How Olive & Piper Advertises on Meta

# Ad summary An image ad for Olive & Piper's new jewelry collection. It shows a model wearing earrings and a cuff from the new collection. The ad prompts the user to shop what's new. # Brand positioning Olive & Piper is presented as a modern jewelry and accessories brand, offering a range of fashionable pieces. The brand emphasizes stylish designs, positioning itself in the market as a go-to for those seeking to enhance their look with the latest trends. The brand aligns itself with a contemporary lifestyle, focusing on providing pieces that allow customers to express their style and stay current with evolving fashion. The brand focuses on emotional connection by offering fashion and style through its jewelry. # Product The featured products are pieces from Olive & Piper's new collection. The most visible item is a gold-toned cuff bracelet with a pearl accent on each end. The model is also wearing a pair of dangle earrings featuring a large baroque pearl drop and a jeweled stud. These pieces are designed to be stylish and on-trend, enhancing the wearer's overall look. The ad draws attention to the newness of the collection, appealing to customers who want to stay ahead of trends and refresh their style. # Visual style The ad features a clean, polished aesthetic, with a focus on highlighting the product against a neutral backdrop. The image is well-lit and professionally shot, giving it a high-end feel. The typography is simple and elegant, complementing the sophistication of the jewelry. # Hooks Headline: Shop What's New # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad consistently shows the brand's POV through a focus on product presentation and brand messaging, aiming to promote new arrivals. # Storyline - The ad opens by immediately showcasing a close-up of a model wearing the brand's jewelry, specifically a cuff bracelet and earrings, to grab the viewer's attention with the product itself. The brand is showing the jewelry being worn to show how it elevates an everyday outfit. - The call to action, “Shop What’s New,” then prompts the viewer to explore the latest offerings, encouraging immediate engagement and potential purchase. The brand is directly asking the customer to visit the website and view the new collection. - The brand name, Olive & Piper, reinforces brand recognition and directs the viewer to a specific vendor for these fashionable items. The brand reminds the customer of the brand name so they know where to get the items being showcased.

# Ad summary This Olive & Piper ad displays close-up shots of jewelry worn by models with on-screen text advertising a discount and free shipping for new customers. # Brand positioning Olive & Piper is presented as a timeless jewelry brand. The visuals focus on close-ups of the jewelry being worn, highlighting the quality and design. The models are young, appear to be wearing makeup, and present a style that seems to be up-to-date. The brand aligns with a modern and fashionable lifestyle, promoting elegance and style. The ad copy emphasizes 'timeless jewelry you'll love on repeat,' which suggests the jewelry is designed to be worn frequently and is a staple for daily wear. The brand ignores the trend of disposable fashion by presenting jewelry that is meant to last. The brand positioning is emotional. # Product The ad features rings and earrings from Olive & Piper. The rings come in various styles, including bands with colored stones and delicate designs. The earrings include pearl drop earrings and textured metal studs. The jewelry is shown being worn in different settings, highlighting its versatility. The ad is telling the viewer that this jewelry is worth buying because it is timeless, stylish, and can be worn frequently, along with the fact that they offer a 15% discount to new customers. # Visual style The ad has a polished and clean aesthetic, with a focus on close-up shots of the jewelry. The editing style is quick cuts, transitioning smoothly between shots. The production quality is high-end commercial, supporting the brand's image of elegance and style. The ad uses static shots and smooth transitions, creating a visually appealing and seamless viewing experience. The estimated pace is around 150 BPM. # Hooks Text overlay: 00:00–00:03 Your Favorites, Waiting / 00:00–00:03 Take 15% off timeless jewelry you'll love on repeat. / 00:00–00:03 USE CODE: WELCOMEBACK Visual: 00:00–00:01: A close-up shot of a young woman with brown hair, fair skin, wearing rings on her fingers, and smiling. The background is blurred. The brand logo is visible at the top of the screen. / 00:01–00:02: A close-up shot of a hand with various rings on the fingers. The hand is resting on a light blue shirt. / 00:02–00:03: A close-up shot of a model's ear with a pearl earring. Her hair is dark and curly and pulled up in a bun. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - 15% off your purchase of timeless jewelry # Benefits - You'll love on repeat # Features - Timeless jewelry # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand and products through a series of close-up, stylized shots. # Storyline - 00:00–00:01 The ad opens with close-up shots of a model wearing various rings. - 00:00–00:01 The camera focuses on her hands and the rings she is wearing. This is from the brand's perspective, showing the product. - 00:01–00:02 The next shot focuses on a model wearing a ring on her finger and a light blue shirt. This shot shows a different style of ring and a different color nail polish, to demonstrate the range of options available at Olive & Piper. This is from the brand's perspective, showing the product. - 00:02–00:03 The next shot focuses on a model's ear wearing a pearl earring, showcasing the details of the earring. - 00:03–00:04 The shot focuses on a model wearing silver and gold stud earrings, showcasing the details of the earrings and showing another style of earring.

# Ad summary This ad for Olive & Piper promotes timeless jewelry, offering 15% off with the code WELCOMEBACK. The image features a woman's hand adorned with two gold rings with gemstones, conveying a sense of elegance and style. # Brand positioning Olive & Piper presents itself as a purveyor of timeless jewelry. The brand focuses on providing jewelry that customers will "love on repeat", suggesting a commitment to enduring style and quality. The overall brand positioning emphasizes elegance and accessibility, offering pieces that enhance personal style without being overly trendy or exclusive. Olive & Piper aims to occupy the space of reliable, stylish jewelry that can be worn frequently and cherished over time, promoting a lifestyle of understated luxury. # Product The featured products are two gold rings, each set with gemstones. The rings are worn stacked on the ring finger of the hand, indicating they can be worn together or separately. The rings are thin bands with inset gemstones that appear to be amethyst, clear, and green. The rings are presented in a way that highlights their elegance and versatility. # Visual style The ad features a clean and elegant visual aesthetic. The lighting is soft and diffused, creating a smooth, polished look. The color palette is muted and calming, primarily using light blues and neutral tones. The image is professionally shot and well-composed. The typography is simple and modern, complementing the overall sophisticated style. # Hooks Headline: Your Favorites, Waiting # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 15% off timeless jewelry # Benefits - jewelry you'll love on repeat # Features - timeless jewelry # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is evident through the headline "Your Favorites, Waiting" and the discount offer. This aims to attract customers by suggesting that the brand has jewelry that the customer already loves and is offering an incentive to purchase it. - Customer: The customer's POV is implied through the use of "you'll love", suggesting that the jewelry is desirable and will be appreciated by the wearer. # Storyline - The ad opens with an image of the brand's jewelry worn on a woman's hand, intended to showcase the product in a real-life context. This is presented from the brand's POV, emphasizing the jewelry's elegance and wearability. - The ad then highlights a discount offer, stating, "Take 15% off timeless jewelry you'll love on repeat." This message, from the brand's POV, incentivizes purchase by emphasizing the value and timelessness of the jewelry. - Finally, the ad includes a call to action to "USE CODE: WELCOMEBACK", presented from the brand's perspective. This prompt provides a clear next step for potential customers, aiming to drive immediate sales.

