How MINT & LILY Advertises on Meta

# Ad summary This ad highlights waterproof, real gold jewelry. # Brand positioning This brand emphasizes high-quality, accessible jewelry meant to be worn in any setting. The brand occupies a space in the market for everyday wear that pushes against norms that reserve fine jewelry for special occasions. Their jewelry is waterproof and won't tarnish, positioning them as a brand that prioritizes both beauty and practicality. # Product The ad features various pieces of jewelry made from real gold. Featured pieces include bracelets and rings of varying styles. Each piece is waterproof and won't tarnish. These features position the pieces for any type of wear, without fear of damage. # Visual style The ad has a clean, polished aesthetic, utilizing natural lighting and close-up shots. The editing is simple with smooth transitions, maintaining a relaxed and luxurious feel. # Hooks Text overlay: Real Gold Visual: 00:00–00:02: Close-up shot of fair-skinned hands and wrists submerged in water. The hands are adorned with gold rings and gold bracelets of varying styles. The background is slightly out of focus, but shows the green-blue water. Lighting is bright and natural, with highlights on the wet jewelry. Text overlay: Real Gold. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of owning jewelry that is not durable or versatile enough to wear in every setting. # Value propositions - The jewelry is an affordable luxury that can be worn everyday. # Benefits - The jewelry is high quality and durable. - The jewelry can be worn in any setting. # Features - Real Gold - Waterproof - Won't Tarnish # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad shows various pieces of jewelry and highlights their qualities. # Storyline - 00:00–00:02 The ad opens with a close-up of a person's hands, adorned with gold rings and bracelets, partially submerged in water. - 00:00–00:02 The hand moves through the water, showing how the jewelry can be worn in water with the text overlay stating it's real gold. This is intended to grab the viewer's attention, demonstrating the jewelry's quality and durability right away. - 00:02–00:04 The shot transitions to a person's face and upper body near the water with gold jewelry on their wrists. - 00:05–00:07 A text overlay identifies that the jewelry is waterproof. - 00:08–00:10 The shot transitions to a bracelet on the water-covered arm of the person, along with the text overlay stating the jewelry won't tarnish. - 00:11–00:12 The hand touches the surface of the water with the text overlay remaining on screen.

# Ad summary This ad for mint&lily features a close-up shot of two gold chain bracelets. The ad calls out features like water and sweat resistance, premium materials, and tarnish resistance. # Brand positioning mint&lily is presented as a brand that offers high-quality, durable jewelry. The brand is positioned as providing pieces that can withstand everyday wear, as highlighted by the features mentioned in the ad, such as water and sweat resistance, and tarnish resistance. The focus on premium materials suggests a commitment to quality and longevity, appealing to customers who value lasting, reliable accessories. # Product The featured product is a set of two delicate gold chain bracelets. One bracelet has small pearl beads evenly spaced along the chain, while the other features small gold beads. The bracelets are shown connected by a gold clasp and adjustable chain, indicating they are designed to be worn together as a set. The ad emphasizes that the bracelets are made from premium materials, and are water & sweat resistant and tarnish resistant, which addresses concerns about the jewelry's durability and longevity. # Visual style The ad features a clean, minimalist aesthetic with a focus on showcasing the product's details. The close-up shot and soft lighting highlight the bracelets' texture and material, creating an elegant and polished look. The use of simple, geometric shapes to call out features, combined with a neutral background, contributes to a modern and sophisticated visual style. This approach aims to convey a sense of quality and durability in a visually appealing manner, while maintaining a streamlined and uncluttered composition. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point that some jewelry is not durable enough to withstand daily wear and tear, including exposure to water, sweat, and general tarnishing. # Value propositions - Water & Sweat Resistant jewelry for everyday wear - Tarnish Resistant jewelry means you can wear them for longer # Benefits - Not explicitly stated, but implied through product features: durability, longevity, and resistance to damage from everyday wear. # Features - Water & Sweat Resistant - Premium Materials - Tarnish Resistant # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, focusing on showcasing the product's features and benefits to the viewer. # Storyline - The ad begins by showcasing the product close-up, immediately drawing attention to the bracelets' design and materials. This aims to capture the viewer's interest by highlighting the aesthetic appeal of the jewelry from the brand's perspective. - Next, the ad calls out specific features of the bracelets—water & sweat resistant, premium materials, and tarnish resistant. This informs the viewer about the product's practical benefits and durability, showcasing the brand's perspective. - The ad concludes with the brand's logo, reinforcing brand recognition and credibility. This serves to leave a lasting impression on the viewer, consolidating the brand's image of quality and durability from the brand's perspective.

# Ad summary This short video ad promotes Mejuri jewelry, showcasing the brand's rings and bracelets. It presents a calm and luxurious mood as the model relaxes in a pool, emphasizing the jewelry's elegance and everyday wearability. # Brand positioning Mejuri positions itself as a luxury jewelry brand that offers fine, high-quality pieces intended for everyday wear. The brand leans into an aesthetic of minimalist elegance with items that are delicate, refined, and versatile enough to complement any outfit or occasion. Mejuri seems to ignore the traditional norms of luxury jewelry which are often associated with special occasions and extravagance, instead they emphasize accessibility and seamless integration into the modern, everyday lifestyle of the consumer. The brand’s positioning is emotional, offering customers a sense of effortless style and subtle sophistication. # Product The ad showcases Mejuri's fine jewelry line, focusing on rings and bracelets designed for everyday wear. The featured rings are slender and minimalist, crafted from precious metals like gold, with some pieces adorned with delicate stones or subtle detailing. The bracelets include a dainty chain-link style with a circular charm, and a beaded gold bracelet. The products are designed to be both durable and stylish, fitting seamlessly into a relaxed, upscale lifestyle. The products convey a sense of understated luxury, ideal for consumers who appreciate fine jewelry that's both elegant and wearable. Mejuri addresses the purchase barrier of high prices often associated with fine jewelry by positioning these items as everyday essentials rather than occasional splurges. # Visual style The ad has a polished, high-end commercial aesthetic with a focus on natural lighting and soft textures. The editing style features static shots with smooth transitions, creating a serene and luxurious mood. The pace is slow and consistent, emphasizing the elegance and wearability of the jewelry. The visuals are timed to the music, enhancing the overall rhythm. # Hooks Visual: 00:00–00:01 The video begins with a close-up shot of a woman's hands, adorned with gold rings on multiple fingers and a bracelet on her left wrist. Her hands are held together, moving slightly within the frame. The background is softly blurred, showing the clear, reflective surface of a pool. The framing is tight, capturing water droplets glistening on her hands and jewelry under natural lighting. The camera is static, focusing on the delicate movements of her hands in the water. / 00:01–00:02 The camera angle shifts to a medium shot of a woman's arm as she moves it through clear, turquoise-tinted water. Her hand, adorned with rings, breaks the water's surface, creating subtle ripples. The background consists of refracted sunlight patterns visible under the water's surface. The lighting is soft, highlighting the water's clarity. The shot is stable, capturing the fluid motion of her hand in the water. / 00:02–00:03 The camera presents a close-up of a woman’s face and upper body as she rests her arms on the edge of a pool. She has light skin, long brown hair that is wet, and pink lips. She is wearing a white bathing suit. Her arms are adorned with bracelets. The background is blurred, but gives context for an outdoor environment. The lighting is natural, casting soft shadows. The camera is static, focusing on her relaxed expression and the jewelry she is wearing. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fine jewelry for everyday - Understated elegance - Effortless sophistication # Benefits - Everyday wearability - Elegant design - Luxurious style # Features - Gold rings - Gold bracelets - Delicate design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand’s perspective, showcasing product features and lifestyle association. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with close-up shots of a woman’s hands adorned with rings and bracelets as she moves them in and out of clear water. The focus on the jewelry and the serene water create an atmosphere of calm and luxury. The intention is to immediately capture the viewer's attention with aesthetically pleasing visuals and showcase the jewelry's beauty. - 00:02–00:07 00:02–00:07 The camera shifts to the woman's face as she leans against the edge of the pool. The focus remains on the jewelry she is wearing, as well as her relaxed expression. This moment aims to connect the jewelry with a lifestyle of leisure and effortless style. - 00:07–00:12 00:07–00:12 The camera alternates between close-ups of the jewelry and shots of the woman's face, emphasizing the water's reflection and the jewelry's shimmer. This creates a continuous loop of visual appeal and reinforcing the message of everyday luxury. This builds on the previous moments by offering a deeper appreciation of the jewelry's aesthetic in the context of a relaxing, upscale setting.

