What is the Giveaway ad format?
You're dangling a prize — a product, a trip, a bundle — in front of the camera and telling people exactly how to enter (usually follow, tag friends, or share). The visual is all about making the prize look desirable: tight shots of the product, dramatic reveals, or someone holding it up with genuine excitement. This works best when you need a quick attention spike or want to grow your following fast, though the engagement tends to be shallow unless the prize is closely tied to what you actually sell.
Medium
—
Top brands running the Giveaway format
Ranked by unique ads tagged Giveaway in Motion's dataset.
Frequently asked questions
What is the Giveaway ad format?
Offering free prizes
Is Giveaway a video or static format?
Giveaway is a varies format.