How Dinnerly Advertises on Meta

# Ad summary This ad features a woman unboxing a Dinnerly meal kit and preparing a chicken parmesan sandwich with herbed fries. She highlights the convenience and freshness of the ingredients, as well as the easy-to-follow recipe cards. # Brand positioning Dinnerly is presented as a convenient meal kit service that delivers fresh, perfectly portioned ingredients and easy-to-follow recipe cards directly to your door. The brand aims to simplify meal planning and preparation, making it easy to enjoy delicious dinners without the hassle. Dinnerly positions itself as a solution for busy individuals or families who want to enjoy home-cooked meals without the stress of grocery shopping and meal planning. The brand promotes a lifestyle of convenience and ease, aligning with the values of simplicity and deliciousness. # Product Dinnerly is a meal kit delivery service that provides fresh, perfectly portioned ingredients and step-by-step recipe cards for easy and delicious dinners. The service is designed for anyone who wants to simplify meal planning and enjoy home-cooked meals without the hassle of grocery shopping and complicated recipes. The ad highlights that everything is delivered straight to your door, ensuring freshness and convenience. The meal kits include all the necessary ingredients, perfectly portioned, along with easy-to-follow meal cards, making cooking simple and enjoyable. The ad features the Chicken Parm Sandwich with Herbed Fries meal, showcasing the variety and appeal of Dinnerly's offerings. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and a clean, modern look. The editing style is quick and engaging, with smooth transitions between shots. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:03 Dinnerly just arrived and I love how easy it makes meal planning. Visual: 00:00–00:02 A woman with long brown hair, wearing a gray sweater and white pants, opens a green door and struggles to pick up a large Dinnerly box from her porch. The porch has white railings, a small table with a pitcher, and a potted plant. There is snow on the ground. / 00:02–00:03 Close-up of the Dinnerly box, which is purple and white, sitting on a wooden table. The box lists various meal options, such as "everyday dinners," "sweet tooth cravings," and "out-of-the-door breakfasts." # Funnel stage Consideration # Pain points The ad addresses the pain point of difficult meal planning. The ad states, "I love how easy it makes meal planning." # Value propositions - Simplify meal planning with fresh, perfectly portioned ingredients and easy-to-follow recipe cards delivered to your door. # Benefits - Easy meal planning - Convenient - Delicious dinners # Features - Fresh ingredients - Perfectly portioned - Step-by-step meal cards - Delivered straight to your door # Call to action None used. # Social proof - "Dinnerly just arrived and I love how easy it makes meal planning" – Female 1 (Customer) - "It looks so good and trust me, it tastes even better" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is enthusiastic about the Dinnerly meal kit service. # Storyline - 00:00–00:02 00:00–00:02 A woman opens her front door and picks up a Dinnerly box from her porch. - 00:02–00:03 00:02–00:03 The woman brings the box inside and places it on a table. - 00:03–00:06 00:03–00:06 The woman stands behind the box and smiles at the camera, introducing the Dinnerly meal kit. - 00:06–00:13 00:06–00:13 The woman opens the box, revealing the insulated packaging and fresh ingredients inside, including vegetables and pre-portioned items. - 00:13–00:14 00:13–00:14 The woman shows the recipe cards included in the box. - 00:14–00:17 00:14–00:17 The woman displays the ingredients for the Chicken Parm Sandwich with Herbed Fries meal. - 00:17–00:29 00:17–00:29 A person prepares the chicken parmesan sandwiches, spreading sauce, cheese, and crispy chicken on toasted bread. - 00:29–00:33 00:29–00:33 The person cuts the sandwich in half, showing the melted cheese and layers of ingredients. - 00:33–00:39 00:33–00:39 The person plates the chicken parmesan sandwiches with herbed fries, showcasing the finished meal.