# Ad summary This ad showcases Mint & Lily jewelry, featuring a woman wearing various pieces, highlighting the brand's elegant and stylish accessories suitable for everyday wear. The visuals emphasize the jewelry's design and aesthetic appeal in a lifestyle setting. # Brand positioning Mint & Lily is positioned as a brand offering elegant and stylish jewelry. The brand appeals to those who appreciate refined accessories and a sophisticated aesthetic. The brand aligns with a lifestyle of elegance and self-expression through fashion. The products are designed to enhance the wearer's personal style and are marketed without aggressive promotional tactics or direct competitor comparisons. Positioning leans toward emotional appeal by associating the jewelry with enhancing one's personal style. # Product The ad features a variety of Mint & Lily jewelry pieces including gold necklaces, rings, earrings, and bracelets. The products are designed to be worn together, allowing customers to mix and match. Key product details include: gold finishes, some pieces featuring initial pendants, gemstone accents, and layered designs. The jewelry is showcased in natural settings and styled as everyday wear. The ad aims to convey the jewelry's style and versatility, positioning Mint & Lily pieces as accessible luxuries for those who want to elevate their personal style. # Visual style The ad has a polished and clean aesthetic, with natural lighting and a bright color palette. The editing style includes quick cuts to showcase various jewelry pieces and lifestyle shots. The production quality is high, resembling a commercial with attention to detail. The visual motifs include close-ups of jewelry and lifestyle shots set in outdoor locations. The pacing is moderate, allowing viewers to appreciate each jewelry piece and its aesthetic. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:03 A young woman with light brown hair pulled back, wearing gold hoop earrings and a thin gold necklace, stands in a pool with a waterfall feature in the background. She wears a cream-colored top. The camera is close-up, focusing on her face as she splashes water towards the camera. The setting is outdoors, near a luxurious pool. The lighting is natural and bright. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Elegant jewelry to enhance your personal style - Mix and match pieces for a unique look - Timeless designs suitable for everyday wear # Benefits - Elevated style - Versatile accessories - Enhanced personal expression - Timeless elegance # Features - Gold jewelry - Initial pendants - Gemstone accents - Layered designs # Call to action None used. # Social proof - None used. # Point of view - Customer 5% – Showcasing a woman with jewelry. - Brand 95% – Official voice of the brand through visual messaging and product focus. # Storyline - 00:00–00:03 00:00–00:03 A woman emerges from a pool, adjusting her hair and looking directly at the camera. The message conveyed is one of effortless beauty. The perspective is from an observer's point of view, showcasing the woman's poise and confidence, enhanced by the jewelry she wears. The moment is presented with a subtle allure, inviting viewers to admire her style. - 00:03–00:06 00:03–00:06 A close-up shot shows the woman's hands adorned with multiple rings and bracelets. The intention is to highlight the intricate details and style of Mint & Lily's jewelry collection. The perspective is focused on the product, showcasing the craftsmanship and design. The moment enhances the appeal of the jewelry, inviting viewers to appreciate the variety of designs. - 00:06–00:17 00:06–00:17 A montage of close-up shots features the woman wearing different Mint & Lily jewelry pieces, including necklaces, earrings, and rings. The focus is on showcasing the versatility and elegance of the jewelry in various settings. The perspective is from an admirer, highlighting the jewelry's ability to enhance the wearer's overall style. The moment progresses the narrative by illustrating how Mint & Lily jewelry can be incorporated into different looks and occasions. - 00:17–00:25 00:17–00:25 The woman is now wearing sunglasses and continues to showcase the jewelry in a relaxed, outdoor setting, smiling and posing. This conveys a sense of effortless style and the jewelry's suitability for casual, everyday wear. The perspective is from an observer, capturing the woman's relaxed and confident demeanor, enhanced by the accessories. The moment solidifies the brand's association with a carefree lifestyle. - 00:25–00:30 00:25–00:30 The screen fades to a water surface, revealing the Mint & Lily logo. The purpose is to reinforce brand recognition. The perspective is from the brand itself, subtly promoting its identity. The moment concludes the ad by leaving a lasting impression of the brand's name and aesthetic.

