping potential customers understand the requirements for receiving the free gifts and prompting them to consider making a purchase that meets these criteria.

# Ad summary This static image ad for Philip Kingsley features a promotional message highlighting a free gift with every purchase. The ad showcases a variety of hair care products and incorporates clean, minimalist design elements. # Brand positioning Philip Kingsley is presented as a premium hair care brand, positioned for those seeking effective solutions for their hair concerns. The focus is on providing high-quality products, as suggested by the clean, organized product display and the offer of a free gift with purchase. The brand aligns with a lifestyle that values self-care and premium beauty products, pushing against the norms of lower-quality, mass-market brands. The brand positioning blends both functional benefits (such as addressing specific hair concerns) and emotional appeal (through the promise of enhanced self-care and confidence). # Product The ad features a range of Philip Kingsley hair care products, including shampoos, conditioners, and treatments. These products are designed to address various hair needs, from enhancing density to providing overall hair health. The products come in different packaging formats, such as tubes, bottles, and jars, and are aimed at individuals looking for premium hair care solutions. The ad highlights the offer of a free gift with every purchase, which serves as a USP and addresses the purchase barrier by adding extra value to the customer's purchase. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the product range in an organized and appealing manner. The production quality appears highly polished with studio-shot product photography. The visual motif includes a grid-like layout with products neatly arranged against a marble background. The image treatment includes bright, even lighting and background removal to create a clean look. The typography is integrated in a clean, modern style, and the overall visual style enhances scannability and stop power in the feed. # Hooks Headline: OUR GIFT TO YOU # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Free gift with every purchase # Benefits - Receive a free gift with every purchase # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand’s products and promotional message, reflecting the brand’s voice and intent. # Storyline - The ad opens with a display of various Philip Kingsley hair care products, neatly arranged, to showcase the brand's range and quality. This creates an impression of abundance and variety, from the brand's perspective. - The ad highlights "OUR GIFT TO YOU" to immediately grab attention and signal a promotional offer. This part of the story is told from the brand's perspective, emphasizing generosity and customer appreciation. - The offer of 'Receive a free gift with every purchase' is included to incentivize viewers and make the purchase more appealing, told from the brand's perspective. It aims to create a sense of value and immediate reward.

# Ad summary This ad showcases the Philip Kingsley Density range, designed to address hair fall and promote visibly denser hair. It features diverse hair types, textures, and age ranges, emphasizing clinical proof and positive user feedback to encourage viewers to shop the Density line. # Brand positioning Philip Kingsley presents itself as a provider of advanced hair care solutions, especially for thinning hair. The brand uses a functional approach, focusing on scientific claims and visible results. The imagery in the ad displays a commitment to catering to diverse hair types and varying life stages and aims to position itself as a trusted brand in the hair care industry, particularly for those concerned about hair density and hair fall. # Product The featured product line is Philip Kingsley's Density range, designed to combat hair fall and promote visibly denser hair. The product is clinically proven to reduce hair fall after 90 days, and 3 in 4 users reported visibly denser hair after 3 months of usage. The line includes a scalp drops serum and shampoo. The product aims to address the concerns of thinning hair and supports hair health through different life stages. The advertisement presents the Density range as a solution for individuals seeking scientifically backed and user-approved results in hair density improvement. # Visual style The ad features a clean and polished aesthetic, consistent with high-end beauty commercials. Quick cuts are used to show the different hair types and products. The editing rhythm has a medium pace, approximately 25 cuts per minute, which maintains viewer engagement without feeling rushed. Visuals and text are synced to the music, emphasizing key product claims and benefits. # Hooks Text overlay: 00:02–00:04: Care for your hair Visual: 00:02–00:04: The camera shows a person with short, wavy dark brown hair wearing a black blazer from the back, against a light gray background. # Funnel stage Middle of funnel (Consideration) # Pain points Hair thinning and hair fall is an issue many people face. # Value propositions - The Density range can help to reduce hair fall. - The Density range will leave hair visibly denser. # Benefits - Care for your hair - Care for your hair through every stage # Features - Clinically proven to reduce hair fall after 90 days - 3 in 4 reported visibly denser hair* # Call to action Shop Density # Social proof - 3 in 4 reported visibly denser hair* # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing product benefits and clinical results. # Storyline - 00:00–00:02 A bottle of Philip Kingsley Density sits while liquid is poured on it. - 00:02–00:03 00:02–00:03: A person is shown from the back to display hair and 'Care for your hair' text appears. The intention is to draw in the user as if the ad is speaking to them directly. - 00:04–00:05 00:04–00:05: A person is shown from the back to display hair and 'Care for your hair through every stage' text appears. The intention is to draw in the user as if the ad is speaking to them directly and show diversity among hair. - 00:06–00:08 00:06–00:08: Clear liquid is shown in an abstract fashion and 'Clinically proven to reduce hair fall after 90 days' text appears. The intention is to communicate the science behind the brand. - 00:09–00:11 00:09–00:11: Clear liquid is applied to a scalp with hair and '3 in 4 reported visibly denser hair' text appears. The intention is to communicate results of the product. - 00:12–00:14 00:12–00:14: The product line is displayed on a white countertop and 'Shop Density' text appears. The intention is to push the products to the user to promote a purchase.