# Ad summary This image ad promotes a meal delivery service that offers 24 meals for $3.99 each, emphasizing the convenience of not having to wash pots. # Brand positioning The brand is presented as a convenient solution for busy individuals or families seeking to avoid the hassle of cooking and cleaning. It positions itself as a provider of ready-made meals, emphasizing ease and affordability. The brand aligns with a lifestyle that values convenience and time-saving solutions, pushing against the norm of home-cooked meals. The brand positioning is functional, focusing on simplicity and convenience. # Product The product is a ready-made meal consisting of pasta, tomato sauce, meatballs, and a layer of melted cheese on top, packaged in a disposable container. It is designed for individuals or families looking for a quick and easy meal solution. The ad highlights the convenience of not having to wash pots, addressing the purchase barrier of time and effort associated with cooking. The ad promotes the idea that this product is worth trying or buying because it offers a convenient and affordable meal option. # Visual style The ad features a bright and colorful visual style with a focus on the product. The production quality appears to be studio-shot with clean lighting and a flatlay composition. The typography is large and bold, making it easily scannable. The overall style is designed to be eye-catching and appealing, likely intended to stand out in a social media feed. # Hooks Headline: NO MORE WASHING POTS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having to wash pots after cooking, which is a common frustration for many people. # Value propositions - Get 24 meals for $3.99 each # Benefits - No more washing pots - Convenience - Time-saving # Features - Ready-made meal - Disposable container # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its benefits. # Storyline - The ad opens with a close-up shot of a ready-made pasta dish in a disposable container, immediately showcasing the product and its appeal. The intention is to grab the viewer's attention with a visually appetizing meal. The audience experiences this from the brand's perspective, highlighting the product's presentation. - The ad then presents the text "NO MORE WASHING POTS", emphasizing the convenience and time-saving aspect of the product. The intention is to address a common pain point associated with cooking. The audience experiences this from the brand's perspective, highlighting the product's benefit. - The ad concludes with the text "Get 24 meals for $3.99 each", providing a clear and enticing offer. The intention is to incentivize the viewer to purchase the product by highlighting its affordability. The audience experiences this from the brand's perspective, highlighting the product's value.

# Ad summary This ad promotes Dinnerly, a meal kit delivery service. A woman shares how Dinnerly helps her manage busy weeknight dinners with her two kids. She highlights the convenience of customized meals delivered to your door, saving time on grocery shopping. She prepares a lemon pepper pork tenderloin with roasted broccoli, emphasizing the ease, affordability, and deliciousness of Dinnerly meals. She encourages viewers to use her code for savings. # Brand positioning Dinnerly is presented as a convenient and affordable meal kit delivery service designed for busy individuals and families. The brand aims to occupy the space of providing easy, customizable, and delicious dinners without the hassle of grocery shopping. Dinnerly aligns with a lifestyle that values convenience and efficiency, promoting the idea of stress-free meal preparation. The brand pushes against the norm of time-consuming meal planning and grocery store visits, offering a functional solution for those seeking simplicity in their daily routines. # Product Dinnerly is a meal kit delivery service that provides pre-portioned ingredients and step-by-step instructions for preparing meals at home. The service is designed for busy individuals and families who want to enjoy home-cooked dinners without the time and effort of meal planning and grocery shopping. Dinnerly allows customers to customize their meals to their liking, and then ships the ingredients directly to their door. The ad highlights the ease, affordability, and deliciousness of Dinnerly meals, addressing the purchase barriers of time constraints and the hassle of grocery shopping. The ad