# Ad summary This vertical video ad for Mint & Lily jewelry features a close up shot of a person's wrist adorned with a delicate, layered gold bracelet with pearl accents. The ad showcases the brand's availability at Nordstrom. # Brand positioning Mint & Lily presents itself as a modern and accessible jewelry brand, offering delicate pieces designed for everyday wear. The focus on fine details and the use of gold and pearl accents position the brand as a provider of sophisticated yet understated elegance. Featuring that they are available at Nordstrom suggests a brand that values accessibility and aims to integrate into the existing lifestyle and shopping habits of its target customer. # Product The featured product is a delicate, layered gold bracelet with pearl accents. The bracelet consists of two strands: one featuring small gold beads and the other featuring tiny white pearls evenly spaced along the chain. The design is minimalist and elegant, aimed at adding a touch of sophistication to everyday wear. The jewelry is presented as a subtle accessory that enhances personal style without being overpowering, making it suitable for various occasions and outfits. # Visual style The ad features a clean and minimalist aesthetic. The close-up shots and neutral color palette create a sense of elegance and sophistication. The slow pacing and simple background keep the focus on the jewelry. The production quality is high-end, aiming to showcase the product's details. # Hooks Text overlay: 00:00–00:03: mint&lily / 00:00–00:03: Find us at / 00:00–00:03: NORDSTROM Visual: 00:00–00:03: Close-up shot of a light-skinned arm and wrist. The wrist is adorned with a layered gold bracelet, featuring delicate gold beads and tiny pearls. The person is wearing a cream-colored, knitted sweater. The camera is stationary, focused on the bracelet. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The layered gold bracelet with pearl accents offers a subtle yet elegant way to enhance personal style. The jewelry is presented as a sophisticated accessory suitable for various occasions. # Benefits - Adds a touch of sophistication to everyday wear # Features - Delicate gold bracelet - Layered design - Pearl accents # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand is showcasing its jewelry product with close-up shots. # Storyline - 00:00–00:08 The ad opens with a close-up shot of a person's wrist wearing the Mint & Lily bracelet.

# Ad summary This image ad promotes Mint & Lily jewelry, available at Nordstrom. The visual emphasizes a dainty gold bracelet worn on a model's wrist against a cozy sweater backdrop, targeting customers interested in minimalist, elegant accessories. # Brand positioning Mint & Lily presents itself as a purveyor of delicate and elegant jewelry, crafted for everyday wear. The brand's positioning centers around a blend of minimalist aesthetics and subtle luxury, aiming to appeal to customers who appreciate understated elegance. Mint & Lily positions itself in the market by offering timeless designs that are both versatile and refined, contrasting with bolder or more extravagant jewelry brands. The brand focuses on emotional connections, providing pieces that enhance personal style and evoke feelings of sophistication and confidence. # Product The product featured is a dainty double-layered bracelet made of gold and delicate white beads. It is presented as a refined and subtle accessory for everyday wear. The bracelet is designed to be minimalist, emphasizing the elegance of simplicity. It targets women who appreciate delicate, understated jewelry, and can be worn on many occasions. The bracelet's subtle design and gold color make it versatile, suitable for both casual and formal outfits. The brand's partnership with Nordstrom addresses potential purchase barriers by offering accessibility and credibility through a well-known retailer. # Visual style The ad has a clean and elegant visual aesthetic with a focus on showcasing the product in a lifestyle context. The production quality appears high, with a soft and natural lighting style. The minimalist composition and muted color palette create a sophisticated and accessible feel, encouraging easy scanning and quick engagement. # Hooks Headline: Find us at NORDSTROM # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Available at Nordstrom: Easy access to purchase # Benefits - Elegant, minimalist accessory for everyday wear - Versatile design suitable for casual and formal outfits # Features - Dainty gold bracelet - Delicate white beads - Double-layered chain # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad showcases the bracelet with the brand's name in the top left corner, highlighting where it can be purchased, aiming to drive sales. # Storyline - The ad showcases the Mint & Lily bracelet worn on a wrist, close up. This is intended to highlight the delicate details and elegant design of the jewelry, from the brand's perspective. The goal is to immediately draw attention to the product and its aesthetic appeal. - The text overlay 'Find us at Nordstrom' is intended to inform the audience about the product's availability at a major retailer, from the brand's perspective. This aims to enhance the brand's visibility and credibility, while also making the product more accessible to potential customers.

# Ad summary This ad for Mint & Lily jewelry showcases their waterproof and sweatproof gold jewelry. A woman is shown in and around a pool, modeling various rings, bracelets, earrings and necklaces. The jewelry is described as real 18k gold and never tarnishes. # Brand positioning Mint & Lily positions itself as a provider of fine jewelry made from quality materials at a price point accessible to everyday consumers. The brand emphasizes that its products are waterproof and sweatproof, allowing the wearer to keep their jewelry on without concern during activities like swimming or exercise. This brand seeks to occupy the space of accessible luxury, contrasting from brands that require high maintenance or that mark up prices for less quality. By focusing on durability and everyday wearability, Mint & Lily aims to be a functional brand. # Product Mint & Lily jewelry pieces are made of real 18k gold and are waterproof, sweatproof and never tarnish. The brand offers a range of rings, bracelets, earrings and necklaces. The jewelry is intended to be worn daily without concern for damage from water or sweat. The brand is advertising jewelry that can withstand daily wear, and eliminates the need to remove your jewelry for activities. The products in this ad are all gold. # Visual style The ad is polished and features a high-end aesthetic. The editing style is quick cuts. The visuals match the beat of the music. The production quality is high, and the ad feels like a polished commercial. # Hooks Spoken: [Music playing] Text overlay: waterproof & sweatproof Visual: 00:00–00:01: A woman wearing gold jewelry is in the water, looking off to the side. / 00:01–00:02: The camera focuses on a hand with gold rings on each finger. The background is out of focus, but is likely pool water. / 00:02–00:03: A woman's arm is shown wearing a gold bracelet. The background is pool water. # Funnel stage Top of funnel (Awareness) # Pain points Concern about wearing jewelry during activities like swimming or exercising. The worry that it will get ruined by water or sweat. # Value propositions - Gold jewelry that is made of quality materials that can be worn daily. # Benefits - Jewelry pieces that are waterproof and sweatproof - Pieces made of real 18k gold - Jewelry that never tarnishes # Features - real 18k gold - waterproof - sweatproof - never tarnishes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad focuses on product features and the brand logo. # Storyline - 00:00–00:01 The ad begins with a woman in the water. - 00:01–00:03 The camera focuses on her jewelry. - 00:02–00:03 Text overlay reads: waterproof & sweatproof - 00:03–00:05 The camera focuses on different jewelry pieces, like sunglasses, bracelets, rings and earrings. - 00:04–00:06 Text overlay reads: real 18k gold - 00:06–00:09 The camera again focuses on specific jewelry pieces. - 00:06–00:09 Text overlay reads: never tarnishes - 00:09–00:12 The woman stands in the pool and looks at the camera. - 00:12–00:14 The Mint & Lily logo appears over a background of rippling pool water.