# Ad summary This ad showcases a variety of jewelry pieces from Olive & Piper, emphasizing their suitability for weddings. The ad features close-up shots of earrings, bracelets, and necklaces, highlighting their elegant designs with pearls and crystals. The text overlay promotes the idea of elevating one's style for the wedding season, positioning the jewelry as perfect for bridesmaids and adding a touch of luxury to the special day. # Brand positioning Olive & Piper is presented as a brand that offers elegant and luxurious jewelry, perfect for special occasions like weddings. The brand aims to occupy a space in the consumer's mind as a provider of sophisticated accessories that elevate one's style. The brand aligns with values of luxury, elegance, and femininity, promoting a lifestyle of refined taste. The brand is female-founded and women-led, which may appeal to customers who value supporting women-owned businesses. The brand positioning is emotional, focusing on enhancing the customer's style and making them feel special during important events. # Product The ad features a range of jewelry pieces from Olive & Piper, including earrings, bracelets, and necklaces. The jewelry is designed with pearls, crystals, and gold accents, creating an elegant and luxurious aesthetic. The earrings come in various styles, from simple pearl studs to elaborate crystal and pearl drop earrings. The bracelets feature a mix of pearls and crystals, designed to add a touch of sparkle to the wrist. The necklaces are delicate and feature similar pearl and crystal embellishments. The jewelry is positioned as perfect for weddings, particularly for bridesmaids, and is intended to elevate one's style for special occasions. The ad addresses the purchase barrier of finding the right accessories for a wedding by presenting a curated collection of elegant jewelry. # Visual style The ad has a polished and elegant aesthetic, with a focus on showcasing the jewelry in a luxurious light. The editing style is smooth, with static shots and subtle transitions. The production quality is high-end, creating a commercial feel that supports the brand's sophisticated tone. The visual motif is close-up shots of the jewelry, highlighting their intricate details. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-executed, with sound effects and transitions timed to enhance the visual presentation. # Hooks Text overlay: Elevate your style Visual: 00:00–00:01: Close-up shot of a hand holding two pearl stud earrings against a white, textured background. The earrings are small and feature a cluster of pearls. The hand has manicured nails with a light pink polish. The lighting is soft and diffused, highlighting the texture of the background and the shine of the pearls. The camera is stationary, focusing on the earrings. # Funnel stage Consideration # Pain points The ad addresses the pain point of finding the right accessories for a wedding. The ad copy, "Elevate your style for wedding season," and the visual presentation of elegant jewelry suggest a solution to the problem of accessorizing for a special occasion. # Value propositions - Elevate your style: Connects to the feature of elegant jewelry and the benefit of looking polished. - Perfect gift for bridesmaids: Connects to the product range and the benefit of finding suitable gifts for a wedding party. - Add luxe to your wedding day: Connects to the product's design and the benefit of feeling special on a wedding day. # Benefits - Elevate your style for wedding season - Add luxe to your wedding day # Features - Pearl embellishments - Crystal accents - Gold settings - Various styles of earrings, bracelets, and necklaces # Call to action Shop Now # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing products and making claims about their suitability for weddings. # Storyline - 00:00–00:01 00:00–00:01: The ad begins with a close-up shot of pearl stud earrings held in a hand. The message is to showcase the product's beauty and detail. The perspective is from the brand, highlighting the elegance of the earrings. The tone is sophisticated and refined, setting the stage for the ad. - 00:01–00:02 00:01–00:02: The ad transitions to a shot of drop earrings displayed on a card. The message is to present another style option and emphasize the product's suitability for gifting. The perspective remains from the brand, showcasing the earrings in a visually appealing way. The tone is elegant and gift-oriented. - 00:02–00:05 00:02–00:05: The ad shows a bracelet being taken out of a branded pouch. The message is to highlight the brand's packaging and the bracelet's design. The perspective is from the brand, showcasing the bracelet's details and the brand's attention to presentation. The tone is luxurious and detail-oriented. - 00:05–00:09 00:05–00:09: The bracelet is shown on a wrist. The message is to demonstrate how the bracelet looks when worn. The perspective is from the brand, providing a visual of the bracelet in use. The tone is elegant and stylish. - 00:09–00:11 00:09–00:11: The ad returns to a close-up shot of drop earrings held in a hand. The message is to showcase another earring style and reiterate the product's elegance. The perspective is from the brand, highlighting the earrings' design. The tone is sophisticated and refined. - 00:11–00:14 00:11–00:14: The ad concludes with a shot of a necklace held in a hand. The message is to present a final product option and reinforce the brand's overall aesthetic. The perspective is from the brand, showcasing the necklace's details. The tone is elegant and stylish, ending with a call to action to shop now.

