How Decolar Advertises on Meta

# Ad summary This image ad promotes Decolar, a travel company, and highlights its partnership with Wyndham hotels in Olímpia, Gramado, and Foz do Iguaçu. The ad features a scenic view of a Wyndham resort, emphasizing the trust and quality associated with these hotels. # Brand positioning Decolar is presented as a reliable travel company that partners with reputable hotel chains like Wyndham to offer customers trustworthy accommodations. The brand aims to occupy a space in the consumer's mind as a facilitator of quality travel experiences, particularly in popular Brazilian destinations. By associating with Wyndham, Decolar aligns itself with values of comfort, reliability, and established hospitality standards. This partnership suggests that Decolar follows category norms by emphasizing quality and trustworthiness, while also pushing against the potential perception of less reliable or lower-quality travel options. # Product The ad promotes hotel accommodations in three specific locations: Olímpia, Gramado, and Foz do Iguaçu, all in partnership with Wyndham Hotels. The product is aimed at travelers seeking reliable and quality lodging options in these destinations. The ad highlights the Wyndham brand, suggesting a standard of comfort and service. The USPs include the trusted Wyndham name and the variety of locations offered. The ad showcases a resort setting with pools and water attractions, implying a vacation or leisure use occasion. By focusing on 'confiança' (trust), the ad addresses potential purchase barriers related to uncertainty about accommodation quality and reliability. # Visual style The ad has a polished, professional look with a focus on showcasing the resort's amenities and the Wyndham brand. The visual motifs include a clean layout with clear branding and a scenic view to entice potential customers. The image treatment includes color grading to enhance the blue sky and water, creating a vibrant and inviting atmosphere. The typography is clean and legible, and the overall style is designed to be scannable and appealing in a social media feed. # Hooks Headline: Hotéis de confiança em Olímpia, Gramado e Foz do Iguaçu. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential traveler's concern about the reliability and quality of hotel accommodations, particularly in unfamiliar locations. The phrase 'Hotéis de confiança' (Trusted hotels) directly signals this concern. # Value propositions - Trusted hotels in desirable locations - Quality accommodations through Wyndham partnership # Benefits - Confidence in accommodation quality - Access to reputable Wyndham hotels # Features - Trusted hotels - Locations in Olímpia, Gramado, and Foz do Iguaçu # Call to action None used. # Social proof - The partnership with Wyndham, a well-known hotel chain, serves as social proof, implying that the accommodations meet established standards of quality and service. # Point of view - Brand: The Decolar and Wyndham logos, along with the headline and specific hotel options, represent the brand's perspective, aiming to establish credibility and highlight key benefits. - Customer: The scenic view of the resort is from the customer's perspective, allowing them to visualize the vacation experience and imagine themselves enjoying the amenities. # Storyline - The ad opens with the Decolar logo and the Wyndham partnership, immediately establishing the brands involved. This is from the brand's perspective, aiming to build instant recognition and credibility. - The headline "Hotéis de confiança em Olímpia, Gramado e Foz do Iguaçu" (Trusted hotels in Olímpia, Gramado and Foz do Iguaçu) is presented from Decolar's perspective, highlighting the key benefit of trustworthy accommodations in specific locations. This message is intended to reassure potential customers about the quality of the hotels offered. - The inclusion of the Wyndham logos for each location (Olímpia Royal Hotels, Gramado Termas Resort & Spa, and Golden Foz Suites) reinforces the partnership and provides specific hotel options. This is from the brand's perspective, offering concrete choices within the trusted Wyndham network. - The scenic view of a Wyndham resort, complete with pools and water attractions, visually showcases the vacation experience. This is from the customer's perspective, allowing them to imagine themselves enjoying the amenities and atmosphere of the resort.

# Ad summary This image ad promotes Decolar's offer of a free day at Thermas dos Laranjais for families who book a stay of 3 or more days at Wyndham Olímpia Royal Hotels. # Brand positioning Decolar is presented as a travel booking platform that offers special deals and promotions, such as a free day at Thermas dos Laranjais when booking a stay at Wyndham Olímpia Royal Hotels. The brand aims to occupy a space in the consumer's mind as a provider of family-friendly vacation packages and exclusive offers. The brand aligns with values of leisure, family fun, and affordability, positioning itself as a convenient option for planning memorable vacations. It promotes a hassle-free booking experience with added perks, appealing to families seeking value and convenience in their travel arrangements. # Product The ad promotes a vacation package that includes a stay at Wyndham Olímpia Royal Hotels and a free day at Thermas dos Laranjais water park. The offer is targeted towards families, as indicated by the phrase "para toda família!" (for the whole family!). The main selling point is the added value of a free day at a popular water park when booking a minimum of 3 days at the hotel. This addresses the purchase barrier of vacation costs by providing an incentive that enhances the overall experience and makes it more appealing for families looking for affordable entertainment options during their stay. The ad emphasizes the fun and leisure aspects of the vacation, highlighting the water park as a key attraction. # Visual style The ad features a bright and inviting visual style, using a combination of clear skies, vibrant colors, and a wide shot of the water park and hotel to create a sense of excitement and leisure. The production quality is high, with a professionally shot image and clean typography. The visual motifs include a focus on family-friendly vacation destinations and exclusive offers. The image treatment includes color grading to enhance the vibrancy of the water park and hotel. The typography is large and bold, making it easy to read and scannable in-feed. # Hooks Headline: A partir de 3 diárias, ganhe um dia de Thermas dos Laranjais para toda família! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high vacation costs for families by offering a free day at a popular water park when booking a hotel stay. "A partir de 3 diárias, ganhe um dia de Thermas dos Laranjais para toda família!" # Value propositions - Book a stay of 3 or more days at Wyndham Olímpia Royal Hotels and get a free day at Thermas dos Laranjais for the whole family! # Benefits - Family fun - Affordable vacation - Exclusive offer # Features - Stay at Wyndham Olímpia Royal Hotels - Free day at Thermas dos Laranjais # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the Decolar logo, the offer details, the Wyndham hotel logo, and a promotional image of the water park and hotel. # Storyline - The ad starts by presenting the Decolar logo, immediately establishing the brand promoting the offer. This is from the brand's perspective, aiming to create initial brand recognition and set the context for the promotion. - Next, the ad announces the offer: "A partir de 3 diárias, ganhe um dia de Thermas dos Laranjais para toda família!" (From 3 days, get one day of Thermas dos Laranjais for the whole family!). This is from the brand's perspective, highlighting the key incentive for booking a stay through Decolar. - The ad then features the Wyndham Olímpia Royal Hotels logo, reinforcing the specific hotel associated with the offer. This is from the brand's perspective, providing credibility and specifying the location for the promotion. - Finally, the ad showcases a vibrant image of the Thermas dos Laranjais water park and the Wyndham hotel, visually representing the vacation experience. This is from the brand's perspective, aiming to evoke excitement and desire for the vacation package.

