How JINS Advertises on Meta

# Ad summary This ad showcases the JINS in my life product. It opens with a 3x split screen that shows a man looking down at something in his lap. Throughout the duration of the ad, text overlays appear that highlight the glasses being advertised. The ad ends with a zoomed-in close-up of the product. # Brand positioning JINS is an eyewear brand that emphasizes quality and durability. The brand positions itself as a provider of glasses that are able to withstand wear and tear, catering to customers who seek long-lasting eyewear. With its slogan "JINS in my life," the brand suggests a connection to everyday experiences and lasting value. # Product The advertised product is glasses from JINS that feature lenses that are strong against scratches, designed for durability. These glasses, promoted with the phrase "どんなときも大丈夫メガネ" (glasses that are OK anytime), are marketed to withstand the rigors of daily life. The design focuses on providing eyewear suitable for various situations, ensuring they are reliable and long-lasting. # Visual style The ad has a clean and polished aesthetic. The editing style includes quick cuts to maintain a steady rhythm with clear transitions. The production quality is high-end, giving off a commercial vibe that aims to engage a wide audience. The pacing is consistent with a BPM matching the background music. # Hooks Text overlay: 00:00–00:03 JINS Visual: 00:00–00:01: The video opens with a triple-split screen of a person wearing glasses. The background appears to be indoors with light lighting. / 00:01–00:03: The shot remains the same, but the text overlay of the brand's name is added. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad implies the customer's pain point is the glasses break easily or are not durable enough. # Value propositions - The glasses feature scratch-resistant lenses. - The glasses are durable. # Benefits - The glasses are durable and reliable. # Features - 頑丈に扱っても壊れにくい (difficult to break even if handled roughly) - キズに強いレンズ (scratch-resistant lenses) - どんなときも大丈夫メガネ (glasses that are OK anytime) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses text overlays to communicate the product features and benefits. # Storyline - 00:00–00:02 The ad opens with a 3x split screen that shows a man with glasses on. - 00:02–00:29 As the ad continues, text overlays appear on top of the split-screen image. - 00:27–00:29 As the ad comes to a close, the split-screen disappears, and the shot zooms in on the glasses.

# Ad summary This ad showcases JINS eyewear. The ad features three pairs of sunglasses on a white surface, highlighting their design and style. The focus is on the aesthetic appeal of the eyewear, with the tagline emphasizing beauty. # Brand positioning JINS is presented as a lifestyle brand that enhances personal aesthetics and promotes beauty through its eyewear. The brand positioning seems to lean towards an emotional connection with the consumer, suggesting that wearing JINS eyewear will make people feel and look beautiful. The brand ignores category norms that focus solely on functional aspects like vision correction or protection, instead emphasizing the aesthetic value and alignment with a sense of beauty. # Product The ad features multiple pairs of JINS sunglasses, each with a unique frame and lens color. All three pairs share a similar design aesthetic with thick rims, square lenses, and visible hinges. The frames appear to be constructed from plastic. Each pair casts a visible shadow, which is part of the product's display. The sunglasses are clearly designed to be fashionable accessories. The ad aims to showcase the aesthetic qualities of the eyewear, positioning them as a means to enhance the wearer's beauty. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation and shadow play. The production quality is high, suggesting a studio shoot. The image treatment includes careful lighting and shadow enhancement to draw attention to the product's design. The typography is simple and legible. The style is designed to be scannable and visually appealing in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - J!NS for beaut!ful people: Positions the brand as a means to enhance the wearer's beauty, making the product more than just functional eyewear. # Benefits - Aesthetic Appeal - Enhances Beauty # Features - Eyewear - Sunglasses # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand's eyewear and message, aiming to convey its brand identity and product value to the audience. # Storyline - The image displays three pairs of sunglasses on a white surface, each with a distinct color and style. This aims to visually present the variety and design aesthetics of the eyewear, from the brand's perspective. - The layout and lighting highlight the shadows cast by the sunglasses, adding depth and visual interest to the presentation. This serves to enhance the overall aesthetic appeal of the products, from the brand's perspective. - The text at the bottom, "J!NS for beaut!ful people," explicitly connects the brand with the concept of beauty, creating a direct association for the viewer. This phrase implies that the brand believes that their products cater to people who value beauty, from the brand's perspective.