# Ad summary This ad for Olive & Piper features a split-screen design showcasing their crystal drop earrings. On the left side of the screen, there are two visuals: a close-up of a woman wearing the earrings and a hand holding the earrings against a white, silky backdrop. On the right side of the screen, there is a graphic with an offer of 10% off the first order along with a product image. # Brand positioning Olive & Piper is positioned as an accessible luxury brand specializing in jewelry. The brand is presented through clean, minimalist aesthetics and a focus on the sparkle and design of its pieces, suggesting a blend of modern elegance and timeless appeal. They push against the norm of ultra-high-end jewelry brands by offering affordable yet high-quality pieces that can be worn for any occasion, aligning with a lifestyle that values accessible glamour. # Product The product featured is a pair of crystal drop earrings. These earrings are designed with a tiered arrangement of crystals, beginning with a smaller crystal near the ear and culminating in a larger, pear-shaped crystal at the bottom. The earrings are made to be lightweight and feature secure clasps to ensure a comfortable and worry-free experience. # Visual style The ad has a clean, polished aesthetic with soft lighting and minimalist backgrounds. The editing is static, with no transitions, to keep the focus on the product. The overall feel is high-end commercial, designed to appeal to a sophisticated audience. The pacing is slow and steady, allowing viewers to appreciate the details of the product. # Hooks Text overlay: 00:00–00:06: Enjoy 10% Off / 00:00–00:06: YOUR FIRST ORDER / 00:00–00:06: SIGN UP FOR OUR LIST (button) / 00:00–00:06: OLIVE & PIPER Visual: 00:00–00:06: The screen is split into two sections. The left side features two visuals: the top visual shows a close-up of a woman with dark hair wearing the crystal drop earrings. The bottom visual shows a hand holding a pair of the same earrings against a soft, white, silky background. The lighting is soft and diffused, enhancing the sparkle of the crystals. On the right side of the screen, there is a white background with the text "Enjoy 10% Off YOUR FIRST ORDER" at the top. Below the text is a product photo of the earrings. Further down, there is a black button that says "SIGN UP FOR OUR LIST" and the brand name "OLIVE & PIPER" at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Enjoy 10% Off YOUR FIRST ORDER # Benefits - Enhanced sparkle - Secure clasps to ensure a comfortable and worry-free experience # Features - Crystal drop earrings - Tiered arrangement of crystals - Lightweight # Call to action SIGN UP FOR OUR LIST # Social proof - None used. # Point of view - Brand 100% – The ad uses product shots, graphics, and text overlays to highlight product features and benefits. # Storyline - 00:00–00:06 The ad opens with a split-screen view, showcasing the product from multiple angles to engage the viewer visually.

# Ad summary An advertisement for Olive & Piper's Riviera collection. The ad features a woman wearing the collection's earrings and headband. # Brand positioning Olive & Piper is presented as an accessible jewelry and accessories brand, with a focus on trendy, feminine styles. The brand positions itself to resonate with consumers seeking on-trend designs without the premium price tag, as reflected in the advertisement's understated styling and emphasis on a new collection. The brand aligns itself with a lifestyle of effortless style, demonstrated by the model's casual pose and the overall aesthetic of simple sophistication. The brand appears to follow category norms of featuring models wearing the products to show how they look when styled. # Product The ad features the 'Riviera' collection by Olive & Piper, showcasing pearl drop earrings, and a padded headband in a light neutral color. The pearl drop earrings feature a pearl drop and a square-cut stone detail above the pearl. The headband is a basic padded headband. The products are marketed to consumers interested in a new accessories collection. The ad appeals to customers looking for feminine, trendy accessories. # Visual style The ad has a polished, studio-shot aesthetic with a clean and simple design. The visual motifs include a focus on natural light, soft focus, and a color palette centered around neutral tones and muted greens. There is no obvious image treatment aside from soft lighting. The typography is clean and modern, integrated smoothly into the overall design. The style aims to appear sophisticated yet approachable, enhancing scannability and stop power in the feed. # Hooks Headline: Riviera # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view remains consistent throughout the advertisement, with the brand showcasing its product and communicating its value to potential customers. # Storyline - The ad opens with a close-up shot of a model wearing pieces from the Riviera collection. The intention here is to immediately showcase the product and draw the viewer in with an aesthetic image. This is from the brand's perspective. - The ad continues by highlighting the name of the collection, 'Riviera', along with the brand's name, reinforcing brand identity and the product line's name. This is communicated from the brand's point of view. - The final beat finishes with 'A NEW COLLECTION', which aims to inform the viewer that this is an entirely new collection they can explore, and draws attention to the brand and newness of the collection. The brand tells the customer this.

# Ad summary This ad showcases Olive & Piper's new Riviera Collection, featuring a range of earrings and rings. The ad uses a split-screen format to display close-ups of the jewelry alongside lifestyle shots that evoke the collection's aesthetic. The ad emphasizes the collection's design and versatility. # Brand positioning Olive & Piper is presented as a brand that offers stylish and design-forward jewelry. The brand aligns with a lifestyle of elegance and sophistication, evoked through visuals of luxury settings and well-styled individuals. Olive & Piper appears to position itself as a purveyor of accessible luxury, offering thoughtfully designed pieces that allow customers to elevate their everyday style. The brand emphasizes high-end design. # Product The ad features the Riviera Collection from Olive & Piper, which includes earrings and rings. The jewelry features a variety of designs, from subtle studs and hoop earrings to more elaborate drop earrings and gemstone rings. All jewelry includes semi-precious stones and pearls. The collection is characterized by elegant, refined details, with a clear emphasis on craftsmanship and high-quality materials. The products are designed for those who appreciate classic aesthetics with a modern twist, suitable for both everyday wear and special occasions. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style consists of static shots presented in a split-screen. The production quality is high, with clear visuals. The pacing is steady, with each element of the split-screen held for the duration of the ad. # Hooks Text overlay: 00:00–00:07 NEW / 00:00–00:07 Riviera / 00:00–00:07 Collection / 00:00–00:07 OLIVE & PIPER Visual: 00:00–00:03 The screen is split into nine sections, each displaying different visuals. The top left shows a white patio chair outdoors. The top middle shows two stud earrings against a blue sky. The top right shows a woman with dark hair wearing a white top and pearl earrings. The middle left shows a close-up of an ear with a gold hoop earring. The center shows the text "NEW Riviera Collection OLIVE & PIPER" over a green water ripple background. The middle right shows a green metal patio set with a small round table. The bottom left shows two drop earrings against a backdrop of ocean and white umbrellas. The bottom middle shows a close-up of an ear with a stud earring. The bottom right shows manicured hands holding and displaying gold rings with pearls. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Thoughtfully designed jewelry for everyday wear and special occasions # Benefits - Elevate your everyday style with thoughtfully designed pieces - Elegant, refined details - Timeless design # Features - Jewelry includes semi-precious stones and pearls # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses the official voice of the brand to highlight the design of their jewelry. # Storyline - 00:00–00:02 The ad opens with a split-screen showcasing various elements of the Riviera collection, including earrings and rings, alongside elegant lifestyle visuals. - 00:02–00:09 The split screen serves to highlight the design of the jewelry in relation to the collection's broader aesthetic.