features a lemon pepper pork tenderloin with roasted broccoli, showcasing a specific meal option available through the service. # Visual style The ad has a UGC feel, with a casual and relatable tone. The editing style is simple, with static shots and smooth transitions. The production quality is decent, with bright and even lighting. The pacing is moderate, with cuts timed to the voiceover lines. # Hooks Spoken: Female 1: Life with two kids is always busy and we're always on the go and that's why I love relying on Dinnerly for our dinners. Visual: 00:02–00:06: The hand places the keto-friendly lemon-pepper pork tenderloin recipe card on the countertop. Next to the card are small packets of seasonings and a bag of broccoli. Two lemons are placed next to the broccoli. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the time and effort required for meal planning and grocery shopping, especially for busy individuals and families. # Value propositions - Convenient and affordable meal kit delivery service for busy individuals and families - Stress-free meal preparation with customizable meals and step-by-step instructions # Benefits - Saves time on meal planning and grocery shopping - Easy to prepare - Affordable - Delicious # Features - Customizable meals - Pre-portioned ingredients - Step-by-step instructions # Call to action Check out Dinnerly and make sure you use the code in my caption to save. # Social proof - "We had this lemon pepper pork tenderloin with roasted broccoli for dinner, and it was a hit. The kids and my husband, we all loved it" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her positive experience with the product. # Storyline - 00:00–00:02 The ad begins with a shot of various Dinnerly recipe cards. - 00:02–00:06 00:02–00:06: A woman states that life with two kids is always busy and that she is always on the go, which is why she loves relying on Dinnerly for dinners. This is conveyed from the customer's perspective, highlighting the convenience and time-saving benefits of the service. The tone is casual and relatable, suggesting that Dinnerly understands the challenges of a busy family life. - 00:06–00:10 00:06–00:10: The woman explains that you can customize the meals to your liking and then it's shipped right to your door. This is conveyed from the customer's perspective, highlighting the convenience and time-saving benefits of the service. The tone is casual and relatable, suggesting that Dinnerly understands the challenges of a busy family life. - 00:10–00:16 00:10–00:16: The woman states that you don't have to worry about going to the grocery store and getting a bunch of groceries because it all comes right in a box to your front door. This is conveyed from the customer's perspective, highlighting the convenience and time-saving benefits of the service. The tone is casual and relatable, suggesting that Dinnerly understands the challenges of a busy family life. - 00:16–00:20 00:16–00:20: The woman states that Dinnerly makes dinners so easy, affordable, and so delicious. This is conveyed from the customer's perspective, highlighting the convenience and time-saving benefits of the service. The tone is casual and relatable, suggesting that Dinnerly understands the challenges of a busy family life. - 00:20–00:27 00:20–00:27: The woman states that they had this lemon pepper pork tenderloin with roasted broccoli for dinner, and it was a hit. The kids and my husband, we all loved it. This is conveyed from the customer's perspective, highlighting the convenience and time-saving benefits of the service. The tone is casual and relatable, suggesting that Dinnerly understands the challenges of a busy family life. - 00:27–00:30 00:27–00:30: The woman states that it was super easy to make with step-by-step instructions. This is conveyed from the customer's perspective, highlighting the convenience and time-saving benefits of the service. The tone is casual and relatable, suggesting that Dinnerly understands the challenges of a busy family life. - 00:30–00:34 00:30–00:34: The woman encourages viewers to check out Dinnerly and make sure you use the code in my caption to save. This is conveyed from the customer's perspective, highlighting the convenience and time-saving benefits of the service. The tone is casual and relatable, suggesting that Dinnerly understands the challenges of a busy family life. - 00:34–00:39 00:34–00:39: The ad concludes with a shot of the finished meal.