# Ad summary This ad promotes Philip Kingsley's Density Preserving Scalp Drops through a subscription service. It highlights the benefits of the subscription program and visually showcases the product. # Brand positioning Philip Kingsley is presented as a brand focused on hair health, specifically targeting concerns about hair density. The brand appears to occupy a premium space in the hair care market, offering solutions for preserving and improving hair density through specialized scalp treatments. The brand's visual aesthetic is clean and clinical, suggesting a science-backed approach. # Product The Philip Kingsley Density Preserving Scalp Drops are advertised as a solution to revitalize the scalp and preserve hair density. The product is packaged in a green bottle with a dropper for precise application. The product is presented as part of a subscription service, offering subscriber-only perks such as a free gift with the 3rd subscription order, 20% off the first order, 15% off thereafter, free delivery on all orders, and full flexibility to pause or cancel the subscription. # Visual style The ad features a clean and minimalist aesthetic. The color palette is primarily white and gray, with a focus on the green product bottle. The visuals are polished and professional, suggesting a high-end brand. The editing is simple with static shots and smooth transitions. The ad is paced moderately and consistently. # Hooks Text overlay: 00:00–00:12 PHILIP KINGSLEY Visual: 00:00–00:01 Macro shot of a clear liquid dropping from a glass dropper. The background is a solid gray color. The Philip Kingsley logo is overlaid in white text. / 00:01–00:02 A green bottle of Philip Kingsley Density Preserving Scalp Drops sits on a white geometric platform against a white background. The bottle has a white label with black text. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a concern about hair density and the desire to maintain a healthy scalp. # Value propositions - Subscription model offers ongoing convenience and value - Discounts and free delivery lower the cost barrier - Flexibility to pause or cancel reduces commitment risk # Benefits - Subscription-only Perks - Free gift with 3rd subscription order - 20% off first order, 15% off thereafter - Free delivery on all orders - Full flexibility to pause or cancel # Features - Density Preserving Scalp Drops # Call to action Subscribe now # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a macro shot of the product's clear liquid dropping from the dropper. - 00:02–00:09 00:02–00:09 A green Philip Kingsley Density Preserving Scalp Drops bottle is shown on a white platform, while text lists the benefits of subscribing. - 00:09–00:12 00:09–00:12 Dark brown hair is shown while the brand logo and a call to subscribe are displayed.