# Ad summary This ad promotes the brand and its jewelry. A person with wet skin is wearing the jewelry. # Brand positioning This ad highlights the brand's jewelry in a summery, luxurious setting. The jewelry is displayed on a person with wet skin, suggesting the jewelry is waterproof and meant to be worn in or near water. The brand is selling an aesthetic and lifestyle of luxury. # Product This ad shows a variety of gold jewelry, including rings and bracelets. The featured bracelet is a gold chain-link style with a circular clasp detail. The rings are thin gold bands, some adorned with gemstones and others with textured designs. The jewelry is being advertised as suitable for any occasion, even swimming, due to its potential waterproof quality. # Visual style The ad has a polished, high-end commercial feel. The shots are close-up and intimate, focusing on the jewelry. There are quick cuts, timed to the music. The water droplets on the skin suggest a summer-like setting and luxury. # Hooks Spoken: 00:00–00:02 Female 1 [singing] Strawberry summertime Visual: 00:00–00:02 A close-up shows a light-skinned woman's arm and hand with water droplets on the skin. The woman is wearing a gold chain-link bracelet with a circular clasp. Her pink lips are visible in the upper part of the frame. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Jewelry that can be worn in or near water # Benefits - Waterproof # Features - Gold jewelry # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This ad is told from the perspective of a customer of the brand, showcasing the jewelry in a luxurious setting and highlighting its waterproof nature. # Storyline - 00:00–00:15 00:00–00:15 A close-up shows the hand and arm of a woman with wet skin wearing gold jewelry. The jewelry glistens under the bright lighting as the camera focuses on each ring and bracelet, highlighting the waterproof nature of the jewelry.

# Ad summary This ad showcases the brand's jewelry collection, featuring rings, earrings, necklaces, and bracelets. # Brand positioning Mint & Lily is presented as a brand that offers a range of jewelry, including rings, earrings, necklaces, and bracelets. The brand aligns with a lifestyle of casual elegance and effortless style, featuring classic designs. The brand's pieces are perfect for everyday wear, enhancing one's personal style, and showcasing understated glamor. The ad positions the brand as a purveyor of delicate pieces that offer a polished look. # Product The ad showcases various jewelry pieces from Mint & Lily. These include rings, earrings, necklaces, and bracelets. The designs are mostly gold-toned and feature delicate designs suitable for everyday wear. Rings are shown stacked, worn on multiple fingers. The earrings include hoops and studs. Necklaces include pendants and personalized nameplates. Bracelets are delicate chains and beaded styles. The jewelry is presented as easy to style, versatile, and timeless. # Visual style The ad features a polished aesthetic with a focus on natural lighting and soft focus. The editing style includes quick cuts to showcase the jewelry from various angles. The production quality is high, resembling a commercial, which supports the intended tone of understated glamor. There are no noticeable visual motifs beyond the consistent use of gold jewelry. The pacing is moderately fast to keep the viewer engaged. The cuts are timed with subtle musical cues, enhancing the overall viewing experience. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:01 A close-up shot of a fair-skinned woman with light brown hair looking over her shoulder towards the camera. She is wearing gold hoop earrings, and the sunlight glistens on her skin. The background is blurred greenery, suggesting an outdoor setting. / 00:01–00:02 A close-up shot focusing on the woman's chest, where she wears layered gold necklaces, including one with a unique circular pendant. She is wearing a light-colored top. The background is out of focus. / 00:02–00:03 A shot of the woman's hand adorned with multiple gold rings and bracelets against a backdrop of a clear blue sky and tree branches. Her skin is fair, and the jewelry is the main focus. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Elevated accessories: The jewelry provides an easy way to add a touch of glamor to one's everyday look. - Versatile style: The collection is suitable for various occasions and outfits. # Benefits - Enhances personal style - Effortless glamor - Easy to style # Features - Gold jewelry: rings, earrings, necklaces, and bracelets - Delicate designs - Versatile # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad showcases the brand's products and aesthetic, promoting its jewelry line. # Storyline - 00:00–00:06 00:00–00:06 The ad opens by showcasing a woman with light brown hair, wearing various gold jewelry pieces from Mint & Lily, including earrings, a necklace, and rings. The intention is to draw the viewer in with an emphasis on the jewelry and the model's look. - 00:06–00:09 00:06–00:09 The scene changes to the same woman now wearing sunglasses and standing near a pool, emphasizing her rings. The purpose is to highlight the jewelry in a different setting, conveying versatility. - 00:09–00:12 00:09–00:12 The camera zooms in on the woman as she emerges from the pool, showcasing her earrings, layered necklaces, and bracelet. The scene conveys a feeling of natural glamor and an effortless style. - 00:12–00:15 00:12–00:15 The brand's name appears over an underwater pool shot, reinforcing brand recognition.

# Ad summary An ad showcasing the Mint & Lily brand's 18K gold personalized bracelets. # Brand positioning Mint & Lily is presented as a purveyor of everyday luxury through personalized jewelry. The brand aims to occupy a space in the consumer's mind that blends quality, sentimentality, and self-expression. Its pieces, particularly the gold bracelets shown, promote a lifestyle of refined simplicity and thoughtful gifting. By offering customizable engravings, Mint & Lily encourages customers to invest in pieces that resonate on a personal level, setting them apart from more generic jewelry brands. This positioning appeals to those seeking meaningful, high-quality accessories that reflect individual style. # Product The featured product is a collection of delicate, beaded bracelets made from real 18K gold. These bracelets are designed for personal expression through custom engravings. Each bracelet features a slender, horizontal bar that can be personalized with names, messages, or affirmations. The bracelets are intended for anyone looking to add a touch of everyday luxury to their style or seeking a meaningful gift. The engravings such as "OLIVIA", "CHOOSE JOY", "BECAUSE I F*CKING SPARKLE", and "DON'T LET THE HARD DAYS WIN" add a unique and personal touch. The bracelets address the desire for both aesthetic appeal and sentimental value. # Visual style The ad features a clean, minimalist aesthetic with a focus on showcasing the product's quality and personalization. The production quality appears to be studio-shot, with soft, diffused lighting that highlights the sheen of the gold bracelets. The visual motif centers around the bracelets being displayed as gifts. The image treatment includes subtle color grading to enhance the warmth of the gold and the coolness of the mint green ribbon, creating a balanced and inviting composition. The overall effect is high-design, aiming for a sense of effortless elegance, which contributes to the ad's scannability and stop power in feed. # Hooks Headline: Inspired gifts # Funnel stage Top of funnel (Awareness) # Pain points The pain point implied is the desire to find a gift that is both luxurious and personal, moving beyond generic, impersonal options. # Value propositions - Gift a reminder to CHOOSE JOY - Celebrate how you F*CKING SPARKLE - Offer a reminder to persevere and DON'T LET THE HARD DAYS WIN # Benefits - Everyday Luxury # Features - Real 18K Gold - Personalized Engravings # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's message of accessible luxury through personalized jewelry. # Storyline - The ad opens with a shot of several gold beaded bracelets, each engraved with different phrases, presented atop a wrapped gift box. This establishes the product and immediately positions it as a gift, setting the stage for the viewer to consider it for gifting occasions. - The bracelets are showcased in a clean, bright setting, highlighting their delicate design and the quality of the real 18K gold. This emphasizes the 'everyday luxury' aspect, inviting viewers to envision incorporating these pieces into their daily lives. - The inclusion of various personalized engravings adds a layer of emotional connection. This prompts the viewer to imagine the possibilities for personalization and the sentimental value these bracelets could hold for themselves or a loved one. - The Mint & Lily logo is displayed at the bottom, reinforcing the brand's identity as the source of these inspired gift options. This ensures that the viewer knows where to purchase these personalized items.

