The specific action you're asking Meta to drive more of. Could be purchases, add-to-carts, leads, whatever conversion matters most. This lives at the ad set level and has a massive impact on who sees your ads and how the system bids.
What is Optimization event?
The specific action you're asking Meta to drive more of. Could be purchases, add-to-carts, leads, whatever conversion matters most. This lives at the ad set level and has a massive impact on who sees your ads and how the system bids.
Frequently Asked Questions
What is Optimization event?
The specific action you're asking Meta to drive more of. Could be purchases, add-to-carts, leads, whatever conversion matters most. This lives at the ad set level and has a massive impact on who sees your ads and how the system bids.