# Ad summary This image ad promotes Decolar, a travel company, and features Wyndham hotels in Olímpia, Gramado, and Foz do Iguaçu. The ad shows a young girl smiling inside a blue tent, suggesting a family-friendly and comfortable travel experience. # Brand positioning Decolar is presented as a reliable travel company that partners with trusted hotel brands like Wyndham to offer accommodations in popular Brazilian destinations. The brand aims to occupy the space of a family-friendly travel planner, emphasizing comfort and reliability. The ad aligns with a lifestyle of leisure and vacation, promoting the idea of stress-free travel planning. Decolar follows category norms by showcasing destinations and hotel options, but it differentiates itself by focusing on family experiences and trusted hotel partnerships. The brand positioning is both functional (providing hotel options) and emotional (creating a sense of trust and comfort). # Product The ad promotes Wyndham hotels in three specific locations: Olímpia Royal Hotels, Gramado Termas Resort & Spa, and Golden Foz Suites. These hotels are presented as reliable and family-friendly options for travelers visiting these destinations. The ad implies that these hotels offer comfortable and enjoyable stays, as suggested by the visual of a child happily playing inside a tent. The USPs are the hotels' locations in popular tourist spots and their association with the Wyndham brand, known for quality and reliability. The ad addresses the purchase barrier of uncertainty in travel accommodations by highlighting trusted hotel options in desirable locations. The ad is telling the viewer that these hotels are worth trying or buying because they offer a reliable and enjoyable experience in popular Brazilian destinations. # Visual style The ad has a clean and inviting visual aesthetic, with a focus on creating a sense of comfort and family-friendliness. The production quality appears to be high, with well-lit and professionally shot imagery. The visual motifs include a bright color palette, a cozy interior setting, and a focus on the child's positive expression. The image treatment includes subtle color grading to enhance the warmth and appeal of the scene. The typography is clean and legible, integrated seamlessly into the overall design. The ad's style is platform-native, resembling a typical in-feed post with a focus on visual appeal and clear messaging. The style aims to enhance scannability and stop power in the feed by creating a visually appealing and emotionally engaging image. # Hooks Headline: Hotéis de confiança em Olímpia, Gramado e Foz do Iguaçu. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of uncertainty and lack of trust when booking hotels in unfamiliar locations. The phrase "Hotéis de confiança" directly signals this concern. # Value propositions - Trusted hotels in popular destinations # Benefits - Trusted hotels # Features - Hotels in Olímpia - Hotels in Gramado - Hotels in Foz do Iguaçu # Call to action None used. # Social proof - Association with Wyndham hotels # Point of view - Brand: The brand's POV is present in the Decolar logo, the text promoting the hotels, and the Wyndham hotel logos, all aimed at building trust and informing the audience about the hotel options. - Customer: The customer's POV is represented by the visual of a young girl smiling inside a blue tent, suggesting a positive and family-friendly travel experience. # Storyline - The ad opens with the Decolar logo and the text "Hotéis de confiança em Olímpia, Gramado e Foz do Iguaçu," immediately establishing the brand and the locations of the featured hotels. This is from the brand's perspective, aiming to build trust and inform the audience about the hotel options in these cities. - The ad then showcases the Wyndham hotel logos for Olímpia Royal Hotels, Gramado Termas Resort & Spa, and Golden Foz Suites, reinforcing the reliability and quality of the accommodations. This is from the brand's perspective, highlighting the partnership between Decolar and Wyndham to assure potential customers of the hotels' standards. - The visual of a young girl smiling inside a blue tent creates a sense of comfort and family-friendliness, suggesting a positive travel experience. This is from the customer's perspective, showing the potential enjoyment and relaxation that can be expected from staying at these hotels. - The ad concludes with the Wyndham Golden Foz Suites logo at the bottom, reiterating the specific hotel being promoted and its location. This is from the brand's perspective, providing a clear callout to the featured accommodation.

# Ad summary This ad promotes El Aram Hoteis, highlighting their comfort, tradition, and unforgettable experiences. The ad showcases various hotel locations with pools and beach views, emphasizing the relaxing and enjoyable vacation experiences they offer. # Brand positioning El Aram Hoteis is presented as a hotel chain that offers comfort, tradition, and unforgettable experiences. The brand aims to occupy a space in the consumer's mind as a provider of relaxing and enjoyable vacation experiences. The brand aligns with values of comfort and tradition, promoting a lifestyle of leisure and relaxation. The brand positioning is emotional, focusing on the unforgettable experiences and comfort provided by their hotels. # Product The featured product is a hotel chain called El Aram Hoteis, which offers various locations with pools and beach views. The hotels are for individuals and families looking for relaxing and enjoyable vacation experiences. The ad highlights the comfort, tradition, and unforgettable experiences offered by the hotels. The USPs include the variety of locations, each with unique pool and beach views. The ad showcases use occasions such as family vacations and relaxing getaways. The ad addresses purchase barriers by emphasizing the comfort and unforgettable experiences, suggesting a worthwhile investment for a memorable vacation. # Visual style The ad has a polished aesthetic with bright, natural lighting. The editing style consists of static shots with smooth transitions. The production quality is high-end, resembling a commercial. The pacing is consistent, with each shot lasting approximately two seconds. # Hooks Text overlay: 00:00–00:01: Conforto, tradição e experiências inesquecíveis. Visual: 00:00–00:01: A hotel pool area with colorful slides and water features. The Decolar logo is in the top left corner, and the El Aram Hoteis logo is in the bottom left corner. The location is identified as Natal-RN in the top right corner. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Comfort, tradition, and unforgettable experiences # Benefits - Comfort - Tradition - Unforgettable experiences # Features - Pools - Beach views - Various hotel locations # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the hotel's amenities and locations. # Storyline - 00:00–00:01 The ad opens with a shot of a hotel pool area with colorful slides and water features. - 00:01–00:03 The scene transitions to a rooftop pool area with lounge chairs and tables, overlooking the ocean. - 00:03–00:05 The ad then shows a large pool with palm trees and a beach hut in the background. - 00:05–00:07 The final shot features a pool with a wooden fence and a view of the ocean.

# Ad summary This ad for Decolar features the Wish Serrano Resort. The ad highlights the resort's hospitality, entertainment, gastronomy, and innovation. # Brand positioning Decolar is presented as a travel and tourism company that partners with high-end resorts to provide customers with exceptional experiences. The brand aims to occupy the space of a curator of quality travel experiences, emphasizing hospitality, entertainment, gastronomy, and innovation. This positioning suggests a focus on providing a comprehensive and luxurious travel experience, aligning with a lifestyle of leisure and indulgence. The brand seems to ignore budget travel, focusing instead on premium offerings. # Product The Wish Serrano Resort is a high-end resort that offers hospitality, entertainment, gastronomy, and innovation. The resort is presented as a destination for those seeking a luxurious and comprehensive travel experience. The ad does not explicitly state who the resort is for, but the visuals and language suggest it is targeted towards affluent individuals or families looking for a premium vacation. The ad highlights the resort's commitment to providing a high-quality experience across various aspects of travel, from accommodation to dining and entertainment. The ad addresses the purchase barrier of uncertainty by showcasing the resort's commitment to quality and innovation, aiming to reassure potential customers of a worthwhile investment. # Visual style The ad has a clean and professional visual style. The image is well-lit and the colors are muted. The overall aesthetic is sophisticated and inviting. # Hooks Headline: Hospitalidade, entretenimento, gastronomia e inovação. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not applicable # Benefits - Not applicable # Features - Hospitalidade - Entretenimento - Gastronomia - Inovação # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the qualities of the resort and aiming to attract potential customers. # Storyline - The ad opens with the Decolar logo, immediately establishing the brand as the presenter of the featured resort. This is included to create brand recognition and associate Decolar with high-quality travel experiences, from the brand's perspective. - The ad then lists the qualities of the resort: hospitality, entertainment, gastronomy, and innovation. This is included to highlight the resort's key offerings and appeal to potential customers looking for a comprehensive travel experience, from the brand's perspective. - The ad concludes with a visual of the Wish Serrano Resort, reinforcing the brand's message and providing a glimpse of the destination's ambiance. This is included to create a visual connection with the resort and entice viewers to learn more, from the brand's perspective.