# Ad summary This ad showcases different earrings from the Riviera Collection by Olive & Piper, highlighting their styles and elegance. # Brand positioning Olive & Piper is presented as a brand that offers elegant and stylish jewelry. The brand targets customers who appreciate sophisticated designs and high-quality materials. The visuals and tone suggest that the brand focuses on providing refined accessories that enhance the wearer's personal style, positioning itself in the market as a provider of timeless elegance and accessible luxury. The brand aligns with a lifestyle that values sophistication and attention to detail. # Product The featured products are earrings from the Riviera Collection by Olive & Piper. The collection includes stud earrings, such as the square stud earring. It also includes dangle earrings such as the teardrop earrings that combine a light blue square stone with a pearl drop. These earrings are designed to add a touch of elegance to any outfit, suitable for both casual and formal occasions. The earrings are simple yet sophisticated, making them versatile and appealing to a wide range of customers. The focus of the ad is to showcase the variety and timeless design of the earrings, emphasizing their aesthetic appeal and high-quality craftsmanship. # Visual style The ad features a clean, polished aesthetic with a focus on showcasing the product in a visually appealing manner. The editing style is simple, with static shots that highlight the details of the earrings. The production quality appears high, giving a commercial feel. The pacing is slow and steady. # Hooks Text overlay: The Riviera Collection / OLIVE & PIPER Visual: 00:00–00:02: A manicured hand with long, almond-shaped nails holds a gold, heart-shaped compact mirror. The mirror is open, and the reflection shows a close-up of an ear wearing a small, square stud earring. The background is a green tiled wall with a partial view of a potted plant. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Riviera Collection: Timeless elegance in jewelry design. # Benefits - Elegant design - Sophisticated style - Versatile for various occasions # Features - Square stud earring - Teardrop dangle earring (light blue stone with a pearl drop) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing its product through curated visuals and consistent branding. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a hand holding a gold compact mirror. - 00:02–00:11 The mirror reflects an ear wearing a small, square stud earring. The earrings in the reflection alternate between the square stud and the teardrop dangle earring.

# Ad summary This ad uses a split-screen format to showcase Olive & Piper earrings. The top left section features a model wearing the earrings, while the bottom left displays a hand holding a pair. The right side presents a product image alongside promotional text, a signup CTA, and the Olive & Piper logo. # Brand positioning Olive & Piper is positioned as a modern jewelry brand offering stylish and elegant pieces. The brand emphasizes accessible luxury, providing high-quality designs without the traditional high price point. Olive & Piper aims to appeal to customers who seek sophisticated accessories for special occasions and everyday wear, promoting a sense of attainable elegance and self-expression. # Product The featured product is a pair of teardrop chandelier earrings. The earrings consist of multiple, progressively larger, clear gemstones set in a metallic frame. The design features a classic chandelier style, with a teardrop-shaped stone at the bottom. These earrings are presented as an elegant accessory suitable for special occasions. The ad focuses on the visual appeal and perceived value of the earrings, implying they offer a touch of sophistication and glamour. # Visual style The ad has a clean and polished aesthetic. The split-screen layout is modern and well-organized. The color palette is soft and neutral, with a focus on white and metallic tones. The visual style is intended to convey elegance and sophistication, aligning with the brand's positioning. # Hooks Text overlay: 00:00–00:07 New / 00:00–00:07 Around Here? / 00:00–00:07 SIGN UP AND GET 10% OFF Visual: 00:00–00:07: The ad uses a split-screen layout. The top left shows the side of a fair-skinned person's face and ear with a teardrop earring. The person has dark hair and is wearing a sleeveless top. The bottom left shows a hand holding a pair of the same earrings, with a soft, white, draped fabric behind. On the right is a digitally added graphic with a white background, and text that reads, "New Around Here? SIGN UP AND GET 10% OFF YOUR FIRST ORDER." Below the text is a black button that says, "SIGN UP FOR OUR LIST" and the brand name "OLIVE & PIPER". # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish earrings for special occasions, with a discount for new customers. # Benefits - Elegant accessory - Suitable for special occasions - 10% off your first order when you sign up for our list # Features - Teardrop chandelier design - Clear gemstones - Metallic frame # Call to action SIGN UP FOR OUR LIST # Social proof - None used. # Point of view - Brand 100% – The brand presents a curated showcase of the product and promotional details. # Storyline - 00:00–00:07 The ad opens with a split-screen view: a model wearing the earrings on the top left, a hand holding the earrings on the bottom left, and product details with a call to action on the right.

# Ad summary A flatlay image showcases the jewelry from the Olive & Piper Riviera Collection on a textured green tile background. The ad focuses on a ring, earrings, and new arrivals from the brand. # Brand positioning Olive & Piper is presented as a brand offering a Riviera Collection of jewelry, with the ad highlighting new arrivals. The brand seems to focus on accessible and stylish pieces, suitable for customers who appreciate elegant and trendy designs. The brand emphasizes a curated aesthetic, suggesting an alignment with a modern, fashionable lifestyle. Olive & Piper creates an aspirational image through the choice of background and visual presentation. # Product The ad showcases several pieces from Olive & Piper's Riviera Collection. A gold ring features a central pearl flanked by green stones. Two pairs of earrings are displayed: one with dangling pearls, gold accents, and square green stones; and another pair of studs with square grey stones in a gold setting. Also pictured are circular green earrings with a white circular stone in the center. The pieces share a color scheme of pearl, gold, and green. Each piece is presented on a flatlay styled in a way that highlights their aesthetic appeal. # Visual style The ad has a clean, polished aesthetic with natural lighting that highlights the textures and details of the jewelry and the background. The overall visual style is elegant and aspirational, with a focus on showcasing the product in an appealing and accessible way. # Hooks Headline: Riviera Collection # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New jewelry arrivals designed to be stylish and appealing. # Benefits - New arrivals you'll love # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name, product, and a caption that introduces the collection. # Storyline - The image starts by showcasing the Olive & Piper brand name, followed by the collection title to introduce the Riviera Collection. This is to immediately establish the brand and its latest offering from the brand's POV. - The ad then highlights the phrase "New arrivals you'll love," from the brand's POV to promote excitement and customer appeal. - Finally, the jewelry pieces are arranged in a visually appealing flatlay, presented from a top-down perspective to allow the audience to see the jewelry and appreciate the quality and design of the collection, shared from the brand's POV.