# Ad summary This ad is for Philip Kingsley hair products. It shows a free repair and shine duo and tells the viewer to use the code RESTORE. It then shows a woman applying hair product to her hair and running her fingers through it before showing her healthy hair. The ad ends with the brand's logo and the call to action to 'Shop Now'. # Brand positioning Philip Kingsley is presented as a high-end, expert-backed brand specializing in hair repair and shine solutions. The ad focuses on restoring and maintaining hair health, positioning the brand as a provider of effective hair treatments. By showing the woman's hair being transformed, the brand aims to occupy a space in the consumer's mind as a trusted solution for damaged or dull hair. The visual language and the offer of a 'Repair & Shine Duo' suggest a functional approach to hair care, focused on tangible results rather than purely emotional or lifestyle-based appeals. # Product The ad features the Philip Kingsley Repair & Shine Duo, which includes the Elasticizer and Bond Builder products. The Elasticizer is highlighted as a deep-conditioning treatment designed to add elasticity and bounce to the hair while also being anti-frizz. The Bond Builder is presented as a restructuring treatment that repairs bonds and protects the hair. The products are targeted at individuals seeking to improve the overall health and appearance of their hair, with a focus on repairing damage and enhancing shine. The products appear to be for home use. The ad aims to persuade viewers by offering a free Repair & Shine Duo with a purchase of $80. # Visual style The ad has a polished, clean aesthetic with bright lighting and soft backgrounds. It combines product-focused shots with a UGC-style product application. Editing is smooth. The cuts per minute are moderate. The visual style supports the brand's image of a high-end hair care product that delivers healthy results. # Hooks Text overlay: 00:00–00:11 FREE / 00:00–00:11 Repair & Shine Duo* / 00:00–00:04 Use code: RESTORE Visual: 00:00–00:04: A well-lit, eye-level shot shows two white tubes of Philip Kingsley hair product, the 'Elasticizer' and the 'Bond Builder'. The background is a soft white. Beside the products is white hair product, presumably the same product as in the tubes. Text overlay says 'FREE Repair & Shine Duo* Use code: RESTORE' and '*when you spend $80'. # Funnel stage Bottom of funnel (Conversion) # Pain points Damaged and dull hair. The ad implies that the viewer may be experiencing these issues. # Value propositions - Free repair and shine duo when you spend $80 with code RESTORE # Benefits - Repair & Shine # Features - Elasticizer adds elasticity and bounce - Elasticizer is anti-frizz - Bond Builder repairs bonds - Bond Builder protects hair # Call to action Shop now # Social proof - None used. # Point of view - Customer 50% – POV is communicated through the demonstration of product use. - Brand 50% – POV is communicated through product display and brand logo. # Storyline - 00:00–00:03 The ad displays the Philip Kingsley Repair & Shine Duo with text overlay indicating the products are FREE with the code RESTORE. - 00:04–00:07 A woman applies product to her wet blonde hair. - 00:07–00:11 The woman runs her hands through her healthy-looking blonde hair. This shows the value that the hair product has on the health of the hair. - 00:07–00:11 The Philip Kingsley logo appears on the screen with a call to action to 'Shop Now'.

# Ad summary This ad highlights the prevalence of flaky scalps among women and offers a solution in the form of Philip Kingsley's Flaky Scalp Cleansing Shampoo. # Brand positioning Philip Kingsley is presented as a premium haircare brand focused on solving specific scalp and hair concerns. The brand positions itself as a solution for common issues like flaky scalps, emphasizing scientific research and expertise. By directly addressing a prevalent problem with a targeted product, Philip Kingsley aims to occupy a space in the consumer's mind as a reliable and effective haircare provider. This is a functional approach, addressing specific hair concerns with specialized products and research-backed claims. # Product The featured product is Philip Kingsley's Flaky Scalp Cleansing Shampoo, designed to address and alleviate flaky scalp issues. The product works to refresh, calm, and comfort the scalp. The target audience includes individuals experiencing discomfort and visible flakes on their scalp. The packaging and product description highlights its purifying and cleansing properties. By showcasing this product, the ad directly addresses a common concern, positioning the shampoo as a worthwhile solution for improving scalp health and appearance. # Visual style The ad features a clean, clinical aesthetic with high production quality, likely studio-shot. The visual motif is a focus on clarity and simplicity, using a minimalist background and product-focused composition. Image treatment involves soft lighting and background blur, creating a soft, polished effect. Typography is clean and legible, seamlessly integrated into the design. The overall style aims to convey a sense of trust and professionalism, contrasting with louder or more disruptive creative executions. # Hooks Headline: 67% of women experience flakes* # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the frustration and discomfort associated with having a flaky scalp, a common issue that can affect a person's confidence and overall well-being. It highlights that "67% of women experience flakes*" # Value propositions - The product cleanses and purifies the scalp, addressing a common condition experienced by a significant portion of women, which gives them a solution. # Benefits - Refreshes, calms and comforts the scalp # Features - Cleansing - Purifying # Call to action None used. # Social proof - The statistic "67% of women experience flakes*" implies that the problem is common and relatable, which can build trust by showing that many others share the same concern. # Point of view - Brand: Present in the tagline 'We have the solution' and the display of the shampoo. This is the brand asserting its ability to solve the problem introduced in the ad. # Storyline - The ad begins by stating that 67% of women experience flakes, immediately grabbing the viewer's attention and introducing a prevalent problem. This is from the perspective of the brand calling out a common problem among potential consumers. - The ad transitions to providing the solution with the product being advertised. This shifts the perspective to the brand as it showcases its Flaky Scalp Cleansing Shampoo, positioning itself as the answer to the stated problem.