# Ad summary This ad showcases the Grupo Wish brand and its various resorts and hotels in Brazil. The ad features aerial shots of different properties, highlighting their unique locations and amenities. # Brand positioning Grupo Wish is presented as a luxury hospitality brand with a diverse portfolio of resorts and hotels across Brazil. The brand emphasizes high-end accommodations and unique experiences in various locations, from beachfront resorts to city hotels. The brand aims to occupy a space of premium travel and leisure, aligning with values of relaxation, exploration, and quality service. The brand positioning is both functional, offering diverse amenities and locations, and emotional, promising memorable and luxurious experiences. # Product The ad showcases a range of resorts and hotels under the Grupo Wish brand, each offering unique experiences and amenities. These include beachfront resorts with pools and ocean views, city hotels with modern architecture, and secluded resorts surrounded by nature. Each property is presented as a destination for relaxation, adventure, and luxury, with a focus on high-quality accommodations and personalized service. The ad highlights the diversity of the Grupo Wish portfolio, emphasizing that there is a property to suit every traveler's needs and preferences. # Visual style The ad has a polished and professional aesthetic, with smooth transitions and aerial shots that showcase the properties in an appealing way. The editing style is clean and straightforward, with static shots that allow viewers to take in the scenery. The production quality is high-end, with clear visuals and a focus on showcasing the beauty of each location. The pacing is consistent throughout the ad, with each shot lasting just long enough to convey the desired message. # Hooks Text overlay: WISH NATAL RESORT Visual: 00:00–00:03: A black screen displays the Grupo Wish logo in gray, with the word "GRUPO" above the word "WISH" in a larger font size. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Diverse portfolio of resorts and hotels to suit every traveler's needs and preferences - Unique experiences in various locations, from beachfront resorts to city hotels - High-quality accommodations and personalized service # Benefits - Relaxation - Adventure - Luxury - Unique experiences - High-quality accommodations - Personalized service # Features - Beachfront locations - Modern architecture - Lush green surroundings - European-style architecture - City hotels - Resorts # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its properties and amenities. # Storyline - 00:00–00:03 The ad begins with the Grupo Wish logo on a black screen. - 00:03–00:06 00:03–00:06: An aerial shot of Wish Natal Resort is shown, highlighting its beachfront location, pools, and modern architecture. This establishes the brand's presence in a desirable coastal destination. - 00:06–00:09 00:06–00:09: An aerial shot of Wish Foz do Iguaçu Resort is shown, showcasing its lush green surroundings and classic architecture. This demonstrates the brand's ability to offer diverse experiences in different environments. - 00:09–00:12 00:09–00:12: An aerial shot of Wish Hotel da Bahia is shown, highlighting its urban setting and proximity to the ocean. This showcases the brand's presence in a vibrant city location. - 00:13–00:16 00:13–00:16: An aerial shot of Wish Serrano Resort is shown, emphasizing its location in a charming town surrounded by trees. This demonstrates the brand's ability to offer unique experiences in different environments. - 00:17–00:20 00:17–00:20: An aerial shot of Marupiara Resort by Wish is shown, highlighting its beachfront location and tropical landscape. This reinforces the brand's association with luxury and relaxation. - 00:21–00:24 00:21–00:24: An aerial shot of Prodigy Santos Dumont by Wish is shown, highlighting its modern architecture and urban setting. This showcases the brand's presence in a vibrant city location. - 00:25–00:28 00:25–00:28: An aerial shot of Prodigy Gramado by Wish is shown, emphasizing its location in a charming town with European-style architecture. This demonstrates the brand's ability to offer unique experiences in different environments. - 00:28–00:32 00:28–00:32: The ad concludes with the Grupo Wish logo and contact information on a black screen. This reinforces the brand's identity and provides viewers with a way to learn more.

# Ad summary This ad showcases the Sagres Hotels chain through a series of quick shots highlighting the hotel's amenities, including comfortable rooms, breakfast, and pool areas. The ad aims to convey the experience of staying where everything happens, positioning Sagres Hotels as a central and desirable location for travelers. # Brand positioning Decolar presents Sagres Hotels as a destination that offers an immersive experience, positioning itself as a central hub where 'everything happens.' The brand aims to occupy a space in the consumer's mind as a provider of memorable and convenient stays. The tone is inviting and emphasizes the hotel's role as a focal point for activity and experiences. The brand positioning is emotional, focusing on the feeling of being at the heart of the action and enjoying a vibrant travel experience. # Product The ad promotes Sagres Hotels, a chain of hotels designed to provide a comfortable and central lodging experience. The hotels feature amenities such as comfortable rooms with modern decor, breakfast buffets with a variety of food options, and inviting pool areas for relaxation. The ad highlights the hotels as a place where 'everything happens,' suggesting a vibrant and engaging atmosphere. The target audience is likely travelers seeking a convenient and immersive experience. The ad addresses the desire for a central location and a comfortable stay, emphasizing the hotel's role as a hub for activity and relaxation. # Visual style The ad has a polished and clean aesthetic, with bright lighting and smooth transitions. The production quality is high, resembling a professional commercial. The pacing is quick, with cuts every 1-2 seconds, creating a sense of energy and excitement. The visuals are timed to the music, enhancing the overall viewing experience. # Hooks Spoken: 00:00–00:15: Rede Sagres: a experiência de estar onde tudo acontece. Text overlay: 00:00–00:15: decolar / 00:00–00:15: Rede Sagres: a experiência de estar onde tudo acontece. / 00:00–00:15: SAGRES HOTÉIS Visual: 00:00–00:01: A hotel room with a bed, nightstand, and a TV on the wall. The room has a modern design with a palm leaf wallpaper. The shot is stationary and provides a clean, inviting view of the accommodation. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the desire for a central location and a comfortable stay, emphasizing the hotel's role as a hub for activity and relaxation. The phrase 'a experiência de estar onde tudo acontece' signals the frustration of being disconnected or far from the action. # Value propositions - Central location - Modern amenities - Inviting atmosphere # Benefits - Experience of staying where everything happens - Relaxation - Convenience # Features - Comfortable rooms - Breakfast buffet - Pool area # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the hotel's amenities and atmosphere. # Storyline - 00:00–00:01 The ad opens with a shot of a hotel room, setting the scene for a comfortable stay. - 00:01–00:03 The scene transitions to a breakfast buffet, showcasing the variety of food options available. - 00:03–00:05 The ad returns to a shot of a hotel room with two beds, emphasizing the comfort and cleanliness of the accommodations. - 00:05–00:07 The scene shifts to a pool area, highlighting the hotel's amenities for relaxation and leisure. - 00:07–00:09 The ad shows a person walking through the hotel lobby, conveying the sense of activity and movement within the hotel. - 00:09–00:11 The scene transitions to a shot of a person enjoying the pool, reinforcing the idea of relaxation and leisure. - 00:11–00:13 The ad returns to a shot of a hotel room, emphasizing the comfort and cleanliness of the accommodations. - 00:13–00:15 The scene shifts to a shot of a person enjoying the pool, reinforcing the idea of relaxation and leisure.