# Ad summary This ad showcases JINS eyewear, emphasizing its stylish design and face-enhancing effect. The ad features a young woman wearing JINS glasses, highlighting how they complement her features and enhance her overall look. The message is delivered through upbeat music and visuals, with text overlays in both Japanese and English, appealing to a youthful, fashion-conscious audience. # Brand positioning JINS is presented as a trendy and stylish eyewear brand that focuses on enhancing the wearer's natural features and overall aesthetic appeal. The brand emphasizes fashion and self-expression, aligning with a youthful and modern lifestyle. JINS positions itself as a brand that understands and caters to the desire for eyewear that not only corrects vision but also complements and enhances the wearer's appearance. The brand follows category norms by offering functional eyewear but pushes against the idea that glasses are merely corrective devices, instead positioning them as a fashion accessory that can boost confidence and style. # Product The product featured is JINS eyewear, specifically glasses designed to enhance the wearer's facial features, particularly the cheek area. The ad explicitly mentions that the glasses have a face-shortening effect and are referred to as 'cheek lens'. The glasses are designed to complement the wearer's appearance and provide a stylish look. The eyewear is shown in various settings, highlighting its versatility for everyday use. The ad does not explicitly address purchase barriers, but it does showcase the product's aesthetic benefits, appealing to viewers who are conscious about their appearance and seek eyewear that enhances their look. # Visual style The ad has a polished, commercial aesthetic with soft lighting and smooth transitions, giving it a high-end feel. The editing style includes static shots and slow zooms to maintain focus on the model's face and the glasses. The production quality is high, lending a professional feel that supports the brand's image. The overall pacing is moderate, around 30 cuts per minute, with the text and music synchronized to emphasize key product features and benefits. # Hooks Spoken: 00:00–00:09: [Singing in Japanese] Text overlay: 00:01–00:02: JINS Visual: 00:00–00:02: A close-up shot of a young woman wearing round glasses with thin metal frames. She has fair skin, dark eyebrows, and light makeup. She is looking down and slightly to the side with a neutral expression. The background is a soft, blurred white, creating a shallow depth of field. Overlayed in red is the brand name JINS. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that some people may feel insecure about the appearance of their face, specifically the length of the mid-face area. The ad seeks to address: '中顏面短縮効果 (Translated: Mid-face shortening effect)' # Value propositions - Face-shortening effect: Improves facial proportions and enhances overall appearance. - Cheek lens: Enhances cheek area, adding definition and contour. # Benefits - Enhances facial features - Provides a stylish look # Features - Face-shortening effect - Cheek lens # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer wearing the glasses, showing how they enhance her appearance and confidence. # Storyline - 00:00–00:02 The ad starts with a close-up of a young woman wearing JINS glasses, looking down as if reading or concentrating. The brand name JINS appears over her face. This serves as an introduction to the product and the brand, highlighting the product's central feature. - 00:02–00:10 00:02–00:10: The woman looks up and to the side, posing slightly to showcase the glasses. The music plays, and the visual style emphasizes the soft, flattering light on her face. This moment aims to convey the aesthetic appeal of the glasses and how they enhance her features. - 00:10–00:14 00:10–00:14: Text overlays appear, describing the glasses' effect on facial features. This messaging reinforces the functional benefit of the product, clarifying that it enhances the user's appearance. - 00:14–00:25 00:14–00:25: The woman smiles and interacts with the glasses, highlighting how they improve her confidence and overall look. This helps to convey the emotional benefit of wearing the glasses. - 00:25–00:29 00:25–00:29: The woman adjusts the glasses and gives a final look at the camera. This reinforces the brand's identity, ending on the woman wearing the glasses. The visual emphasizes the product's stylish design.

# Ad summary This image ad showcases three different pairs of sunglasses, along with a glasses case. The ad targets people who want to express their beauty through eyewear. # Brand positioning JINS is presented as a brand that focuses on eyewear to enhance people's beauty. The phrase "for beautiful people" directly positions the brand as being for those who value aesthetics and want to express themselves through their choice of eyewear. This implies the brand sees eyewear as a tool for self-expression and beauty, aligning with a lifestyle that prioritizes personal appearance. JINS appears to be promoting an emotional connection to their products, going beyond mere functionality to suggest that their eyewear can enhance the wearer's inherent beauty and is designed for those who consider themselves beautiful or aspire to be. # Product The ad features sunglasses, which provide protection from the sun and serve as a fashion accessory. Three different pairs of sunglasses are shown, each with a unique frame color: dark gray, brown, and clear gray. The sunglasses appear to be for anyone who considers themselves "beautiful people", as stated in the ad copy. The frames are made of plastic, and each pair has dark lenses. The ad also displays a glasses case made of black mesh with a black strap, suggesting it's designed for convenient carrying of the sunglasses. The sunglasses are presented as a way to enhance personal style and beauty, rather than focusing on technical features or price. # Visual style The ad has a modern and clean aesthetic. The production quality appears to be studio-shot, with soft lighting and a blurred background that keeps the focus on the products. The visual motif is a product showcase, highlighting the sunglasses and their carrying case. The image treatment includes background blurring to add depth. The integration of typography is simple and straightforward, with the brand message positioned at the bottom. # Hooks Headline: J!NS for beaut!ful people # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Eyewear designed to enhance your beauty - Convenient carrying case for on-the-go lifestyles # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall presentation of the products and messaging about 'beautiful people' fits the brand's promotional point of view. # Storyline - The ad displays three pairs of sunglasses, each in a different color, to highlight the variety of options available. This is likely included to appeal to different style preferences and show the brand's range. The audience experiences this from the brand's perspective, showcasing its product line. - The inclusion of a glasses case with a strap emphasizes the portability and convenience of the product. This suggests the brand's understanding of customers' on-the-go lifestyles. The brand tells this part of the story, highlighting its functional design. - The ad copy "J!NS for beautiful people" reinforces the idea that these sunglasses are for those who want to express their beauty. The brand uses this to connect emotionally with customers who see themselves as beautiful or aspire to be. The brand is clearly telling this part of the story.