# Ad summary This ad promotes the Olive & Piper brand, specifically their Vivi Drop earrings. The ad uses a split-screen format to showcase the earrings in a static shot and in motion, displaying their elegant design and pearl details. # Brand positioning Olive & Piper is positioned as a brand offering elegant and modern jewelry pieces. The brand aligns with a sophisticated lifestyle, offering products that are both timeless and stylish. The brand seems to ignore the trend of fast fashion, focusing on classic designs with high-quality materials. The positioning leans towards an emotional connection, emphasizing elegance and style. The brand is high quality. # Product The Vivi Drop earrings feature a teardrop pearl suspended from a square stone, a smaller pearl, and a teardrop green gem at the ear. They are drop earrings with a gold-toned finish, featuring faux pearls and colored stones. These earrings are designed for women who appreciate elegant and classic jewelry. The ad shows how the earrings sway and catch the light, which highlights their appeal. There are no purchase barriers that are addressed. # Visual style The ad has a polished, clean aesthetic. The editing is static, with no cuts or transitions. The production quality is high, resembling a commercial presentation with even lighting and a focus on product detail. The visual motif is a split-screen presentation, showcasing both a static and dynamic view of the earrings. The pacing is slow and deliberate. There is no audio-visual sync. # Hooks Text overlay: 00:00–00:07 OLIVE & PIPER / 00:00–00:07 Vivi Drops Visual: 00:00–00:07: The screen is split vertically. On the left, a static shot displays a pair of Vivi Drop earrings against a plain white background. The brand name "OLIVE & PIPER" is centered above the earrings in a simple sans-serif font, and the style name, "Vivi Drops," is beneath the earrings. On the right side of the screen, a hand holds the same pair of earrings. The hand moves slightly, allowing the earrings to sway and catch the light. The background is a soft, blurred white, possibly a curtain or fabric. The earrings feature a gold-toned finish with a teardrop pearl suspended from a square stone, a smaller pearl, and a teardrop green gem at the ear. The lighting is bright and even, highlighting the pearl details. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The earrings offer a classic yet modern design, suitable for various occasions and outfits. # Benefits - Elegant design - Timeless style # Features - Vivi Drop earrings - Gold-toned finish - Faux pearls - Colored stones # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This is communicated through the formal product showcase style, presenting the item cleanly and clearly. # Storyline - 00:00–00:07 The ad begins with a split screen displaying the Vivi Drop earrings.

# Ad summary This ad showcases the Noor Stud earrings by Monica Vinader through a first-person testimonial. The ad features a young woman, seemingly a customer or influencer, sharing her positive experience with the earrings. It uses visuals and close ups of the product being worn and provides details about the earrings appearance and style. # Brand positioning Monica Vinader is presented as a brand offering stylish and elegant jewelry, as showcased through their Noor Stud earrings. The brand positions itself as aligning with a modern, elevated lifestyle. The focus on the Noor Studs, with their distinct malachite design, suggests the brand values unique and eye-catching aesthetics. The brand positioning aims to occupy the space of accessible luxury, where customers can find unique, stylish pieces without breaking the bank. The brand's approach seems to ignore fleeting trend cycles, preferring to focus on classic designs with a twist. # Product The product featured is the Noor Stud earrings by Monica Vinader. These earrings have a circular shape with a gold border and a green malachite center. They are designed for everyday wear and can be styled up or down depending on the occasion. The earrings are presented as a simple way to add a pop of color to a neutral outfit. The ad suggests the earrings are for those who want a versatile and classic piece that can be worn with different styles. The earrings offer the benefit of being adaptable and aesthetically eye catching. # Visual style The ad features a polished, modern aesthetic with a clean and straightforward presentation. The production quality is relatively high, suggesting a commercial or branded content feel. The pacing is slow. The visual style supports an impression of accessible luxury and simple beauty. # Hooks Spoken: 00:00–00:09 Female 1: These are the Monica Vinader Noor Studs, such an easy way to add a pop of color to an otherwise neutral outfit, and you can dress them up or down. Obsessed! Text overlay: 00:00–00:09 Noor Studs Visual: 00:00–00:09 The shot is a vertical split screen. The upper half of the frame shows a woman with light skin and brown hair, wearing a floral top and gold jewelry, including the green circular earrings. She is standing in front of a green tiled wall with a plant in the background. She is smiling and posing. The lower half of the frame features a pair of the earrings on a white background. # Funnel stage Consideration # Pain points The ad subtly addresses the common desire for jewelry that is versatile and easy to style. The customer's statement, "such an easy way to add a pop of color to an otherwise neutral outfit, and you can dress them up or down," signals that consumers are looking for accessories that can complement a variety of looks. # Value propositions - An easy way to add a pop of color # Benefits - Easy way to add a pop of color to an otherwise neutral outfit - You can dress them up or down # Features - Noor Studs # Call to action None used. # Social proof - "These are the Monica Vinader Noor Studs... Obsessed!" – Female 1 (Customer) # Point of view - Customer 100% – The ad is communicated through a customer speaking directly to the camera. # Storyline - 00:00–00:09 00:00–00:09 A woman is shown wearing the earrings and posing in front of a green tiled wall, as the product appears in the lower half of the screen. This sets the stage by showing the earrings being worn in a casual setting and gives an initial impression of their style.

# Ad summary This ad promotes Olive & Piper's 'The Convertibles' earrings, which are customizable. The ad features a woman wearing the earrings and emphasizes their new, exclusive, and unique nature. # Brand positioning Olive & Piper is presented as a brand that offers exclusive and unique jewelry, specifically earrings. The brand positions itself as a provider of customizable and new designs, emphasizing individuality and personal expression through its products. The brand seems to push against the norms of generic, mass-produced jewelry by offering a design-your-own experience. The brand positioning is both functional, allowing customers to create personalized earrings, and emotional, appealing to those who value uniqueness and exclusivity. # Product The product being advertised is 'The Convertibles' earrings from Olive & Piper, which are designed to be customizable. The earrings allow the wearer to design their own unique pair. The ad highlights that the earrings are new, exclusive, and uniquely yours, suggesting that they are a fresh and personalized addition to one's jewelry collection. The product is for individuals who value unique and exclusive accessories and enjoy expressing their personal style through customizable jewelry. The ad addresses the purchase barrier of wanting something different and personalized by offering the ability to design your own earrings. # Visual style The ad has a polished, studio-shot aesthetic with soft lighting and a focus on the product and the model. The visual motifs include clean typography and a neutral color palette. The image treatment appears to involve subtle color grading to enhance the model's skin tone and the colors of the earrings. The typography is large and bold, making it easily scannable. The overall style is high-design and aims to create a sense of luxury and exclusivity. # Hooks Headline: The Convertibles # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not finding jewelry that perfectly matches one's personal style or preferences. The phrase 'DESIGN YOUR OWN EARRINGS' directly implies that the customer can overcome this by creating a customized product. # Value propositions - Design your own earrings: Offers a personalized and unique product experience. - New, exclusive & uniquely yours: Provides a sense of exclusivity and individuality. # Benefits - New, exclusive & uniquely yours # Features - DESIGN YOUR OWN EARRINGS # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name 'OLIVE & PIPER' is displayed at the top of the image, establishing brand presence and recognition. # Storyline - The ad opens with a woman wearing Olive & Piper earrings, immediately showcasing the product in a real-life context. This is intended to capture the viewer's attention and demonstrate the earrings' aesthetic appeal from the customer's perspective. - The ad then highlights the key selling point: 'DESIGN YOUR OWN EARRINGS'. This message is from the brand, emphasizing the product's unique feature and inviting the viewer to consider the possibilities of customization. - The ad concludes by introducing 'The Convertibles' and describing them as 'New, exclusive & uniquely yours'. This is the brand reinforcing the product's novelty, exclusivity, and personalized nature, aiming to create desire and drive purchase consideration.