# Ad summary This ad showcases the Baia do Cochicho resort in Brazil. It features the resort's entrance, lobby, mascot, dancers, pools, beach, and rooms. # Brand positioning Baia do Cochicho is presented as a luxury resort destination in Brazil. The brand emphasizes a vibrant, joyful, and culturally rich experience, showcasing traditional Brazilian music and dance. The resort aims to provide a relaxing and entertaining vacation experience, with a focus on beautiful beaches, pools, and comfortable accommodations. The brand aligns with a lifestyle of leisure and cultural immersion, promoting a fun and festive atmosphere. It ignores typical competitor behaviors by focusing on local culture and entertainment rather than generic resort activities. The brand positioning is both functional (comfortable rooms, pools, beach access) and emotional (joy, relaxation, cultural experience). # Product The featured product is a vacation experience at the Baia do Cochicho resort in Brazil. The resort offers a range of amenities, including multiple swimming pools, beach access, comfortable rooms, and live entertainment. The resort is for travelers seeking a relaxing and culturally rich vacation. Explicit details include the resort's location on a beautiful beach, its multiple pools with swim-up bars, and its spacious rooms with modern amenities. A USP is the integration of local Brazilian culture, as highlighted by the traditional music and dance performances. Use occasions include daytime relaxation by the pool or beach and evening entertainment. The ad addresses the purchase barrier of uncertainty by showcasing the resort's amenities and the positive experiences it offers. # Visual style The ad has a polished and vibrant aesthetic, with bright natural lighting and smooth transitions. The production quality is high, resembling a professional commercial. The editing style includes quick cuts and panning shots to showcase the resort's various amenities and activities. The pacing is consistent, with a moderate tempo that matches the upbeat music. # Hooks Spoken: 00:00–00:02 Female 1 [singing] Boa noite, povo que eu cheguei. Visual: 00:00–00:01 A low-angle shot of the resort entrance. The foreground features a brown structure with a circular sign displaying a cartoon sun wearing sunglasses. The background shows a clear blue sky with scattered white clouds and palm trees. / 00:01–00:02 A medium shot of a mascot dressed as a sun wearing sunglasses, a pink shirt, and black shorts. The mascot is standing on a paved area with buildings and palm trees in the background. The sky is blue with white clouds. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point. # Value propositions - Enjoy a relaxing vacation with beautiful scenery and live entertainment. - Experience a culturally rich vacation in a fun and festive atmosphere. # Benefits - Relaxing vacation - Culturally rich experience - Beautiful scenery - Fun and festive atmosphere # Features - Swimming pools - Beach access - Comfortable rooms - Live entertainment # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the resort's amenities and atmosphere. # Storyline - 00:00–00:01 00:00–00:01 The video begins with a shot of the resort's entrance, featuring a sign with a sun logo. This establishes the location and brand identity. - 00:01–00:03 00:01–00:03 A mascot dressed as a sun waves to the camera, creating a welcoming and playful tone. This introduces a fun and approachable element to the resort's image. - 00:03–00:06 00:03–00:06 The camera moves through the resort's lobby, showcasing the reception area and lounge. This provides a glimpse of the resort's interior design and guest services. - 00:06–00:12 00:06–00:12 The camera continues to pan through the lobby, showing seating areas and decor. This emphasizes the resort's comfortable and stylish environment. - 00:12–00:16 00:12–00:16 The camera moves outside, showing a golf cart driving through the resort grounds. This highlights the resort's spaciousness and transportation options. - 00:16–00:23 00:16–00:23 Dancers in traditional Brazilian attire perform in front of a sign that reads "Eu Amo Baia do Cochicho" (I Love Baia do Cochicho). This showcases the resort's cultural offerings and creates a festive atmosphere. - 00:23–00:30 00:23–00:30 Aerial shots of the resort's pools and beach are shown, emphasizing the beautiful scenery and recreational opportunities. This highlights the resort's amenities and natural surroundings. - 00:30–00:35 00:30–00:35 People are shown surfing and enjoying the beach, reinforcing the resort's appeal for active travelers. This showcases the resort's beach activities and family-friendly environment. - 00:35–00:40 00:35–00:40 More shots of the resort's pools are shown, highlighting the swim-up bar and relaxing atmosphere. This reinforces the resort's focus on relaxation and leisure. - 00:40–00:52 00:40–00:52 The camera enters a resort room, showcasing the interior design and amenities. This provides a glimpse of the resort's comfortable and well-appointed accommodations.

# Ad summary This image ad for Decolar features a woman relaxing by a pool at the Prodigy Santos Dumont hotel in Rio de Janeiro, Brazil. The ad highlights the brand's focus on hospitality, entertainment, gastronomy, and innovation. # Brand positioning Decolar is presented as a travel and hospitality brand that focuses on providing a comprehensive experience encompassing hospitality, entertainment, gastronomy, and innovation. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, diverse travel experiences. By emphasizing these four pillars, Decolar positions itself as more than just a booking platform, aligning with a lifestyle of leisure, exploration, and enjoyment. The brand seems to ignore category norms that focus solely on price or convenience, instead highlighting a holistic approach to travel. # Product The ad features the Prodigy Santos Dumont hotel, a luxury accommodation option in Rio de Janeiro. The hotel is showcased through a visual of a woman relaxing by a pool with a scenic view, implying a high-end, relaxing experience. The setting suggests a use case of leisure travel, appealing to individuals seeking a luxurious getaway. The ad addresses the purchase barrier of uncertainty by visually demonstrating the quality and ambiance of the hotel, aiming to convince viewers that it is worth the investment for a premium travel experience. # Visual style The ad has a polished, studio-shot production quality with a focus on showcasing the luxurious amenities and scenic location of the hotel. The visual motifs include a clean layout with clear typography and a focus on the natural beauty of the setting. The image treatment includes color grading to enhance the vibrancy of the blue sky and water, creating a sense of relaxation and luxury. The typography is large and bold, making it easily scannable in-feed. # Hooks Headline: Hospitalidade, entretenimento, gastronomia e inovação. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The Decolar logo and brand values (hospitality, entertainment, gastronomy, and innovation) are presented from the brand's perspective, establishing its identity and core offerings. - External source: The visual of the Prodigy Santos Dumont hotel showcases its luxurious amenities and scenic location from an external perspective, highlighting the hotel as a desirable destination. - Customer: The image of a woman relaxing by the pool, enjoying the hotel's facilities and the beautiful view, is experienced from the customer's perspective, illustrating the potential for relaxation and enjoyment that the hotel offers. # Storyline - The ad opens with the Decolar logo and brand values, hospitality, entertainment, gastronomy, and innovation, setting the stage for what the brand represents. This is told from the brand's perspective, establishing its identity and core offerings. - The ad then transitions to a visual of the Prodigy Santos Dumont hotel, showcasing its luxurious amenities and scenic location. This is shown from an external perspective, highlighting the hotel as a desirable destination. - The final beat features a woman relaxing by the pool, enjoying the hotel's facilities and the beautiful view. This is experienced from the customer's perspective, illustrating the potential for relaxation and enjoyment that the hotel offers.

# Ad summary This ad promotes the Royalty Barra Hotel, highlighting its luxury, comfort, and convenience. The ad showcases various aspects of the hotel, including its rooms, pool, dining, and beachside location, all set to upbeat music. # Brand positioning Royalty Barra Hotel positions itself as a luxury destination offering comfort and convenience. The brand aims to occupy a space in the consumer's mind as a high-end, relaxing getaway. The hotel aligns with a lifestyle of leisure and indulgence, emphasizing the ease and enjoyment of a vacation. It appears to follow category norms by showcasing attractive amenities and locations, but focuses on a functional and emotional positioning by highlighting both the tangible comforts and the overall experience of staying at the hotel. # Product The Royalty Barra Hotel is a luxury hotel that offers a comfortable and convenient stay. The hotel features well-appointed rooms with views, a swimming pool, dining options, and a prime beachside location. The ad emphasizes the hotel as a place where guests can experience luxury, comfort, and convenience all in one place. The hotel is presented as an ideal choice for travelers seeking a relaxing and indulgent vacation experience. The ad addresses potential purchase barriers by showcasing the hotel's amenities and location, highlighting the value and appeal of choosing Royalty Barra Hotel for a getaway. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style consists of static shots with smooth transitions. The production quality is high-end, supporting the intended tone of luxury and relaxation. The pacing is consistent, with a moderate tempo. The cuts are timed to the music beats, creating a seamless audio-visual sync. # Hooks Text overlay: 00:00–00:09: LUXO, CONFORTO / 00:00–00:09: E COMODIDADE. / 00:00–00:09: Tudo em um só lugar. Visual: 00:00–00:02: A balcony view with a white wicker table and chairs overlooks a blue ocean with islands in the distance under a clear blue sky. The Royalty Barra Hotel logo is at the top center. A purple banner at the bottom reads "LUXO, CONFORTO E COMODIDADE. Tudo em um só lugar." with a bed icon above the text. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of wanting a luxurious and relaxing vacation experience without the hassle of planning or compromising on comfort and convenience. The ad visually presents the hotel as a solution to this desire. # Value propositions - Luxury, comfort, and convenience all in one place. # Benefits - Experience luxury - Enjoy comfort - Convenience - Relaxing stay # Features - Luxury accommodations - Comfortable rooms - Convenient location - Swimming pool - Dining options - Beachside location # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the hotel's amenities and features. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a view from a balcony overlooking the ocean, followed by a shot of the hotel's pool area. This establishes the hotel's location and amenities, setting the tone for a luxurious and relaxing experience. The perspective is from a guest's point of view, showcasing the appealing aspects of the hotel. The tone is inviting and serene. - 00:02–00:05 00:02–00:05: The ad transitions to a shot of a hotel room with a view of the ocean. This highlights the comfort and luxury of the accommodations. The perspective is from inside the room, giving the audience a sense of being there. The tone is peaceful and inviting. - 00:05–00:07 00:05–00:07: The ad shows a close-up of a breakfast spread, emphasizing the dining experience at the hotel. This adds to the overall sense of indulgence and convenience. The perspective is from a diner's point of view, showcasing the appealing food and ambiance. The tone is appetizing and welcoming. - 00:07–00:09 00:07–00:09: The ad concludes with an aerial view of the hotel and the beach, reinforcing the hotel's prime location and the overall experience it offers. This provides a comprehensive view of the hotel and its surroundings, leaving a lasting impression. The perspective is from above, showcasing the scale and beauty of the location. The tone is grand and inviting.