# Ad summary This Mint & Lily ad features close up shots of two gold necklaces, highlighting the layered look and promoting availability at Nordstrom. # Brand positioning Mint & Lily is presented as a jewelry brand that values elegance, simplicity, and everyday luxury. Their brand positioning focuses on providing timeless, high-quality pieces that seamlessly integrate into a modern lifestyle. The brand aligns with a minimalist aesthetic, focusing on classic designs and subtle sophistication rather than bold or trendy statements. Mint & Lily appears to ignore the fast-fashion jewelry trends, favoring a more enduring style. With an emphasis on delicate, refined pieces, the brand's positioning is both functional (high-quality materials) and emotional (enhancing personal style with effortless beauty). # Product The ad showcases two layered gold necklaces from Mint & Lily, available at Nordstrom. The top necklace is a delicate gold chain with a small, clear, round stone pendant. The bottom necklace features a slightly thicker, textured gold chain made of flat, elongated links. Both necklaces are designed to be worn together, creating a layered effect. The necklaces are presented as versatile accessories suitable for everyday wear, adding a touch of elegance to any outfit. The primary USP is their minimalist design, high-quality materials, and the ability to be effortlessly styled. The necklaces address the purchase barrier of finding elegant, everyday jewelry that is both timeless and accessible. The products are designed for daily wear, enhancing personal style without being overtly flashy or trendy. # Visual style The ad features a polished, minimalist aesthetic with a focus on highlighting the jewelry's elegance. The editing style consists of static shots to allow viewers to appreciate the details of the necklaces. The production quality is high-end commercial, with soft, diffused lighting and a clean background that supports the intended tone of understated luxury. The pacing is slow and deliberate, creating a sense of timeless beauty. There is subtle audio-visual sync, with the music complementing the smooth, elegant visuals. # Hooks Text overlay: 00:00–00:07: mint&lily / 00:00–00:07: Find us at / 00:00–00:07: NORDSTROM Visual: 00:00–00:07: A static shot of two gold necklaces against a soft beige background. The top necklace is a delicate gold chain with a small, clear stone pendant. The bottom necklace is a slightly thicker, textured gold chain. The composition is centered with soft lighting, highlighting the necklaces' textures and reflections. The brand logo “mint&lily” appears at the top, and the text “Find us at NORDSTROM” is displayed below the logo. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Minimalist design for everyday wear - High-quality materials for lasting beauty - Effortless styling # Benefits - Elegant layering - Versatile accessory - Enhances any outfit # Features - Delicate gold chains - Small, clear stone pendant - Textured gold chain with flat, elongated links # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses professional product shots and promotional messaging, communicated through a neutral, brand-centric perspective. # Storyline - 00:00–00:07 The ad opens with a static shot of two layered gold necklaces, prominently displaying their design and elegance.

# Ad summary This ad features a simple, elegant gold necklace from Mint & Lily. It is available at Nordstrom and is perfectly paired with a bold lip. # Brand positioning Mint & Lily is presented as an accessible fine jewelry brand carried in mainstream retailers. The brand appears to offer everyday fine jewelry pieces that can be worn with any outfit. The overall impression is elegance and quality. # Product The product is a delicate gold chain necklace with a clear cubic zirconia stone pendant. The necklace is presented as a classic staple jewelry piece that adds a touch of elegance to any outfit and is a versatile piece for everyday wear. The necklace is available at Nordstrom. # Visual style The ad has a polished and elegant aesthetic. The editing is smooth and the focus is on showcasing the beauty and simplicity of the necklace. The lighting is soft and the colors are warm, contributing to the luxurious feel of the ad. # Hooks Text overlay: mint&lily / Find us at / NORDSTROM Visual: 00:00–00:03 A close up shot of a woman's neck, chest, and chin. She wears a gold necklace with a round, clear gemstone pendant and a beige sweater. She has a bold, red lip and dark hair. The logo for Mint & Lily is at the top of the frame and reads "mint & lily" in lowercase letters. The text "Find us at NORDSTROM" appears in white text, centered. There is soft lighting. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ad communicates that the necklace is a high-quality and stylish accessory, while the mention of Nordstrom indicates that the brand is accessible and reputable. # Benefits - Elegant design - Versatile piece # Features - Gold chain - Cubic zirconia pendant - Available at Nordstrom # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad focuses on visuals that highlight the product’s features and value. # Storyline - 00:00–00:15 The ad showcases the necklace's design.