# Ad summary This ad showcases Olive & Piper earrings. The ad features a variety of earring styles in a box. The text overlay states, "Countless combinations. Uniquely yours." # Brand positioning Olive & Piper is presented as a brand that offers a wide variety of earrings. The brand positions itself as providing unique and customizable jewelry options, as highlighted by the text overlay, "Countless combinations. Uniquely yours." This suggests that customers can find earrings that match their personal style and preferences. The brand aligns with a lifestyle that values individuality and self-expression through accessories. The brand positioning is emotional, focusing on the unique and personal aspect of jewelry. # Product The ad features Olive & Piper earrings, which are presented in a variety of styles and designs. The earrings are displayed in an open box, showcasing the range of options available. The earrings feature different combinations of stones, shapes, and colors, highlighting the brand's emphasis on variety and customization. The ad conveys that these earrings are worth trying or buying because they offer countless combinations and allow customers to express their unique style. # Visual style The ad has a polished and clean aesthetic, with soft lighting and a focus on showcasing the product in an appealing manner. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a commercial feel. The pacing is slow and deliberate, allowing viewers to take in the details of the earrings. # Hooks Text overlay: 00:00–00:06 Countless combinations. / 00:00–00:06 Uniquely yours. Visual: 00:00–00:06: A close-up shot of an open Olive & Piper box. Inside the box, various earring styles are displayed on a white card. The earrings feature different combinations of stones, shapes, and colors. The box is a light green color with a white ribbon. The background is a plain white surface. The camera is stationary and focused on the earrings. The lighting is soft and diffused, highlighting the details of the jewelry. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Countless combinations: The wide range of earring styles allows customers to create unique and personalized looks. - Uniquely yours: The customizable options ensure that customers can find earrings that match their individual style and preferences. # Benefits - Unique and personalized jewelry - Express your individual style # Features - Variety of earring styles - Customizable options # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its product range and unique selling points. # Storyline - 00:00–00:06 The ad opens with a close-up shot of an open Olive & Piper box containing various earring styles. - 00:00–00:06 The earrings are displayed in a visually appealing manner, showcasing the range of options available. - 00:00–00:06 The text overlay, "Countless combinations. Uniquely yours," reinforces the brand's message of customization and individuality.

# Ad summary This ad promotes Olive & Piper's customizable earrings. The ad features a woman wearing different earring combinations, showcasing the versatility of the product. The text overlays highlight the ability to design your own earrings and add as many charms as you like, making them suitable for any occasion. # Brand positioning Olive & Piper is presented as a brand that offers unique and customizable jewelry, allowing customers to express their individual style. The brand emphasizes exclusivity and newness, positioning itself as a trendsetter in the jewelry market. The ad promotes a sense of creativity and personalization, suggesting that customers can become their own jewelry designers. The brand aligns with a lifestyle that values versatility and individuality, offering pieces that can transition from day to night and suit all parts of life. The brand positioning is emotional, focusing on empowerment and self-expression through unique jewelry design. # Product The featured product is a line of customizable earrings from Olive & Piper. The earrings consist of a base to which various charms and drops can be added. The ad highlights the ability to design your own earrings by adding as many charms as you like and the option to add a drop. The product is designed for individuals who want unique jewelry that reflects their personal style and can be adapted for different occasions, from day to night. The ad addresses the purchase barrier of finding versatile jewelry by showcasing how these earrings can be customized to suit any outfit or event. The earrings are presented as a way to express individuality and create a look that is as unique as you are. # Visual style The ad has a polished and elegant aesthetic with a focus on showcasing the jewelry. The editing style includes quick cuts to display different earring designs and settings. The production quality is high, giving it a commercial feel. The pacing is moderate, with cuts timed to the music beats. The visual motifs include the use of soft lighting, pastel colors, and close-up shots of the jewelry. # Hooks Spoken: 00:00–00:02 [Upbeat music] Now you can design your own earrings Text overlay: 00:00–00:02 OLIVE & PIPER / 00:00–00:02 NEW & EXCLUSIVE / 00:00–00:02 You're the jewelry designer / 00:01–00:02 Now you can design your own earrings Visual: 00:00–00:02 Two women stand close together, facing the camera. The woman on the left has dark hair pulled back, wearing pearl drop earrings and a white top. The woman on the right has blonde hair down, wearing blue stone earrings and a light blue dress. The background is blurred. Text overlays "OLIVE & PIPER", "NEW & EXCLUSIVE", and "You're the jewelry designer" appear. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of finding jewelry that is both unique and versatile. The pain point is the difficulty in finding earrings that can be adapted for different occasions and reflect personal style. # Value propositions - Design your own earrings: Empowers customers to create personalized jewelry. - Add charms and drops: Offers endless customization options. - Versatile for day to night: Provides a single jewelry solution for various occasions. # Benefits - Unique jewelry that reflects personal style - Versatile for different occasions - Earrings that are as unique as you # Features - Customizable earrings - Add as many charms as you like - Option to add a drop # Call to action None used. # Social proof - None used. # Point of view - Customer 40% – The ad shows a woman wearing the earrings in different settings, demonstrating their versatility. - Brand 60% – The ad presents the brand's message, product features, and call to action. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with two women posing closely together, showcasing earrings. The message is to introduce the brand and the concept of designing your own earrings. The perspective is from the brand, presenting the product as new and exclusive. The tone is stylish and inviting. - 00:02–00:06 00:02–00:06 The ad transitions to a display of earring components being assembled into various designs. The message is to demonstrate the customization options available. The perspective is from the brand, showcasing the product's features. The tone is informative and playful. - 00:06–00:10 00:06–00:10 The ad shows a woman wearing different earring styles in various settings, from a daytime office look to an evening outfit. The message is to highlight the versatility of the earrings for all parts of life. The perspective is from the customer, showcasing how the product fits into different lifestyles. The tone is aspirational and relatable. - 00:10–00:11 00:10–00:11 The ad concludes with the brand name and a gradient background. The message is to reinforce brand recognition and exclusivity. The perspective is from the brand, solidifying its identity. The tone is elegant and memorable.