# Ad summary This image ad for Dinnerly promotes a winter sale offering 24 meals from $3.99 each. # Brand positioning Dinnerly is presented as an affordable and convenient meal kit service. The brand focuses on providing a cost-effective solution for home cooking, emphasizing accessibility and value. The ad promotes a winter sale, suggesting that Dinnerly aligns with seasonal promotions and aims to make meal planning easier and more budget-friendly for its customers. The brand positions itself as a practical choice for those seeking to save time and money on home-cooked meals. # Product Dinnerly is a meal kit service that provides pre-portioned ingredients and recipes for home cooking. The ad highlights a winter sale, offering 24 meals from $3.99 each. The product is designed for individuals or families looking for affordable and convenient meal solutions. The ad showcases images of prepared meals, including grilled chicken with vegetables and ravioli with sauce, suggesting a variety of options. The main selling point is the low price per meal, addressing the purchase barrier of cost for home-cooked meals. # Visual style The ad has a cartoonish and playful visual style, using flat illustrations and a bright color palette. The overall production quality is clean and simple, with a focus on clear messaging and visual appeal. The layout is designed to be easily scannable, with key information highlighted through color and typography. The style is reminiscent of a mobile game or app interface, making it feel modern and approachable. # Hooks Headline: Cook 24 meals from $3.99 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of expensive meal options by offering 24 meals from $3.99 each. # Value propositions - Cook 24 meals from $3.99 each: Provides a cost-effective solution for meal planning. # Benefits - Affordable meal options - Convenient home cooking # Features - 24 meals - $3.99 each # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the Dinnerly brand name, the offer of 24 meals from $3.99 each, images of prepared meals, and a "Winter Sale" badge. # Storyline - The ad starts by showcasing the Dinnerly brand name, immediately establishing who is speaking. This is intended to create brand recognition and set the context for the offer. - Next, the ad highlights the core offer: "Cook 24 meals from $3.99 each." This is presented from the brand's perspective, aiming to capture attention with a compelling price point and quantity of meals. - The ad then visually reinforces the offer with images of prepared meals, giving the audience a glimpse of the variety and quality they can expect. This is presented from the brand's perspective, showcasing the appeal of their meal kits. - Finally, the ad includes a "Winter Sale" badge, adding a sense of urgency and seasonality to the offer. This is presented from the brand's perspective, encouraging immediate action and highlighting the limited-time nature of the promotion.

# Ad summary This image ad features a plate of food with mashed potatoes, peas, and sliced steak. The ad is designed with a cartoonish border and a badge with the letter D in the upper portion of the ad. The ad is advertising a food product that starts at $3.99. # Brand positioning The brand is presented as an affordable option for consumers looking for a quick and easy meal. The brand is not explicitly named, but the logo is a cartoon oven mitt with the letter D in the center. The brand is positioned as a convenient and budget-friendly choice, contrasting with higher-end or more time-consuming meal options. The brand's tone is playful and approachable, aligning with a lifestyle that values simplicity and ease. # Product The product is a prepared meal featuring sliced steak with gravy, mashed potatoes, and peas. The steak appears to be grilled or pan-seared, served in a brown gravy. The mashed potatoes are creamy with a pat of butter on top, seasoned with herbs. The peas are bright green and round. The meal is presented on a white plate with a floral pattern around the rim. The ad highlights the meal's affordability, with a price point of $3.99, suggesting it is an accessible option for a quick and satisfying meal. # Visual style The ad has a playful and cartoonish visual style. The production quality is high, with a well-lit and appetizing food presentation. The visual motifs include a colorful background, cartoonish borders, and a badge with a logo. The image treatment includes bright colors and a slightly desaturated look. The typography is simple and legible. The style contrasts with typical food ads, which often use more sophisticated or realistic imagery, making it more scannable and attention-grabbing in a feed. # Hooks Headline: From only $3.99 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a quick, easy, and affordable meal option. # Value propositions - A complete meal for only $3.99 # Benefits - Affordable meal # Features - Sliced steak - Mashed potatoes - Peas # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product and its price. # Storyline - The ad opens with a view of a complete meal, showcasing the product's components: steak, mashed potatoes, and peas. This is intended to immediately present the product in an appealing way, from the brand's perspective. - The ad highlights the price of the meal, emphasizing its affordability. This is intended to address a potential purchase barrier by showcasing the product's value, from the brand's perspective.