# Ad summary This image ad showcases three pairs of JINS glasses in different styles on a white surface. The headline "J!NS for beautiful people" suggests the glasses enhance the wearer's appearance. The overall aesthetic is clean and modern, emphasizing the design of the glasses. # Brand positioning JINS is positioned as a brand that focuses on enhancing the wearer's beauty through their eyewear. The brand does this by using the tagline “J!NS for beautiful people,” which places the brand in the beauty and self-enhancement space. The brand embraces a modern and minimalist aesthetic, appealing to consumers who value stylish yet understated accessories. JINS is not explicitly pushing against any specific competitor behaviors, but it emphasizes a direct and simple message. # Product The ad features three pairs of JINS glasses, each with a unique style and color. The first pair has a round, tortoise-shell frame with green lenses. The second pair has a square-shaped frame in a semi-transparent olive color with light pink lenses. The third pair has a tortoise-shell frame with a cat-eye shape and blue lenses. Each pair of glasses is presented as a stylish accessory that enhances the wearer's appearance, emphasizing design and aesthetic appeal. The ad highlights the variety of styles available, suggesting there is a JINS product to suit different tastes. # Visual style The ad features a clean, minimalist aesthetic with a focus on product showcase. The production quality appears highly polished, with studio-shot lighting to create distinct shadows that add depth. The visual motif is a simple arrangement of the products on a plain surface. There is a slight color grading, emphasizing the cool tones and clean white background. The typography is integrated in a simple and legible manner, using a classic font. The style leans towards a high-design feel. # Hooks Headline: J!NS for beaut!ful people # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Enhances beauty through eyewear design - Stylish accessories to suit various tastes # Benefits - Enhances beauty - Stylish accessory # Features - Unique frame styles - Various lens colors # Call to action None used. # Social proof - None used. # Point of view - Brand: Appears in the top caption, emphasizing the brand's aim to make people look and feel beautiful with their eyewear. - Brand: Highlighted through the arrangement of the glasses, showcasing the design, variety, and aesthetic of their products. # Storyline - The ad starts with the brand's tagline, "J!NS for beautiful people", instantly conveying the message that the glasses enhance beauty. This is the brand speaking, introducing the core value proposition of their eyewear. - The ad then showcases three different styles of JINS glasses, each with unique frames and lens colors. From the brand's perspective, this illustrates the variety and design options available to suit different tastes. - Finally, the glasses are set against a clean, white background with shadows, highlighting their aesthetic appeal and modern design. This visual emphasizes the brand's focus on style and enhancing the wearer's look. The brand aims to leave a lasting impression of quality and design.

# Ad summary This image ad is for JINS 1 DAY silicon hydrogel contact lenses. It highlights a special discounted price for first-time buyers and emphasizes the lenses' ability to deliver plenty of oxygen to the eyes. The ad features a clean and simple design to quickly communicate the offer and product benefits. # Brand positioning JINS presents itself as a modern and accessible eyewear brand, with a focus on eye health and comfort through innovative products. The brand aims to occupy a space in the consumer's mind as a provider of technologically advanced contact lenses that prioritize oxygen delivery to the eyes. JINS emphasizes the functionality of their contact lenses, particularly their silicon hydrogel material, which sets them apart. By promoting a special offer for first-time buyers, JINS is working to make its products accessible to a wider audience and encourage trial. # Product The featured product is JINS 1 DAY silicon hydrogel contact lenses. These are daily disposable contact lenses designed to provide a high level of oxygen permeability for enhanced eye comfort. The lenses are packaged in boxes of 30. The ad promotes a special offer for first-time buyers, reducing the price from ¥2,860 to ¥1,430 per box. The primary USP is the silicon hydrogel material that enhances oxygen delivery. The lenses are for individuals who require vision correction and are looking for a comfortable and convenient daily disposable option. A potential purchase barrier is addressed with a special price discount for first-time buyers. # Visual style The ad features a clean and straightforward visual style. It utilizes a light blue background, which adds to the clean aesthetic. The production quality appears to be polished with a focus on clear typography. The layout is organized with key information (price, product name) prominently displayed. The overall design looks to be optimized for quick scanning in-feed, utilizing bold text and clear visual hierarchy to capture attention. # Hooks Headline: 瞳にたっぷりの酸素を届ける新商品 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential discomfort or dryness some people experience with contact lenses by emphasizing that the product delivers plenty of oxygen to the eyes. The ad highlights “plenty of oxygen”, which may address customer concerns about eye health and comfort with contact lens use. # Value propositions - Special price for first-time buyers to encourage trial # Benefits - Deliver plenty of oxygen to the eyes # Features - silicon hydrogel # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, aiming to inform potential customers about the product, its benefits, and the promotional offer. - Customer: The special offer for first-time buyers is intended to appeal to the customer by addressing their potential hesitation in trying a new product at full price. # Storyline - The ad begins by immediately presenting a special offer, specifically a promotional price of ¥1,430, for first-time buyers. This is told from the brand's perspective, which aims to capture the viewer's attention with a direct and appealing price point to generate interest in their product. - The ad emphasizes the benefit of the contact lenses, communicating that they are designed to deliver plenty of oxygen to the eyes. This detail is communicated from the brand's perspective, which aims to educate potential customers on the lenses' unique properties and functionality. By highlighting oxygen delivery, the brand wants to address concerns about eye comfort and health during contact lens wear. - The ad showcases the product packaging of JINS 1 DAY contact lenses, providing a visual reference of the brand and product. This is shown from the brand's perspective, which is meant to reinforce brand recognition and give potential customers confidence in the legitimacy of the product. - The ad concludes by adding a logo that serves as a brand affiliation. This logo is presented from the brand's perspective, signaling the JINS campaign is in full effect.