# Ad summary This ad features a close-up of the Stella Dainty Multiple Name Bracelet by mint & lily. The bracelet is a delicate, gold chain with the names "Emma" and "Charlie" spelled out in cursive. The ad focuses on the bracelet's dainty design and the personalization aspect of having names on the jewelry. # Brand positioning Mint & Lily is presented as a brand that values personalization and offers dainty, delicate jewelry pieces. The brand aims to occupy a space in the consumer's mind as a provider of sentimental, customized accessories. The tone is soft and elegant, aligning with a lifestyle that appreciates subtle, personalized details. The brand ignores the trend of bold statement jewelry, instead focusing on understated elegance and emotional connection. The brand positioning is largely emotional, centered around personalization and the sentimentality of wearing names of loved ones. # Product The Stella Dainty Multiple Name Bracelet is a delicate gold chain bracelet featuring custom names spelled out in a cursive font. The product is for individuals who appreciate personalized jewelry and want to wear the names of loved ones. The ad highlights the dainty design, suggesting that it is lightweight and comfortable for everyday wear. The unique selling point is the ability to customize the bracelet with multiple names. The ad does not explicitly mention specific use occasions, but it implies that the bracelet can be worn daily as a subtle, personal accessory. The ad doesn't explicitly address purchase barriers, but the delicate design and focus on personalization may appeal to those seeking sentimental gifts. # Visual style The ad has a polished, commercial aesthetic with soft, diffused lighting. The editing style consists of static shots, focusing on the product detail. The production quality is high-end, creating an elegant and refined tone. The pacing is slow and deliberate, drawing attention to the bracelet. Audio and visual elements are synced to create a cohesive and calming experience. # Hooks Text overlay: 00:00-00:07 mint & lily / 00:00-00:07 STELLA DAINTY MULTIPLE NAME BRACELET Visual: 00:00–00:07: Close-up shot of a light-skinned arm wearing the "Stella Dainty Multiple Name Bracelet" by Mint & Lily. The bracelet is a thin, gold chain with the names "Emma" and "Charlie" spelled out in cursive. The person is wearing a brown, wool sweater. The background is blurred, focusing on the bracelet. Lighting is soft and diffused. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Wear the names of loved ones - A subtle, personal accessory - Delicate design and personalization # Benefits - Personalized jewelry - Delicate design - Sentimental value # Features - Dainty bracelet - Gold chain - Customizable with multiple names # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad focuses on showcasing the product and the brand's aesthetic, highlighting the product's features and design through a brand-controlled presentation. # Storyline - 00:00–00:07 Close up on the Stella Dainty Multiple Name Bracelet by Mint & Lily.

# Ad summary This ad promotes Mint & Lily earrings available at Nordstrom. The ad features a close up shot of a woman wearing the gold hoop earrings as she poses. # Brand positioning Mint & Lily is presented as a jewelry brand that is accessibly luxurious and emphasizes its availability at Nordstrom. This positioning suggests the brand occupies a space in the market that balances quality and accessibility, appealing to consumers who desire fashionable jewelry with the convenience of a widely recognized retailer. # Product The advertised product is a pair of gold hoop earrings from Mint & Lily. The earrings are designed as double hoops, with one hoop featuring an embedded row of small stones, likely crystals or rhinestones, to add a touch of sparkle. The earrings are being promoted for their availability in Nordstrom stores. # Visual style The ad has a clean and polished aesthetic. The close-up shot is brightly lit, with a shallow depth of field. The editing style is minimal with a simple transition to the final shot. The overall impression is high-end and professional, which is consistent with jewelry advertising. # Hooks Text overlay: mint&lily / Find us at / NORDSTROM Visual: 00:00–00:03: A close-up shot focuses on the right side of a fair-skinned woman's face. She has dark brown hair pulled back. She wears a gold double hoop earring with embedded stones. Her fingers with light pink nail polish gently touch her jawline. The background is blurred but appears to be warm lighting. Above the ear is the "mint & lily" logo. Below it, the text "Find us at NORDSTROM" is present. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Accessible luxury at Nordstrom # Benefits - The benefit is that the earrings are fashionable and have a modern, accessible design. # Features - Gold hoop earrings - Double hoop design - Embedded stones # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is showcasing its product with no customer voice. # Storyline - 00:00–00:07 The ad opens with a close-up of a woman's ear wearing gold hoop earrings. Her fingers graze her jawline, drawing attention to the jewelry.

# Ad summary The ad features a woman showcasing the brand's dainty necklace as she prepares to go out. The ad is made for social media with quick cuts and text overlays. # Brand positioning Mint & Lily positions itself as a brand offering jewelry with a modern and personalized touch. The brand sells jewelry in its own online store as well as in Nordstrom. The necklace is dainty and meant for daily use. # Product The product featured is a gold chain necklace with small gemstone stations around the chain. The necklace is dainty and delicate, meant for everyday wear. The ad implies that the necklace is high-quality and durable. # Visual style The ad is made to feel organic and authentic with natural lighting, selfie-style recording, and quick cuts. The production quality is polished, making the ad feel aspirational and relatable. # Hooks Spoken: 00:05–00:07: Female 1: It's so dainty. Text overlay: 00:00–00:07: mint & lily / 00:00–00:07: Find us at / 00:00–00:07: NORDSTROM Visual: 00:00–00:05: A woman with tan skin and long, dark curly hair stands outdoors in front of some greenery. She wears a white button-down shirt and a gold chain necklace with small gemstone stations. She is fixing her hair. The camera is selfie-style and static, and the lighting is bright and natural. # Funnel stage Consideration # Pain points None used. # Value propositions - The necklace is dainty but durable. # Benefits - Goes with any look # Features - Dainty necklace - Durable necklace # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is from the point of view of a potential customer who is showcasing the jewelry. # Storyline - 00:00–00:05 00:00–00:05: The ad shows a woman in a white button-down shirt wearing a gold necklace with gemstone stations. The intention is to showcase the necklace as the woman fixes her hair. - 00:05–00:07 00:05–00:07: The ad continues with a shot of the woman in the same outfit from the waist up. The intention is to provide another angle of the necklace and her overall look. - 00:07–00:10 00:07–00:10: The ad shows the woman fixing her makeup in the mirror while wearing the necklace. The intention is to demonstrate how the necklace is worn in day-to-day life. - 00:10–00:15 00:10–00:15: The ad shows the woman leaving a building and walking along the street while wearing the necklace. The intention is to convey that the necklace can be worn anywhere.

# Ad summary This ad showcases the Mint & Lily bracelet. It shows off the product's design, charms, and place of purchase. It features the dainty and feminine look of the jewelry. # Brand positioning Mint & Lily is presented as a brand of jewelry that is dainty, feminine, and made for women to elevate their style. The brand positions itself as accessible to a broad audience through its partnership with Nordstrom, suggesting both quality and availability. The brand aligns with an emotional connection to jewelry, offering pieces that are not only decorative but also carry sentimental value, such as the heart charms featured. The brand's positioning is emotional, focusing on how its jewelry makes women feel confident and stylish in their everyday lives. # Product The featured product is a gold beaded bracelet adorned with two heart charms. One heart charm is gold and the other is white with a gold trim. The product is intended for women. The bracelet is designed with a toggle closure. The focus is on its dainty and feminine aesthetic. The ad highlights the bracelet's availability at Nordstrom. The ad suggests the bracelet is worth buying for its aesthetic appeal, charm, and the emotional value it adds to personal style. # Visual style The ad's visual style is polished and clean, with a focus on showcasing the jewelry in a well-lit setting. The editing is simple with static shots that highlight the product. The production quality is high-end, giving the ad a commercial feel. The pacing is slow and consistent, with static shots that emphasize the product. # Hooks Text overlay: 00:00–00:08 mint&lily / 00:00–00:08 Find us at / 00:00–00:08 NORDSTROM Visual: 00:00–00:08 A singular gold beaded bracelet with two heart charms, one gold and one white, resting on a light tan surface. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The bracelets heart charms offer aesthetic and emotional value. # Benefits - Dainty aesthetic - Feminine look # Features - Gold beaded bracelet - Heart charms - Toggle closure # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective. # Storyline - 00:00–00:08 00:00–00:08 The ad features the brand's gold bracelet. The intention is to showcase the design and aesthetic of the product. The perspective is from the brand.