# Ad summary This ad showcases Olive & Piper's convertible earrings, highlighting their modular design and the ability to create multiple looks from a single set. The ad uses a combination of sketches and close-up shots to demonstrate how the earring components can be easily assembled and rearranged, emphasizing the creative control given to the wearer. # Brand positioning Olive & Piper is presented as a brand that values versatility and creativity in its jewelry designs. The brand aims to occupy a space in the consumer's mind as an innovative and customizable jewelry provider, offering customers the ability to personalize their accessories. The brand aligns with a lifestyle that appreciates flexibility and individuality, pushing against the norm of static, single-style jewelry. The brand positioning is both functional, due to the convertible nature of the jewelry, and emotional, as it empowers customers to express their unique style. # Product The advertised product is a set of convertible earrings from Olive & Piper, referred to as "The Convertibles." These earrings consist of multiple detachable components, including a stud and various decorative charms, that can be easily connected and rearranged to create different earring styles. The product is for individuals who enjoy customizing their accessories and appreciate having multiple looks in one set. The USPs include the modular design, ease of assembly, and the ability to create a variety of styles. The ad shows the earrings being assembled and worn, highlighting their versatility for various occasions. The ad addresses the purchase barrier of limited style options by offering multiple looks in a single product. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the product's details. The editing style is simple, with smooth transitions between shots. The production quality is high-end, giving the ad a professional and sophisticated feel. The pacing is consistent, with static shots that allow the viewer to appreciate the jewelry's design. # Hooks Spoken: 00:00–00:07: [Calm, inviting] You're the designer now. Text overlay: OLIVE & PIPER / The Convertibles Visual: 00:00–00:02: A hand-drawn sketch of earring components is shown on a white surface. The sketch includes a stud and various decorative charms. The text "OLIVE & PIPER" and "The Convertibles" are overlaid in a serif font. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of limited style options by offering multiple looks in a single product. "You're the designer now." # Value propositions - Versatile jewelry that adapts to your style - Personalized accessories that reflect your individuality # Benefits - Multiple earring styles in one set - Customizable looks - Creative control # Features - Detachable components - Modular design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its features. # Storyline - 00:00–00:02 The ad begins with a sketch of the earring components, introducing the concept of customizable jewelry. - 00:02–00:03 The sketch transitions to a display of the actual earring components laid out on a white surface, showcasing the individual pieces that make up the convertible earrings. - 00:03–00:05 Close-up shots demonstrate how the earring components can be easily attached and detached, highlighting the modular design and ease of use. - 00:05–00:07 The ad concludes with a shot of the fully assembled earring, reinforcing the message that the wearer is now the designer, emphasizing creative control and personalization.

# Ad summary This ad showcases Olive & Piper's customizable earring design. It features a clean, minimalist aesthetic with a focus on the earrings' design and versatility. # Brand positioning Olive & Piper is presented as a brand that offers exclusive and customizable jewelry, specifically earrings. The brand aims to occupy a space in the consumer's mind as a provider of unique, personalized accessories. The brand aligns with values of individuality and creative expression, allowing customers to design their own earrings. It pushes against the norm of mass-produced, generic jewelry by offering a customizable option. The brand positioning is both functional (offering a design service) and emotional (allowing customers to express their personal style). # Product The featured product is a customizable earring design service offered exclusively by Olive & Piper. Customers can design their own earrings by selecting different components and styles. The ad showcases various earring designs, ranging from simple studs to more elaborate, multi-tiered pieces. The earrings feature pearls and crystals. The USP is the ability to create personalized earrings that reflect individual style and preferences. The ad addresses the purchase barrier of limited selection by offering a wide range of design options. # Visual style The ad has a polished and minimalist aesthetic, with a focus on clean lines and bright lighting. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, creating a sophisticated and elegant tone. The pacing is slow and deliberate, allowing viewers to appreciate the details of the earrings. # Hooks Text overlay: 00:00–00:05: EXCLUSIVE TO OLIVE & PIPER / 00:00–00:05: Design your own earrings Visual: 00:00–00:02: A pair of pearl and crystal stud earrings are displayed against a clean, white background. The earrings are centered in the frame, with the text "EXCLUSIVE TO OLIVE & PIPER" above and "Design your own earrings" below. The lighting is bright and even, highlighting the details of the earrings. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of limited selection and lack of personalization in mass-produced jewelry. The phrase "Design your own earrings" suggests a solution to this frustration. # Value propositions - Design your own earrings: Offers a unique and personalized jewelry experience. # Benefits - Personalized jewelry - Unique style expression # Features - Customizable earring design - Exclusive to Olive & Piper # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 The ad opens with a static shot of a pair of simple pearl and crystal stud earrings against a clean, white background. The message is to introduce the basic components of the customizable earring system. The perspective is from the brand, showcasing the product in a straightforward manner. The tone is elegant and refined. - 00:02–00:05 The earrings then transform into a more elaborate, multi-tiered design, showcasing the potential for customization. The message is to demonstrate the versatility and range of design options available. The perspective remains from the brand, highlighting the product's capabilities. The tone is aspirational and exciting.

# Ad summary This ad showcases Olive & Piper's earring collection, highlighting the ability to mix and match different components to create countless unique combinations. The ad features a clean, minimalist aesthetic with a focus on the earrings' design and versatility. # Brand positioning Olive & Piper is presented as a brand that offers versatile and customizable jewelry, specifically earrings. The brand emphasizes the ability to create "countless combinations" with its collection, suggesting a focus on personalization and individual style. The brand positions itself as a provider of stylish and adaptable accessories, appealing to customers who value variety and creative expression in their jewelry choices. The brand seems to ignore the norm of selling earrings as a fixed pair, instead pushing the idea of mixing and matching. # Product The advertised product is a collection of earring components from Olive & Piper that can be mixed and matched to create various earring styles. The collection includes different earring tops and bottoms in various shapes, colors, and designs, such as gemstones, pearls, and crystal embellishments. The ad highlights the versatility of the collection, emphasizing that customers can create "countless combinations" to suit their individual preferences and outfits. The product is for anyone who wants to customize their earrings and have a variety of options with a single collection. The ad addresses the purchase barrier of limited earring styles by showcasing the extensive possibilities within the collection. # Visual style The ad has a polished and clean aesthetic with a focus on showcasing the product in a visually appealing way. The editing style is smooth with static shots and transitions. The production quality is high-end, giving the ad a professional and sophisticated feel. The pacing is consistent, allowing viewers to appreciate the variety of earring components. The cuts are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Text overlay: 00:00–00:05: OLIVE & PIPER / 00:00–00:05: One collection. / 00:00–00:05: countless combinations Visual: 00:00–00:05: The shot features a top-down view of earring components arranged in rows. The foreground includes various earring tops and bottoms in different shapes, colors, and designs. The background is a light pink surface. The setting is a product display, likely in a studio. The lighting is bright and even, highlighting the details of the earrings. The camera is stationary, providing a clear and consistent view of the product. The shot transitions smoothly between different combinations of earring components. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that customers may feel limited by traditional earring sets that offer only one style. The phrase "countless combinations" suggests a solution to this frustration by providing a wide range of options within a single collection. # Value propositions - Versatile earring collection for creating multiple looks # Benefits - Ability to create countless earring combinations - Personalized and individual style # Features - Earring components in various shapes, colors, and designs # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:05 00:00–00:05: The video opens with a display of various earring components arranged in rows. The components include different shapes, colors, and designs. The message conveyed is the variety and versatility of the earring collection. The perspective is from the brand, showcasing its product range. The tone is clean and stylish, emphasizing the visual appeal of the earrings.