# Ad summary This ad showcases JINS eyewear, highlighting its ability to enhance facial features and clarity. The ad presents a woman wearing the glasses, accompanied by overlays describing the glasses as face shortening and concealer lenses. # Brand positioning JINS presents itself as a brand focused on enhancing natural beauty and confidence. The brand aims to occupy a space in the consumer's mind as eyewear that not only provides visual clarity but also enhances aesthetic appeal. With claims like 'face shortening' and 'concealer lenses,' the brand pushes against traditional eyewear norms, positioning its products as beauty-enhancing accessories. The brand's positioning is functional, emphasizing performance and visual enhancement. # Product JINS eyewear is presented as a beauty enhancing product designed to enhance facial features. The glasses are described as 'face shortening' and 'concealer lenses,' implying they visually improve the wearer's appearance by making the face appear shorter and concealing imperfections. The product is for individuals who want to enhance their natural beauty. The advertisement highlights the glasses' ability to enhance the wearer’s smile and overall facial impression. The ad emphasizes that the glasses can make the wearer look and feel their best, addressing the purchase barrier of eyewear being purely functional by positioning them as aesthetic enhancers. # Visual style The ad has a polished commercial aesthetic with clean visuals and natural lighting. The editing style consists of static shots with smooth transitions, creating a seamless viewing experience. The production quality is high-end, supporting the intended tone of elegance and sophistication. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: Make up my own Visual: 00:00–00:03: A split-screen effect shows three close-up shots of a woman's face. She is wearing round, thin-framed glasses with a brown/pink hue. The background is blurred, suggesting an outdoor setting with natural light. The woman has fair skin, dark hair pulled back, and is wearing gold hoop earrings. She is smiling and looking directly at the camera. The camera is static, and the framing is tight on her face. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that individuals may feel insecure about certain facial features or imperfections they wish to conceal. # Value propositions - Eyewear that enhances natural beauty and confidence - Glasses that not only provide visual clarity but also improve aesthetic appeal # Benefits - Enhance facial features - Improve overall appearance # Features - Face shortening effect - Concealer lenses # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is communicated entirely through the brand’s official voice, showcasing the product and its features with curated visuals and messaging. # Storyline - 00:00–00:02 The ad begins with a close-up of a woman wearing JINS eyewear, smiling and looking directly at the camera. The intention is to immediately showcase the product's aesthetic impact and create a positive first impression. The story is being told from the brand's perspective. The tone is upbeat and positive. - 00:11–00:24 Overlays appear describing the features and benefits of the eyewear, such as face shortening effect. The intention is to inform the viewer about the specific aesthetic enhancements the glasses provide. The story is being told from the brand's perspective. The tone is informative and benefit-driven. - 00:25–00:29 The ad concludes with a reminder of the brand name and slogan, coupled with a shot of the woman smiling. The intention is to reinforce brand recognition and leave the viewer with a positive and memorable impression of the product. The story is being told from the brand's perspective. The tone is upbeat and positive.

