# Ad summary
This image ad is for Delish's high protein recipe collection. The ad features a picture of the cover of the Delish recipe book, which advertises 80 high-protein dinners, snacks, and desserts. The ad offers a promotion to join now for $15/year.
# Brand positioning
Delish is presented as a provider of diverse and appealing recipes, specifically catering to those interested in high-protein meals. The brand offers convenience and variety, positioning itself as a go-to resource for individuals looking to incorporate high-protein options into their diet, spanning from breakfasts to desserts. Delish is aiming to occupy the space for providing delicious recipes for the health-conscious consumer.
# Product
The product is Delish's recipe collection, focusing on high-protein meals, snacks, and desserts. It contains 80 different recipes, catering to a variety of tastes and meal types. The visuals include examples such as high-protein banana pudding, chicken skillets, and cosmic brownie protein bites. The recipes are designed for individuals seeking to incorporate more protein into their diet without sacrificing flavor or variety.
# Visual style
The ad has a clean, modern aesthetic with a focus on bright, appetizing food photography. It uses a grid layout to showcase the variety of recipes available. The overall production quality is high, suggesting a professional studio shoot. The typography is bold and clear, designed to be easily scannable in a fast-moving feed.
# Hooks
Headline: HIGH PROTEIN
# Funnel stage
Middle of funnel (Consideration)
# Pain points
The ad addresses the need for easy and delicious high-protein recipes for individuals looking to incorporate more protein into their diet. It is implied that finding a variety of high-protein meal options that are also tasty can be challenging, hence the need for a comprehensive recipe collection.
# Value propositions
- 80 high protein dinners, snacks, desserts and more for $15/year
# Benefits
- High protein recipes
# Features
- 80 DINNERS, SNACKS, DESSERTS + MORE
# Call to action
JOIN NOW
# Social proof
- None used.
# Point of view
- Brand, used throughout the image to promote the product and offer a subscription deal.
# Storyline
- The ad starts by showcasing the variety of recipes available, immediately grabbing attention by highlighting different meal types. This is done from the brand's perspective to establish the product's range and appeal.
- Next, the ad emphasizes that the recipes are high-protein, appealing to health-conscious individuals. This is stated from the brand's perspective, highlighting a key selling point.
- Lastly, a call to action encourages viewers to join now for a special yearly price. This is framed from the brand's perspective, directly prompting the viewer to take advantage of the offer.