# Ad summary This ad showcases Olive & Piper's new and exclusive 'Convertibles' earrings, emphasizing their innovative design that allows customers to create their own unique earring styles. The ad features a woman enjoying a sophisticated moment, highlighting the earrings' elegance and versatility. # Brand positioning Olive & Piper is presented as a brand that offers innovative and customizable jewelry, specifically earrings, that cater to individual style preferences. The brand positions itself as modern and exclusive, providing customers with the ability to design their own earrings, suggesting a focus on creativity and personalization. The brand aligns with a lifestyle of sophistication and elegance, as indicated by the model enjoying a drink in a stylish setting. Olive & Piper pushes against the norm of static, pre-designed jewelry by offering a dynamic and interactive product experience. # Product The advertised product is the 'Convertibles' earring collection from Olive & Piper, described as 'new & exclusive'. These earrings are designed to allow customers to 'design your own earrings' through an innovative system. The ad implies that the earrings consist of interchangeable components, enabling a high degree of personalization. The product is showcased on a model in an elegant setting, suggesting they are suitable for sophisticated occasions. The ad addresses the potential purchase barrier of limited style options by offering a customizable solution. # Visual style The ad has a polished, studio-shot production quality with a focus on elegance and sophistication. The visual motif is clean and modern, with a shallow depth of field that keeps the focus on the model and the earrings. The image treatment includes soft lighting and subtle color grading to enhance the overall aesthetic. The typography is integrated seamlessly, with a mix of sans-serif and script fonts that complement the brand's identity. The style aims to be high-design and visually appealing, designed to capture attention and convey a sense of luxury. # Hooks Headline: The Convertibles # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Convertibles: An innovative way to design your own earrings # Benefits - Design your own earrings # Features - NEW & EXCLUSIVE - An innovative way to design your own earrings # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name 'OLIVE & PIPER' is displayed at the top, establishing brand ownership and identity. - Brand: The text 'NEW & EXCLUSIVE' and 'An innovative way to design your own earrings' are presented from the brand's perspective, highlighting the product's unique features and benefits. - Customer: The model wearing the earrings and enjoying a drink provides a customer's perspective, showcasing the product in a lifestyle context. # Storyline - The ad opens with a woman enjoying a drink, showcasing a lifestyle of elegance and sophistication. This is included to create an aspirational context for the product, suggesting that the earrings are suitable for stylish social occasions. The audience experiences this from the perspective of a potential customer envisioning themselves wearing the earrings. - The ad highlights the 'NEW & EXCLUSIVE' nature of 'The Convertibles' earrings. This is included to create a sense of urgency and exclusivity, enticing viewers to explore the product. The brand is communicating this message to emphasize the unique offering. - The ad emphasizes the innovative design that allows customers to 'design your own earrings'. This is included to highlight the product's unique selling proposition and appeal to customers who value personalization. The brand is communicating this message to showcase the product's key benefit.

# Ad summary This image ad by Olive & Piper promotes a Sample & Seconds Sale with prices starting at $20. It features an image of a woman wearing Olive & Piper earrings. # Brand positioning Olive & Piper is presented as a brand offering accessible and affordable sample jewelry, positioning itself as a go-to for stylish individuals seeking value. By advertising a "Sample & Seconds Sale," the brand implies that it offers a wide range of jewelry options at reduced prices, appealing to customers looking for cost-effective style solutions. This strategy suggests the brand may be focused on providing fashionable items without the high price tag often associated with jewelry, catering to a market segment that values both aesthetics and affordability. # Product The ad promotes Olive & Piper jewelry, specifically highlighting earrings. It mentions a "Sample & Seconds sale," suggesting discounted prices on various items, including potentially slightly imperfect or discontinued pieces. The starting price of $20 is explicitly stated, indicating affordability and value. The product is for individuals who appreciate fashionable accessories but are budget-conscious, as it offers an opportunity to acquire stylish jewelry at a reduced cost. # Visual style The ad employs a clean and minimalist visual style with a pastel color scheme. The use of a split-screen layout with text on one side and a product-focused image on the other is effective. The image of the woman wearing the earrings suggests the product in use, while the pastel colors and soft lighting evoke a sense of gentle elegance. The overall design is simple and easy to scan, with clear typography and a visually appealing layout. # Hooks Headline: SAMPLE & SECONDS sale # Funnel stage Middle of funnel (Consideration) # Pain points The desire to purchase stylish jewelry, but the high price point is a barrier. # Value propositions - The "Sample & Seconds sale" event allows customers to purchase jewelry at discounted prices. - Prices starting at $20 indicates affordability and value for stylish accessories. # Benefits - Prices starting at $20 # Features - Sample & Seconds sale # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand shares the details of a promotion, its name, product, and pricing. # Storyline - The ad opens with an announcement of a "FREE TOTE FOR FIRST 100 SHOPPERS", told from the brand's perspective, incentivizing immediate action and creating a sense of urgency to attract early attendees. - The brand name "OLIVE & PIPER" is displayed, establishing brand recognition and association with the upcoming sale, which is from the brand's perspective. - The focal point then shifts to the "SAMPLE & SECONDS sale" announcement, including details about the sale's date, time, and location, which is meant to inform the viewer about the event details from the brand's perspective. - The ad concludes with the visual of a woman wearing the product along with the tagline "PRICES STARTING AT $20!", from the brand's perspective, reinforcing the accessibility and affordability of the jewelry and providing a clear call to action.