# Ad summary This ad for JINS Eyewear features a grid of nine images of people wearing the brand's sunglasses. The grid is set against a backdrop of cityscapes and landscapes. The ad emphasizes the fashion and lifestyle aspects of the eyewear, aiming to showcase how JINS sunglasses can enhance one's personal style and appeal. # Brand positioning JINS Eyewear positions itself as a fashion-forward brand that emphasizes personal style and aesthetic appeal. The brand seems to align with values of individuality and self-expression. By featuring diverse individuals in urban and natural settings, JINS aims to stand apart from more traditional or purely functional eyewear brands, and instead, integrate into a broader lifestyle vision. The brand is presented with an emotional positioning. # Product The ad showcases JINS sunglasses as stylish accessories for enhancing personal appearance. Each pair of sunglasses features a different frame style and color, demonstrating the variety available. The sunglasses are presented as fashionable eyewear that complements various looks and settings. The ad focuses on the design and aesthetic qualities of the sunglasses rather than specific technical features. # Visual style The ad has a polished, studio-shot aesthetic. The grid layout provides a structured and organized visual framework. Each portrait is well-lit with clear focus. The color grading is consistent across all images, giving the ad a unified look. The use of varied backgrounds adds depth and context to each individual portrait. The overall visual style is modern and fashion-oriented. # Hooks Headline: J!NS for beautiful people # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The perspective throughout the ad is that of the brand, showcasing the eyewear as a fashion accessory that enhances personal style. The entire ad is focused on highlighting the brand and its products. # Storyline - The ad opens with a collage of nine individual portraits. Each portrait features a different person wearing JINS sunglasses. The intention is to showcase the variety of styles and the brand's appeal to diverse individuals. This is shown from the brand's perspective. - Each portrait is set against a backdrop of various cityscapes and landscapes. The intention is to contextualize the sunglasses within lifestyle settings, implying they are suitable for diverse environments. The audience is experiencing it from the brand's perspective. - The portraits and backdrops are arranged in a grid layout, creating a cohesive visual presentation. The intention is to emphasize the collective appeal of JINS sunglasses while highlighting individual styles. This is shown from the brand's perspective. - The ad culminates with the brand's tagline: "J!NS for beautiful people", reinforcing the idea that wearing JINS eyewear enhances one's personal aesthetic. The audience is experiencing it from the brand's perspective.

# Ad summary The ad features a child and an adult interacting with JINS glasses. It highlights the glasses' durability and versatility as sunglasses, promoting them as a solution for parents. The ad also showcases JINS' brand with its tagline: "in my life." # Brand positioning JINS positions itself as a lifestyle brand offering versatile and durable eyewear for everyday life. The brand emphasizes its products' suitability for families with young children. JINS pushes against the notion that eyewear is fragile or impractical for active parents by offering glasses that are durable enough to withstand being handled by children. It seems that the brand is trying to appeal to emotions such as happiness and connection with the customer by showing images of family. # Product The ad features JINS glasses designed for both children and adults. The glasses come in a classic, minimalist style with black frames. A key feature highlighted is their durability, designed to withstand handling by children. The glasses also function as sunglasses, changing color when exposed to sunlight. The ad presents the glasses as a versatile solution suitable for parents, offering both vision correction and sun protection in a single product. Overall, the ad is designed to convey that JINS glasses are a reliable and practical choice for modern life. # Visual style The ad features a clean, modern aesthetic with bright lighting and a focus on close-up shots. The editing is smooth with simple transitions and static shots. The overall impression is a polished commercial, with a hybrid feel. The pacing is moderate, with cuts timed to the music beats. The brand and the tagline stay on screen. # Hooks Spoken: 00:11–00:16 [Singing] Omoigai wa sora no kanata Text overlay: 子どもが触っても壊れにくい (label) / in my life. / 日差しを浴びてサングラスになる (label) Visual: 00:11–00:14 The shot is still vertically divided into three sections, each showing a close-up of the same young child's face. On the right, a person's hand gestures, giving the child the glasses. Overlaid text in Japanese appears next to the phrase "in my life." / 00:14–00:16 The shot is still vertically divided into three sections, each showing a close-up of the same young child's face. She is wearing the glasses. Overlaid text in Japanese appears next to the phrase "in my life." # Funnel stage Top of funnel (Awareness) # Pain points Traditional glasses are fragile and not suitable for handling by children. # Value propositions - The glasses can be used for both children and adults. # Benefits - Resistant to damage from children - Functions as sunglasses in sunlight # Features - Durable frames - Versatile design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is communicated with music and shots of the little girl and the adult with the brand logo. # Storyline - 00:00–00:02 A little girl is seen, followed by the brand name JINS. - 00:02–00:11 00:02–00:11 A little girl is seen holding and playing with the glasses. A hand touches her chin. - 00:11–00:18 00:11–00:18 The little girl is being handed the glasses which she then puts on her face. - 00:18–00:23 00:18–00:23 The little girl and the adult interact with the glasses. The glasses are now being put on the adult's face. - 00:23–00:29 00:23–00:29 The man and the little girl are seen in close proximity, seemingly laughing and enjoying each other's company. The brand name JINS is shown.

