How Culto Apparel Advertises on Meta

# Ad summary This ad shows Culto Apparel activewear being given to friends as gifts. # Brand positioning Culto Apparel is presented as a brand that creates activewear. The ad features an influencer gifting Culto Apparel to her friends. This implies that Culto Apparel is designed for people who enjoy an active lifestyle and value sharing quality products with their friends. # Product The ad features men's activewear from Culto Apparel. These include shorts with built-in compression layers. The shorts appear in a variety of colors, including gray, beige, and black. The garments are shown in a real-world context, being worn by active people on a track and field. The focus is on the practicality and comfort of the activewear for athletic activities. # Visual style The ad has a casual, UGC feel with natural lighting. It uses quick cuts to keep a fast pace. # Hooks Spoken: 00:00–00:04: Soy la patrocinadora oficial de mis amigos de la ropa de Culto. Text overlay: 00:00–00:04: POV / 00:00–00:04: Le regalas ropa deportiva a tus amigos Visual: 00:00–00:04: A woman holds a plastic bag with Culto Apparel clothing. The bag has a tag. She turns the camera to show friends and a dog. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Comfortable and practical activewear - Shorts with a compression layer are a good option for running and other athletic activities. # Benefits - The ad shows activewear being worn while running on a track. # Features - Shorts with a compression layer # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is filmed in a selfie style. # Storyline - 00:00–00:04 The ad starts with the influencer holding a bag of Culto Apparel clothing and announcing that she is the official sponsor of her friends. - 00:04–00:07 Following that, the ad shows a man running on a track in Culto Apparel activewear. - 00:07–00:22 Next, the man adjusts his shorts to show the compression layer underneath.

# Ad summary A creator runs through a number of outfits from the brand Culto. He tries on several t-shirts and shorts in different colors and styles to encourage viewers to explore the brand. # Brand positioning Culto is presented as a high-quality sportswear brand with a contemporary aesthetic. The brand aims to occupy a space in the consumer's mind as a provider of stylish and comfortable activewear that is modern. It aligns with a lifestyle that values fitness and fashion, showcasing a range of t-shirts and shorts designed for both athletic performance and casual wear. The brand is promoted with a functional and modern approach, focusing on the aesthetic appeal of the clothing. # Product Culto offers a range of high-quality sportswear apparel, including t-shirts and shorts. The t-shirts come in various colors, such as light blue, white, brown, and black, each with a minimalist design featuring the Culto logo. The shorts are available in different styles, including athletic shorts with the April logo. The products are designed for a comfortable fit and are presented as stylish options for athletic and casual wear. The ad emphasizes the aesthetic appeal and quality of the materials, encouraging viewers to explore the range of options available and find items that suit their personal style. # Visual style The ad has a casual, UGC style, with a single camera angle and consistent framing. There are quick cuts to switch between the various outfits. The pacing is upbeat to match the background music, at approximately 82 BPM. # Hooks Spoken: 00:00–00:04 Es ahí empezar a informarte que a Santa se le hizo temprano, tenemos nuevo paquete de culto, esta camisa que ya tenía muchas ganas de probar. Text overlay: 00:01–00:01 tenemos / 00:03–00:03 camisa / 00:04–00:04 ganas Visual: 00:00–00:01 The shot features a shirtless, muscular male (20s, light skin tone, dark hair) standing in front of a dark surface, wearing dark brown shorts. He is holding a microphone close to his chest. There's a shelf with books and a lamp in the background. The camera is stationary and maintains a medium shot. / 00:01–00:02 The same male holds up a cardboard box and white bag with product inside. The camera remains stationary. / 00:02–00:04 The same male, now holding the product, gestures with his hands while talking. The camera remains stationary. # Funnel stage Consideration # Pain points None used. # Value propositions - Stylish sportswear that is comfortable for both athletic performance and casual wear. # Benefits - Provides stylish and comfortable options for active and casual wear. # Features - High-quality sportswear apparel # Call to action Comment culto # Social proof - None used. # Point of view - Customer 100% – The entire video is delivered from the perspective of a male creator showcasing clothes. # Storyline - 00:00–00:04 The creator begins by saying that "Santa arrived early" to introduce his haul from the brand. - 00:04–00:17 00:04–00:17 The creator then proceeds to try on several shirts and shorts, in different colors and styles, to demonstrate the range of options available from Culto. The audience experiences the range from the creator's perspective, as the video shows the range of clothing available. - 00:17–00:21 00:17–00:21 The creator concludes by encouraging viewers to explore the entire line of high-quality sportswear and mentions that if they comment “Culto”, they will get his code. The audience experiences this information from the creator's perspective, who is relaying the information in a casual tone.