What is the Contest ad format?

You're inviting people to enter a competition — maybe to win a product, a trip, or a brand experience — and the ad's main job is to get them to participate. The visual usually highlights the prize itself or shows what winning looks like, with clear entry instructions and a deadline that creates urgency. Brands use this when they want to build buzz, grow their audience fast, or collect leads in exchange for something valuable enough that people will actually take action.

Top brands running the Contest format

Ranked by unique ads tagged Contest in Motion's dataset.

Nutrafol

1 ads · Hair Care