# Ad summary This ad showcases JINS eyeglasses through a vertical video format featuring a woman wearing the glasses. The ad emphasizes the comfort and style of the glasses, showing them in a lifestyle context with an upbeat, modern music track. # Brand positioning JINS positions itself as a modern, lifestyle-oriented eyewear brand. The ad focuses on the comfort and style of their glasses, aiming to integrate seamlessly into the user's daily life. The brand aligns with a youthful, fashion-conscious demographic, emphasizing effortless style and innovative design. JINS appears to push against traditional, formal eyewear by presenting its glasses as a natural part of an individual's personal expression and comfort. Positioning leans toward the emotional, highlighting feelings of relaxation and style. JINS offers glasses that are both functional and fashionable, designed to be worn comfortably throughout the day. # Product The featured product is a pair of JINS eyeglasses, distinguished by their lightweight design and comfortable fit. These glasses are designed for everyday wear, suitable for various activities, as demonstrated by the woman wearing them throughout her day. The ad highlights the glasses' ability to cut light that is burdensome to the eyes, suggesting the lenses provide protection and comfort. The glasses are described as being 'relaxing to wear at home' and contributing to an individual's overall look. The ad conveys that these JINS glasses are worth trying because they offer both functional eye protection and a stylish design that enhances personal expression. # Visual style The ad has a polished, commercial aesthetic with soft lighting and a focus on the subject's facial features. The editing style is smooth with static shots and clear text overlays. The production quality feels high-end, supporting the intended tone of effortless style and comfort. The pacing is slow and consistent, matching the tempo of the music. # Hooks Spoken: 00:03–00:09 [Singing in Japanese] Visual: 00:00–00:02: A three-paneled vertical shot of a young, Asian woman with long dark hair wearing round, brown-rimmed JINS eyeglasses. She is looking down and slightly to the left. The background is a soft, blurred beige. The brand name "JINS" is overlaid in red, block letters across each panel. / 00:02–00:09: A close-up shot of the same woman, now in a slightly different pose looking down. The background is a blurred beige wall with soft lighting. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional eyeglasses can be uncomfortable and cause eye strain. This is signaled by the features highlighted such as "Easy to wear without getting tired” and “Cuts light that burdens the eyes" # Value propositions - The glasses provide both comfort and eye protection, making them suitable for all-day wear. - The lightweight design ensures that the glasses are easy to wear without causing fatigue. - The glasses are designed to be worn at home, providing a stylish yet comfortable option for relaxation. # Benefits - Comfortable to wear - Reduces eye strain - Suitable for relaxation at home # Features - かけっぱなしでも疲れにくい (Easy to wear without getting tired) - 目の負担となる光をカットする (Cuts light that burdens the eyes) - おうちでくつろぐメガネ (Eyeglasses to relax at home) # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of a customer, featuring a woman wearing the product. # Storyline - 00:00–00:02 The ad begins with a close-up shot of a woman wearing JINS eyeglasses. - 00:00–00:02 The brand name, JINS, appears over the woman's face in a vertically stacked, red block font. - 00:02–00:09 Transition to a slightly wider shot of the woman, still wearing the glasses, with a more natural, blurred background. - 00:09–00:18 Text appears highlighting the glasses' features, such as being comfortable and cutting burdensome light. - 00:18–00:26 The text focuses on the relaxing aspect of the glasses and how they can be worn comfortably at home. - 00:26–00:30 The ad ends with the brand name JINS and tagline 'in my life,' reiterating the integration of the glasses into daily routines.

# Ad summary This image ad features six diverse faces wearing JINS eyewear against blurred city backgrounds. The tagline "J!NS for beaut!ful people" is prominently displayed at the top. The ad emphasizes the eyewear as a fashion accessory for a broad and stylish audience. # Brand positioning JINS eyewear is presented as a fashion-forward brand that emphasizes inclusivity and everyday style. The brand aims to occupy a space where eyewear is not just a functional item but an accessory that enhances personal aesthetics. The tagline, "J!NS for beaut!ful people" suggests that the brand focuses on elevating the beauty of its customers through its products. JINS aligns with values of self-expression and accessible fashion, positioning itself as a brand that is both stylish and relatable. There is no indication that the brand pushes against category norms or specific competitor behaviors; rather, it focuses on promoting a positive and inclusive image. # Product The ad features various styles of JINS eyewear, including sunglasses and optical frames. The frames are sleek, modern, and designed to complement different face shapes and personal styles. The eyewear seems intended for everyday wear and is showcased on diverse individuals, implying that the product is designed for a broad audience. There are no explicit product details, ingredients, or features mentioned in the ad, but the focus is on the aesthetic appeal and how the eyewear enhances the wearer's appearance. The ad addresses a potential purchase barrier by showcasing the eyewear on diverse faces, implying that JINS eyewear is suitable for a wide range of people and styles. # Visual style The ad has a clean, modern aesthetic with a focus on showcasing diverse faces and eyewear styles. The production quality is high, with well-lit and professional-looking images. The grid layout creates a visually organized and easily scannable design. The image treatment includes blurred backgrounds and subtle color grading to enhance the overall aesthetic. The typography is clean and legible, complementing the modern style of the ad. Overall, the visual style is designed to be eye-catching and appealing, fitting well within the norms of in-feed social media content. # Hooks Headline: J!NS for beaut!ful people # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding eyewear that complements one's individual style and enhances their appearance. # Value propositions - Eyewear designed to enhance the beauty of its wearers # Benefits - Enhancing personal aesthetics - Everyday style # Features - Eyewear styles for various faces # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses the tagline "J!NS for beaut!ful people" to convey its core message and position its eyewear as a beauty-enhancing accessory. - Customer: The diverse faces wearing the eyewear offer a relatable perspective, implying that JINS eyewear is designed for a wide range of people and styles. # Storyline - The ad begins with a grid of six faces, each wearing a different style of JINS eyewear. This arrangement is intended to showcase the brand's diverse range of styles and highlight the inclusivity of their target audience. This is told from the brand's perspective, who aims to establish its aesthetic and inclusive appeal at the beginning of the advertisement. - Overlaid across the top of the image is the tagline "J!NS for beaut!ful people", which communicates the brand's central message and value proposition. This text reinforces the idea that JINS eyewear is designed to enhance the beauty of its wearers, speaking directly from the brand's perspective. - Each person in the image is set against a blurred background of cityscapes, suggesting that JINS eyewear is suitable for urban lifestyles and everyday use. The backgrounds add visual interest and depth to the image, enhancing the overall aesthetic appeal of the ad. The viewer is experiencing the scene through the brand, by connecting the eyewear to a specific lifestyle and aesthetic.