# Ad summary This image ad promotes Mint & Lily jewelry with a BOGO 50% off deal. It features a close-up shot of a woman's arm adorned with several delicate gold bracelets, some with cross charms. The ad emphasizes the elegance and faith-based design of the jewelry. # Brand positioning Mint & Lily is presented as a purveyor of elegant and faith-inspired jewelry. The brand seems to occupy a space that appreciates delicate and stylish pieces with religious symbolism. They offer pieces that are subtle yet meaningful, blending fashion with personal expression. The brand’s positioning appears to be driven by emotion, offering pieces that resonate with one’s faith and values, making the jewelry more than just an accessory but also a personal statement. # Product The ad features a collection of delicate, gold-colored bracelets. One bracelet is a thin chain with a small gold cross charm. Another is a beaded bracelet with a cross set with clear stones. Another is a rectangular bar bracelet engraved with the words "ALL THINGS THROUGH CHRIST". A final beaded bracelet has a circular clasp and small charms that include a red rectangular prism and a cross with clear stones. The bracelets are designed for everyday wear, subtly showcasing faith and style. The ad highlights the availability of buy-one-get-one 50% off, encouraging immediate purchase. # Visual style The ad features a clean and polished aesthetic, with a focus on showcasing the delicate details of the jewelry. The image is well-lit, highlighting the gold tones of the bracelets against the dark blue background. The overall style is simple and elegant, aiming to attract viewers with a minimalist yet eye-catching design. The close-up shot and clear typography lend themselves to easy scannability on social media feeds. # Hooks Headline: BOGO 50% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Faith-based jewelry that is both fashionable and personal # Benefits - Stylish faith-inspired jewelry - Elegant and delicate design # Features - Gold-colored bracelets - Cross charms - Thin chain - Beaded bracelets - Engraved bar bracelet # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the image, showcasing the jewelry and announcing the "BOGO 50% OFF" offer, aiming to entice potential customers. # Storyline - The ad begins by showcasing several bracelets on a woman's arm. The bracelets are gold-toned and feature cross charms and inscriptions. This is from the perspective of the brand, introducing the jewelry and establishing its aesthetic. - The brand then draws attention to the offer of 'BOGO 50% OFF'. This is positioned to entice the viewer and encourage a purchase, from the brand's perspective. - Finally, the brand logo, "mint&lily", is shown. This reinforces brand recognition and directs the viewer to where they can make a purchase.

# Ad summary This ad features a gold chain bracelet with round, clear gems evenly spaced. The ad opens with a close-up of the bracelet on a fair-skinned woman's arm, set against a light blue ribbed sweater. Text overlays appear throughout the ad, indicating the brand and where to find the product. The camera slightly rotates, focusing on the bracelet's details. The ad concludes with a final shot of the bracelet. # Brand positioning mint & lily is presented as an accessible jewelry brand. The ad emphasizes availability at Nordstrom, positioning it within a mid-tier retail environment. The brand's aesthetic is clean and simple, focusing on delicate designs and timeless elegance, suggesting a brand that is approachable yet stylish. mint & lily opts for a functional positioning, highlighting the simplicity of the jewelry's design, aimed at those seeking understated everyday pieces. # Product The product featured is a delicate gold chain bracelet adorned with evenly spaced, round, clear gems. The bracelet appears to be lightweight and designed for everyday wear, emphasizing simplicity and elegance. The bracelet's design is minimal, making it versatile for various styles and occasions. There are no specific features or materials mentioned, the focus is on the visual appeal and the availability at Nordstrom. The ad suggests that the bracelet is an easy to find, and easy to wear accessory that adds a touch of sophistication without being ostentatious. # Visual style The ad has a polished and clean aesthetic, reminiscent of a high-end commercial. The editing style features static shots with smooth transitions, maintaining a calm and elegant tone. The production quality is high, with even lighting and clear focus on the product. There are no apparent visual motifs beyond the continuous close-up of the bracelet. The pacing is slow and steady, with one main shot that remains throughout the ad. # Hooks Text overlay: 00:00–00:03: mint & lily / 00:00–00:03: Find us at / 00:00–00:03: NORDSTROM Visual: 00:00–00:03: Close-up shot of a fair-skinned woman's arm wearing a delicate gold chain bracelet with evenly spaced, round, clear gems. The background features a light blue ribbed sweater. The brand name "mint & lily" and the text "Find us at NORDSTROM" are overlaid at the top of the frame. The camera slightly rotates, highlighting the bracelet's details. The lighting is soft and even, enhancing the jewelry's sparkle and the sweater's texture. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The bracelet is an easy to find, and easy to wear accessory - adds a touch of sophistication without being ostentatious. # Benefits - Simple design - Elegant style - Versatile for various styles and occasions # Features - Delicate gold chain - Evenly spaced, round, clear gems # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the product through a polished, visually-focused style with text overlays providing key information. # Storyline - 00:00–00:07 00:00–00:07: The ad opens with a close-up shot of a gold chain bracelet with clear gems on a woman's arm. The intention is to showcase the bracelet's design and detail, inviting viewers to focus on the product's aesthetic appeal. The perspective is from a third-person observer, focusing on the product and its presentation. The tone is gentle and elegant, setting a sophisticated mood.