# Ad summary This image ad for Dinnerly features a close-up shot of a steak and potatoes meal on a plate, set against a purple background. The ad highlights the brand name and promotes the affordability of the meals. # Brand positioning Dinnerly is presented as an affordable and convenient meal kit service. The brand aims to occupy the space of providing easy-to-prepare meals at a budget-friendly price point. The ad promotes a functional value proposition, focusing on simplicity and cost-effectiveness, appealing to customers who want to save time and money on home-cooked meals. Dinnerly seems to be pushing against the norm of expensive meal kit services by emphasizing its low price per meal. # Product The product featured is a meal kit offering from Dinnerly, specifically a steak and potatoes dish. The meal consists of sliced steak and roasted potatoes, garnished with green onions. The ad highlights the affordability of the meal, stating it's available "FROM ONLY $3.99 PER MEAL." This addresses the purchase barrier of cost, making it an attractive option for budget-conscious consumers. The meal is presented as a convenient and tasty option for dinner, appealing to individuals or families looking for a quick and easy meal solution. # Visual style The ad has a clean and simple visual style with a focus on the product. The production quality appears to be high, with a well-lit and appetizing food shot. The use of a solid color background and a contrasting banner creates a visually appealing and easy-to-scan ad. The typography is large and bold, making it easy to read and understand the message. # Hooks Headline: DINNERLY # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of expensive meal options by offering a meal at a low price point. "FROM ONLY $3.99 PER MEAL" # Value propositions - FROM ONLY $3.99 PER MEAL # Benefits - Affordable meal option # Features - Steak and potatoes meal # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its meal kit as an affordable and delicious option for consumers. # Storyline - The ad opens with a visually appealing shot of a steak and potatoes meal, immediately grabbing the viewer's attention with the appetizing food. The brand is telling the audience that Dinnerly offers delicious meal options. - The ad then highlights the price point, emphasizing the affordability of Dinnerly's meals. The brand is telling the audience that Dinnerly provides a cost-effective solution for home-cooked meals.

# Ad summary This image ad promotes a meal delivery service, highlighting the availability of 24 meals for $3.99 each. The ad features a visually appealing dish to attract potential customers. # Brand positioning The brand is presented as a convenient and affordable solution for meal planning, targeting individuals who seek ready-made meals without compromising on quality or taste. The brand aims to occupy a space in the consumer's mind as an accessible option for those looking to save time and effort in meal preparation. The brand aligns with values of convenience and affordability, positioning itself against the norms of traditional meal preparation or expensive restaurant alternatives. The brand positioning is functional, emphasizing simplicity and cost-effectiveness. # Product The product being advertised is a meal delivery service that provides ready-made meals. The ad highlights the availability of 24 meals for $3.99 each. The product is for individuals seeking convenient and affordable meal options. The ad showcases a specific meal consisting of sliced steak, rice, and snow peas, suggesting a balanced and appealing dish. The USP is the combination of convenience and affordability, addressing the purchase barrier of time-consuming meal preparation and high costs associated with eating out. The ad aims to convince viewers that this product is worth trying or buying by offering a cost-effective and hassle-free meal solution. # Visual style The ad features a bright and inviting visual style with a focus on the appealing presentation of the meal. The production quality appears to be studio-shot, with careful attention to lighting and composition. The visual motifs include stylized starbursts and palm leaf designs, adding a touch of playfulness. The image treatment includes color grading to enhance the vibrancy of the food and background. The typography is large and bold, ensuring scannability in the feed. The style contrasts with typical norms by using a bright, pastel color palette, which may help it stand out. # Hooks Headline: GET 24 MEALS FROM # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of expensive and time-consuming meal preparation. The offer of affordable, ready-made meals directly counters this frustration. # Value propositions - Get 24 meals from $3.99 each # Benefits - Affordable meals # Features - 24 meals # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the meal and highlighting the offer to attract potential customers. # Storyline - The ad opens with a close-up shot of a prepared meal, showcasing steak, rice, and snow peas. This is intended to immediately capture the viewer's attention with an appealing visual of the product. The story is being told from the brand's perspective, highlighting the quality and presentation of their meals. - The ad then presents the offer of "GET 24 MEALS FROM $3.99 EACH" in a prominent text overlay. This is intended to communicate the value proposition of the meal delivery service, emphasizing affordability and quantity. The story is being told from the brand's perspective, directly addressing the viewer with a compelling offer.