# Ad summary This ad promotes the Cana Brava All Inclusive Resort in Bahia, Brazil. The ad showcases the resort's amenities, including pools, beaches, restaurants, and accommodations, highlighting its suitability for families, friends, and business travelers. # Brand positioning Cana Brava All Inclusive Resort positions itself as a premier destination in Bahia, Brazil, offering a blend of comfort, leisure, quality, and comprehensive infrastructure. The brand emphasizes an all-inclusive experience where guests can enjoy endless fun and relaxation. It caters to a diverse clientele, including families, friends, and business travelers, promoting a lifestyle of ease and enjoyment. The resort stands out by providing a high-quality, all-encompassing vacation experience, ensuring that guests have everything they need for a memorable stay without the need to worry about additional costs or logistics. # Product Cana Brava All Inclusive Resort is a vacation destination located in Bahia, Brazil, offering a wide range of amenities and services designed to provide a comprehensive and relaxing experience. The resort features multiple swimming pools, beach access, diverse dining options, and comfortable accommodations. It caters to various types of travelers, including families, friends, and business groups, ensuring there is something for everyone. The resort emphasizes its all-inclusive nature, meaning that guests can enjoy a hassle-free vacation with all their needs met in one place. Key features include quality infrastructure, comfort, leisure activities, and a prime location. The resort addresses potential purchase barriers by highlighting its all-inclusive benefits, ensuring a worry-free and enjoyable stay for all guests. # Visual style The ad features a polished and vibrant aesthetic, combining smooth transitions with dynamic camera movements to showcase the resort's various amenities and attractions. The production quality is high, giving it a commercial feel that aims to appeal to a broad audience. The pacing is moderate, with cuts timed to the music, creating a rhythmic and engaging viewing experience. # Hooks Spoken: 00:07–00:11: Female 1 [singing] Começa um novo dia e o sol vem avisar. Visual: 00:07–00:09: A wide shot of the resort's lobby, featuring comfortable seating areas with beige armchairs and wooden coffee tables. The lobby has a high ceiling with exposed wooden beams and modern lighting fixtures. People are seen relaxing and using computers in the background. / 00:09–00:11: A view of the resort's outdoor area, featuring palm trees, green lawns, and a clear blue sky with scattered clouds. The camera moves along a paved pathway, showcasing the well-maintained landscaping. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point, but it implicitly addresses the stress and hassle of planning a vacation by offering an all-inclusive experience. This is signaled by the resort's emphasis on providing everything needed for a memorable stay without the need to worry about additional costs or logistics. # Value propositions - All-inclusive benefits ensure a worry-free and enjoyable stay. - Quality infrastructure provides comfort and leisure. - Diverse amenities cater to various types of travelers. # Benefits - Endless fun and relaxation - Hassle-free vacation - Worry-free stay - Memorable experience # Features - All-inclusive resort - Multiple swimming pools - Beach access - Diverse dining options - Comfortable accommodations - Quality infrastructure # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the resort's amenities and atmosphere. # Storyline - 00:00–00:02 The ad opens with a sweeping view of the resort entrance, immediately setting a tone of tropical paradise and inviting viewers to explore. - 00:02–00:03 A mascot character is shown, adding a playful and welcoming element, suggesting a family-friendly atmosphere. - 00:03–00:09 The camera moves through the resort's lobby, showcasing its modern and spacious design, conveying a sense of luxury and comfort. - 00:09–00:11 The ad transitions to outdoor scenes, highlighting the lush landscapes and clear blue skies, reinforcing the tropical paradise theme. - 00:11–00:12 A golf cart drives by, suggesting convenient transportation within the resort grounds, adding to the ease and accessibility of the location. - 00:14–00:23 Traditional Brazilian dancers perform in front of the resort's sign, celebrating local culture and adding a vibrant, festive atmosphere. - 00:23–00:27 Aerial shots showcase the resort's extensive pool areas and water park, emphasizing the variety of recreational activities available. - 00:27–00:34 The camera pans over the beach and waterfront, highlighting the natural beauty and relaxation opportunities. - 00:34–00:37 The ad shows a swim-up bar in one of the pools, suggesting a fun and social atmosphere for adults. - 00:38–00:54 The camera moves into a guest room, showcasing the modern amenities and comfortable accommodations, reinforcing the resort's commitment to quality. - 00:54–00:54 The ad concludes with exterior shots of the resort buildings and grounds, reiterating the overall appeal and inviting viewers to experience Cana Brava Resort.

# Ad summary This ad promotes the PraiaMar Express Hotel in Ponta Negra, highlighting its prime location and cost-effectiveness for practical travelers. The ad showcases the hotel's exterior, rooms, breakfast, and views, emphasizing its amenities and convenient location. # Brand positioning Decolar is presented as a travel booking platform that partners with hotels like PraiaMar Express to offer convenient and cost-effective accommodations. The brand aims to occupy a space in the consumer's mind as a practical choice for travelers seeking value and convenience. The brand aligns with a lifestyle of practicality and efficiency, focusing on functional benefits rather than emotional appeals. It ignores the norm of luxury or high-end travel, instead emphasizing affordability and accessibility. # Product The PraiaMar Express Hotel is a cost-effective accommodation option located in Ponta Negra. The hotel offers a privileged location and is designed for travelers seeking practicality. The ad showcases the hotel's exterior, comfortable rooms with ocean views, a breakfast buffet, and a swimming pool. The hotel addresses the purchase barrier of cost by emphasizing its value for money and convenient location, making it an attractive option for budget-conscious travelers. # Visual style The ad has a polished commercial aesthetic with static shots and smooth transitions. The production quality is high, aiming to present the hotel in an appealing and professional manner. The pacing is consistent, with each shot held long enough to convey the key features and benefits. The visuals are timed to match the overall tone of the ad, emphasizing the hotel's value and convenience. # Hooks Text overlay: 00:00–00:09: Localização privilegiada em Ponta Negra e ótimo custo-benefício para quem busca praticidade. Visual: 00:00–00:01: A low-angle shot of the PraiaMar Express Hotel exterior. The building is tall and modern, with a brown and white facade. Palm trees are visible in front of the hotel. The sky is blue and clear. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding affordable and conveniently located accommodations. The text "Localização privilegiada em Ponta Negra e ótimo custo-benefício para quem busca praticidade" directly targets travelers seeking value and convenience. # Value propositions - Prime location and excellent value for those seeking practicality. # Benefits - Practicality - Convenience # Features - Privileged location in Ponta Negra - Cost-effective # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the hotel's features and benefits through curated visuals. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a shot of the PraiaMar Express Hotel exterior, establishing its physical presence and location. - 00:01–00:03 00:01–00:03: The scene transitions to a hotel room, showcasing its interior, including a bed, desk, and a view of the ocean. This highlights the comfort and amenities available to guests. - 00:03–00:05 00:03–00:05: The ad shows a breakfast buffet with various food items and a cup of coffee, emphasizing the dining options and convenience for guests. - 00:05–00:07 00:05–00:07: A scenic view from the hotel overlooking the ocean and city is presented, reinforcing the hotel's prime location and the attractive surroundings. - 00:07–00:09 00:07–00:09: The ad concludes with a shot of the hotel's swimming pool, further highlighting the amenities and recreational options available to guests.