# Ad summary This ad features a woman wearing JINS glasses while a song plays in the background. The text on the screen lists the benefits of JINS glasses. # Brand positioning JINS is an eyewear brand focused on integrating into everyday life and allowing for simple styling and comfort. The brand provides the user with glasses that cut out burdening light on the eyes and can be worn at home or out. # Product JINS offers glasses that block light from burdening the eyes. They can be worn for relaxation at home and are comfortable enough to be worn all the time. # Visual style The ad has a soft and calm aesthetic. The editing is static with smooth transitions. # Hooks Spoken: 00:00–00:10 [Singing] 泣けMy own [inaudible] 優しい気持ちを あなたがたくさん知らないよ Text overlay: 00:00–00:02 J!NS (in red letters) Visual: 00:00–00:02 The screen is split into three sections that all feature the same scene: a woman looking off to the side with a sad expression. She is wearing glasses with a clear frame. The word "JINS" in red letters appears over each of the images. / 00:02–00:07 The woman looks to the sky, and then off to the side. She purses her lips and appears to be annoyed or sad. / 00:07–00:10 The woman looks down, purses her lips, then looks to the side again. The background is blurry but appears to be a grassy area. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad implies that the target customer is experiencing burdening light on the eyes. This is implied because the ad lists the benefit of the glasses being able to cut the light that burdens the eyes. # Value propositions - Not easily tired even if left on in my life. - Cuts the light that burdens the eyes in my life. - Glasses to relax at home in my life. # Benefits - かけっぱなしでも疲れにくい (Not easily tired even if left on) - 目の負担となる光をカットする (Cuts the light that burdens the eyes) - おうちでくつろぐメガネ (Glasses to relax at home) # Features - カットする (cut) - 疲れにくい (Not easily tired) - めがね (glasses) # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer through visuals of her wearing the glasses. # Storyline - 00:00–00:10 A woman looks sadly out of the camera wearing glasses. - 00:11–00:29 She pushes her glasses up her nose as text appears on screen that lists the benefits of JINS glasses.

# Ad summary This ad for JINS eyewear features a split-screen effect that shows a model wearing different styles of JINS glasses with various Japanese and English text overlays that highlight the versatility and style of the brand. The ad is set to music by Asian Kung-Fu Generation and conveys a stylish and modern vibe. # Brand positioning JINS is presented as a versatile and stylish eyewear brand that offers a variety of glasses to suit different moods and styles. The brand is positioned as a trendsetter, providing options that enhance individuality and adapt to diverse lifestyles. With its use of split screens, unique typography, and youthful vibe, JINS aims to resonate with a modern audience that values self-expression through fashion. It promotes an emotional connection by framing eyewear as a key component in transforming one's personal style and perspective. # Product The advertised product is JINS eyewear, specifically a range of glasses and sunglasses designed to be versatile and stylish. The ad showcases different frame styles and colored lenses that can transform the wearer's look and enhance their personal style. The glasses are presented as a means of self-expression and individuality, designed to fit into various lifestyles and occasions. They are described as easy to wear and versatile, perfect for everyday use and adaptable to different fashion choices. The ad aims to highlight that JINS eyewear offers a blend of functionality and fashion, making them a valuable accessory for enhancing one's personal image. # Visual style The ad features a clean and modern aesthetic with a focus on showcasing the product in high quality. The split-screen effect adds a dynamic element, while the blurred background keeps the focus on the model and the eyewear. The editing style includes smooth transitions and slow zooms, creating a polished and professional feel. The pacing is consistent and moderate, allowing viewers to appreciate the visual details of the glasses. The use of text overlays synced with the music adds to the overall rhythm of the ad. # Hooks Spoken: 00:11–00:16 [Singing] 思い違いは空の彼方 Text overlay: 00:11–00:16 雰囲気か変えるボリューム感 in my life. / 00:14–00:16 旬のカラーレンズ in my life. Visual: 00:11–00:14 The model pushes their glasses up on their nose with their right index finger. The text overlays remain. / 00:14–00:16 The model continues looking downward with a slight smile. The text overlays change to: "旬のカラーレンズ in my life." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Versatile eyewear adapts to different fashion choices - Colored lenses transform and enhance personal style # Benefits - Enhance personal style - Fit into various lifestyles and occasions # Features - Versatile frame styles - Colored lenses # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand’s official perspective, showcasing the product features and benefits in a visually appealing manner. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a split-screen view of a model wearing JINS glasses, focusing on her face. This instantly grabs attention and introduces the product in a visually dynamic way. - 00:01–00:02 00:01–00:02 The JINS logo appears in a bold red font over the model's face across the split screen. This establishes the brand identity immediately. - 00:02–00:09 00:02–00:09 The camera zooms in on the model, showing her wearing different styles of JINS glasses. This emphasizes the variety and versatility of the product line. The shot is from an eye-level perspective. - 00:09–00:12 00:09–00:12 Text overlays appear in both Japanese and English, highlighting the glasses' features and benefits. This reinforces the message of style and transformation in the model's life. - 00:12–00:16 00:12–00:16 As the music continues, the model adjusts her glasses and looks directly at the camera. This direct engagement builds a personal connection with the viewer. - 00:16–00:29 00:16–00:29 The camera continues to show the model in different angles, emphasizing the glasses' fit and style. This ensures the viewer gets a comprehensive view of how the product looks and feels.

# Ad summary This JINS ad features several models putting on various sunglasses and giving short testimonials about how they feel, and how much they love them. # Brand positioning JINS presents itself as a purveyor of stylish and functional sunglasses for a broad audience, emphasizing variety, UV protection, and lightweight design. The ad aims to position JINS as a go-to for affordable yet fashionable eyewear that caters to individual styles and needs. The brand also stresses wearability and comfort. # Product JINS sunglasses are portrayed as lightweight, stylish eyewear suitable for a diverse customer base. The ad highlights features such as UV protection, demonstrated through the "UV 99.9% CUT!" visual. The sunglasses come in various styles, ranging from classic to trendy, and are presented as universally flattering. Several models state the sunglasses are so light they barely notice them, while also complimenting the designs as stylish and surprisingly flattering. # Visual style The ad features bright, natural lighting and focuses on a clean, modern aesthetic. The shots are simple and direct, with quick cuts to keep a fast pace. The production quality is polished, with a commercial feel that balances the casual vibe of user-generated content. Edits appear to synch to the beat of the music. # Hooks Spoken: 00:01–00:02 [Exclamatory] Takusan aru Text overlay: 00:01–00:02 / There are so many! Visual: 00:00–00:01 A model with short brown hair, wearing a floral shirt and cream-colored sunglasses, smiles into the camera. The background is a bright blue sky and a tall wall full of sunglasses. / 00:01–00:03 A wall full of sunglasses is featured against a light-blue sky. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - UV protection makes this the perfect sunglass for Summer. - The lightness of the sunglasses means you can wear them all day in comfort. - The flattering style of the sunglasses means you will always look good. # Benefits - UV Protection - They're so light, I can barely feel them - Stylish - These look really good on me # Features - UV 99.9% CUT! - So light, I can barely feel them. # Call to action None used. # Social proof - "They're so light, I can barely feel them" – Female 1 (Customer) - "and they're stylish" – Male 1 (Customer) - "These look really good on me" – Female 2 (Customer) # Point of view - Customer 90% – This POV is communicated via several customers giving testimonials on the sunglasses. - Brand 10% – This POV is communicated through graphics stating UV Protection. # Storyline - 00:00–00:00 The ad begins with a model wearing JINS sunglasses. - 00:00–00:02 00:00–00:02 The shot transitions to a wall filled with JINS sunglasses, emphasizing the wide variety available while a voice exclaims, "There are so many!" and "Wow! Amazing!" This introduces the viewer to the array of options JINS offers, from a customer point of view who is impressed with the selection. - 00:02–00:04 00:02–00:04 A quick close-up of a sunglass frame is followed by a graphic stating, "UV 99.9% CUT!" This informs the viewer that JINS sunglasses provide a high level of UV protection. This comes from the Brand's perspective. - 00:04–00:12 00:04–00:12 Several models try on different styles of JINS sunglasses while giving short testimonials. The models agree that the sunglasses are so light they barely notice them. The ad includes a variety of speakers in order to convey that anyone can find a pair of JINS sunglasses that they like. - 00:12–00:14 00:12–00:14 The shot closes with a model wearing JINS sunglasses and a graphic stating "Magnify Summer," "JINS SUNGLASSES."