# Ad summary This image ad for Dinnerly promotes their affordable meal kits with a focus on big flavors and appetizing prices. The ad features images of prepared meals and emphasizes the low price point per meal. # Brand positioning Dinnerly is presented as an affordable and accessible meal kit service that doesn't compromise on flavor or quality. The brand positions itself as a solution for those seeking convenient and tasty meals at a budget-friendly price point. By highlighting "appetizing prices" and "big flavors," Dinnerly aims to appeal to consumers who want both value and taste. The brand seems to push against the perception that meal kits are expensive or time-consuming, instead offering a simple and cost-effective alternative to cooking from scratch or ordering takeout. # Product Dinnerly offers meal kits that provide pre-portioned ingredients and easy-to-follow recipes for home-cooked meals. The ad showcases two distinct meal options: one featuring sliced steak with a side of vegetables drizzled with a white sauce, and another featuring seasoned fish fillets with broccoli and lime wedges. The meals are presented as flavorful and visually appealing, emphasizing the "big flavors" aspect. The ad addresses the purchase barrier of cost by highlighting the price point of "from $3.99 per meal," making it an attractive option for budget-conscious consumers. The product is for anyone looking for a convenient and affordable way to enjoy home-cooked meals without the hassle of meal planning and grocery shopping. # Visual style The ad has a clean and modern visual style with a focus on showcasing the food in an appetizing way. The use of a solid purple background and bright orange starburst shapes creates a visually appealing and eye-catching design. The overall production quality is high, with well-lit and professionally styled food photography. # Hooks Headline: BIG FLAVORS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of expensive meal options by offering meals from $3.99, as highlighted by the text "FROM $3.99 PER MEAL." # Value propositions - Enjoy delicious meals without breaking the bank - Experience big flavors at an affordable price # Benefits - Affordable meals - Flavorful meals # Features - Appetizing prices - Big flavors # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its features, and its value proposition. # Storyline - The ad starts by introducing the brand, Dinnerly, to establish the source of the message. This is from the brand's perspective and serves to identify the product being advertised. - Next, the ad highlights the key selling points: "BIG FLAVORS" and "APPETIZING PRICES." This is from the brand's perspective, emphasizing the value proposition of the meal kits. - The ad then presents the price point, "FROM $3.99 PER MEAL," to further emphasize affordability. This is from the brand's perspective, reinforcing the value proposition. - Finally, the ad showcases images of prepared meals to visually represent the product and its appeal. This is from the brand's perspective, demonstrating the quality and variety of the meals offered.