# Ad summary This image ad for Decolar promotes tranquil beachside vacations at an adults-only hotel. It features a couple on a beach, with text highlighting the peaceful and exclusive nature of the vacation. # Brand positioning Decolar is presented as a travel company that specializes in providing tranquil and exclusive vacation experiences. The brand aims to occupy the space of offering relaxing, beachside getaways specifically for adults, suggesting a focus on peace and quiet. The brand aligns with values of relaxation and exclusivity, promoting a lifestyle of leisure and escape from the everyday. By focusing on adults-only hotels, Decolar pushes against the norm of family-oriented travel, catering to those seeking child-free environments. The brand positioning is both functional, offering specific hotel options, and emotional, promising a tranquil and relaxing experience. # Product The product being advertised is a vacation package at the Kembali Hotel Porto de Galinhas, an adults-only hotel located by the beach. The ad highlights the tranquil atmosphere and beachfront location as key features. The vacation is intended for adults seeking a peaceful getaway without children. The ad addresses the purchase barrier of noisy or crowded vacation spots by emphasizing the adults-only aspect, suggesting a more serene and exclusive experience. The ad aims to convey that this product is worth buying for those who value relaxation and tranquility in a beachside setting. # Visual style The ad has a bright and inviting visual style, with a focus on natural light and a tropical setting. The production quality appears to be high, with a professional-looking photograph. The image treatment includes color grading to enhance the blue of the sky and the warmth of the sand. The typography is clean and legible, integrated seamlessly into the design. The overall style is designed to be visually appealing and easily scannable in a social media feed. # Hooks Headline: Férias tranquilas à beira-mar em um hotel só para adultos. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of noisy or crowded vacation spots by emphasizing the adults-only aspect, suggesting a more serene and exclusive experience. The phrase "hotel só para adultos" signals this frustration. # Value propositions - Tranquil beachside vacations specifically for adults # Benefits - Férias tranquilas à beira-mar # Features - hotel só para adultos # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present in the logo, text highlighting the vacation benefits, and the Kembali Hotel logo, all communicating what the brand offers. - Customer: The customer's POV is represented by the image of a couple on the beach, visually reinforcing the tranquil and adult-focused nature of the vacation. # Storyline - The ad opens with the Decolar logo, immediately establishing the brand as the provider of this vacation opportunity. This is from the brand's perspective, setting the stage for what they offer. - The text then highlights the tranquil beachside vacation at an adults-only hotel, emphasizing the key selling points of the destination. This is from the brand's perspective, communicating the benefits of choosing this particular vacation package. - The Kembali Hotel logo is displayed, reinforcing the specific location and accommodation being offered. This is from the brand's perspective, providing a visual anchor for the vacation destination. - The image of a couple on the beach visually reinforces the tranquil and adult-focused nature of the vacation, showing the type of experience customers can expect. This is from the customer's perspective, imagining themselves enjoying the vacation.

# Ad summary This ad promotes PraiaMar Express Hotel through Decolar, highlighting its privileged location in Ponta Negra and its cost-benefit for those seeking practicality. # Brand positioning Decolar is presented as a travel booking platform that values convenience and practicality for its users. The brand aims to occupy the space of a reliable and efficient service for travelers seeking the best deals. By emphasizing the 'ótimo custo-benefício' (great cost-benefit), Decolar positions itself as a provider that balances quality and affordability, appealing to budget-conscious travelers who don't want to compromise on experience. The brand aligns with a lifestyle of practicality and ease, suggesting that it simplifies the travel planning process. It ignores category norms that focus solely on luxury or exclusivity, instead focusing on accessibility and value. # Product The ad features PraiaMar Express Hotel, highlighting its location in Ponta Negra and its value for travelers seeking practicality. The hotel is presented as an option that provides a great cost-benefit, suggesting it offers a balance of quality and affordability. The ad targets individuals who prioritize convenience and value in their travel accommodations. The PraiaMar Express Hotel is shown as a tall building with many windows. The ad aims to convey that the hotel is a practical choice for travelers. # Visual style The ad has a clean and modern visual style, using a bright purple color as the primary background for the text and logos. The photograph of the hotel is well-lit and sharp, showcasing the building's architecture. The overall design is simple and straightforward, focusing on conveying key information quickly and effectively. The ad uses a combination of text and imagery to communicate its message, with a focus on clarity and readability. The production quality appears to be high, with professional-looking graphics and photography. # Hooks Headline: Localização privilegiada em Ponta Negra e ótimo custo-benefício para quem busca praticidade. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding accommodations that balance cost and convenience. The phrase 'ótimo custo-benefício para quem busca praticidade' directly targets travelers who want a good deal without sacrificing essential amenities or location. # Value propositions - Privileged location in Ponta Negra and great cost-benefit for those seeking practicality. # Benefits - Praticidade # Features - Localização privilegiada em Ponta Negra - Ótimo custo-benefício # Call to action None used. # Social proof - None used. # Point of view - Brand: The Decolar logo and PraiaMar Express Hotel logo are shown to establish brand recognition and promote the hotel. - Brand: The text highlights the hotel's location and cost-benefit, emphasizing the key selling points from the brand's perspective. - External source: The wide shot of the hotel building provides a visual representation of the accommodation from an objective viewpoint. # Storyline - The ad starts by showcasing the Decolar logo, immediately establishing the brand promoting the hotel. This is from the brand's perspective, aiming to create initial brand recognition and association. - The ad highlights the hotel's privileged location in Ponta Negra and its excellent cost-benefit for those seeking practicality. This is from the brand's perspective, emphasizing the key selling points of the hotel to attract potential customers. - The ad features the PraiaMar Express Hotel logo, reinforcing the specific hotel being advertised. This is from the brand's perspective, solidifying the hotel's identity in the viewer's mind. - The ad displays a wide shot of the hotel building, providing a visual representation of the accommodation. This is from an external perspective, allowing the audience to see the physical structure and surroundings of the hotel.

# Ad summary This image ad promotes a travel package to Maceió, Brazil, offered by Decolar. The ad features a scenic aerial view of a beach and highlights the package's price and inclusions. # Brand positioning Decolar is presented as a travel agency that offers exclusive travel packages. The brand aims to occupy the space of a convenient and affordable travel solution, particularly for destinations like Maceió. The brand's positioning is functional, focusing on providing a complete travel package (flight, hotel, and breakfast) at a competitive price. The brand seems to follow category norms by highlighting destinations and offering package deals, but it also pushes against the norm by emphasizing affordability and payment options (installments). # Product The product being advertised is a travel package to Maceió, Brazil, which includes 8 nights of accommodation, flights ('Voo'), hotel, and breakfast ('Café da manhã'). The package is offered 'Por pessoa, a partir de' (per person, starting from) R$359, with an option to pay in '12x' (12 installments) with 'sem juros' (no interest). The total price is listed as R$4302. The ad addresses the purchase barrier of high upfront costs by offering an installment payment plan. The package is for individuals or groups looking for a convenient and affordable vacation to a beach destination. # Visual style The ad has a clean and vibrant visual style. It combines a high-quality aerial photograph with bold, flat design elements. The color palette is dominated by blues and whites, creating a sense of tranquility and trustworthiness. The typography is simple and legible, ensuring that the key information is easily scannable. The overall production quality is high, suggesting a professional and reliable brand. # Hooks Headline: MACEIÓ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost of travel by offering an installment payment plan with no interest, making the vacation more accessible. # Value propositions - Travel package to Maceió including flight, hotel, and breakfast - Pay in 12 interest-free installments - Starting from R$359 per person # Benefits - Affordable travel package - Convenient payment options - Complete vacation solution # Features - 8 NOITES - Voo - Hotel - Café da manhã - sem juros - 12x R$ # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the travel package and its features. # Storyline - The ad opens with a scenic aerial view of a beach in Maceió, Brazil, immediately establishing the destination and creating a sense of wanderlust. The brand is telling the audience that this is an attractive vacation spot. - The ad then highlights the 'Pacote' (package) details, including '8 NOITES' (8 nights), emphasizing the duration of the vacation. The brand is telling the audience the key features of the travel package. - The ad specifies the inclusions of the package: 'Voo + Hotel + Café da manhã' (Flight + Hotel + Breakfast), clarifying what the package offers. The brand is telling the audience the components of the travel package. - The ad presents the price 'a partir de' (starting from) R$359, with the option of 'sem juros' (no interest) in '12x' (12 installments), making the offer more accessible. The brand is telling the audience the affordability and payment options of the travel package. - The ad includes reference information about the departure date and price validity, providing transparency and encouraging potential customers to inquire further. The brand is telling the audience the terms and conditions of the travel package.