# Ad summary This ad features a UGC demo of a Mint & Lily heart necklace. The creator is wearing the necklace on the beach, testing its tarnish resistance. # Brand positioning Mint & Lily is presented as a brand focused on creating high-quality jewelry that can withstand an active lifestyle. The brand emphasizes the ability of their jewelry to withstand the elements, specifically sweat and ocean water, without tarnishing. This positions them in the market as a provider of durable and stylish jewelry, catering to customers who want to wear their pieces during various activities without worrying about damage. The brand promotes a worry-free, "beachy and active lifestyle." # Product The featured product is an 18-karat gold plated necklace from Mint & Lily. The necklace has a thin, delicate chain with small beads spaced throughout. The pendant consists of two hearts, one slightly larger with a white center and gold trim, and a smaller, solid gold heart layered on top. The product is designed to be fade, rust, and tarnish resistant, making it suitable for wear in sweat and ocean water. The ad highlights the durability and long-lasting shine of the necklace, suggesting it is ideal for everyday wear and an active lifestyle. # Visual style The ad has a bright, natural, and summery aesthetic. The editing style features quick cuts between shots to maintain a fast pace. The production quality has a UGC feel, with handheld camera work and natural lighting, lending authenticity to the creator's review. The pacing is consistent, with frequent cuts to match the conversational tone of the voiceover. # Hooks Spoken: 00:00–00:04 A personal criteria I have when it comes to jewelry is does it pass the salt test? Text overlay: 00:00–00:02 Let's see if my necklace passes the SALT test: Visual: 00:00–00:02 A medium, selfie-style shot of a woman on a sunny beach. In the foreground, she holds a gold necklace with a white heart pendant, showing it to the camera. She is wearing a red top, has long brown hair, red nails, and is smiling. The background features a white sandy beach, the ocean, and a clear blue sky. The camera is slightly shaky and handheld. / 00:02–00:04 A close-up shot of the same woman's hand holding the gold necklace. The focus is on the heart pendant. The background is the woman's skin and the ocean. # Funnel stage Consideration # Pain points The ad addresses the frustration of jewelry tarnishing or deteriorating when exposed to sweat or ocean water. # Value propositions - The necklace is 18-karat gold plated, meaning it's fade, rust, and tarnish resistant - Perfect for your beachy and active lifestyle # Benefits - Still perfectly shiny and good as new # Features - 18 karat gold plated - Fade resistant - Rust resistant - Tarnish resistant # Call to action None used. # Social proof - I have sweat in it and gone in the ocean in it and it is still perfectly shiny and good as new – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer reviewing the product. # Storyline - 00:00–00:04 00:00–00:04 The creator stands on a beach with the ocean in the background and addresses the camera. She introduces her 'salt test' for jewelry. - 00:04–00:06 00:04–00:06 The creator is seen submerged in ocean water up to her chest. She smiles and throws her head back. This visual demonstrates that she is actively testing the jewelry's durability in ocean water. - 00:06–00:10 00:06–00:10 The camera shows a close-up of the necklace on the creator’s wet skin. She shares her experience of wearing the necklace while sweating and swimming in the ocean. - 00:10–00:15 00:10–00:15 The creator holds the necklace in her hand as ocean water washes over it. She confirms the necklace has remained shiny and in good condition. - 00:15–00:22 00:15–00:22 The camera shows the necklace with the beach and ocean in the background, then focuses on it resting on a beach towel with a hat and sunglasses. The creator details the materials and features of the necklace, emphasizing its fade, rust, and tarnish resistance.

# Ad summary This ad features a woman recommending Mint & Lily jewelry as a meaningful gift. She shows examples of customized necklace styles and explains how the jewelry is fade, rust, and tarnish resistant, which is perfect for her beachy lifestyle. # Brand positioning Mint & Lily positions itself as a purveyor of personalized jewelry, offering a wide range of customizable options that allow customers to create unique and meaningful pieces. The brand emphasizes that its products make for thoughtful gifts, suggesting a focus on emotional connection and personal expression. Mint & Lily appears to deviate from generic or mass-produced jewelry by offering bespoke elements like birthstones, initials, locations, and names, appealing to those seeking a more individualized touch. The brand aligns with a lifestyle that values personal expression and unique style, as opposed to following trends or societal norms. Functionally, Mint & Lily provides a platform for customers to create jewelry that reflects their individuality, while emotionally, it promotes the idea of meaningful connections and personal storytelling. # Product The ad focuses on Mint & Lily's personalized jewelry, highlighting several customizable options. The featured product is the Bow Name Necklace, an 18-carat gold-plated necklace that is fade, rust, and tarnish resistant, making it suitable for everyday wear, including a beachy lifestyle. The ad showcases several styles of necklaces that can be personalized with birthstones, initials, locations, or names. This variety suggests that the product is designed to appeal to a broad audience with diverse tastes and preferences. The ad presents these customizable necklaces as ideal gifts for loved ones, promoting them as a way to give something personal and meaningful. The anti-tarnish quality is presented as a significant benefit, addressing concerns about the longevity and maintenance of jewelry. # Visual style The ad has a natural, UGC-style aesthetic with a clean and bright look, likely filmed indoors with natural lighting. The editing style features quick cuts to showcase different necklace styles and close-ups to highlight details. The production quality is relatively polished, but it still maintains a casual, authentic feel. The pacing is moderate, with cuts timed to emphasize key points in the narration, creating an engaging rhythm that keeps viewers interested. # Hooks Spoken: 00:00–00:04 Nobody really asked for my opinion, but I say if you're gifting someone jewelry, get them something personalized. Text overlay: 00:00–00:05 PSA give more meaningful gifts 🎁🫶 (Caption Box) Visual: 00:00–00:04 Close-up shot of a woman with long brown hair wearing a white and blue floral tank top. She stands in a brightly lit kitchen with white cabinets and stainless steel appliances in the background. The camera is at eye level, and she speaks directly to the camera with a serious expression. # Funnel stage Consideration # Pain points The ad addresses the problem of giving generic or impersonal gifts of jewelry. The creator implies that such gifts lack meaning or thoughtfulness, urging viewers to choose personalized options to show more care and consideration. # Value propositions - Fade, rust, and tarnish resistant — perfect for my beachy lifestyle # Benefits - Unique options to choose from, whether it's birthstones, initial moments, locations, or just a first or last name. # Features - Personalized jewelry - Bow Name Necklace - 18-carat gold plated - Fade resistant - Rust resistant - Tarnish resistant # Call to action None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of a satisfied customer who recently got married and wanted a personalized necklace with her new last name. # Storyline - 00:00–00:04 00:00–00:04 The creator addresses the camera, stating that if you're gifting someone jewelry, it should be personalized. - 00:04–00:12 00:04–00:12 The creator shows examples of Mint & Lily necklaces, including personalized name necklaces, initial necklaces, location necklaces, and birthstone necklaces. - 00:12–00:17 00:12–00:17 The creator shows herself wearing a necklace with her new last name and explains that she recently got married. - 00:17–00:19 00:17–00:19 The creator says she loves the necklace. - 00:19–00:26 00:19–00:26 The creator identifies the necklace as the Bow Name Necklace from Mint & Lily and states that it's 18-carat gold plated, meaning it's fade, rust, and tarnish resistant. - 00:26–00:30 00:26–00:30 The creator explains that the necklace works perfect for her beachy lifestyle. - 00:30–00:34 00:30–00:34 The creator restates that when gifting someone jewelry, don't give them something basic if you don't have to.