# Ad summary This image ad promotes a meal service that provides affordable meals for large families. The ad features multiple plates of food and highlights the price of $3.99 per meal when ordering 24 meals. # Brand positioning The brand is presented as a convenient and affordable solution for feeding large families. It positions itself as a provider of ready-made meals that are both accessible and budget-friendly, emphasizing value and practicality. The brand aims to occupy a space in the consumer's mind as a go-to option for easy and economical family meals, pushing against the norms of expensive takeout or time-consuming home cooking. The brand's positioning is functional, focusing on simplicity and affordability. # Product The product being advertised is a meal service offering ready-made meals. Each meal appears to consist of rice, beans, and a tamale topped with salsa and a lime wedge. The meals are presented on white plates, suggesting a focus on simple, convenient dining. The product is for families or individuals looking for an affordable and hassle-free meal option. The ad addresses the purchase barrier of cost by highlighting the price of $3.99 per meal when ordering 24 meals. The ad conveys that this product is worth trying or buying because it provides a cost-effective and convenient solution for feeding a large group. # Visual style The ad has a bright and clean visual style with a focus on showcasing the food. The use of a solid orange background and simple white plates creates a visually appealing and appetizing image. The overall production quality is highly polished, with professional food styling and lighting. # Hooks Headline: BIG FAMILY? NO PROBLEM! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeding a large family, which can be expensive and time-consuming. The question "BIG FAMILY?" directly acknowledges this challenge. # Value propositions - 24 meals for $3.99 each # Benefits - Affordable - Convenient # Features - Ready-made meals # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the message that they can solve the problem of feeding a big family with their affordable meal service, as seen in the top caption and the price block. # Storyline - The ad opens with the question "BIG FAMILY? NO PROBLEM!", immediately addressing a potential customer concern. This is told from the brand's perspective, assuring viewers that they have a solution for feeding large families. - The ad then showcases multiple plates of food, visually demonstrating the product and its components. This is shown from an objective perspective, allowing the viewer to see the meal options. - Finally, the ad highlights the price point, stating "Get 24 meals for $3.99 each" in a purple block. This is told from the brand's perspective, emphasizing the affordability of the meal service.

# Ad summary This image ad for Dinnerly promotes their affordable meal options, highlighting the big flavors and appetizing prices starting from $3.99 per meal. The ad features a variety of dishes, including pasta, chicken, and salad, arranged on a checkered tablecloth. # Brand positioning Dinnerly is presented as an affordable and accessible meal delivery service that doesn't compromise on flavor. The brand positions itself as a provider of appetizing meals at budget-friendly prices, making it an attractive option for those seeking convenience without breaking the bank. The brand aims to occupy the space of providing value and taste, appealing to customers who want delicious meals without the high cost typically associated with meal delivery services. Dinnerly seems to push against the norm of expensive meal kits, offering a more economical alternative. # Product Dinnerly offers meal kits that provide customers with pre-portioned ingredients and recipes to prepare meals at home. The ad showcases a variety of dishes, including pasta with tomato sauce and cheese-covered chicken, grilled chicken, and salad. The meals are presented as flavorful and appetizing, with a focus on providing a satisfying dining experience. The ad highlights the affordability of Dinnerly, emphasizing that meals start from only $3.99. This addresses the purchase barrier of cost, making it clear that Dinnerly is an accessible option for budget-conscious consumers. The ad aims to convince viewers that Dinnerly offers a convenient and delicious solution for home-cooked meals without the high price tag. # Visual style The ad features a bright and colorful visual style with a flatlay arrangement of food plates on a checkered tablecloth. The production quality appears to be studio-shot with clean lighting and a focus on showcasing the food in an appetizing manner. The typography is bold and clear, with contrasting colors to enhance readability. The overall aesthetic is designed to be visually appealing and attention-grabbing, suitable for in-feed placement. # Hooks Headline: BIG FLAVORS. APPETIZING PRICES. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of expensive meal options by offering meals starting from $3.99. "FROM ONLY $3.99 PER MEAL" # Value propositions - Affordable meals with big flavors # Benefits - Appetizing prices - Big flavors # Features - Meals starting from $3.99 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the key selling points, value proposition, and product offerings of Dinnerly. # Storyline - The ad opens by highlighting the brand's key selling points: "BIG FLAVORS. APPETIZING PRICES." This is told from the brand's perspective, aiming to immediately capture the viewer's attention with the promise of both quality and affordability. - Next, the ad emphasizes the low cost of the meals, stating "FROM ONLY $3.99 PER MEAL." This is told from the brand's perspective, reinforcing the value proposition and making the offer more appealing to potential customers. - The ad showcases a variety of Dinnerly meals, including pasta, chicken, and salad. This is told from the brand's perspective, visually demonstrating the range and quality of the meals offered. - The ad concludes with the brand name "DINNERLY" displayed prominently. This is told from the brand's perspective, reinforcing brand recognition and recall.