# Ad summary This image ad for Decolar features a high-angle shot of a Wish Hotels & Resorts property on a coastline. The ad highlights the hotel's hospitality, entertainment, gastronomy, and innovation. # Brand positioning Decolar is presented as a travel and tourism brand that partners with high-end hotels and resorts to provide customers with exceptional travel experiences. The brand is positioned as a provider of hospitality, entertainment, gastronomy, and innovation, suggesting a focus on luxury and comprehensive travel solutions. By featuring a high-end resort, Decolar aligns itself with quality and memorable experiences, targeting customers who seek premium travel options. # Product The product being advertised is a stay at Wish Hotels & Resorts, a luxury accommodation provider. The ad showcases the resort's prime location on a coastline, featuring amenities such as a pool, beach access, and well-maintained grounds. The resort is presented as a destination offering hospitality, entertainment, gastronomy, and innovation. The ad targets travelers looking for a high-end, all-encompassing vacation experience, emphasizing the resort's ability to provide a memorable and luxurious stay. # Visual style The ad features a clean and polished visual style, with a focus on showcasing the natural beauty of the coastline and the luxury of the resort. The high-angle shot provides a comprehensive view of the property, while the bright colors and clear lighting create an inviting and aspirational atmosphere. The overall aesthetic is designed to appeal to travelers seeking a high-end vacation experience. # Hooks Headline: Hospitalidade, entretenimento, gastronomia e inovação. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The resort offers a combination of hospitality, entertainment, gastronomy, and innovation, providing a well-rounded and luxurious vacation experience. # Benefits - A luxurious and comprehensive travel experience - High-end amenities and services - Memorable and enjoyable stay # Features - Hospitalidade - Entretenimento - Gastronomia - Inovação # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the partnership between Decolar and Wish Hotels & Resorts and highlighting the resort's key attributes and value proposition. # Storyline - The ad opens with a wide shot of the Wish Hotels & Resorts property, immediately establishing the setting and showcasing the resort's location on a picturesque coastline. This is intended to capture the viewer's attention and set the stage for a luxurious travel experience, told from the brand's perspective. - The ad then highlights the key attributes of the resort: hospitality, entertainment, gastronomy, and innovation. This is meant to communicate the value proposition of the resort and what it offers to potential guests, told from the brand's perspective. - The inclusion of the Decolar logo and branding reinforces the partnership and provides a clear call to action for viewers to book their stay through Decolar. This is intended to drive conversions and promote Decolar as the go-to platform for booking luxury travel experiences, told from the brand's perspective.

# Ad summary This image ad promotes the PraiaMar Express Hotel, highlighting its prime location in Ponta Negra and its excellent cost-benefit for those seeking practicality, through the Decolar travel booking platform. # Brand positioning Decolar is presented as a travel booking platform that values convenience and practicality for its users. The brand is positioned as a facilitator for finding accommodations in desirable locations, emphasizing the cost-effectiveness of the options available. By partnering with hotels like PraiaMar Express, Decolar aligns itself with establishments that offer both quality and affordability, appealing to travelers who prioritize value and ease of booking. # Product The PraiaMar Express Hotel is advertised as a practical and cost-effective lodging option in Ponta Negra. The ad highlights its prime location, suggesting convenience and accessibility to local attractions. The hotel is presented as an ideal choice for travelers who prioritize practicality and value for their money. The ad aims to convey that the hotel offers a balance of quality and affordability, making it an attractive option for those seeking a comfortable stay without breaking the bank. # Visual style The ad features a clean and straightforward visual style with a focus on showcasing the hotel's exterior. The production quality appears to be professional, with clear photography and simple graphic elements. The image treatment is natural, with no obvious filters or heavy color grading. The typography is clean and legible, ensuring that the text is easily readable. The overall style is designed to be informative and inviting, presenting the hotel as a desirable travel option. # Hooks Headline: Localização privilegiada em Ponta Negra e ótimo custo-benefício para quem busca praticidade. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a hotel that offers both a good location and value for money. The phrase "Localização privilegiada em Ponta Negra e ótimo custo-benefício" directly targets travelers who are looking for convenience and affordability. # Value propositions - Prime location in Ponta Negra combined with excellent cost-benefit, ideal for those seeking practicality. # Benefits - Para quem busca praticidade # Features - Localização privilegiada em Ponta Negra - Ótimo custo-benefício # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the Decolar platform and the PraiaMar Express Hotel as a desirable travel option. # Storyline - The ad begins by showcasing the Decolar logo, immediately establishing the platform through which the hotel can be booked. This is from the brand's perspective, setting the stage for the hotel promotion within the Decolar service. - Next, the ad highlights the PraiaMar Express Hotel's key selling points: its privileged location in Ponta Negra and its excellent cost-benefit for those seeking practicality. This is from the brand's perspective, emphasizing the value proposition of the hotel to potential customers. - The ad concludes with a visual of the hotel's exterior, reinforcing its presence and inviting potential customers to consider it for their travel needs. This is from the brand's perspective, providing a tangible image of the hotel being promoted.

# Ad summary This image ad for Decolar features a hotel room with a view of the ocean. A hat and sunglasses are placed on the bed, suggesting a relaxing vacation. The ad highlights hospitality, entertainment, gastronomy, and innovation. # Brand positioning Decolar is presented as a travel and hospitality brand that values innovation and offers a comprehensive experience encompassing hospitality, entertainment, and gastronomy. The brand aims to occupy a space in the consumer's mind as a provider of complete and modern travel experiences. It aligns with a lifestyle of leisure and exploration, emphasizing the enjoyment of travel through diverse offerings. The brand positioning is both functional, providing travel services, and emotional, promising enjoyable and innovative experiences. # Product The ad promotes Decolar's travel and hospitality services, focusing on the experience offered at Prodigy Santos Dumont by Wish. The product is a hotel stay that provides hospitality, entertainment, gastronomy, and innovation. The ad targets travelers looking for a comprehensive and enjoyable vacation experience. The USPs include a combination of comfort, entertainment, fine dining, and modern amenities. The use occasion is a vacation or leisure trip. The ad addresses the purchase barrier of uncertainty by showcasing the quality and variety of experiences offered. # Visual style The ad has a clean and inviting visual style, with a focus on natural lighting and a calming color palette. The production quality appears to be high, with a well-staged hotel room and a clear view of the ocean. The visual motifs include a focus on comfort and relaxation, with the hat and sunglasses serving as visual cues for a vacation. The image treatment includes subtle color grading to enhance the natural tones. The typography is clean and legible, with a focus on readability. The style is designed to be scannable and appealing in a social media feed. # Hooks Headline: Hospitalidade, entretenimento, gastronomia e inovação. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Comprehensive travel experience (Hospitalidade, entretenimento, gastronomia e inovação) # Benefits - Enjoyable stay - Entertainment - Fine dining - Modern amenities # Features - Hospitalidade - Entretenimento - Gastronomia - Inovação # Call to action None used. # Social proof - None used. # Point of view - Brand: The Decolar logo and tagline at the top of the image represent the brand's perspective, communicating its values and offerings. - Customer: The hotel room setting with a hat and sunglasses on the bed represents the customer's perspective, suggesting a relaxing and enjoyable vacation experience. # Storyline - The ad opens with the Decolar logo and the tagline "Hospitalidade, entretenimento, gastronomia e inovação," setting the stage for a comprehensive travel experience. The brand is telling the audience that it offers more than just accommodation, including entertainment and fine dining, to create a holistic vacation. This progresses the narrative by establishing the brand's core values and offerings. - The image then focuses on a hotel room with a view of the ocean, featuring a hat and sunglasses on the bed, suggesting a relaxing vacation. The customer is experiencing the visual representation of a comfortable and enjoyable stay. This progresses the narrative by showing the potential experience that Decolar offers. - The Prodigy Santos Dumont by Wish logo is displayed, highlighting a specific hotel option available through Decolar. The brand is telling the audience about a specific hotel that embodies the values of hospitality, entertainment, gastronomy, and innovation. This progresses the narrative by providing a concrete example of the type of experience Decolar offers.