# Ad summary This image ad showcases Philip Kingsley's Elasticizer Pre-Shampoo Mask. The ad highlights the product's ability to deliver softer, stronger, and shinier hair, appealing to those looking to improve their hair's health and appearance. # Brand positioning Philip Kingsley is presented as a high-end haircare brand focused on improving hair health. The brand occupies a space in the market for those seeking quality treatment for their hair. The positioning is functional, offering performance-based results like elasticity, bounce, and deep conditioning. The brand seems to ignore the low-cost, mass-market norms by focusing on a specialized pre-shampoo treatment. # Product The featured product is the Elasticizer Pre-Shampoo Mask, a deep-conditioning treatment designed to add elasticity and bounce to fine, medium, and coarse hair. It works as a pre-shampoo treatment. The product aims to address dry, damaged, or lackluster hair, providing a solution for those seeking softer, stronger, and shinier hair. Its USP is its ability to deeply condition hair before shampooing, improving elasticity and bounce. The ad emphasizes the product’s effectiveness for various hair types, addressing concerns about hair health and appearance. # Visual style The ad features a clean, minimalist visual aesthetic with a focus on product and result. The production quality is high, with studio-shot lighting and polished textures. There is a focus on the product and the healthy-looking hair in the background. The typography is clean and legible, adding to the overall sophisticated style. The image treatment includes background blurring and soft lighting. # Hooks Headline: Softer, stronger, shinier hair # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer is frustrated with hair that lacks softness, strength, and shine. It presents 'Softer, stronger, shinier hair' as a solution to the viewer's hair problems. # Value propositions - Addresses hair concerns like lack of elasticity, bounce, and shine by providing a deep-conditioning treatment before shampooing. # Benefits - Softer hair - Stronger hair - Shinier hair # Features - Adds elasticity and bounce to fine, medium and coarse hair - DEEP-CONDITIONING TREATMENT # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad communicates from the brand's perspective, highlighting the product benefits and features to entice potential customers. # Storyline - The ad opens with the promise of "Softer, stronger, shinier hair," immediately stating the desired outcome. This message is from the brand, seeking to grab the viewer's attention with the product's potential benefits. - The ad introduces the product as the 'Elasticizer Pre-Shampoo Mask,' informing the viewer of the product's name and function. This is a brand perspective, providing essential product information. - The ad displays the product packaging with claims such as "Adds elasticity and bounce to fine, medium and coarse hair," detailing the product's specific benefits and features. The brand is communicating its value proposition and product details. - The ad emphasizes "DEEP-CONDITIONING TREATMENT," reinforcing the product's primary function and offering a solution for hair issues. The brand is highlighting the functional benefit.