# Ad summary This ad promotes Decolar as a travel booking platform, highlighting the diverse experiences available in Washington, D.C. The ad showcases various attractions and activities in the city, aiming to inspire viewers to plan a trip to Washington, D.C. through Decolar. # Brand positioning Decolar is presented as a comprehensive travel booking platform that enables users to discover and book diverse travel experiences. The brand positions itself as a gateway to exploring unique destinations, emphasizing the richness and variety of what Washington, D.C. has to offer. Decolar aligns with a lifestyle of exploration and cultural immersion, suggesting that travel is about more than just seeing places—it's about experiencing them. The brand's positioning is functional, focusing on providing access to a wide range of travel options and experiences. # Product The ad promotes Decolar as a platform for booking travel experiences, specifically highlighting the diverse attractions and activities available in Washington, D.C. The platform is implied to be user-friendly, providing access to various travel options such as visiting historical sites like the Lincoln Memorial and the Library of Congress, enjoying outdoor activities like walking across bridges in scenic parks, and indulging in culinary experiences with wine and cheese. The ad suggests that Decolar caters to travelers seeking cultural enrichment, historical exploration, and diverse experiences in a single destination. The platform addresses the potential barrier of limited travel ideas by showcasing the breadth of activities available in Washington, D.C., encouraging viewers to explore and book their trips through Decolar. # Visual style The ad has a polished and professional aesthetic, with clear and well-lit shots. The editing style is simple with static shots and smooth transitions. The production quality is high, resembling a commercial. The pacing is slow and consistent, with each shot held for a few seconds to allow viewers to take in the scenery. The visuals are timed to match the overall tone of showcasing the destination. # Hooks Spoken: 00:00–00:01: A diversidade de experiências que Washington DC oferece é realmente incomparável. Text overlay: 00:00–00:01: A diversidade de experiências que Washington DC oferece é realmente incomparável. / 00:00–00:01: EXISTE APENAS UMA WASHINGTON, DC Visual: 00:00–00:01: A wide shot of the Lincoln Memorial in Washington, D.C. The foreground features a green lawn with a few people walking around. The background shows the Lincoln Memorial with its white columns and the reflecting pool in front. The sky is bright and clear. Text overlays include the Decolar logo, a tagline about the diversity of experiences in Washington, D.C., and logos for Washington, D.C. tourism and Visit the USA. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential pain point of limited travel ideas by showcasing the breadth of activities available in Washington, D.C. The ad copy states, "A diversidade de experiências que Washington DC oferece é realmente incomparável" (The diversity of experiences that Washington DC offers is truly unparalleled), suggesting that the city provides a wide range of options to suit different interests. # Value propositions - The diversity of experiences in Washington, D.C. offers unparalleled travel opportunities, making it a unique destination to explore. # Benefits - Unparalleled travel experiences - Access to unique destinations # Features - Diverse experiences in Washington, D.C. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the destination and its offerings. # Storyline - 00:00–00:01 The ad opens with a static shot of the Lincoln Memorial in Washington, D.C., accompanied by text that emphasizes the city's unique and diverse experiences. This establishes the ad's focus on Washington, D.C. as a travel destination and sets a tone of cultural richness and historical significance. - 00:01–00:03 The scene transitions to an interior shot of the Library of Congress, showcasing its grand architecture and visitors exploring the space. This reinforces the theme of cultural exploration and highlights the city's historical landmarks, appealing to viewers interested in educational and enriching travel experiences. - 00:03–00:05 The ad then shifts to a shot of a table set with wine, cheese, and fruit on a balcony overlooking a waterfront. This introduces a lifestyle element, suggesting that travel can also be about relaxation and indulgence, appealing to viewers seeking leisure and culinary experiences. - 00:05–00:07 The final scene shows a couple walking across a bridge in a park with autumn foliage. This emphasizes outdoor activities and romantic getaways, broadening the appeal to viewers interested in nature and scenic destinations.

# Ad summary This ad promotes Decolar, a travel company, and Armação Resort Porto de Galinhas. The ad features a father and daughter in a pool, highlighting the resort's beachfront location and complete structure, with an offer of free stay for two children under 12 years old. # Brand positioning Decolar is presented as a travel company that facilitates access to desirable vacation destinations. The brand is positioned as a provider of complete vacation experiences, emphasizing beachfront locations and comprehensive resort facilities. The offer of free stays for young children suggests a family-friendly focus, aiming to appeal to parents seeking affordable vacation options. The brand aligns with a lifestyle of leisure and relaxation, promoting the emotional benefits of vacationing without explicitly mentioning functional performance. # Product The featured product is a vacation package at Armação Resort Porto de Galinhas, a beachfront resort with a complete structure. The ad targets families, specifically those with children under 12 years old, by offering a promotion where two children can stay for free. The resort is implied to have a pool and is located by the sea, suggesting a relaxing and enjoyable vacation experience. The ad addresses the purchase barrier of cost for families by highlighting the free stay for children, making the vacation more accessible and appealing. # Visual style The ad has a bright and inviting visual style, with a focus on natural lighting and clear imagery. The production quality appears to be professional, with a well-composed shot of the father and daughter in the pool. The visual motifs include the use of logos and text overlays to convey information, as well as a background that showcases the resort's amenities and tropical setting. The image treatment includes color grading to enhance the blue of the water and the green of the palm trees, creating a sense of warmth and relaxation. The typography is clean and legible, with a focus on conveying key information quickly. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: À beira-mar e com estrutura completa. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the high cost of family vacations, particularly for families with young children. # Value propositions - Beachfront location and complete structure - Affordable family vacation with free stay for two children # Benefits - Free stay for two children under 12 years old # Features - À beira-mar - estrutura completa # Call to action None used. # Social proof - None used. # Point of view - Brand: The Decolar and Armação Resort logos, along with the text highlighting the resort's features and the promotional offer, represent the brand's perspective in promoting its services and value proposition. - Customer: The visual of a father and daughter enjoying the pool represents the customer's perspective, showcasing the potential experience and emotional connection of a family vacation. # Storyline - The ad opens with the Decolar logo, immediately establishing the brand as the messenger. This is intended to create brand recognition and set the context for a travel-related offer. - The ad then highlights the resort's key features: its beachfront location and complete structure. This is told from the brand's perspective, emphasizing the resort's desirable attributes and positioning it as an ideal vacation destination. - The ad includes a promotional offer: two children under 12 years old stay for free. This is presented from the brand's perspective, incentivizing families to choose this resort by addressing the cost barrier. - The Armação Resort logo is displayed, reinforcing the specific resort being promoted. This is from the brand's perspective, providing clear identification of the vacation destination. - The visual of a father and daughter in a pool conveys a sense of family fun and relaxation. This is experienced from the viewer's perspective, creating an emotional connection and illustrating the potential vacation experience.