# Ad summary This ad features the Philip Kingsley Density Preserving Scalp Drops serum. It shows the bottle of serum with a dropper above it and the headline, "Get ahead of hair fall". # Brand positioning Philip Kingsley positions itself as a provider of hair density and scalp health solutions, addressing concerns about hair fall. The brand emphasizes preventative care with its Density Preserving Scalp Drops, implying a proactive approach to hair health rather than a reactive treatment. It's designed for consumers who prioritize maintaining and improving their hair's thickness and overall health, focusing on the scalp as the foundation. The brand seems to align with a functional and scientific approach to beauty, emphasizing the preservation and enhancement of natural hair density. # Product The advertised product is the Philip Kingsley Density Preserving Scalp Drops serum, designed to reduce hair fall and preserve density. The serum is applied using a dropper, suggesting targeted application to the scalp. The product's formulation caters to individuals experiencing or concerned about hair thinning, offering a solution to maintain a fuller head of hair. It addresses the potential purchase barrier of hair loss by presenting a serum that aims to reduce hair fall, ensuring it will limit the loss of density. # Visual style The visual style of the ad is clean and minimalist. The focus is entirely on the product, with a simple backdrop and clear presentation. The lighting is soft and even, which highlights the product's features without harsh shadows. The overall effect is polished and professional, suggesting a high-quality, trustworthy product. # Hooks Headline: Get ahead of hair fall # Funnel stage Middle of funnel (Consideration) # Pain points The ad focuses on the customer's concern about hair fall, as visually emphasized by the headline, “Get ahead of hair fall”. # Value propositions - Scalp drops that preserve density - Reduces hair fall to preserve density # Benefits - Reduces hair fall - Preserves density # Features - PRESERVING SCALP DROPS - SÉRUM PROTECTEUR POUR CUIR CHEVELU - Reduces hair fall and preserves density # Call to action None used. # Social proof - None used. # Point of view - Customer: The text “Get ahead of hair fall” speaks directly to the customer's concern about hair thinning and loss. # Storyline - The ad begins by presenting the problem: hair fall. The headline, "Get ahead of hair fall," directly addresses the viewer's concern. The customer's perspective is used, focusing on the common anxiety around hair thinning and loss. - Next, the ad introduces Philip Kingsley's Density Preserving Scalp Drops as a solution. The product image with the dropper suggests easy, direct application to the scalp. The brand's perspective shows the product as a proactive measure to combat hair fall and preserve density. - The ad concludes by highlighting the benefits of using the serum, implying that the product will help maintain a healthy scalp and reduce hair fall. It speaks to the customer’s desire for thicker, fuller hair and uses the brand's perspective to position the serum as a reliable and effective solution.

# Ad summary This ad promotes Philip Kingsley hair products by offering a choice of two free haircare gifts with a £65 purchase, highlighting the brand's Elastisizer and Maximizer products. # Brand positioning Philip Kingsley is presented as a premium haircare brand that focuses on treating and revitalizing hair. The brand is positioned in the market as a provider of deep-conditioning treatments and root-boosting sprays, and it emphasizes functional benefits such as adding elasticity, bounce, and volume. The visuals and language suggest a focus on scientifically-backed haircare, targeting consumers who prioritize hair health and appearance. The brand aims to occupy a space in the consumer's mind as a trusted, effective, and specialized haircare provider. # Product The ad features two Philip Kingsley hair products. The first product is the Elasticizer Deep-Conditioning Treatment, which aims to add elasticity and bounce to the hair. It comes in a white tube with pink accents and is intended for deep conditioning and revitalization. The second product is the Maximizer Root Boosting Spray, designed to volumize hair. It is packaged in a white bottle with a transparent cap and a yellow label. The ad is trying to convey that these products can improve the health and appearance of hair, offering benefits like increased elasticity, bounce, and volume. # Visual style The ad has a clean and minimalist visual style with a focus on product clarity. The lighting is soft and diffused, creating a professional studio shot. The color palette is mostly white and gray, with pink and yellow accents on the product labels. The overall aesthetic is polished and sophisticated, designed to appeal to consumers interested in high-quality haircare. # Hooks Headline: Your choice of 2 FREE hair care gifts* # Funnel stage Middle of funnel (Consideration) # Pain points The ad subtly addresses the pain point of dull, lifeless hair by offering products that add elasticity, bounce, and volume. # Value propositions - Choice of 2 FREE hair care gifts with purchase # Benefits - Adds elasticity and bounce - ROOT BOOSTING SPRAY # Features - Elasticizer Adds elasticity and bounce - Maximizer ROOT BOOSTING SPRAY SPRAY VOLUMISANT # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand's perspective is present in the top caption offering free gifts, the product showcases, and the bottom text clarifying the offer terms, all aimed at promoting the products and incentivizing purchases. # Storyline - The ad begins by announcing 'Your choice of 2 FREE hair care gifts*' to grab the viewer's attention with an appealing offer. This message is conveyed from the brand's perspective and is meant to incentivize viewers to explore the featured products. - Next, the Elastisizer Deep-Conditioning Treatment and Maximizer Root Boosting Spray are showcased, highlighting their individual benefits. This is from the brand's perspective, aiming to demonstrate the product's capabilities and unique features. - Finally, the ad concludes with a conditional statement '*when you spend £65. Specific products only.' to provide the full offer details. This is shared from the brand's perspective to clarify the terms and conditions of the promotion.